Avanzar
Avanzar is a Colombian legal-financial advisory firm that helps individuals, homeowners, and SMBs restructure debt, reduce mortgage credit, and reorganize enterprises under Colombian law across Bogotá, Bucaramanga, and Medellín.
- Company typePrivate
- Founded2016
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Avanzar does
Avanzar (legal entity: Alianza Jurídica Avanzar Personales y Empresariales SAS, NIT 901.847.411-8) is a Colombian legal-financial advisory firm founded in 2016, headquartered in Bogotá, with regional offices in Bucaramanga and Medellín. The firm is supervised by Colombia's Superintendencia de Industria y Comercio (SIC) and delivers three core professional services: Insolvencia Persona Natural under Ley 13951 (debt restructuring and consolidated negotiation for individuals), Reducción de Crédito Hipotecario under Ley 546 (mortgage credit reduction for homeowners), and Reorganización Empresarial under Ley 1116 (business reorganization for distressed companies). The firm claims 200+ experts, a cumulative base of 9,000+ clients served over 9 years, and 68 positive Google reviews; customer testimonials cite advisor-led case execution and documented outcomes of up to 12 years of mortgage-term reduction and over 80 million COP in interest savings.
Operationally, Avanzar runs on a Bitrix24-centric stack: Bitrix24 hosts CRM, pipeline management, appointment scheduling, and the PQRF intake portal. A custom corporate intranet (services.avanzarsoluciones.com), developed with technology partner Proyecta Solutions, provides SSO access to 47 internal applications alongside an internal REST/JSON API catalog, ERP and BI integrations, organized by department. The January 2025-launched 'Hablemos de' educational video series — featuring financial coaches, a couples coach, a personal coach, and a psychologist — produces content on the emotional dimensions of debt and supports the firm's inbound top-of-funnel lead generation alongside a blog, TikTok presence, and Trustindex-verified Google reviews.
Avanzar's business model is a fee-for-service professional services model with no publicly disclosed pricing. Clients are routed through online eligibility diagnostics and free initial consultations to advisor-led sales, ultimately engaging on multi-year contracts for the legal-financial advisory work; revenue is generated per case rather than via recurring subscriptions. The firm is bootstrapped (no funding rounds, no external investors, no M&A) and operates exclusively in the Colombian market; all distribution is direct (in-person at the three offices and remote via phone, WhatsApp, email, and Bitrix24-driven forms), with no resellers, marketplace channels, or partner referral network. No revenue figure is disclosed in the available data.
Avanzar firmographics
Firmographics- Name
- Avanzar
- Legal name
- Alianza Jurídica Avanzar Personales y Empresariales SAS
- Website
- https://avanzarsoluciones.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avanzar is a Colombian legal-financial advisory firm that helps individuals, homeowners, and SMBs restructure debt, reduce mortgage credit, and reorganize enterprises under Colombian law across Bogotá, Bucaramanga, and Medellín.
- Ownership category
- akta.pro rank
Avanzar industry classification
Industry- Product category
- Legal Financial Advisory Services
- NAICS
- Management Consulting Services (54161), Finance and Insurance (52)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)
- akta.pro secondary industry
- Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH)
Keywords
Where Avanzar is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Avanzar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Professional Services — Insolvencia (Persona Natural): Legal and financial advisory services guiding individuals through the Ley 13951 insolvency process. Fees are charged for the full service package including legal representation, creditor negotiation, and process management. The service includes assigning a dedicated lawyer and financial strategist to each case.
- Professional Services — Reducción de Crédito Hipotecario (RCH): Legal and financial advisory services helping homeowners reduce mortgage terms and interest under Ley 546 de 1999. The company handles bank negotiations and legal representation, charging for the complete service from initial assessment through agreement implementation.
- Professional Services — Reorganización Empresarial: Business reorganization advisory under Ley 1116, helping companies restructure debts with creditors, reduce interest payments, and ensure business continuity. Services include financial evaluation, creditor negotiation, and legal implementation.
