myob australia

What myob australia does

MYOB Australia is a private business management software company founded in 1997 and headquartered in Cremorne, Melbourne. It develops and operates a portfolio of accounting, payroll, tax, ERP, and practice management software for Australian and New Zealand businesses, reporting more than one million customers and a partner ecosystem of 350+ integrated applications. The product catalog spans consumer/SMB tiers (Solo by MYOB, Business Lite, Business Pro, AccountRight Plus/Premier, Payroll Only), enterprise ERP (MYOB Acumatica), and advisor-led services (MYOB Practice, Nimbus Document Manager), complemented by mobile apps (Capture, Invoice, Team, Assist) and a developer program. The platform runs on Microsoft Azure and AWS infrastructure and is certified to ISO 27001, PCI DSS, ISO 31000, and OWASP ASVS standards, with native ATO single-touch payroll and BAS compliance integrated into the product.

MYOB monetizes primarily through tiered SaaS subscriptions across its SMB, mid-market, and practice segments, with additional transaction-based revenue from Solo Money (embedded banking offered in partnership with Great Southern Bank) launched in May 2025. The company distributes through an accountant and bookkeeper advisory channel, supported by subsidiaries including MYOB NZ, Flare HR, and Nimbus. Recent product investment has centered on generative-AI compliance automation (AI BAS, beta May 2025) and embedded financial services for sole operators, while leadership was refreshed in 2025 with Paul Robson as CEO, Rebecca Lowde as CFO, and Simon Noonan as CTO. The business is privately held and positioned as an incumbent SMB platform in ANZ, with multi-product expansion and ecosystem buildout as the principal growth vectors.

Name

myob australia

Legal name

MYOB Australia Pty Ltd

Website

https://myob.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

MYOB Australia is a private SaaS provider of accounting, payroll, tax, ERP, and practice management software serving more than one million SMB and advisor customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Cloud Accounting & Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Cloud accounting software
• Payroll management software
• Business management software
• Enterprise resource planning
• Tax compliance software

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: MYOB generates primary revenue through subscription fees for cloud software products. Pricing tiers range from Solo (for sole operators) through to AccountRight Premier (for complex multi-location businesses), with annual and monthly billing options. Subscriptions are tiered by business size and feature complexity.
2. ERP Enterprise Solutions: MYOB Acumatica ERP products for medium and large businesses generate revenue through enterprise licensing and implementation services, typically sold through field sales with multi-year contracts.
3. Practice Products: Revenue from accountants and bookkeepers including Practice management, Client Accounting, Practice Tax, and Practice BAS products, often sold through the MYOB Partner Program.
4. Banking Transaction Fees: Solo Money accounts generate revenue through banking-related fees including foreign transaction fees, potential overdraft interest, and other standard banking charges. Banking services are provided by Great Southern Bank.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

MYOB develops and sells cloud-based business management software including accounting, payroll, tax compliance (BAS/GST), inventory, invoicing, and ERP solutions. The portfolio spans mobile-first apps for sole operators (Solo by MYOB with embedded banking), cloud and desktop accounting for small to medium businesses (MYOB Business, AccountRight), enterprise ERP for medium and large businesses (MYOB Acumatica), and practice management for accountants and bookkeepers (MYOB Practice). The company serves over 1 million customers across Australia and New Zealand through tiered subscriptions with AI-powered features and native Australian regulatory compliance including Single Touch Payroll.

Product overview

MYOB offers a comprehensive business management platform with products spanning multiple segments. For sole operators, Solo by MYOB provides an all-in-one mobile app combining accounting, admin, and now banking services. For small to medium businesses, MYOB Business offers tiered cloud solutions (Lite, Pro) plus desktop AccountRight products (Plus, Premier). An AI-powered BAS preparation tool enhances the accounting workflow. For enterprises, MYOB Acumatica ERP provides comprehensive financial, workforce, inventory, CRM, and business intelligence capabilities. For accountants and bookkeepers, MYOB Practice offers practice management, document management (Nimbus), workpapers, tax, and BAS tools. Mobile apps including MYOB Capture, Invoice, Team, and Assist extend functionality. The ecosystem integrates with 350+ third-party apps and offers a Developer Program for API access.

Differentiator

Problem solved

Functional benefit

Brands

• Solo by MYOB: All-in-one mobile app for sole traders to manage admin, banking, and payments
• MYOB Business
• MYOB Business AccountRight
• MYOB Acumatica
• MYOB Practice
• Flare HR
• AI BAS
• Nimbus Document Manager

