What Truterra does

Truterra is a sustainability solutions platform and a wholly owned subsidiary of Land O'Lakes, Inc., the U.S. agricultural cooperative. Founded in 2016 and headquartered in Arden Hills, Minnesota, Truterra operates what it describes as one of the largest farmer-driven sustainability programs in the U.S., connecting farmers, agricultural retailers, and corporate buyers of Scope 3 emissions reductions. The company serves three primary customer groups: farmers and farming production organizations seeking to monetize conservation practices; agricultural retailers who need sustainability tools and programs to offer their farmer customers; and food, fuel, feed, and fiber companies (including Microsoft, Campbell Soup, Nestlé Purina, Primient, and ButcherBox) seeking verified Scope 3 data and carbon credits. Through the Land O'Lakes cooperative, Truterra's distribution network touches approximately 50% of all U.S. harvested acres, supported by 80+ dedicated network providers and 1,150+ retail locations.

The company's core technology stack centers on the Truterra Insights Engine, a digital stewardship platform that collects hundreds of data points per field to compute carbon removal estimates, sustainability scores (0-100 scale), nitrogen efficiency, erosion metrics, and practice-change ROI. Carbon quantification is performed using the SALUS (System Approach for Land Use Sustainability) model, developed at Michigan State University by Bruno Basso and commercially licensed exclusively to CIBO Technologies, which serves as Truterra's primary technology provider. Enrollment is delivered through MyPortal, powered by CIBO Impact, which uses remote-sensed data to streamline prequalification and enrollment. Truterra has enrolled over 1 million acres across 30 states via MyPortal and integrates with ag-tech platforms including Ever.Ag FieldAlytics, Farmobile, and EFC Systems, with third-party verification provided by SCS Global Services.

Truterra's revenue model blends outcome-based carbon credit transactions ($20-$30 per metric ton), enterprise Scope 3 program fees and data subscriptions, USDA-funded managed services (up to $90M through the Partnerships for Climate-Smart Commodities grant), and per-acre financial assistance payments to farmers ($25-$80/acre depending on practice). Pricing is overwhelmingly outcome- or performance-based rather than fixed subscription. In its first three years (2021-2023), Truterra paid farmers more than $21 million for 1.1 million+ metric tons of carbon sequestered or reduced, with annual acreage growth of 151% (2022 vs 2021) and 99% (2023 vs 2022). The company expanded materially in 2024 with new programs for dairy producers and long-term conservation adopters, and in 2025 launched a registry-based Registered Carbon Program with Indigo Ag that extends eligibility to 18 crop types across 30+ states.

Name

Truterra

Legal name

Truterra, LLC

Website

https://truterraag.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Truterra is the wholly owned sustainability subsidiary of Land O'Lakes that helps U.S. farmers monetize conservation practices through carbon and Scope 3 programs, connecting 80+ ag retailers and 1,150+ retail locations to food, fuel, feed, and fiber buyers seeking verified supply chain emissions reductions.

Ownership category

akta.pro rank

Product category

Agricultural Sustainability Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG)

akta.pro secondary industries

Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Climate-Smart Farming & GHG Reduction (Emissions Accounting, Methane/N2O Reduction Practices) (AFAGAMAH)

Keywords

• Agricultural sustainability services
• Carbon credit programs
• Scope 3 emissions reduction
• Regenerative agriculture programs
• Farm sustainability benchmarking

Headquarters

HQ city

Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Carbon Credit Sales (Outcome-Based): Truterra generates revenue by translating farmer field management data into carbon assets through modeling and quantification. These carbon credits (verified by third-party auditors like SCS Global Services) are sold to corporate buyers (e.g., Microsoft, ButcherBox) seeking carbon removal or offset. Farmers receive payments for carbon sequestered or reduced, with Truterra retaining a portion. In its first three years, Truterra paid over $21 million to farmers for 1.1 million+ metric tons of carbon.
2. Scope 3 Emissions Reduction Services: Truterra offers data-driven scope 3 solutions to food and CPG companies seeking to measure, report, and reduce agricultural supply chain emissions. Companies like Primient (1.2 million acres enrolled) and Nestlé Purina (50,000 acres) pay for programs that aggregate field-level data and supply shed insights.
3. Program Enrollment and Data Services: Truterra charges for sustainability program enrollment and data management services. Farmers provide field management data through the MyPortal platform or via ag retailers. Some programs offer upfront payments to farmers (e.g., $20/ton of carbon stored), with Truterra facilitating the transaction between farmer and buyer.
4. USDA-Funded Financial Assistance Programs: Through the USDA Partnerships for Climate-Smart Commodities grant (up to $90 million awarded to Truterra), Truterra distributes financial assistance to farmers for adopting conservation practices. This drives farmer enrollment and expands the pool of sustainability data/assets available for corporate programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Truterra delivers farmer-driven agricultural sustainability and carbon market programs through a combination of a digital stewardship platform (Insights Engine), an enrollment portal (MyPortal), and the SALUS quantification model. It monetizes on-farm conservation practices (cover crops, reduced tillage, nitrogen management) by quantifying carbon and ecosystem services outcomes, then sells verified carbon credits and Scope 3 emissions data to corporate buyers such as food manufacturers, CPG companies, biofuel firms, and technology companies seeking to meet climate commitments.

