pilgrim

Frozen Poultry Productspilgrimsusa.com

Pilgrim's USA is a frozen chicken consumer brand within JBS USA Food Company, producing air fryer-ready nuggets, popcorn chicken, and crispy wings sold through grocery, Costco, Instacart, and Amazon Fresh.

Company typePrivate
Founded-
HeadquartersGreeley, United States
Headcount—
GTM typeB2C
OfferingHardware or Manufacturing

What pilgrim does

Pilgrim's USA is a consumer-facing frozen chicken brand operating as part of JBS USA Food Company, headquartered at 1770 Promontory Circle, Greeley, Colorado. The company produces and markets a portfolio of frozen chicken products organized into four lines: Ultimate Nuggets (premium all-white-meat nuggets with no antibiotics or artificial ingredients), Loaded Nuggets (stuffed formats including Chicken Pot Pie and Cheesy Jalapeño varieties), Popcorn Chicken (available in Original, Buttery, and Dill Pickle flavors), and Crispy Wings (Classic, Buffalo Style, BBQ Seasoned, and Honey BBQ Sauce variants). Core product technology centers on breading, seasoning formulations, and air-fryer optimization, with all products designed for 8-17 minute preparation and emphasizing use of real chicken breast, absence of antibiotics, and no artificial ingredients.

The company sells through multiple distribution channels including national grocery chains, an exclusive arrangement with Costco for the Crispy Wings With Honey BBQ Sauce SKU, and online grocery delivery platforms Instacart and Amazon Fresh. The "Where to Buy" zip code locator on pilgrimsusa.com supports consumer retail conversion. Pilgrim's USA pursues a direct-to-consumer go-to-market motion with a bold, Gen Z and millennial-targeted marketing approach anchored on an original music video campaign ("Put it in a Nugget") and active social media presence on TikTok, Instagram, and Facebook. Revenue is generated through one-time retail product sales at prices set by individual retailers; no direct consumer pricing or subscription model is published.

pilgrim firmographics

Firmographics

Name: pilgrim
Legal name: Pilgrim's
Website: https://pilgrimsusa.com
Company type: Private
Operating status: Operating
Short description: Pilgrim's USA is a frozen chicken consumer brand within JBS USA Food Company, producing air fryer-ready nuggets, popcorn chicken, and crispy wings sold through grocery, Costco, Instacart, and Amazon Fresh.
Ownership category
akta.pro rank

pilgrim industry classification

Industry

Product category: Frozen Poultry Products
NAICS: Poultry Processing (311615), Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
SIC: Poultry Slaughtering And Processing (2015), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
akta.pro primary industry: Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)
akta.pro secondary industries: Frozen Snacks & Appetizers (CRADADAD), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Poultry Processing & Packing (AFAKALAC)

Keywords

Frozen chicken products
Chicken nuggets
Popcorn chicken
Crispy wings
Packaged poultry foods

Where pilgrim is headquartered

Location

Headquarters

HQ city: Greeley
HQ country: United States
HQ region: North America

Offices1 record

Markets served

pilgrim business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

Frozen Food Product Sales: Pilgrim's USA generates revenue through the sale of frozen chicken products including nuggets, popcorn chicken, and crispy wings through retail grocery stores, warehouse clubs like Costco, and online grocery delivery platforms

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

pilgrim product offering

Product offering

Core offering

Pilgrim's USA manufactures and sells a portfolio of frozen chicken products including Ultimate Nuggets, Loaded Nuggets (with bold fillings such as Cheesy Jalapeño and Chicken Pot Pie), Popcorn Chicken (Original, Buttery, and Dill Pickle), and Crispy Wings (Classic, Buffalo Style, BBQ Seasoned, and Honey BBQ). Products are made from all-white meat chicken breast with no antibiotics, artificial ingredients, or added hormones, and are designed primarily for air fryer preparation in 8-17 minutes.

Product overview

Pilgrim's is a frozen chicken products company offering a portfolio of chicken nuggets, popcorn chicken, and crispy wings designed primarily for air fryer preparation. The product line is organized into three main categories: Ultimate Nuggets (premium all-white-meat nuggets with no antibiotics or artificial ingredients), Loaded Nuggets (including Chicken Pot Pie and Cheesy Jalapeño varieties featuring bold fillings), and Popcorn Chicken (available in Original, Buttery, and Dill Pickle flavors). The Crispy Wings line includes Classic, Buffalo Style, BBQ Seasoned, and Honey BBQ Sauce varieties. All products emphasize quick preparation times (8-17 minutes in air fryers), use of real chicken breast meat, and absence of added hormones, steroids, or artificial ingredients. Products are available at major retailers including Costco, grocery stores, and online through Instacart and Amazon Fresh.

