Apartment Association of South Central Wisconsin

Name

Apartment Association of South Central Wisconsin

Legal name

Apartment Association of South Central Wisconsin

Website

https://aascw.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees from various categories including Owner, Associate, Affiliate Organization, Non-Profit, Dual Business, Fee Manager, and Student memberships. Members receive access to education, training, legal forms, legislative representation, and other member benefits.
2. Event Tickets and Seminars: Revenue from educational events, masterclasses, and seminars including Security Deposit Returns ($30), First Time Landlord Masterclass ($75), Leasing Agent Masterclass ($75), Property Management 101 ($varies), Property Management 202 ($varies), Awards of Excellence Gala, and various other educational programs.
3. Tenant Screening Services: Cost-effective tenant screening services including credit reports, national background checks, and eviction screenings provided to members at reduced rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AASCW is a membership-based trade association that supplies rental housing providers in South Central Wisconsin with tenant screening (credit reports, national background checks, eviction screenings), Wisconsin-specific legal forms and notices, multi-track education and training (property management, leasing, fair housing, evictions, Section 8), legislative representation at local and state levels, an on-site industry consultant, a member rental listings portal, and a Find-A-Professional directory of vetted service providers. Members also receive twice-monthly e-industry updates, networking events, and discounted seminar pricing as core benefits of annual membership.

Product overview

The Apartment Association of South Central Wisconsin (AASCW) is a membership-based professional association for rental housing providers, not a traditional software product company. The organization offers an integrated suite of member services centered around tenant screening, legal forms, education and training, legislative advocacy, and professional networking. Members access tenant screening services for credit reports and background checks, AASCW-developed legal forms and notices, reduced-rate educational seminars and masterclasses, legislative representation, free online rental listings, and an industry consultant for questions. The association also maintains a professional directory connecting members with service providers across categories like construction, insurance, utilities, and property management software.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Screening Services Cost-effective tenant screening services for rental property owners and managers, including credit reports, national background checks, and eviction screenings, offered to members at reduced rates.
• Legal Forms and Notices Library
• Education and Training Programs Reduced-rate meetings, seminars, and masterclasses for members covering fair housing, Wisconsin Statute 704, ATCP 134, property management 101/202, leasing agent masterclass, first-time landlord masterclass, security deposit returns, evictions, leasing, marketing, maintenance, and Section 8 programs.
• Legislative Representation and Advocacy Representation of the rental housing industry in local and statewide legislative activities, including lobbying and analysis on industry issues affecting Wisconsin rental property owners and managers.
• Online Rental Listings Portal
• Find A Professional Directory
• AASCW Membership

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Madison Gas & ElectriccoreGTM or Marketing PartnerMadison Gas & Electric (MGE) is a premier sponsor of AASCW events and educational programs. MGE sponsors Property Management 101, Property Management 202, Leasing Agent Masterclass, Awards of Excellence, and Networking Mixers. The partnership provides energy-related resources and programs for multi-family property owners including vacancy data, energy efficiency guidance, and multifamily resources.
• James Imaging SystemsminorGTM or Marketing PartnerJames Imaging Systems appears as a supporter and sponsor of AASCW events and programs, providing printing and software solutions services to the association.
• Glazd InsurancecoreGTM or Marketing PartnerGlazd Insurance is a sponsor of Property Management 101 and other educational seminars, providing insurance expertise and resources for property owners and managers.
• Revive RestorationcoreGTM or Marketing PartnerRevive Restoration hosts the AASCW Networking Mixer at their clubhouse facility and sponsors educational events. Provides fire and water damage restoration, property restoration, and renovation services to member property owners.
• Koritzinsky & Karls, LLCcoreGTM or Marketing PartnerKoritzinsky & Karls provides legal expertise for AASCW educational programs including Legal Updates seminar at the annual Multi-Family Housing Summit & Expo. The firm specializes in landlord-tenant law and collections.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AppFolio: Cloud property management software platform serving small-to-mid rental property managers and landlords. While a for-profit tech vendor rather than a trade association, AppFolio increasingly bundles tenant screening, education content, and landlord resources, partially overlapping with AASCW's non-association services.

Broad incumbents

• Institute of Real Estate Management (IREM): National association for property managers, offering education, certifications (CPM, ARM), and advocacy. Comparable to AASCW in providing landlord education and credentialing, but operating nationally with a more credentialing-heavy model.
• Building Owners and Managers Association International (BOMA): International trade association for commercial and multifamily real estate, providing advocacy, education, and networking. Comparable in mission (membership-based landlord advocacy and education) but skewed toward larger commercial/multifamily owners rather than small landlords.
• National Apartment Association: The U.S. national trade association for the rental housing industry. Directly comparable as the apex membership organization for rental housing providers, of which AASCW is a regional affiliate-level peer serving the same customer base at a local level.
• Community Associations Institute (CAI): National membership organization for HOA and condominium community associations. Operates an analogous member-services model (education, publications, advocacy, chapters) to AASCW but for the HOA/condo segment rather than the rental-housing segment.
• National Association of Residential Property Managers (NARPM): U.S. trade association for residential property managers, with chapters and education programs. Directly comparable to AASCW in serving small-to-mid residential landlords and property managers with education and member services, but at national scope.

Direct peers

• Wisconsin Apartment Association: The statewide apartment/rental housing trade association for Wisconsin. AASCW is a regional sub-association in the same network; WAA operates at the state level covering the entire Wisconsin market that AASCW serves only in the south-central portion.

Regional players

• Greater Milwaukee Association of REALTORS: Regional professional real estate association serving southeastern Wisconsin, including rental-related education and advocacy. Adjacent peer to AASCW given overlapping Wisconsin geography and shared landlord/investor audience.
• Apartment Association of Greater Dallas: Regional apartment trade association serving the Dallas-Fort Worth rental market. Same member-services model (education, legal forms, advocacy, networking) as AASCW, but at significantly larger scale in a major Texas metro.
• Apartment Association of Greater Los Angeles (AAGLA): Regional apartment/rental housing trade association serving Southern California. Operates the same membership-based model as AASCW (dues, education, advocacy, forms) for a different geography, making it a strong structural peer for benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/apartment-association-of-south-central-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apartment Association of South Central Wisconsin