7X Beef

What 7X Beef does

7X Beef, legally 7x Cattle Company, is a privately held Longmont, Colorado-based direct-to-consumer and wholesale beef business founded in 2011. The company maintains a small, controlled herd of 100% pure Japanese bloodline Wagyu cattle — never crossbred — and sells individual cuts, roasts, ground beef, charcuterie, value-added products, and curated bundle packages through its own e-commerce site, 7xbeef.com, shipping frozen nationwide via 2-day delivery. The underlying "technology" is biological rather than digital: controlled breeding yields intra-muscular marbling with elevated oleic-acid fat content and longer, thinner muscle fibers that produce a distinctive tenderness; cattle are slow-grown and hand-butchered to specification.

The business operates three commercial channels. The DTC storefront (30+ SKUs, prices ranging from $12 for hot dogs/jerky to $495 for a 4-bone standing ribeye roast, with bundle discounts of 10-25%+) is the primary channel and includes digital gift cards ($100/$250/$500) and a corporate gifting program offering custom packages with handwritten cards. A wholesale division supplies restaurants, butcher shops, personal chefs, and catering businesses with the full cut portfolio; named accounts include Hotel Jerome (Aspen), 1515 (Denver), La Tour and Flame (Vail), and Empire City Casino (Yonkers, NY), where 7X beef appears across five venues including Pinch by Alain Ducasse. A third vector targets the competitive BBQ community through a partnership with the Rocky Mountain BBQ Association, with Chef Mike Bargas's Grand Champion finish at Lulu's Brew & Cue cited as a reference win.

Brand building relies heavily on high-visibility food events (Food & Wine Classic in Aspen, Taste of Vail), chef endorsements (Jose Andres, Gene Tang of 1515, Paul Ferzacca of La Tour, Gilbert Pepin as executive chef), and content marketing via a blog, Instagram (@7xwagyu), and an email newsletter ("7X Club"). The company is founder/operator-led with Rob Gill as President and Gilbert Pepin as Executive Chef, has 1-10 employees, and shows no external funding or parent-company ownership in the available materials; revenue is not publicly disclosed.

Name

7X Beef

Legal name

7x Cattle Company

Website

https://7xbeef.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

7X Beef is a Longmont, Colorado-based e-commerce and wholesale business that sells premium fullblood Wagyu beef cuts from 100% pure Japanese bloodline cattle directly to consumers nationwide and to high-end restaurants, casino venues, and competition BBQ cooks across the United States.

Ownership category

akta.pro rank

Product category

Premium Fullblood Wagyu Beef

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (445240), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Beef Further Processing (Cooked, Cured, Smoked, Deli, Sausage) (AFANAAAE)

akta.pro secondary industries

Beef Wholesale (Primal/Subprimal, Boxed Beef) (AFAIADAA), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Premium wagyu beef
• Fullblood wagyu cuts
• Japanese bloodline cattle
• Direct-to-consumer meat
• Wholesale wagyu distribution

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: 7X Beef sells premium Wagyu beef cuts and packages directly to consumers through their e-commerce website. Customers can purchase individual steaks, roasts, ground beef, charcuterie, and curated gift packages. Orders are shipped frozen via 2-day delivery.
2. Wholesale Restaurant Distribution: 7X Beef offers direct sales and distribution across the United States for restaurants, butcher shops, personal chefs, and catering businesses seeking premium Fullblood Wagyu Beef at wholesale prices. All premium cuts from cheeks to oxtail are available wholesale.
3. Gift Cards: 7X Beef gift cards are available in denominations of $100, $250, and $500. These virtual cards are sent to recipient's email address for the recipient to purchase products.
4. Corporate Gifting: Custom gift packages are offered for corporate gifting occasions. Handwritten gift cards with personal messages are included with each gift package. Corporate clients can contact the company to build custom gifts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

7X Beef sells premium fullblood Wagyu beef cuts, roasts, ground beef, charcuterie, hot dogs, sausages, jerky, and curated gift bundles directly to consumers through its 7xbeef.com e-commerce storefront, with free 2-day frozen shipping on orders over $200. The company also operates a wholesale division supplying restaurants, butcher shops, personal chefs, and catering businesses across the United States, and a corporate gifting program for custom packages. All beef comes from cattle with 100% pure Japanese bloodline genetics, hand-butchered to specification and shipped frozen nationwide.

