hanos internationale horeca groothandel

What hanos internationale horeca groothandel does

HANOS Internationale Horeca Groothandel is a privately held Dutch hospitality wholesale distributor founded in 1975 and headquartered in Apeldoorn, Netherlands. It operates under the holding company Admidex B.V. and serves professional buyers in the hospitality industry — restaurants, hotels, catering companies, and care institutions — across the Netherlands and Belgium. The company functions as a one-stop-shop provider, combining food and non-food wholesale distribution with a portfolio of specialized subsidiary partners that span the full hospitality value chain.

The business model is anchored on a physical wholesale branch network of more than 25 locations, supplemented by a delivery service (bezorgservice) introduced in 1982. Revenue is generated through B2B wholesale transactions across multiple product categories: core food and beverage wholesale, fresh fish (Jan van As, joined 2010), wine imports (Fourcroy, joined 2011), artisanal butchery (Van der Zee), professional kitchen equipment (Van Gestel), hospitality interior design (Kaja), Christmas packages and corporate gifts (Kerstcentrale), and institutional meal delivery to healthcare providers (Distrivers, founded 2000). Customers require a client card and pricing is negotiated per account. Technology infrastructure consists of standard enterprise systems including SAP for inventory management and Blue10 for invoice processing; no proprietary technology platform is described.

HANOS employs over 4,000 people across branches, distribution centers, partner companies, and service offices. Its operational footprint includes a central Food Distribution Center in Apeldoorn (expanded in November 2023), a Christmas production facility, a meat processing plant in Twello (~100 employees), a fresh fish operation at Food Center Amsterdam, a healthcare meal distribution hub in Hoogeveen (~30 trucks), and multiple Studio Senses showrooms combining kitchen and interior design. The company runs an internal HANOS Academie for workforce development and has established a vocational education partnership with Aventus to train "Vers Specialisten."

Name

hanos internationale horeca groothandel

Legal name

Admidex B.V.

Website

https://werkenbijhanos.nl

Company type

Private

Founded year

1975

Operating status

Operating

Short description

HANOS is a Dutch-based international hospitality wholesale distributor serving restaurants, hotels, caterers, and care institutions across the Netherlands and Belgium through 25+ physical branches, a delivery service, and specialized subsidiary partners covering food, beverages, kitchen equipment, interiors, fish, meat, wine, and care-sector catering.

Ownership category

akta.pro rank

Product category

Hospitality Wholesale Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD)

akta.pro secondary industries

Meat, Poultry & Seafood Wholesale (AFAIABAF), Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC), Food-Grade Warehousing & Contract Storage (TLAIACAB), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Hospitality wholesale distribution
• Foodservice supply
• Horeca groothandel
• Professional kitchen equipment
• Fresh food distribution

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale food and non-food product sales: HANOS generates revenue primarily through the sale of a wide assortment of food and non-food products to professional hospitality buyers (restaurants, hotels, caterers, care institutions). Customers purchase through self-service wholesale branches or via account managers. The company also sells directly to end-consumers at some locations.
2. Specialist partner product sales: Through its subsidiary partners (Van der Zee butchery, Jan van As fresh fish, Van Gestel kitchen equipment, Kaja interior design), HANOS generates revenue from specialized product categories including fresh meat, fish, professional kitchen installations, and hospitality interiors. Van der Zee and Jan van As deliver exclusive products to HANOS branches and external customers.
3. Christmas packages and corporate gifts: HANOS operates a dedicated Christmas Centre (Kerstcentrale) in Apeldoorn producing and selling hundreds of thousands of Christmas packages (kerstpakketten) and corporate gifts annually. This is a significant seasonal revenue stream.
4. Care sector meal distribution (Distrivers): Distrivers, a HANOS subsidiary, delivers daily fresh meals and meal components to care institutions (verzorgingshuizen, ziekenhuizen) across the Netherlands, generating revenue from institutional catering contracts.
5. Professional kitchen project sales (Van Gestel): Van Gestel Grootkeukentechniek generates revenue from designing, supplying, installing, and maintaining professional kitchen systems for hospitality businesses, from initial consultation through project delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

HANOS is a wholesale supplier and total provider of food and non-food products for professional hospitality buyers across the Netherlands and Belgium. The company operates a network of 25+ self-service wholesale branches complemented by a delivery service, and extends its offering through specialized partner companies covering fresh fish, artisanal butchery, professional kitchen equipment, hospitality interior design, wine importing, and care-sector meal delivery.

