therighthairstyles

What therighthairstyles does

The Right Hairstyles is a consumer digital platform that provides AI-powered virtual hairstyle and color try-on tools, supported by an editorial content library. Founded in 2013 as a hairstyle inspiration blog, the company pivoted in 2023 to launch an AI hairstyle changer that lets users upload a selfie, complete a 3-minute personalization quiz, and receive rendered previews of 100+ haircuts and colors in approximately 10 seconds. The technology combines generative AI image modification with computer vision-based facial analysis to produce realistic style overlays. The product is distributed through a website (therighthairstyles.com), a dedicated web application (app.therighthairstyles.com), the HairHunt iOS and Android apps, and a specialized hair-color subdomain. Specialized landing pages for trending styles (short hair, wolf cut, curtain bangs) serve as SEO funnels into the AI experience.

The company operates a freemium product-led growth model. The free tier offers one try-on with ads; monetization comes from credit packs (20, 40, or 80 credits), monthly subscriptions for unlimited try-ons, in-app purchases via Apple App Store and Google Play, and Amazon Associates affiliate revenue. Distribution relies on organic search via a long-running blog, paid social (Facebook, Instagram, TikTok, X), Pinterest, and email through Sendfox. The primary customer segment is individual women consumers making styling decisions before salon visits; a secondary segment is hair stylists using the tool to guide client consultations. The company is operated under Sugesta LLC (Delaware, USA) and Sugesta L.L.C-FZ (UAE), is privately held, and is bootstrapped with no external funding disclosed. Per company disclosures, over 100,000 women have used the AI try-on, the platform has accumulated 320,000+ try-on users, and the service holds a 4.7/5 rating from 10,000+ reviewers.

Name

therighthairstyles

Legal name

Sugesta LLC

Website

https://therighthairstyles.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The Right Hairstyles is a consumer platform offering AI-powered hairstyle and color try-on tools, a mobile app (HairHunt), and editorial hair guides, primarily serving individual women seeking to preview haircuts before salon visits. It monetizes via freemium credits, subscriptions, and affiliate revenue.

Ownership category

akta.pro rank

Product category

Virtual Try-On Software

akta.pro primary industry

Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

Keywords

• Virtual hairstyle try-on
• AI hairstyle visualization
• Hair color simulation
• Beauty mobile applications
• Hairstyle content platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Freemium with Credit Purchases: Users can purchase credit packs (20, 40, or 80 credits where 1 credit equals 1 try-on) to unlock full hairstyle selection beyond the free tier. Credits allow users to choose any hairstyle and color from available options.
2. Monthly Subscription: Monthly subscription plan for regular users offering unlimited try-ons with all features and no time limits, providing recurring revenue.
3. App Store Purchases: Revenue from mobile app purchases through Apple App Store and Google Play, with billing handled by respective platforms.
4. Affiliate Revenue: Part of affiliate sales networks, earning referral fees when users purchase products through affiliate links on the site (including Amazon Services LLC Associates Program).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Right Hairstyles operates an AI-powered virtual hairstyle try-on service that lets users upload a selfie and receive realistic previews of themselves with selected haircuts and colors from a library of 100+ styles. The service is delivered through a web application (Virtual Styler), a dedicated hair color subdomain, native iOS and Android apps branded as HairHunt, and a long-standing editorial blog offering hairstyle inspiration and advice. Revenue is generated via a freemium model with credit packs, monthly subscriptions, in-app purchases, and affiliate referrals.

Product overview

The Right Hairstyles operates a suite of AI-powered virtual hairstyle try-on products. The core offering is the AI Hairstyle Try-On platform, accessible via web application (Virtual Styler) and mobile app (HairHunt). Users upload selfies and the AI generates realistic previews showing them with different hairstyles and colors from a library of 100+ options. Specialized filters exist for specific styles like short hair, wolf cuts, and bangs. The company also maintains a content platform (The Right Hairstyles Blog) offering hairstyle inspiration and advice since 2013. A dedicated Hair Color Changer sub-product focuses specifically on color experimentation. Pricing includes a free tier with limited try-ons and premium subscription/credit-based plans.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Hairstyle Try-On
• Hair Color Changer
• HairHunt Mobile App
• Virtual Styler
• The Right Hairstyles Blog

Quantifiable outcome

• 4.7/5 average rating from over 10,000 users indicating high satisfaction
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for the website platform. Handles all billing and transactions on therighthairstyles.com using industry-standard protocols for secure payment processing. Accepts Visa/Mastercard depending on country.
• Apple App StorecoreTechnology or IntegrationPrimary distribution channel for the HairHunt iOS app. Processes all in-app purchases and subscriptions using Apple Pay and App Store billing infrastructure.
• Google PlaycoreTechnology or IntegrationPrimary distribution channel for the HairHunt Android app. Processes all in-app purchases and subscriptions using Google Pay and Play Store billing infrastructure.
• Amazon AssociatesminorGTM or Marketing PartnerParticipant in the Amazon Services LLC Associates Program, an affiliate advertising program that earns referral fees when site visitors purchase Amazon products via affiliate links on therighthairstyles.com.
• PubliftminorGTM or Marketing PartnerAdvertising partner that places ads on the website and creates cookies (akacd_therighthairstyles) for advertising purposes and affiliate sales network participation.
• OutbrainminorGTM or Marketing PartnerContent discovery and native advertising platform used for promoting content and driving additional engagement on the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Style My Hair by L'Oréal: L'Oréal's dedicated hair color and hairstyle try-on experience. Directly comparable to The Right Hairstyles' Hair Color Changer and broader AI try-on, with significantly larger brand backing.
• HairZtry: AI-powered virtual hairstyle try-on tool focused specifically on haircuts and colors. Closely mirrors The Right Hairstyles' core value proposition and target audience of individual women.
• Perfect Corp: Operates YouCam Makeup and YouCam Online, the largest AI-powered virtual try-on platform for hair, makeup, and nails. Closest direct competitor to The Right Hairstyles on AI try-on technology and target consumer base.

Broad incumbents

• Ulta Beauty GLAMlab: Ulta's in-store and online virtual try-on platform. Operates in the same consumer beauty try-on space with strong retail distribution and brand partnerships.
• L'Oréal Modiface: L'Oréal-owned AR beauty try-on platform used across L'Oréal brand sites and apps. Provides hair color and hairstyle try-on functionality within a much broader beauty conglomerate portfolio, representing the dominant incumbent in this space.
• Sephora Virtual Artist: Sephora's AR try-on experience covering makeup, and increasingly hair and color products. Comparable as a virtual try-on competitor with retail-distribution advantages The Right Hairstyles does not have.

Emerging players

• TINT: AI-powered beauty personalization and try-on platform focused on matching products to individual users. Comparable emerging competitor with overlap on AI beauty personalization.
• Glamai: AI beauty search engine that recommends makeup and hair products based on user-uploaded selfies. Overlaps with The Right Hairstyles' selfie-based AI recommendation approach.
• Banuba: AR try-on technology provider supplying virtual try-on SDKs to beauty and hair apps. Comparable as enabling technology for AI-driven beauty experiences rather than as a direct consumer competitor.
• FaceCake: AI-driven AR try-on platform for beauty, accessories, and hair. Provides directly comparable virtual try-on functionality to The Right Hairstyles with a B2B platform focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-right-hairstyles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about therighthairstyles