Glazd
Glazd is a cloud-based renters insurance compliance platform that enables property management companies to track and enforce HO4 insurance across their portfolios, while offering tenants a self-serve digital purchase flow with automatic landlord compliance reporting.
- Company typePrivate
- Founded2020
- HeadquartersMiddleton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Glazd does
Glazd is a privately held, Wisconsin-incorporated insurance technology company founded in 2020 that operates a renters insurance compliance platform serving two primary customer segments: individual renters who must satisfy lease insurance requirements, and property management companies and multifamily owners/operators with portfolios of 100 or more units. The company is headquartered in Middleton, WI, runs a small team (1-10 employees), and operates exclusively in the United States, with the exception of Oklahoma where requiring renters insurance is not permitted.
The platform's technical architecture combines cloud-based real-time policy tracking, automated compliance monitoring, and an API that integrates directly into major property management software systems including Rent Manager, Entrata, Yardi, ResMan, and AppFolio. Core product capabilities include HO4 renters insurance policy issuance (binding within 24 hours of application submission), a Third-Party Policy Verification Engine that cross-references hundreds of insurance carriers against lease requirements, automated interested party management (automatically adding landlords to tenant policies), and a Master Liability Program that auto-enrolls non-compliant tenants into a master policy to ensure continuous portfolio-wide coverage. Add-on coverage modules include Pet Damage, Water Backup, and Bed Bug Remediation; pet health insurance is distributed through a 2025 partnership with Prudent Pet.
Glazd operates a multi-stream revenue model combining subscription SaaS fees from property management companies (standard rate of $3,999 per year per portfolio, with first-year pricing at $300 or waived entirely if launched within 60 days of demo), commission-based revenue from HO4 renters insurance premiums (underwritten by carrier partner Assurant, which also manages billing), recurring revenue from Master Liability Program gap-coverage premiums, and an affiliate-style revenue share paid back to property management companies. Distribution combines direct-to-consumer self-serve digital onboarding for renters with enterprise sales and embedded OEM-style integrations for property management clients. Capital base consists of a 2021 SEC Form D exempt offering targeting $3 million (with $500,000 sold to accredited investors at a $25,000 minimum); no institutional venture capital or private equity participation has been disclosed.
Glazd firmographics
Firmographics- Name
- Glazd
- Legal name
- Glazd, Inc.
- Website
- https://glazd.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glazd is a cloud-based renters insurance compliance platform that enables property management companies to track and enforce HO4 insurance across their portfolios, while offering tenants a self-serve digital purchase flow with automatic landlord compliance reporting.
- Ownership category
- akta.pro rank
Glazd industry classification
Industry- Product category
- Insurance Compliance Software for Property Management
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Renters Insurance (FSAJACAB)
- akta.pro secondary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Glazd is headquartered
LocationHeadquarters
- HQ city
- Middleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glazd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Property Management SaaS/Platform Subscription: Property management companies pay an annual subscription fee for access to Glazd's compliance tracking platform, master liability policy, API integrations, and onboarding support. The base cost is $300/year for the first year (waived if launched within 60 days of demo), with a standard rate of $3,999/year thereafter.
- Renters Insurance Premiums (Commission): Glazd earns commissions on renters insurance policies sold to tenants through its platform (HO4 policies). Billing for renters policies is managed by Assurant (payment processor). Policies are issued for 12-month terms with a 3-month coverage minimum. Tenants can purchase policies directly or upload existing third-party policies.
- Master Liability Policy (Gap Coverage): When tenants cancel their renters insurance policy, they are automatically enrolled in the Glazd master liability policy at a low monthly cost. This provides a recurring revenue stream and ensures property managers maintain continuous coverage across their portfolio.
- Revenue Share with Property Managers: Glazd offers a revenue share program where management companies can generate ancillary revenue by participating in the program, set aside for maintenance and discretionary spending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Property Management Platform - Standard |
| Subscription | Monthly | Renters Insurance (HO4) - Individual Tenant |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Glazd product offering
Product offeringCore offering
Glazd provides a cloud-based renters insurance compliance platform that enables property managers and landlords to automatically track tenant insurance policies across their portfolios. The company quotes, binds, and issues HO4 renters insurance policies directly to tenants, automatically lists landlords as interested parties, and auto-enrolls non-compliant tenants into a master liability policy to ensure continuous portfolio-wide coverage.
Product overview
Glazd is a renters insurance compliance platform offering a unified product portfolio centered on HO4 renters insurance policies, complemented by a Master Liability Program for automatic enrollment of non-compliant tenants, and a real-time compliance tracking dashboard for property managers. The core products work together to ensure 100% portfolio coverage: residents can purchase policies through Glazd's digital onboarding portal (with automatic landlord interested party listing), or upload third-party policies for verification. Any tenant that cancels or fails to purchase coverage is automatically enrolled in the Master Liability Program. Add-on coverage modules include Pet Damage, Water Backup, and Bed Bug Remediation. Glazd also partners with Prudent Pet to offer pet health insurance to renters in participating communities. The platform integrates with major property management systems including Rent Manager, Entrata, Yardi, ResMan, and AppFolio for seamless data access and automated compliance monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Renters Insurance (HO4) HO4 renters insurance policy for individual tenants providing personal property, liability, additional living expenses, and guest medical coverage; available for purchase through Glazd's digital onboarding portal in seconds and automatically lists the landlord as an interested party.
- Master Liability Program Master insurance policy under which Glazd automatically enrolls tenants who fail to purchase or maintain their own renters insurance, ensuring continuous liability coverage for property managers across their portfolio at a low monthly cost.
- Renters Insurance Compliance Tracking Software Cloud-based compliance tracking SaaS platform for property managers providing real-time monitoring of renters insurance policies across a portfolio, automated alerts for lapsed or cancelled policies, third-party policy verification, and a dashboard for coverage performance.
- Pet Health Insurance (via Prudent Pet Partnership) Pet health insurance offering for renters in participating communities, distributed by Glazd through a partnership with Prudent Pet, covering accidents, illnesses, and preventive care at preferred rates.
Quantifiable outcome
- Over one-third of tenants cancel their renters insurance policy after showing proof to landlord
- +4 more outcomes
Companies that use Glazd
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Glazd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Glazd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Prudent PetcoreGlazd partnered with Prudent Pet to offer preferred pet insurance rates to renters in participating communities. Through this collaboration, Glazd extends its service offering to include pet health insurance, covering accidents, illnesses, and preventive care. Prudent Pet provides the coverage; Glazd provides the distribution channel through its renter-facing platform and partnered property communities.
- Rent ManagercoreGlazd integrated with Rent Manager's app marketplace, enabling property management teams using Rent Manager to access Glazd's renters insurance compliance tracking directly within their property management software. The integration automates policy monitoring, claims management, and resident compliance tracking without manual data entry.
- AssurantcoreAssurant serves as the insurance partner managing billing and payment processing for renters insurance policies purchased through the Glazd platform. Renters with policies purchased through Glazd have their billing managed directly by Assurant. Contact: 800-432-8612 / [email protected].
- EntratacoreGlazd integrates with Entrata's property management platform, enabling automated renters insurance compliance tracking for property management companies using Entrata as their PMS.
- YardicoreGlazd integrates with Yardi's property management platform, enabling automated renters insurance compliance tracking for property management companies using Yardi as their PMS.
- ResMancoreGlazd integrates with ResMan's property management platform, enabling automated renters insurance compliance tracking for property management companies using ResMan as their PMS.