Product overview

HANOS is a single unified hospitality wholesale platform providing an extensive assortment of high-quality food and non-food products to professional catering customers. The company operates through multiple specialized divisions and partner brands: HANOS core wholesale operations, the HANOS Kerstpakketten division for Christmas packages and corporate gifts, Van der Zee for traditional butcher services, Van Gestel for professional kitchen equipment, Kaja for hospitality interior design, Jan van As for fresh fish, Fourcroy for wine imports, and Distrivers for healthcare food delivery. Studio Senses serves as an inspiration showroom combining kitchen technology and interior design. The portfolio is complemented by the HANOS Academie for employee training and development.

Differentiator

Problem solved

Functional benefit

Products and services

• HANOS Internationale Horeca Groothandel (Core Wholesale) Full-service international hospitality wholesale supply of an extensive assortment of high-quality food and non-food products, distributed via self-service branches and delivery service to professional catering customers across the Netherlands and Belgium.
• HANOS Kerstpakketten & Relatiegeschenken (Kerstcentrale) Dedicated Christmas packages and corporate gifts division, producing and selling hundreds of thousands of Christmas packages annually from the Apeldoorn Christmas Centre, with showrooms for ready-made and custom package composition.
• Van der Zee Ambachtelijke Slagerij Traditional butcher brand (established 1925) offering premium quality meat products, international meat delicacies, convenience foods, and products from an own sausage factory. Operates in-house butcher counters at multiple HANOS branches and a dedicated production facility in Twello.
• Van Gestel Grootkeukentechniek Professional kitchen design, supply, installation, and maintenance service for hospitality businesses with over 30 years of experience. Delivers complete kitchen projects from initial concept through after-sales maintenance.
• Kaja Interieurs Hospitality interior design partner providing interior and furniture concepts for indoor and outdoor spaces in hospitality venues, supported by showrooms and warehouse operations in Vroomshoop and Almelo.
• Versvishandel Jan van As Fresh fish, crustaceans, and shellfish supplier (established 1949), one of the Netherlands' largest hospitality fish suppliers, located at Food Center Amsterdam, with a strong sustainability program including MSC and ASC certified products.
• Fourcroy Wijnimport Wine importer supplying a selection of wines from wineries worldwide, complementing HANOS's own wine import activities that began in 1989.
• Studio Senses Inspiration centre combining Van Gestel Grootkeukentechniek and Kaja Interieurs in Delft, where hospitality entrepreneurs experience the latest trends in kitchens, interior, and hospitality design.
• Distrivers Healthcare Meal Delivery Healthcare food delivery service delivering daily fresh meals and meal components to care institutions (nursing homes, hospitals) across the Netherlands from a distribution centre in Hoogeveen with approximately 30 trucks and vans.
• HANOS Academie Internal training and development academy providing employees with development opportunities and training programs within the HANOS organization.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FourcroycoreStrategic or Co-development Partner · 1 January 2011Fourcroy is a wine importer that joined HANOS in 2011, completing the product assortment. HANOS had already been importing wines from various wineries worldwide since 1989, and Fourcroy's addition strengthened the wine and spirits offering.
• Versvishandel Jan van AscoreStrategic or Co-development Partner · 1 January 2010Jan van As is a fresh fish company with a history dating to 1949, supplying an extensive high-quality assortment of fish, crustaceans, and shellfish to hospitality and hotels. Located at Food Center Amsterdam, it is one of the Netherlands' largest fresh fish suppliers. The partnership with HANOS began in 2010. Jan van As has a strong sustainability program supporting MSC- and ASC-certified products.
• Van der Zee (Ambachtelijke Slager)coreStrategic or Co-development PartnerVan der Zee is the artisanal butcher of HANOS with a history dating to 1925. It supplies premium meat products, international meat delicacies, convenience foods, and products from its own sausage making facility. Van der Zee operates both in-house counters at HANOS branches and standalone production facilities. The Twello facility employs approximately 100 people and serves all HANOS butchery counters exclusively.
