Fanlight

What Fanlight does

Fanlight Co., Ltd, founded in 2012 and headquartered in Seoul, South Korea, designs and manufactures wireless LED devices and delivers end-to-end live event production services for concerts, sports tournaments, e-sports events, and corporate brand activations. Its product portfolio comprises three device lines — Customized Devices (bespoke LED products for tailored experiences), Standard Wearables (compact, rapidly produced LED wearables), and Standard Handhelds (iconic customizable handhelds) — all integrated with proprietary seat-mapping technology that synchronizes each device into a coordinated venue-wide digital canvas. Operationally the company provides research and planning, custom product design, delivery, production design, on-site execution, and post-show consumer support, positioning itself as a full-stack show-craft provider rather than a hardware-only vendor.

The company monetizes through a combination of proprietary hardware sales (customized bespoke LED products and standard device lines) and professional services tied to each event, with project-by-project custom pricing that is not publicly disclosed. It sells exclusively through direct enterprise field sales, targeting event organizers, entertainment companies, sports leagues, broadcasters, and corporate brands. It maintains wholly-owned regional entities — Fanlight Global Inc. in Los Angeles and PIKABON (株式会社) in Tokyo — to serve North American and Japanese clients respectively, and runs the FansLike platform as a fan-artist community ecosystem layered on top of its event business. Named enterprise customers include Riot Games (2024 LCK Summer Finals), KBS (2025 New Year Festival), and a roster of K-pop and J-pop touring acts including XG, BE:FIRST, INI, SG WANNABE, D.U.N.K., and Cho Yong-pil. The firm is privately held with 51-100 employees and no disclosed external funding.

Name

Fanlight

Legal name

Fanlight Co., Ltd

Website

https://fanlight.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Fanlight is a Seoul-based event technology company that designs and manufactures wireless LED devices integrated with proprietary seat-mapping software, delivering end-to-end live event production for concerts, sports, e-sports, and corporate brand activations across South Korea, the United States, and Japan.

Ownership category

akta.pro rank

Product category

Live Event Technology

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)

Keywords

• Wireless LED devices
• Live event production
• Audience engagement technology
• Seat mapping solutions
• Concert lighting systems

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wireless LED Device Sales: Sale of proprietary wireless LED devices including customized bespoke products, standard wearables, and standard handhelds. These are hardware products that transform audience participation at live events.
2. End-to-End Production Services: Comprehensive event production services covering research and planning, custom product design, delivery, production design, on-site execution, and customer support for end consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fanlight designs, manufactures, and deploys wireless LED devices (customized devices, standard wearables, and standard handhelds) that transform live event audiences into synchronized digital canvases. The company bundles these hardware products with end-to-end live event production services covering research and planning, custom product design, delivery, production design, on-site execution, and customer support for concerts, sports, e-sports, and corporate events.

Product overview

Fanlight offers a product-plus-services model centered on wireless LED devices for live events. The product portfolio consists of three device lines: Customized Devices (bespoke wireless LED products for tailored event experiences), Standard Wearables (compact, quickly-produced LED wearables), and Standard Handhelds (iconic handheld LED devices with customizable branding options). These devices transform audiences into immersive digital canvases during concerts, sports, e-sports, and corporate events. Complementing the hardware, Fanlight provides end-to-end services including research and planning, custom product design, delivery, production design, on-site execution, and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Devices Bespoke wireless LED products fully customized to meet specific event requirements, allowing event organizers and brands to create unique, tailored audience experiences for concerts, sports, e-sports, and corporate events.
• Standard Wearables Compact wireless LED wearable devices designed for quick production and deployment at live events, providing a scalable audience engagement solution for events where rapid timelines are essential.
• Standard Handhelds Wireless LED handheld devices with iconic design and customizable options deployed at live events to brighten brand presence and create synchronized audience lighting experiences.
• End-to-End Live Event Production Services Full-service event production covering research, planning, custom product design, delivery, production design, on-site execution, and end-consumer customer support for live events including concerts, sports, e-sports, and corporate events.

Quantifiable outcome

• Revenue-generating products that create new income streams for clients

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FansLikeminorOthersConnected platform linking fans and artists together, operated as part of Fanlight's ecosystem for audience engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Solotech: Major North American provider of audio, video, lighting, and rigging equipment and services for live events and touring. Comparable to Fanlight as a full-service live event production partner with global reach.
• Elation Professional: Manufacturer of professional entertainment lighting fixtures (LED moving heads, washes, strobes) used across concerts, theater, and broadcast. Overlaps with Fanlight in supplying lighting hardware for live event productions.
• PRG (Production Resource Group): One of the world's largest event production services and equipment rental companies, offering lighting, video, audio and rigging for concerts, sports, and corporate events. Comparable as a comprehensive event production services competitor.
• Tait: Global provider of staging, lighting, and automation solutions for large-scale live events including tours and festivals. Overlaps with Fanlight in event lighting and production services but at much broader scale across hardware categories.
• Disguise (d3 Technologies): Provider of show production technology including media servers, content management, and integrated show control for concerts and large events. Comparable to Fanlight's integrated production design and seat mapping capabilities for immersive shows.
• ROE Visual: Leading manufacturer of LED display panels and visual solutions used in concerts, broadcasts, and live productions globally. Adjacent to Fanlight in the live event visual experience space, though focused on video walls rather than audience wearables.
• Robe Lighting: Major manufacturer of moving head and LED entertainment lighting fixtures widely used in concerts and touring productions. Comparable as an event lighting hardware provider serving similar touring and broadcast clients.

Direct peers

• Xylobands: UK-based LED wristband company famous for powering Coldplay's concerts. Directly comparable to Fanlight as a wireless LED wearable provider targeting the same concert and live event clients.
• PixMob: Montreal-based pioneer of wireless LED wristbands and wearables for live events (Coldplay, Taylor Swift, Super Bowl halftime). Directly competes with Fanlight in the same audience-as-canvas category using the same core technology.

Regional players

• Hypnotic Productions: European-based event lighting and visual design firm producing lighting designs and integrated visual experiences for concerts and corporate events. Comparable in scope of integrated event lighting and design services, though primarily active in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fanlight_twitt
• YouTubeyoutube.com/@OfficialFANLIGHT
• Facebookfacebook.com/official.fanlight
• Instagraminstagram.com/official.fanlight
• LinkedInlinkedin.com/company/fanlight-co--ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanlight