Valley Ag Supply
- Company typePrivate
- Founded2000
- HeadquartersGayville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Valley Ag Supply firmographics
Firmographics- Name
- Valley Ag Supply
- Legal name
- Valley Ag Supply, Inc.
- Website
- https://valleyagsupply.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Valley Ag Supply industry classification
Industry- Product category
- Agricultural Supply and Agronomy Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industries
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC), Seed & Hybrid/Variety Selection Consulting (AFACABAK)
Keywords
Where Valley Ag Supply is headquartered
LocationHeadquarters
- HQ city
- Gayville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Valley Ag Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Crop Care Products: Sale of chemicals, crop protection products for field application or self-application by customers.
- Fertilizer Sales: Sale of dry, liquid, and starter fertilizers. Dry fertilizer can be blended or applied using variable rate technology. Also includes lawn fertilizer in 50 lb bags.
- Seed Sales: Sale of corn, soybean, and alfalfa seed through Asgrow/Dekalb and Croplan dealer partnerships. Cover crop seed and blends also available.
- Soil Amendments: Sale of ag lime and gypsum for soil pH correction and drainage improvement. Also available for wholesale to other ag retailers.
- Custom Application Services: Application of dry fertilizer with floaters, topdressing with spinners, and liquid fertilizers and crop care products with sprayers.
- Crop Scouting & Consulting: Agronomist services including customized plans for products and budget, field scouting, and moisture meter services for irrigated ground.
- Seed Treatment: On-site seed treating for soybeans with fungicide, insecticide, and inoculant options.
- Wholesale Ag Lime: Wholesale lime and gypsum sales to other ag retailers outside their trade area.
- Pet Food Sales: Sale of Diamond and Country Value dog and cat food products.
- Hay Tarps: Sale of hay tarps in various sizes including single and double row configurations for large square bales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Ag Lime Application |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Valley Ag Supply product offering
Product offeringCore offering
Valley Ag Supply is a family-owned agronomy center that provides crop protection products, fertilizer (dry, liquid, and starter), seed (corn, soybean, alfalfa, and cover crops via Asgrow/Dekalb and Croplan dealer partnerships), and soil amendments (ag lime and gypsum) to farmers in southeast South Dakota. The company complements these product lines with full custom application services using sprayers, floaters, and spinners, along with agronomic services including crop scouting, prescription-based Variable Rate Technology, seed treatment, and moisture meter installation.
Product overview
Valley Ag Supply is a family-owned, independently operated agronomy center offering a comprehensive suite of agricultural products and services for farmers in southeast South Dakota. The product portfolio centers on four main product categories (Crop Care Products/Chemicals, Fertilizers, Seed, and Soil Amendments including Ag Lime and Gypsum) complemented by ancillary products (Hay Tarps, Pet Food) and wholesale offerings. Services include custom application using specialized equipment (sprayers, floaters, spinners, tender trucks), crop scouting and consulting, Variable Rate Technology for precision fertilizer and seed placement, moisture meter installation, and seed treatment. Educational and community programs including Field to Table, Yield Contest, and annual Fungicide Trips with Syngenta round out the customer engagement strategy. The two locations (Gayville and Spink) serve customers with full-service agronomy support from research through application.
Differentiator
Problem solved
Functional benefit
Products and services
- Crop Care Products A wide range of crop protection chemicals and crop care products available for either custom application by Valley Ag Supply or self-application by the customer, with agronomist guidance on product selection for specific field conditions.
- Fertilizer Dry, liquid, and starter fertilizers, with dry fertilizer available blended or applied using variable rate technology; lawn fertilizer is also sold in 50 lb bags.
- Seed (Asgrow/Dekalb and Croplan) Corn, soybean, and alfalfa seed supplied through Asgrow/Dekalb and Croplan dealer partnerships, with cover crop seed and blends also available; on-site soybean seed treatment is offered as part of the offering.
- Ag Lime High-quality agricultural lime derived from local water treatment plants, processed using a proprietary drying and sizing method (90%+ passing through a 100 mesh screen) for effective and accurate field application to correct soil pH issues.
- Gypsum Calcium sulfate product that provides calcium and sulfur for plant production; used to treat soils with excess magnesium or sodium, improving soil structure and drainage.
- Wholesale Lime and Gypsum Wholesale distribution of the company's processed ag lime and gypsum to ag retailers and coops located outside its own southeast South Dakota trade area.
- Hay Tarps Bale tarps available in various sizes, including single-row, double-row, and round-bale configurations for large square bales, with special sizes available on request.
- Pet Food Diamond and Country Value dog and cat food products sold at the Gayville retail location.
- Custom Application Services Full-service custom application of dry fertilizer using floaters, topdressing using spinners, and liquid fertilizers and crop care products using sprayers, applied on customer fields with Valley Ag Supply's owned equipment fleet.
- Crop Scouting and Consulting Agronomist services that include customized crop care product and budget plans, in-season field scouting to identify product needs and timing, and consultation for irrigated acres.
- Variable Rate Technology (VRT) Precision agriculture service that uses grid sampling data (2.5-acre grids) and harvest data, analyzed through proprietary in-house formulas and SMS Advance software, to generate variable rate fertilizer and seed planting prescriptions compatible with application equipment monitors.
- Moisture Meters Irrigation management tool used to determine when to run pivots, promoting good root growth and providing cost savings on irrigated acres.
- Seed Treatment On-site soybean seed treatment with fungicide, insecticide, and inoculant options to support even emergence and early-stage crop protection.
Quantifiable outcome
- Soil pH improvement from 5.8 to 6.8 using base lime formula
- +2 more outcomes
Companies that use Valley Ag Supply
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Valley Ag Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Valley Ag Supply partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SyngentacoreAnnual fungicide trip program where Valley Ag Supply, along with Syngenta, takes qualifying customers on a trip each February. Customers qualify by purchasing Trivapro and/or Miravis Neo fungicides and using rebates toward the trip.
- Madsen SprayingcoreRon Madsen started Madsen Spraying in 1981; now owned and operated by his son Bob Madsen. Madsen Spraying partnered with Valley Ag Supply in fall 2006 due to similar customer service attitudes. The partnership has been a great working relationship that has helped both companies grow and better serve their customers.
- Dekalb/AsgrowcoreValley Ag Supply is an Asgrow/Dekalb dealer. Being partnered with Dekalb, Asgrow, and Croplan brands allows attendance at multiple trainings and updates throughout the year, along with planting and observing their own test plots to compare hybrids.
- CroplancoreValley Ag Supply is a Croplan dealer. Partnering with Croplan allows for multiple training opportunities and access to seed varieties with proven performance data from local test plots.
- Winfield UnitedcoreValley Ag Supply uses Winfield United's R7 tool which uses over 200 answer plot sites from around the country to test hybrids and management styles on multiple soil types. Uses hybrid characterization charts, insight trials, and performance mappers for seed placement recommendations based on offensive and defensive characteristics.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Valley Ag Supply competitors and assessment
Company assessmentEmerging players
- Truterra (Land O'Lakes): Sustainability and precision agriculture platform from Land O'Lakes helping farmers with agronomic data, carbon programs, and input optimization. Comparable to Valley Ag Supply's precision-ag and variable-rate offering but as a software/services layer rather than physical retailer.
Broad incumbents
- Growmark: Large Midwestern agricultural cooperative providing crop protection, fertilizer, seed, and precision agronomy services. Comparable business model and customer base (Midwest row-crop farmers) to Valley Ag Supply, but operating at multi-state scale.
- Nutrien Ag Solutions: Largest direct-to-farm ag retailer in North America offering crop protection, fertilizer, seed, and digital agronomy tools. Comparable to Valley Ag Supply across the full retail agronomy stack, but at vastly greater scale and geographic reach.
