Confianza Insurance

What Confianza Insurance does

Confianza Insurance is a privately held independent insurance agency founded in 2014 and headquartered in Idaho Falls, Idaho, with a second office in Blackfoot. The firm operates as a brokerage representing nine insurance carriers (Dairyland, Progressive, Kemper, United Heritage, SafeCo/Safeco, Bristol West, National General, Foremost, and American Reliable), facilitating the purchase of personal auto and home insurance policies for individual consumers in Idaho. Its core differentiator is bilingual English-Spanish service delivery, formalized under the brand positioning "Donde Todos Hablamos Español" (Where Everybody Speaks Spanish), which targets Hispanic consumers in Eastern Idaho. The company maintains a small team of 1–10 employees and serves the regional Idaho market via two physical offices, phone-based sales, and a Squarespace-hosted website with bilingual product pages.

The business model is commission-based: Confianza earns affiliate/referral commissions from its carrier partners on new policy sales and renewals that it places on behalf of customers. Pricing is quote-based, with premiums determined individually by carrier underwriting criteria based on customer risk profiles, coverage needs, and deductible selections, with monthly billing cadence. Go-to-market is primarily through direct office sales at the two Idaho locations, inside sales via a dedicated phone line (208-522-4122), and self-serve quote requests through the company website. Marketing channels are limited to the company website, Facebook organic social activity, and local phone outreach, with no paid acquisition or digital marketing infrastructure evident.

The company's core customer segments are individual consumers seeking personal auto insurance and homeowners/renters seeking personal home insurance, with bilingual Spanish-language support cited as a primary pain point addressed. The only publicly named customer reference is an individual personal-lines testimonial (Shalice V.), consistent with a long-tail retail customer base and no enterprise anchor accounts. No technology, AI/ML capabilities, proprietary platforms, patents, certifications, or funding rounds are disclosed, and the operating footprint is confined to Idaho with no documented expansion outside the state.

Name

Confianza Insurance

Website

https://confianza.us

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Confianza Insurance is a privately held independent insurance agency in Idaho Falls and Blackfoot, Idaho, offering bilingual English-Spanish auto and home insurance from nine carrier partners to Hispanic consumers in Eastern Idaho.

Ownership category

akta.pro rank

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Agency Commissions: Confianza Insurance operates as an independent insurance agency earning commissions from insurance carriers (Dairyland, Progressive, Kemper, United Heritage, SafeCo, Bristol West, National General, Foremost, American Reliable) for policies placed on behalf of customers. Revenue is generated through commissions on new policy sales and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Confianza Insurance is an independent insurance agency/brokerage that sells personal auto and home insurance policies on behalf of multiple carrier partners (Dairyland, Progressive, Kemper, United Heritage, SafeCo, Bristol West, National General, Foremost, American Reliable). The agency provides bilingual Spanish-English quoting, policy placement, and claims support to consumers in Idaho, primarily serving Hispanic communities through two physical offices in Idaho Falls and Blackfoot.

Product overview

Confianza Insurance is a bilingual insurance agency that operates as a single-service platform offering auto and home insurance products. The company provides two core products—Auto Insurance and Home Insurance—in both English and Spanish to serve the Hispanic community in Idaho. Confianza functions as an insurance agency/broker, connecting customers with multiple partner insurance carriers including Dairyland, Progressive, Kemper, United Heritage, SafeCo, Bristol West, National General, Foremost, and American Reliable. The company offers a quote request service and maintains two physical office locations in Idaho Falls and Blackfoot, Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal vehicle insurance coverage providing liability, collision, comprehensive, and roadside assistance for individual consumers. Confianza Insurance acts as an independent agency, quoting and placing policies with multiple carriers and assisting customers with claims.
• Seguro De Auto (Auto Insurance - Spanish) Spanish-language version of the agency's auto insurance offering, providing vehicle coverage with bilingual customer service, quote support, and claims coordination for Spanish-speaking consumers.
• Home Insurance Personal property insurance coverage protecting homeowners and renters against damage to their dwellings, personal property, and liability. Confianza Insurance acts as an independent agency, quoting and placing home policies with multiple carriers.
• Seguro De Casa (Home Insurance - Spanish) Spanish-language version of the agency's home insurance offering, providing property coverage with bilingual customer service, quote support, and claims coordination for Spanish-speaking consumers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• DairylandcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for auto insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for auto insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• KempercoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for auto insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• United HeritagecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for both auto and home insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• SafeCocoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for auto and home insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• Bristol WestcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for auto insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for auto insurance products. Provides claims, roadside assistance, and customer service through Confianza as the agency.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for home insurance products. Provides claims and customer service through Confianza as the agency.
• American ReliablecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Confianza Insurance for home insurance products. Provides claims and customer service through Confianza as the agency.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• SmartFinancial: SmartFinancial is an online insurance comparison platform that competes with independent agencies like Confianza by enabling consumers to compare auto and home quotes from multiple carriers in one flow.
• CoverHound: CoverHound is an online insurance comparison and brokerage platform competing in the same personal lines segment as independent agencies like Confianza, with a digital-first approach.
• The Zebra: The Zebra is an online insurance comparison marketplace that competes with independent agencies for personal auto and home shoppers by aggregating carrier quotes digitally.

Broad incumbents

• GEICO: GEICO is a major direct-to-consumer auto insurer whose low-cost direct model competes with independent agencies like Confianza for the same personal auto customer, especially in price-sensitive segments.
• State Farm: State Farm is a national P&C carrier with an exclusive local-agent distribution model that competes with independent agencies like Confianza for personal auto and home customers across the U.S.
• Allstate: Allstate is a major P&C insurer with a captive-agent network that competes with independent agencies like Confianza for personal auto and home customers across the U.S.

Direct peers

• Fred Loya Insurance: Fred Loya is an independent insurance agency specializing in auto insurance for the Hispanic community, with physical storefronts and bilingual service; a close comparable to Confianza's customer segment and bilingual retail model.
• Fiesta Insurance: Fiesta Insurance is an independent personal lines agency franchise targeting Hispanic customers with bilingual service across multiple U.S. states, directly comparable in product, customer segment, and distribution approach.
• Freeway Insurance: Freeway Insurance is a large independent multi-carrier personal lines agency with strong Hispanic-market focus in the western U.S., directly comparable to Confianza's bilingual, multi-carrier agency model.

Others

• Progressive: Progressive is both a carrier partner and a competitor; it sells direct online while also appointing independent agents like Confianza, creating dual exposure for the agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Confianza.us
• LinkedInlinkedin.com/company/confianza-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confianza Insurance