Age Media

What Age Media does

Age Media is a YouTube-first digital agency and Multi-Channel Network (MCN) headquartered in Amsterdam, Netherlands, founded in 2012 and operating as part of the broader Age Group conglomerate (alongside Age Music, Age Makers, and Every Age). The company provides end-to-end services to brands, music labels, artists, and creators across five core modules: Strategy & Growth, Formats & Content, Optimisation & Monetisation, Distribution & Rights, and Data & Tools. Its primary customers include enterprise brands (Sony Benelux, Toyota, The Body Shop, Wintersport.nl) and individual creators and labels (Kwebbelkop, Minidisco), with the company claiming support of 30+ brands, 500+ optimized channels, and 1M+ managed video assets generating 15B+ annual views.

Age Media monetizes through four overlapping revenue streams: project- and retainer-based agency service fees (strategy, production, optimization); licensing and royalty income from distribution to YouTube and 150+ DSPs (Spotify, Apple Music, Deezer, Meta, TikTok); MCN commission revenue shares; and YouTube advertising campaign fees. Its proprietary technology stack includes the AGE Dashboard (real-time analytics), Project DCM (Digital Claim Management for Content ID and rights), and the TikTok Transition Tool for cross-platform content adaptation. Official YouTube Certified Partner and YouTube Preferred Partner status provide privileged platform access and premium support that competitors without this designation cannot easily replicate. Pricing is quote-based and not publicly disclosed.

The company's go-to-market is sales-led and direct, supported by content marketing (website blog, case studies), LinkedIn/Instagram presence, and participation in industry events (ESNS, ADE). In December 2025, Age Media announced a partnership with Insomnia Labs (New York) to integrate CreatorFi — a blockchain-based creator financing product built on Aptos — with its agency, distribution, and MCN services, signaling expansion into US-adjacent markets and creator financial products. The company is founder-led (Managing Partners Jennifer Feaster and Henri Lessing) and operates without disclosed external institutional investment.

Name

Age Media

Legal name

Age Media

Website

https://ageofmedia.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

YouTube Marketing Agency Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)

akta.pro secondary industry

Generalist Short-Form Video Social Platforms (MPACAHAA)

Keywords

• YouTube agency services
• Music distribution
• Content rights management
• MCN partnerships
• Digital content optimization

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Agency Services (Strategy, Production, Optimization): Full-service YouTube agency providing strategy consulting, content production, channel optimization, and rights management services to brands, artists, labels, and creators. Revenue generated through project fees and retainer arrangements.
2. Music Distribution & Rights Management: Global music and video distribution across YouTube and 150+ DSPs (Spotify, Apple Music, Deezer, Meta, TikTok). Revenue from distribution fees and revenue shares from monetized content.
3. MCN Partnership Revenue: Multi-Channel Network services providing creators and labels with optimized ad rates, revenue sharing, and monetization infrastructure. Revenue from MCN revenue shares.
4. Advertising Campaigns: YouTube and social media advertising services managing paid campaigns for clients. Revenue from media spend management and campaign fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Age Media is a full-service YouTube-first agency and Multi-Channel Network providing strategy consulting, content production, channel optimization, copyright protection, and music distribution for brands, artists, labels, and creators. It operates proprietary tools (AGE Dashboard, Project DCM, TikTok Transition Tool) and distributes content globally across YouTube and 150+ DSPs including Spotify, Apple Music, Deezer, Meta, and TikTok.

Product overview

AGE Media is a YouTube-first agency and Multi-Channel Network offering an integrated ecosystem of services spanning strategy, content creation, optimization, distribution, and rights management. The portfolio includes proprietary tools (AGE Dashboard, Project DCM, TikTok Transition Tool) supporting analytics, claims management, and cross-platform optimization. The Age Music sub-brand extends services to music distribution and rights. Core services connect through shared data and rights infrastructure: Strategy & Growth defines channel positioning; Formats & Content creates native YouTube formats; Optimisation & Monetisation improves performance; Distribution & Rights manages Content ID, MCN services, and DSP distribution; Data & Tools provides analytics and proprietary tooling; Copyright Protection handles claims and revenue recovery; Creative Formats & Video Production delivers end-to-end production; Channel Review and Channel Growth optimize existing channels; YouTube Advertising runs paid campaigns; YouTube SEO handles search optimization; Music Promotion reaches audiences through theme channels and playlists.

Differentiator

Problem solved

Functional benefit

Brands

• Age Music: Music distribution and rights management label serving artists, labels, and rights holders on YouTube-first basis.

Products and services

• AGE Media Agency Services Full-service YouTube-first agency offering strategy, content creation, optimization, monetization, and distribution services for brands, artists, labels, and creators. Connects rights management with analytics and creative production in an integrated ecosystem.
• Age Music Music-focused division handling music distribution, rights management, and content strategies for artists, labels, and rights holders, with a YouTube-first approach distributing to Spotify and other DSPs.
• AGE Dashboard Proprietary analytics dashboard providing real-time visibility into earnings, claims, and growth opportunities, integrating analytics from YouTube and other DSPs for unified performance tracking.
• Project DCM (Digital Claim Management) Proprietary rights management tool providing full control over content and claims, enabling partners to manage exceptions, set permissions, and safeguard income through automated monitoring and claiming.
• TikTok Transition Tool Proprietary tool for transitioning content and strategies between TikTok and YouTube platforms, supporting cross-platform content adaptation and optimization.
• YouTube MCN Network Certified YouTube Multi-Channel Network providing infrastructure, tools, and expertise for rights management, monetization, and scalable growth within the YouTube ecosystem, with optimized ad rates, revenue sharing, and brand collaboration opportunities.

Quantifiable outcome

• Average +40% more exposure and brand impact for clients
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Insomnia LabscoreStrategic or Co-development Partner · 1 December 2025AGE Media partnered with Insomnia Labs, a New York City-based technology company focused on creator-first financial infrastructure. The partnership combines AGE Media's growth agency, distribution services, and MCN network with Insomnia Labs' CreatorFi program built on the Aptos blockchain. Creators gain access to AGE Media's strategic guidance across channel growth, data-driven formats, optimization, distribution, DSP strategy, and rights management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• vidIQ: vidIQ provides YouTube analytics, SEO, and channel optimization tools for creators and brands — overlapping with Age Media's data/optimization and YouTube SEO service modules.
• Studio71: Studio71 is a large YouTube MCN and creator services network offering rights management, monetization, and branded content — a direct competitor in MCN and rights services.
• Create Music Group: Create Music Group operates a leading YouTube MCN combined with music rights management and label services, very directly comparable to Age Media's Age Music and MCN operations.
• Jukin Media: Jukin Media (now part of Trusted Media Brands) runs a video rights management, MCN, and content licensing business very similar to Age Media's rights management and Content ID operations.
• TubeBuddy: TubeBuddy provides browser-based YouTube channel optimization, SEO, and analytics tooling — comparable to Age Media's Data & Tools and YouTube SEO service modules.

Broad incumbents

• Songtrust: Songtrust provides music publishing administration and royalty collection across global DSPs — comparable to Age Media's rights management and Content ID services for rights holders.
• Epidemic Sound: Epidemic Sound provides music licensing, sound effects, and content monetization tools for creators and brands — an adjacent platform serving a similar YouTube creator audience.
• Kobalt Music: Kobalt is an independent music services company offering distribution, publishing administration, and YouTube Content ID management — directly comparable to Age Music's rights and distribution stack.
• UnitedMasters: UnitedMasters offers music distribution to Spotify, Apple Music and other DSPs with artist development services — overlapping with Age Media's Age Music distribution and music promotion capabilities.
• Believe Digital: Believe is a global independent music distribution and label services company, comparable to Age Music's DSP distribution and rights management offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AgeMediaYouTube
• LinkedInlinkedin.com/company/age-media-youtube-agency
• Instagraminstagram.com/agemedia_
• Facebookfacebook.com/AgeMediaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age Media