Differentiator

Problem solved

Functional benefit

Products and services

Ultimate Nuggets

Companies that use pilgrim

Customer profile

Segments2 records

Ideal customer profiles2 records

pilgrim technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

pilgrim partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

CostcocoreChannel Partner/ Reseller/ DistributorCostco serves as an exclusive retail channel partner for Pilgrim's Crispy Wings With Honey BBQ Sauce product. This represents a strategic warehouse club distribution arrangement where a specific product variant is exclusively available at Costco locations.
InstacartminorChannel Partner/ Reseller/ DistributorPilgrim's products are available for purchase through Instacart's online grocery delivery platform, enabling direct-to-consumer delivery through the Instacart marketplace.
Amazon FreshminorChannel Partner/ Reseller/ DistributorPilgrim's products are available for purchase through Amazon Fresh online grocery platform, providing another online delivery channel for consumers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

pilgrim competitors and assessment

Company assessment

Direct peers

Tyson Foods: Largest US poultry producer and the dominant competitor in retail frozen chicken nuggets, popcorn chicken, and wings (Tyson Any'tizers, Tyson Chicken Nuggets). Directly competes with Pilgrim's on the same retail frozen-chicken shelf.
Bell & Evans: Premium all-natural, antibiotic-free chicken brand with growing frozen retail presence. Comparable on premium ingredient story, breaded frozen chicken SKUs, and natural/supermarket channel mix.
Applegate Farms: Organic and natural meats brand with frozen chicken offerings. Comparable on clean-label, no-antibiotics, better-for-you frozen positioning targeted at premium retail consumers.
Foster Farms: Major US poultry producer with a broad retail frozen chicken portfolio (nuggets, wings, tenders). Direct competitor in mainstream frozen-chicken set, with comparable West Coast / national retail reach.
Perdue Farms: Premium-positioned US chicken brand with strong retail frozen-chicken presence (Perdue Chicken Plus, Simply Smart). Closely comparable on clean-label, no-antibiotics, all-white-meat positioning versus Pilgrim's.
Just Bare Chicken: Premium, clean-ingredient frozen chicken brand with significant Costco distribution overlap. Competes head-to-head on the same air-fryer-ready, no-antibiotics, all-white-meat positioning.

Broad incumbents

Conagra Brands: Large frozen-meals CPG portfolio (Banquet, Marie Callender's, Healthy Choice). Overlaps with Pilgrim's in retail frozen prepared chicken, but at much broader portfolio scale across proteins and formats.
McCain Foods: Global frozen prepared-foods company with significant retail and foodservice frozen chicken presence. Comparable on frozen prepared / breaded chicken category, though McCain is broader in scope and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

pilgrim financial estimates

Financial estimate

Revenue estimate

Valuation estimate

pilgrim leadership team

Management profile

Number of profiles

pilgrim funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

pilgrim M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pilgrim

What does pilgrim do?

Is pilgrim a public or private company?

pilgrim is a private company. It is classified as corporate owned and is currently operating.

When was pilgrim founded?

pilgrim was founded in -1.

Where is pilgrim based?

pilgrim is headquartered in Greeley, United States, in the North America region.

How does pilgrim make money?

One revenue line is on record: frozen Food Product Sales.

Who are pilgrim's main competitors?

Direct peers on record are Tyson Foods, Bell & Evans, Applegate Farms, Foster Farms, Perdue Farms and Just Bare Chicken. Broad incumbents are Conagra Brands and McCain Foods.

Does pilgrim have an API?

No public API is recorded for pilgrim.

What industry is pilgrim in?

pilgrim's product category is Frozen Poultry Products. Its primary akta.pro industry code is CRADADAH, Frozen Meat & Poultry Meals & Value-Added Proteins, with a secondary code of CRADADAD, Frozen Snacks & Appetizers. Its NAICS code is 311615 and its SIC code is 2015.