- Educational Content and Community Platform ('Hablemos de'): The company produces educational video content (episodes on financial wellness, psychology of debt, etc.) through its 'Hablemos de' platform. This content drives inbound leads and builds trust, supporting the professional services revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service professional fee for insolvency, mortgage reduction, or business reorganization — scope and price determined after initial financial diagnostic. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Avanzar product offering
Product offeringCore offering
Avanzar is a Colombian legal-financial advisory firm that guides individuals through personal insolvency proceedings (Ley 13951), helps homeowners reduce mortgage terms and interest costs (Ley 546), and assists companies with debt reorganization and restructuring (Ley 1116). Services include initial financial diagnosis, creditor negotiation, legal representation, and end-to-end case management supervised by Colombia's Superintendencia de Industria y Comercio (SIC). The firm assigns a dedicated lawyer and financial strategist to each case and operates from three offices in Bogotá, Bucaramanga, and Medellín.
Product overview
Avanzar is a Colombian legal-financial advisory firm offering three core services: Insolvencia Persona Natural (debt restructuring for individuals), Reducción de Crédito Hipotecario (mortgage credit reduction), and Reorganización Empresarial (business reorganization). These are supported by educational content through the 'Hablemos de' video series and a personalized financial advisory intake process. An internal Bitrix24-based corporate intranet serves employees with 47 applications, APIs, and ERP/CRM/BI tools. The company does not lend money, grant credit, or purchase properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Insolvencia Persona Natural A legal debt negotiation and restructuring service for non-merchant individuals under Colombia's Law 13951 of 2010. Consolidates multiple debts into a single payment aligned with the person's economic capacity, stops creditor garnishments (embargos), enables renegotiation of payment plans, and supports credit bureau rehabilitation. Each client is assigned a dedicated lawyer and financial strategist.
- Reducción de Crédito Hipotecario (RCH) A financial-legal service grounded in Colombia's Law 546 of 1999 that helps homeowners reduce their mortgage term and interest costs by renegotiating credit conditions with banks. Documented outcomes include up to 12 years of payments saved and over 80 million COP in interest saved per client. Includes bank negotiation and legal representation from initial assessment through agreement implementation.
- Reorganización Empresarial Business reorganization and debt negotiation service under Colombia's Law 1116 of 2006 for companies facing financial distress. Reduces interest payments, suspends legal actions and embargos during the negotiation period, and enables strategic agreements with creditors while maintaining business operations. Includes financial evaluation, creditor negotiation, and legal implementation.
- Asesoría Financiera Personalizada Initial financial advisory consultation service available to prospective clients, offered in-person at three Colombian offices or via the website contact form. Covers both Insolvencia and Reducción de Crédito Hipotecario solutions, and serves as the entry point into the firm's full-service engagements.
Quantifiable outcome
- 9,000+ individuals have achieved financial peace through Avanzar's services
- +2 more outcomes
Companies that use Avanzar
Customer profileNamed customers8 records
Ideal customer profiles3 records
Avanzar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Avanzar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Proyecta SolutionscoreProyecta Solutions developed and maintains Avanzar's corporate intranet platform (services.avanzarsoluciones.com), a custom-built portal providing SSO access to 47 corporate applications, an internal API catalog, and organized departmental links. The partnership is ongoing, with Proyecta Solutions credited as the developer in the intranet footer.
- Bitrix24coreAvanzar uses Bitrix24 as its core operational CRM and client management platform, powering appointment scheduling forms, the PQRF submission portal, and overall pipeline management. Data is stored on the Bitrix platform per the data privacy policy. All client-facing scheduling links (e.g., b24-21vyp2.bitrix24.site) are Bitrix24 sites.
- Superintendencia de Industria y Comercio (SIC)coreAvanzar is formally supervised by Colombia's Superintendencia de Industria y Comercio (SIC), the regulatory body overseeing consumer protection and market conduct. This regulatory relationship is a key trust signal, with the company prominently displaying 'Legal y supervisado por la SIC' on its homepage. Compliance with the SIC framework and data protection law (Ley 1581 de 2012) is central to the company's legal operating model.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Avanzar competitors and assessment
Company assessmentBroad incumbents
- Dentons: One of the world's largest law firms with an active insolvency, restructuring, and bankruptcy practice. Operates across Latin America including Colombia. Comparable as a legal restructuring advisor, but with a corporate-debtor focus rather than Avanzar's consumer/SME niche.