Product overview

7X Beef is a direct-to-consumer e-commerce platform selling premium fullblood Wagyu beef products from 100% pure Japanese genetics cattle. The company operates as a unified product catalog rather than a platform-plus-modules architecture, offering individual cuts and curated bundle packages. Individual steak products include 7X Ribeye, New York Strip, Tenderloin, Tomahawk Ribeye, Bone-In New York Strip, Whole Tenderloin, Short Ribs, Flat Iron, Sirloin Flap Bavette, Standing Ribeye Roast, Bresaola, Sierra Steak, Baseball Sirloin, Tri-Tip, Back Ribs, Beef Jerky, Delmonico Steak, Ground Beef, Wagyu Burger Patties, Sliders, Brisket, Osso Buco, Hot Dogs, Summer Sausage, Chuck Eye Roast, Flank Steak, Porterhouse/T-Bone, and Thor's Hammer. Bundle/package offerings include Big Burger Bash, Most Tender Cuts, Summer Griller, The Regal Ribeye, Tender Bites, Baseball Spectacular, Meat Madness, and Kebabs & Tips. Additional offerings include gift cards and wholesale programs. The company also provides cooking instructions, guarantees product quality, and offers nationwide 2-day shipping on orders over $200.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Rocky Mountain BBQ AssociationcoreGTM or Marketing Partner7X Beef partnered with the Rocky Mountain BBQ Association to help barbecue competitors access premium Wagyu briskets for competition cooking. The partnership supports competitors seeking quality edge in BBQ contests and reinforces 7X's position in the competition barbecue community.
• Empire City CasinocoreChannel Partner/ Reseller/ Distributor7X ground beef is featured at all five hot food venues at Empire City Casino in Yonkers, NY: Empire Terrace Restaurant, Nonno's Trattoria, Dan Rooney's Sports Pub, Pinch by Alain Ducasse, and the International Food Court 7X Burger Bar. Chefs specifically chose 7X for its naturally marbled fat and consistent quality.
• 1515 RestaurantflagshipChannel Partner/ Reseller/ Distributor1515 in Denver's LoDo area features 7X Beef with an Ishiyaki-style preparation where slices are cooked on a heated river stone at the table. Owner Gene Tang praised the marbling as 'unbelievable' and 'buttery'. Restaurant holds Wine Spectator Award of Excellence.
• La Tour RestaurantcoreChannel Partner/ Reseller/ DistributorLa Tour restaurant in Vail, CO featured 7X ribeye at Taste of Vail event and received overwhelming response. Executive Chef Paul Ferzacca called it 'THE REAL DEAL' and noted demand was so high they ran out of beef before the end of the event.
• Hotel JeromecoreChannel Partner/ Reseller/ DistributorHotel Jerome in Aspen, CO offers 7X Beef on their menu. The Aspen Times described 7X as 'the purest form of Japanese beef you can eat in the United States.'
• Flame RestaurantcoreChannel Partner/ Reseller/ DistributorFlame restaurant in Vail won the 'best pairing' award at Vail's Smack Down event with their 7X ribeye paired with Lancaster Cabernet from Sonoma Valley.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Creekstone Farms: Premium beef producer offering natural and Wagyu-influenced products through foodservice and retail. Comparable as an established premium beef brand competing for restaurant and consumer dollars in the Wagyu-adjacent category.
• Snake River Farms: Established American producer of American Wagyu and Kurobuta pork with nationwide DTC shipping and strong restaurant presence. Comparable as a premium beef brand competing in the same Wagyu category but with broader product portfolio and substantially larger scale.
• Allen Brothers: Premium steakhouse-grade beef supplier with wholesale distribution to restaurants and direct consumer offerings. Comparable as a premium beef supplier serving both fine-dining establishments and home consumers with curated cuts.

Emerging players

• ButcherBox: Subscription-based DTC meat company offering grass-fed beef, heritage pork, and Wagyu options to consumers nationwide. Comparable as a DTC premium meat brand using storytelling and quality positioning, though operating at much larger scale via subscription.
• Crowd Cow: Online marketplace connecting consumers with independent ranchers for beef, Wagyu, and other proteins. Comparable as a DTC channel for premium beef including Wagyu, though their marketplace model differs from 7X's single-ranch focus.
• Mishima Reserve: American Wagyu brand distributed through specialty retailers and restaurants. Comparable as a premium Wagyu brand targeting both foodservice and consumer segments, though typically crossbred rather than fullblood.

Direct peers

• Holy Grail Steak Co. Direct-to-consumer online retailer of premium Wagyu and Kobe-style beef cuts in the US, including rare breed and fullblood offerings. Directly comparable to 7X in DTC Wagyu e-commerce model, premium positioning, and storytelling around genetics and provenance.
• Imperial Wagyu: Producer and marketer of American Wagyu beef with both foodservice and retail channels. Comparable as a Wagyu-focused brand competing in the same premium fullblood Wagyu category targeting restaurants and consumers.
• Lone Mountain Cattle Company: Rancher and online seller of 100% fullblood Wagyu beef with direct-to-consumer e-commerce. Highly comparable to 7X as a vertically integrated Wagyu producer emphasizing pure Japanese genetics and premium DTC positioning.

Regional players

• Australian Wagyu producers (e.g., Robbins Island Wagyu): Premium Wagyu producers from Australia competing in the US import market for high-end beef. Comparable as a premium Wagyu brand with fullblood genetics targeting fine-dining and affluent consumers, though primarily serving the US via imports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/7xwagyu/?hl=en
• Xx.com/7xbeef
• Facebookfacebook.com/7XBeef
• LinkedInlinkedin.com/company/7x-beef

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7X Beef