Product overview

Truterra operates as a sustainability solutions platform offering multiple interconnected programs and tools. The core platform consists of the Truterra Insights Engine for on-farm digital sustainability tracking and the Truterra Stewardship Platform for carbon market development. Farmers access programs through the MyPortal enrollment portal powered by CIBO Impact. The product portfolio includes carbon programs (Carbon Program, Registered Carbon Program with Indigo, Dairy Soils Carbon Programs), USDA-funded Climate SMART programs, nitrogen management programs, financial assistance programs, and soil health assessment tools. All offerings connect farmers through a network of agricultural retailers to help companies achieve scope 3 emissions goals while generating carbon assets and ecosystem service credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Truterra MyPortal Self-serve farmer enrollment portal (powered by CIBO Impact) that allows farmers to discover programs, take a pre-enrollment survey, create a profile, and enroll in sustainability programs using remote-sensed data for streamlined prequalification.
• Truterra Insights Engine On-farm digital sustainability platform that calculates field-level sustainability scores (0-100), nitrogen efficiency, erosion metrics, carbon removal, and likely return-on-investment of practice changes using hundreds of data points per field. Used by farmers, ag retailers, and food companies for sustainability benchmarking.
• Truterra Carbon Program Farmer-driven carbon credit program that compensates participating farmers for carbon sequestration and reduction through practices such as cover crops, reduced tillage, and no-till, using SALUS-based field-level quantification and third-party verification.
• Truterra Registered Carbon Program with Indigo Registry-based carbon credit program that enables farmers to generate registry-certified credits and receive two-stage payments through Indigo Ag's carbon registry, with expanded geographies and crop type eligibility.
• USDA Financial Assistance Program USDA-supported financial assistance program providing up to $25/acre for strip/no-till, $55/acre for cover crop addition, or $80/acre for both practices, available on eligible corn, cotton, soybeans, or wheat fields across most U.S. states in crop year 2024.
• Nitrogen Management Program Program that pays up to $5/acre to farmers who reduce applied nitrogen by at least 20 lbs./acre and/or use approved enhanced efficiency fertilizer on corn fields; available in IL, IN, OH, and KY and requiring three years of historic corn rotational data.
• Climate SMART Programs USDA-funded climate-smart commodity programs funded by up to $90 million from USDA, including the Early Adopter Program, conservation agronomist field support, and financial assistance for farmers adopting climate-smart practices.
• Truterra Dairy Soils Carbon Programs Programs specifically for dairy producers that reward pre-qualified producers who adopt cover crops, strip-till, and no-till on crops used for dairy feed (silage and alfalfa); supported by Land O'Lakes, Bel Brands, and Dairy Farmers of America.
• Cedar River Regional Conservation Partnership Program Regional conservation partnership program offering cost-share incentives for cover crops, saturated buffers, no-till/strip-till, wetland creation, bioreactors, or prairie strips in Iowa's Cedar River Watershed to improve drinking water quality, reduce flood risk, and improve wildlife habitat.
• Truterra Soil Health Assessment Real-time field-level soil health analysis tool combining physical soil sampling with Truterra modeling capabilities to provide a snapshot of soil health and a plan to monitor improvements over time.
• Scope 3 Emissions Reduction Services Data-driven service helping food, CPG, fuel, feed, and fiber companies measure, report, and reduce agricultural supply chain (Scope 3) emissions, from initial quantification and goal-setting through continuous sustainability improvements and verified carbon credit procurement.
• Soil and Water Ecosystem Services Ecosystem services program that monetizes water quality and water quantity outcomes (in addition to carbon) generated by conservation practices, including verified nutrient reduction credits and water quality benefits at the watershed scale.

Quantifiable outcome

• 196% reduction in net GHG emissions — participating acres were net carbon negative, sequestering nearly 2x as much GHG as emitted, in Dubuque County program (2021)
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, minor and supporting.