- AppFoliocoreGlazd integrates with AppFolio's property management platform, enabling automated renters insurance compliance tracking for property management companies using AppFolio as their PMS.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Glazd competitors and assessment
Company assessmentDirect peers
- ResidentShield: ResidentShield offers renters insurance specifically designed for property managers and residents, including compliance tracking for multifamily portfolios. It is the closest direct competitor to Glazd, serving the same two-sided renter/landlord market with HO4 policies and portfolio compliance tools.
- LeaseTrack (now AssurantConnect): LeaseTrack was a direct competitor offering automated renters insurance compliance tracking for property managers before being acquired by Assurant, Glazd's own carrier partner. It is now AssurantConnect, competing head-to-head with Glazd while also serving as the underwriter for Glazd's policies.
Emerging players
- Jetty: Jetty is an InsurTech providing renters insurance and security deposit alternatives targeted at multifamily residents and property managers. It overlaps with Glazd on renters insurance and renter-facing onboarding, though it leans more on lease-bond and deposit products than pure compliance tracking.
- Rhino: Rhino provides security deposit alternatives and renters insurance products distributed through multifamily property managers via PMS integrations. It is comparable to Glazd in its property-manager-anchored distribution model and integrates with similar PMS platforms, but emphasizes deposit alternatives over compliance tracking.
- TheGuarantors: TheGuarantors provides insurance and risk management solutions for the multifamily rental ecosystem, including renters insurance and lease guarantee products distributed to property managers. It overlaps with Glazd on renters insurance for multifamily operators and competes for the same property management buyer.
Broad incumbents
- Lemonade: Lemonade is a large, publicly-traded InsurTech offering renters insurance as part of a broad portfolio of personal lines, distributed primarily direct-to-consumer. It competes with Glazd's renters insurance offering and benefits from far greater brand awareness and capital, but lacks the property-manager-anchored compliance workflow.
- Assurant: Assurant is a major specialty insurance carrier that underwrites the HO4 policies sold through Glazd and also operates the competing AssurantConnect compliance platform (formerly LeaseTrack). It is both Glazd's most important partner and a strategic competitor in the same renters insurance compliance category.
- State Farm: State Farm is one of the largest U.S. personal lines insurers and a major writer of renters insurance policies. Tenants frequently upload State Farm HO4 policies to Glazd for compliance verification, making State Farm both a competitor (third-party policy option) and a de facto ecosystem participant in Glazd's verification flow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Glazd social profiles
Digital presenceGlazd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glazd leadership team
Management profileNumber of profiles
Profiles1 record
Glazd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glazd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glazd
What does Glazd do?
Glazd provides a cloud-based renters insurance compliance platform that enables property managers and landlords to automatically track tenant insurance policies across their portfolios. The company quotes, binds, and issues HO4 renters insurance policies directly to tenants, automatically lists landlords as interested parties, and auto-enrolls non-compliant tenants into a master liability policy to ensure continuous portfolio-wide coverage.
Is Glazd a public or private company?
Glazd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glazd founded?
Glazd was founded in 2020. It employs 1 to 10 people.
Where is Glazd based?
Glazd is headquartered in Middleton, United States, in the North America region.
How does Glazd make money?
Four revenue lines are on record. Property Management SaaS/Platform Subscription is the primary driver. The others are renters Insurance Premiums (Commission), master Liability Policy (Gap Coverage) and revenue Share with Property Managers.
Who are Glazd's main competitors?
Direct peers on record are ResidentShield and LeaseTrack (now AssurantConnect). Emerging players are Jetty, Rhino and TheGuarantors. Broad incumbents are Lemonade, Assurant and State Farm.
Does Glazd have an API?
Yes. Glazd provides an API that unifies operations and data by allowing access to insurance information directly within property software systems. Property management companies can integrate to enable centralized data, automate compliance tracking, and receive real-time policy status updates through their existing property management platforms.
What industry is Glazd in?
Glazd's product category is Insurance Compliance Software for Property Management. Its primary akta.pro industry code is FSAJACAB, Renters Insurance, with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524210 and its SIC code is 6411.