Products and services

• Solo by MYOB All-in-one mobile app for sole traders to manage admin, invoicing, expense tracking, BAS preparation, GST tracking, and integrated business banking. Includes Solo Money business banking via Great Southern Bank with business account, BPAY, Osko, PayID, PayTo, direct debit, and Mastercard debit card functionality.
• MYOB Business (Lite and Pro) Cloud-based business management platform for sole traders and small to medium businesses. Lite tier serves sole traders and small businesses with up to 2 employees; Pro tier serves small to medium businesses with multiple employees. Includes invoicing, expense tracking, cash flow management, payroll with automated superannuation and STP reporting, inventory, job tracking, timesheets, and financial reporting.
• MYOB Business Payroll Only Standalone payroll solution for businesses that need payroll functionality for up to 4 employees without a full accounting platform. Includes automated superannuation calculations, leave tracking, and Single Touch Payroll reporting directly to the ATO.
• MYOB Business AccountRight Desktop-based accounting software for established and complex businesses. Plus tier supports established businesses with inventory and fast-track pay runs; Premier tier supports complex businesses managing multiple locations, jobs, and currencies with comprehensive financial management capabilities.
• AI BAS AI-powered solution that transforms BAS preparation into a continuous, streamlined workflow. Uses anomaly detection to flag missing receipts, identifies unusual GST patterns, and automatically updates books as users approve decisions. Includes a dashboard showing BAS readiness status and syncs with accountants.
• MYOB Acumatica ERP Enterprise Resource Planning solution for medium to large businesses. Includes financial management, workforce management, inventory and distribution, CRM, payroll management, business intelligence and reporting, project accounting, purchase order management, warehouse management, and sales order management. Targeted at manufacturing, construction, field services, wholesale distribution, and non-profit sectors.
• MYOB Practice Practice management solution for accounting and bookkeeping practices to manage client operations, workpapers, tax returns, BAS preparation, client accounting, and overall practice efficiency across multiple client files.
• Nimbus Document Manager Document management solution for accountants and bookkeepers to organise, store, and manage client documents within their practice workflow.
• MYOB Capture Mobile receipt and document capture application that allows users to photograph and automatically extract data from receipts and invoices.
• MYOB Invoice Mobile invoicing application for creating and sending invoices on the go.
• MYOB Team Team management mobile application for tracking employee hours, timesheets, and rosters.
• MYOB Assist AI-powered assistant application within the MYOB ecosystem that supports users with accounting and business management tasks.
• Flare HR Embedded HR and employee benefits platform within the MYOB ecosystem, distributing superannuation, novated leasing, and employee benefits. Operated as one of Australia's largest embedded workflow companies, led by Executive General Manager Jessica Oppetit.

Quantifiable outcome

• AI BAS helps flag missing receipts and unusual GST, saving hours of manual admin
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core infrastructure, core and supporting.

• Microsoft Azurecore infrastructureTechnology or IntegrationMicrosoft Azure serves as MYOB's primary production platform hosted in Australia. Azure provides security, privacy, and compliance infrastructure for MYOB's cloud services.
• Amazon Web Servicescore infrastructureTechnology or IntegrationAmazon Web Services serves as MYOB's production platform hosted in Australia. AWS provides infrastructure including monitoring, physical security, server and power redundancy, and built-in firewalls.
• Flare HRcoreStrategic or Co-development PartnerFlare HR is one of Australia's largest embedded workflow companies, revolutionizing distribution of superannuation, novated leasing, and employee benefits. Led by MYOB's Executive General Manager Jessica Oppetit.
• Great Southern BankcoreStrategic or Co-development PartnerGreat Southern Bank (Credit Union Australia Ltd) provides banking products and services for Solo Money accounts distributed by MYOB. MYOB is the distributor while Great Southern Bank is the authorized deposit-taking institution.
• Implementation PartnerscoreImplementation/ SI/ Consulting PartnerAccredited Implementation Partners provide consulting and deployment services for MYOB Acumatica ERP solutions to medium and large businesses.
• MYOB Developer Program PartnerssupportingTechnology or IntegrationDeveloper ecosystem partners building integrations and extensions on the MYOB platform through API access and developer resources.
• MYOB Affiliate PartnerssupportingGTM or Marketing PartnerAffiliate partners who market and refer new customers to MYOB products through the affiliate program.
• 350+ App IntegrationssupportingTechnology or IntegrationMYOB connects with over 350 third-party applications through its app marketplace, enabling customers to integrate their existing business tools with MYOB.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xero: Xero is the leading cloud accounting platform in Australia and New Zealand, directly competing with MYOB across SMB accounting, payroll, and tax compliance for the same ANZ customer base with similar product tiers and subscription pricing.
• Reckon: Reckon is an ANZ-focused accounting software provider, formerly the QuickBooks reseller in Australia, offering SMB accounting and bookkeeping tools that overlap directly with MYOB Business and AccountRight product lines.
• Sage: Sage is a global SMB accounting and payroll software provider with Sage Business Cloud and Sage Intacct, competing with MYOB's Business and Acumatica ERP tiers for SMB and mid-market financial management customers.
• Intuit QuickBooks: Intuit QuickBooks is the dominant global SMB accounting platform, directly competing with MYOB Business Lite and Pro on cloud accounting, payroll, and tax features for sole traders and small businesses.
• FreshBooks: FreshBooks is a cloud accounting and invoicing platform targeting freelancers, sole traders, and small service businesses, competing directly with MYOB's Solo by MYOB and MYOB Business Lite offerings.
• Zoho Books: Zoho Books is part of the Zoho SMB software suite offering cloud accounting, invoicing, and expense tracking, directly competing with MYOB Business for small business financial management with an integrated broader productivity platform.

Others

• Acumatica: Acumatica is the original cloud ERP vendor whose product MYOB resells as MYOB Acumatica in ANZ; comparable as the underlying technology platform for MYOB's enterprise ERP offering, and a direct competitor to other mid-market ERP suites.

Broad incumbents

• SAP Business One: SAP Business One is a global ERP solution for small and medium enterprises, competing with MYOB Acumatica ERP in financial management, inventory, and operations for mid-market manufacturing, distribution, and service businesses.
• Oracle NetSuite: Oracle NetSuite is a global cloud ERP suite for mid-market and enterprise customers, competing with MYOB Acumatica ERP across financial management, inventory, CRM, and business intelligence capabilities for medium and large businesses.
• Microsoft Dynamics 365: Microsoft Dynamics 365 Business Central is a Microsoft cloud ERP platform that competes with MYOB Acumatica ERP for mid-market financial management and operations, leveraging the broader Microsoft ecosystem including Azure hosting.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/MYOB
• Facebookfacebook.com/MYOB
• LinkedInlinkedin.com/company/myob
• Instagraminstagram.com/myob

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myob australia