• Indigo AgcoreStrategic or Co-development Partner · 18 August 2025First joint program under the November 2024 strategic collaboration: 2025 Truterra Registered Carbon Program with Indigo. Expands farmer eligibility through additional geographies (30 states) and crop types (18 crop types including barley, corn, cotton, soybeans, wheat, etc.). Eligible farmers receive two-stage payments through Indigo's carbon registry.
• Indigo AgcoreStrategic or Co-development Partner · 18 November 2024Strategic collaboration announced November 18, 2024 to simplify, expand, and accelerate adoption of ag sustainability solutions. Aims to create a common framework for high-integrity agriculture sustainability programs. Initial focus: expanding access to registry-based carbon credit opportunities through Indigo's carbon program for Truterra network farmers; expanding scope 3 programs using consistent standards. Both companies continue operating their own sustainability programs. The first joint product was the 2025 Truterra Registered Carbon Program with Indigo.
• ButcherBoxminorGTM or Marketing Partner · 1 January 2023ButcherBox, a certified B Corporation and leading direct-to-consumer meat brand, purchased carbon dioxide removals from Truterra to offset emissions from shipping and transportation of its home delivery meat subscription service.
• CovationBiocoreStrategic or Co-development Partner · 1 January 2022CovationBio partnered with Truterra and Primient to highlight regenerative farming of corn for bio-based materials. Corn grown through Truterra programs supplies CovationBio's Sorona polymer, Susterra propanediol, and Zemea propanediol — bio-based alternatives to fossil fuel-based products used in fashion, homegoods, pharmaceuticals, and personal care.
• Dubuque County / Dubuque Soil and Water Conservation DistrictsupportingStrategic or Co-development Partner · 1 January 2021Land Stewardship Initiative: a pay-for-performance public-private collaborative program launched in 2021 with 26 participating farmers across nearly 2,800 acres. Program achieved 196% reduction in net GHG emissions, improved water quality (21.9 lbs/acre nitrogen reduction, 2.67 lbs/acre phosphorus reduction), and 14% reduction in erosion.
• Soil and Water Conservation Society (SWCS)supportingStrategic or Co-development Partner · 1 January 2021Three-year cover crop trial (2021-2023) with SWCS assessing field-scale benefits of cover crops across 2,400+ acres in Iowa, Kansas, and Nebraska. Part of $1.5M USDA NRCS Conservation Innovation Grant. Trial showed cover crop acres were net carbon negative and erosion was halved.
• PrimientcoreStrategic or Co-development Partner · 1 January 2018Primient's sustainable agriculture program with Truterra began in 2018 and has grown to over 1.2 million acres of sustainably grown row crops in the U.S. Midwest. Farmers receive tools, guidance, and resources to transition to regenerative agriculture. Laura Kowalski (Head of Global Sustainability) leads the partnership. Primient procures 100% of its equivalent corn through the Truterra program.
• Campbell Soup CompanycoreStrategic or Co-development Partner · 1 January 2018Six-year partnership (since 2018) focused on sustainability for wheat ingredients. Grown from one ag retailer to eight ag retailers across Pennsylvania, Maryland, Ohio, and Kansas. Approximately 100,000 acres of farmland with wheat in rotation. Delivered reduced soil loss, improved soil quality, and better nutrient management outcomes.
• CIBO TechnologiescoreTechnology or IntegrationCIBO Technologies is Truterra's primary technology provider. CIBO holds the exclusive commercial license for the SALUS model (System Approach for Land Use Sustainability), developed by Bruno Basso at Michigan State University. Truterra uses SALUS for field-level carbon quantification. CIBO also provides the MyPortal platform (CIBO Impact) which streamlines enrollment of over 1 million acres across 30 states. CIBO-sensed data enables faster prequalification and enrollment.
• Ever.Ag AgribusinesssupportingTechnology or IntegrationIntegration with Ever.Ag's FieldAlytics platform addresses the challenge of scaling sustainability solutions by enabling more seamless collection of essential agronomic data and channeling it efficiently to Truterra. FieldAlytics is a common platform for farmers and retailers to input agronomic data, reducing duplicative data work and time burden.
• SCS Global ServicessupportingTechnology or IntegrationThird-party verifier that audits Truterra's data streams to ensure processes meet stringent industry standards. Provides independent verification of carbon quantification methodology and data quality.
• FarmobilesupportingTechnology or IntegrationAgricultural data partner collaborating with Truterra for data collection, standardization, viewing, and sharing. Farmobile provides data infrastructure that supports carbon program data integrity.
• EFC SystemssupportingTechnology or IntegrationAgritech data partner enabling collection, standardization, viewing, and sharing of information in partnership with Truterra. Supports data workflows for sustainability program enrollment.
• Nestlé Purina PetCare CompanycoreStrategic or Co-development PartnerNestlé Purina partners with Truterra and Land O'Lakes SUSTAIN to drive sustainability on 50,000 acres of U.S. farmland, supplying grains for dog and cat food products. Farmers work with local retailer Innovative Ag Services using the Truterra Insights Engine. Partnership aims to support long-term conservation and productivity, quantifying impact on nitrogen efficiency, erosion, soil quality, GHG emissions, and carbon sequestration.
• La Crosse SeedsupportingStrategic or Co-development PartnerTruterra's preferred partner for conservation seed and support. La Crosse Seed has invested in conservation seed solutions including cover crops, native grass and wildflower seeds, wildlife habitat, buffer strips, and waterways. Partnership focuses on soil and water conservation support for Truterra farmers.
• Field to MarketsupportingStrategic or Co-development PartnerTruterra has been registered as part of the largest sustainable sourcing program with Field to Market since 2018. Field to Market's Sustainable Supply Chain Program enables companies to measure sustainability outcomes from agricultural production.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Corteva Agriscience: Corteva Agriscience is a major seed-and-crop-protection company that has launched carbon and sustainability initiatives (including its own ecosystem services programs). It is comparable as a broad incumbent targeting Scope 3 reduction and farmer-level sustainability data in the same U.S. row-crop market Truterra serves.
• Nutrien Ag Solutions (Loveland / Carbon Co-op): Nutrien Ag Solutions is the world's largest crop input retailer and has rolled out sustainability and carbon offerings through Loveland Products. It is comparable to Truterra as a broad incumbent with a vast ag-retail distribution network that overlaps Land O'Lakes territory and competes for sustainability program enrollment.
• Bayer (Climate FieldView / ForGround): Bayer's Climate FieldView platform is the dominant digital agronomy platform in U.S. row-crop agriculture and Bayer's ForGround program is a competing carbon and sustainability offering. Both overlap with Truterra's farmer-facing sustainability tools and Scope 3 offerings, with Bayer leveraging far broader agronomic data and a global ag-input franchise.
• ADM re:generations / Cargill Regenerative Agriculture: Major grain and food ingredient merchants ADM and Cargill operate their own regenerative agriculture programs that pay farmers for practice changes and aggregate Scope 3 outcomes for downstream buyers. Both compete with Truterra for farmer enrollment and corporate supply-shed sustainability work, and serve as both potential partners and competitors in scope 3 markets.