- Alvarez & Marsal: Global professional services firm specializing in turnaround, restructuring, and insolvency advisory. Operates across Latin America. Comparable in function to Avanzar's business reorganization service line, though targeting larger corporate engagements.
- Baker McKenzie: Global law firm with a significant restructuring and insolvency practice serving corporate clients. Comparable as a high-end legal insolvency/restructuring advisor, though operating at a far larger scale and focused on corporate rather than consumer/SME debtors.
- FTI Consulting: Global advisory firm with a dedicated restructuring and turnaround practice serving distressed companies and creditors. Comparable to Avanzar's Reorganización Empresarial service line at the corporate end of the market.
- BDO Global: Global accounting and advisory network with restructuring and insolvency practices worldwide including Latin America. Comparable as a multi-disciplinary restructuring advisor, though without Avanzar's consumer-facing brand focus.
Regional players
- Money Management International: US-based nonprofit credit counseling agency providing consumer debt management plans and financial counseling. Comparable in service offering to Avanzar's personal insolvency advisory, though serving US consumers under US bankruptcy law rather than Colombian Ley 13951.
- InCharge Debt Solutions: US-based nonprofit provider of credit counseling, debt management, and bankruptcy counseling services. Functionally comparable to Avanzar's insolvency advisory services, though operating in the US market under US bankruptcy frameworks.
- Clearpoint Credit Counseling Solutions: US-based nonprofit credit counseling organization offering debt management, housing counseling, and bankruptcy pre-filing counseling. Comparable as a consumer-facing debt advisory peer in function, though operating in a different regulatory jurisdiction.
- GreenPath Financial Wellness: US-based nonprofit credit counseling and debt management organization offering consumer debt advisory services. Functionally comparable to Avanzar's Insolvencia Persona Natural service line, but operating exclusively in the United States and as a nonprofit model.
Direct peers
- PHP Funding / Hipoteca Legal Colombia: Colombian financial/legal advisory firm specializing in mortgage credit reduction (Reducción de Crédito Hipotecario) and debt restructuring for Colombian consumers. Directly comparable to Avanzar's RCH and Insolvencia service lines, operating in the same Colombian legal frameworks (Ley 546, Ley 13951).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Avanzar social profiles
Digital presenceAvanzar compliance and trust
Trust signalCompliance1 record
Avanzar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avanzar leadership team
Management profileNumber of profiles
Profiles4 records
Avanzar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avanzar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avanzar
What does Avanzar do?
Avanzar is a Colombian legal-financial advisory firm that guides individuals through personal insolvency proceedings (Ley 13951), helps homeowners reduce mortgage terms and interest costs (Ley 546), and assists companies with debt reorganization and restructuring (Ley 1116). Services include initial financial diagnosis, creditor negotiation, legal representation, and end-to-end case management supervised by Colombia's Superintendencia de Industria y Comercio (SIC). The firm assigns a dedicated lawyer and financial strategist to each case and operates from three offices in Bogotá, Bucaramanga, and Medellín.
Is Avanzar a public or private company?
Avanzar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avanzar founded?
Avanzar was founded in 2016. It employs 51 to 100 people.
Where is Avanzar based?
Avanzar is headquartered in Bogotá, Colombia, in the Latin America region.
How does Avanzar make money?
Four revenue lines are on record. Professional Services — Insolvencia (Persona Natural) is the primary driver. The others are professional Services — Reducción de Crédito Hipotecario (RCH), professional Services — Reorganización Empresarial and educational Content and Community Platform ('Hablemos de').
Who are Avanzar's main competitors?
Broad incumbents on record are Dentons, Alvarez & Marsal, Baker McKenzie, FTI Consulting and BDO Global. Regional players are Money Management International, InCharge Debt Solutions, Clearpoint Credit Counseling Solutions and GreenPath Financial Wellness. PHP Funding / Hipoteca Legal Colombia is listed as a direct peer.
Does Avanzar have an API?
No public API is recorded for Avanzar.
What industry is Avanzar in?
Avanzar's product category is Legal Financial Advisory Services. Its primary akta.pro industry code is FSAEAFAK, Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side), with a secondary code of BPAHAAAH, Bankruptcy, Restructuring & Insolvency Law. Its NAICS code is 54161 and its SIC code is 8742.