• Kaja (Horeca Interieur)coreChannel Partner/ Reseller/ DistributorKaja is the interior partner for the hospitality industry within HANOS. It provides interior design solutions for hospitality businesses, including furniture, fixtures, and equipment. Kaja operates showrooms and a warehouse in Vroomshoop and Almelo.
• Van Gestel GrootkeukentechniekcoreChannel Partner/ Reseller/ DistributorVan Gestel Grootkeukentechniek designs, supplies, and installs professional kitchen equipment for hospitality businesses. With over 30 years of experience, Van Gestel serves customers from initial concept through installation and after-sales maintenance. It operates Studio Senses showrooms in Delft and Breda, and is part of HANOS.
• AventusminorStrategic or Co-development PartnerAventus is an mbo/vocational school with locations in Apeldoorn, Deventer, and Zutphen, serving nearly 12,000 students. HANOS and Aventus partnered to create an mbo Level 3 vocational programme 'Vakspecialist Vers' (Vers Specialist) and an InCompanyLogistics programme with six logistics and transport companies in the region. The partnership aims to provide practice-oriented education and address skills development in the hospitality and logistics sectors.
• DistriverscoreChannel Partner/ Reseller/ DistributorDistrivers was established in 2000 as a spin-off from Van der Zee and delivers food and beverages to healthcare institutions across the Netherlands. It operates a distribution centre in Hoogeveen and uses approximately 30 trucks and vans. Distrivers sources products from Van der Zee and the broader HANOS assortment.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Brakes Group: UK foodservice wholesaler (owned by Sysco) delivering food, beverages and non-food products to pubs, restaurants, hotels, schools and care homes. Direct comparator on multi-channel B2B foodservice wholesale with institutional and care-sector exposure similar to Distrivers.
• METRO AG: Germany-headquartered international hospitality and foodservice wholesale group (METRO/MAKRO brands) operating a multinational cash-and-carry and delivery model for hotels, restaurants and caterers. Closest like-for-like European peer by assortment breadth, branch model, and horeca focus.
• Booker Group: UK-based wholesale operator (owned by Tesco) supplying food and non-food to caterers, retailers and small businesses through cash-and-carry and delivery. Comparable on broad assortment, multi-channel (branch + delivery) wholesale, and B2B customer mix.
• Transgourmet: European (German-headquartered) cash-and-carry and foodservice wholesale subsidiary of Coop Group, operating in Germany, France, Switzerland, Austria, Poland and Romania. Comparable on self-service wholesale plus delivery into horeca and institutional customers across multiple European markets.
• Sligro Food Group: Dutch-listed hospitality and foodservice wholesaler operating self-service cash-and-carry branches across the Netherlands and Belgium, serving restaurants, hotels, and caterers with food and non-food products. Closest direct competitor to HANOS in the same geography and customer base.

Broad incumbents

• Performance Food Group: US foodservice distributor (Vistar and Performance Foodservice brands) serving restaurants, hospitality and institutional customers across broad product lines. Comparable on broad-line B2B food distribution into both hospitality and care/institutional channels.
• Bidvest Group: Diversified South African conglomerate with a large foodservice distribution business (Bidvest Foodservice serving UK and international markets) supplying restaurants and hospitality operators. Comparable in scale, multi-category foodservice distribution, and operator/brand portfolio.
• Reinhart Foodservice: US broadline foodservice distributor (part of Gordon Food Service) supplying restaurants, schools, healthcare and hospitality with broad food and non-food assortment. Comparable on broad-line foodservice distribution and institutional channel exposure.
• Sysco Corporation: Largest US foodservice distribution company supplying restaurants, healthcare, education and hospitality with broad food and non-food assortment. Comparable on multi-category foodservice distribution at scale, though much larger and with a US healthcare/care vertical analogous to Distrivers.

Regional players

• ISM eG: German cooperative wholesale group serving independent retailers and foodservice customers (ZAGROSS, Handelshof subsidiaries) with food and non-food assortment. Adjacent peer on cash-and-carry style wholesale into hospitality and retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hanos-internationale-horeca-groothandel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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