Direct peers

• Indigo Ag: Indigo Ag is the closest direct peer: it operates a major agricultural carbon credit program, was historically a competitor to Truterra, and is now a strategic collaborator as of November 2024 with a co-branded 2025 carbon program. Both companies target the same farmer base with outcome-based carbon and scope 3 programs, and Indigo's carbon registry infrastructure is now embedded in Truterra's offering.
• CIBO Technologies: CIBO Technologies is both Truterra's core technology provider and a competitor in field-level sustainability and carbon quantification. CIBO holds the exclusive SALUS commercial license, powers MyPortal via CIBO Impact, and offers its own carbon and sustainability products to enterprises, putting it in direct competition with Truterra's Scope 3 and quantification offerings.
• Soil and Water Outcomes Fund: Soil and Water Outcomes Fund is a leading pay-for-practice agricultural stewardship program that contracts directly with farmers for soil carbon, water quality, and other ecosystem services outcomes, and sells verified credits to corporate buyers. It competes with Truterra for farmer enrollment across the U.S. Midwest and beyond, and operates through similar ag-retailer partnerships.

Emerging players

• Sound Agriculture: Sound Agriculture offers a source-reduction agricultural carbon program (using its SOURCE product) and on-farm sustainability tools. It competes with Truterra on farmer-level carbon and Scope 3 programs, especially for row-crop growers in the U.S., and serves many of the same CPG and food company buyers.
• Nori: Nori is an early-stage carbon marketplace that has historically focused on soil carbon removals purchased by corporate buyers. It is comparable as an emerging agricultural carbon marketplace participant, overlapping with Truterra on methodology standards and competing for corporate buyer relationships and farmer enrollment.

Others

• Field to Market: Field to Market is the largest U.S. sustainable-sourcing alliance for row-crop agriculture and operates the Fieldprint Platform, in which Truterra has been a registered member since 2018. While not a direct competitor, Field to Market is a critical industry standards and benchmarking body that defines how Truterra's sustainability outcomes are measured and reported.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/truterra
• LinkedInlinkedin.com/company/truterra-llc
• Xx.com/TruterraLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truterra