- Helena Agri-Enterprises: National crop protection and specialty fertilizer distributor with retail branches across the U.S. Comparable to Valley Ag Supply in agronomic input distribution and custom application, but with significantly broader portfolio and geographic reach.
- CHS Inc. U.S. farmer-owned cooperative and one of the largest ag retailers globally, distributing crop nutrients, crop protection, seed, and energy products. Closely comparable in product/service offering to Valley Ag Supply but with cooperative scale and broader geographic footprint.
- Simplot Grower Solutions: Ag retail arm of JR Simplot offering crop protection, fertilizer, seed, and custom application across the Western U.S. Comparable full-service agronomy center model with similar equipment fleet and custom application services.
Direct peers
- AgVenture: Independent regional seed company with a network of locally-owned Yield Specialist dealers offering seed, agronomy, and crop protection services. Closely comparable to Valley Ag Supply's locally-owned agronomy center model serving Midwestern row-crop farmers.
- Winfield United (Land O'Lakes): Crop inputs retailer and agronomy service provider affiliated with Land O'Lakes, offering seed (Croplan), crop protection, and the R7 precision tool that Valley Ag Supply itself uses. Operates a similar retailer-network model with shared agronomic data and brand partnerships.
Regional players
- Heartland Cooperative: Iowa-based agricultural cooperative providing grain, agronomy, and feed services to Midwest farmers. Comparable product/service mix and customer base to Valley Ag Supply, though operating primarily in Iowa rather than South Dakota.
- CPS (Crop Production Services, now Nutrien) regional independents: Network of independently-branded retail agronomy locations within Nutrien Ag Solutions serving farmers across the U.S. with crop inputs and custom application. Same local-retail agronomy model as Valley Ag Supply, but operating under a national parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valley Ag Supply social profiles
Digital presenceValley Ag Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Ag Supply leadership team
Management profileNumber of profiles
Profiles2 records
Valley Ag Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Valley Ag Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Ag Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Ag Supply
What does Valley Ag Supply do?
Valley Ag Supply is a family-owned agronomy center that provides crop protection products, fertilizer (dry, liquid, and starter), seed (corn, soybean, alfalfa, and cover crops via Asgrow/Dekalb and Croplan dealer partnerships), and soil amendments (ag lime and gypsum) to farmers in southeast South Dakota. The company complements these product lines with full custom application services using sprayers, floaters, and spinners, along with agronomic services including crop scouting, prescription-based Variable Rate Technology, seed treatment, and moisture meter installation.
Is Valley Ag Supply a public or private company?
Valley Ag Supply is a private company. It is classified as family owned and is currently operating.
When was Valley Ag Supply founded?
Valley Ag Supply was founded in 2000. It employs 11 to 50 people.
Where is Valley Ag Supply based?
Valley Ag Supply is headquartered in Gayville, United States, in the North America region.
How does Valley Ag Supply make money?
Ten revenue lines are on record. Crop Care Products are the primary driver. The others are fertilizer Sales, seed Sales, soil Amendments, custom Application Services, crop Scouting & Consulting, seed Treatment, wholesale Ag Lime, pet Food Sales and hay Tarps.
Who are Valley Ag Supply's main competitors?
Truterra (Land O'Lakes) is listed as an emerging player. Broad incumbents are Growmark, Nutrien Ag Solutions, Helena Agri-Enterprises, CHS Inc. and Simplot Grower Solutions. Direct peers are AgVenture and Winfield United (Land O'Lakes). Regional players are Heartland Cooperative and CPS (Crop Production Services, now Nutrien) regional independents.
Does Valley Ag Supply have an API?
No public API is recorded for Valley Ag Supply.
What industry is Valley Ag Supply in?
Valley Ag Supply's product category is Agricultural Supply and Agronomy Services. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends). Its NAICS code is 444240 and its SIC code is 700.