my community

What my community does

My Community is a Chile-based, privately held marketing agency operating from Santiago under the domain mycommunity.cl. The firm delivers four integrated service lines: influencer marketing (strategy, talent matching, negotiation, content management, product seeding, and ambassador programs); experiential marketing (events, BTL activations, photoshoots, influencer trips, and talks); social media management (community management, content creation, and engagement); and digital media buying across Google Ads, Meta, TikTok, and YouTube. Its customer base comprises enterprise and mid-market brands across Entertainment (Netflix), Banking (DBS), Retail (Paris), Food & Beverage (Jägermeister, Nutrisco, Guallarauco, Tikisnack, Disarono, Riccadona), Beauty (Meguiar's, Kiko), Automotive (DESA), and Healthcare (Summus).

The agency's underlying technology consists of standard third-party paid media platforms and social networks; no proprietary platform, patents, AI/ML capabilities, or productized SaaS components are disclosed. Go-to-market is sales-led and direct: clients initiate engagement through the company website contact form, email ([email protected]), or phone (+56 9 98377372), with no intermediary channel structure. Pricing is quote-based and not publicly disclosed. The company operates as a single-jurisdiction entity in Chile with no disclosed subsidiaries, parent company, institutional investors, funding rounds, mergers, acquisitions, or leadership changes.

The revenue model is professional services across all four streams, with no SaaS, licensing, or media-margin revenue disclosed. The firm has been operating for more than 10 years without disclosed external capital, and no certifications, awards, or regulatory actions are on record. There is no public headcount, no management team disclosure, and no AI capability disclosed across the available sources.

Name

my community

Legal name

My Community

Website

https://mycommunity.cl

Company type

Private

Operating status

Operating

Short description

My Community is a privately held, Santiago-based marketing agency serving enterprise and mid-market brands in Chile with influencer marketing, experiential marketing, social media management, and digital media buying across Google, Meta, TikTok, and YouTube.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Social Media & Community Management (BPAFAAAE), Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Influencer marketing services
• Social media management
• Digital advertising campaigns
• Experiential marketing services
• Brand communication strategy

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing including strategy development, influencer identification and matching, negotiation and contracting, content management, seedings/gifted items, reporting and analysis, and ongoing ambassador programs
2. Social Media Management: Community management, content creation, and engagement strategies for brand ecosystems on social platforms
3. Digital Marketing Campaigns: Planning, execution, and optimization of digital advertising campaigns across Google Ads, Meta, TikTok, and YouTube platforms
4. Experiential Marketing: On-site and online experiences including events, alliances, BTL activations, influencer trips, photoshoots, and talks to immerse target audiences in brand DNA

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

My Community is a Chilean marketing agency delivering four integrated service modules: Influencer Marketing (strategy, influencer selection, contracting, content management, seeding, and ambassador programs), Experiential Marketing (events, BTL activations, photoshoots, influencer trips), Social Media Management (community management, content creation, engagement), and Digital Marketing (paid campaign planning, execution, and optimization across Google Ads, Meta, TikTok, and YouTube). The agency serves enterprise and mid-market brands with end-to-end campaign execution.

Product overview

My Community is an influencer and digital marketing agency offering four integrated service modules: Influencers (full-service influencer marketing from strategy through ambassador programs), Experiencias (experiential marketing including events, BTL, photoshoots, and press trips), Redes Sociales (social media management and community engagement), and Marketing Digital (paid advertising campaigns across Google Ads, Meta, TikTok, and YouTube). The agency positions itself as a strategic partner rather than a software platform, delivering services through human expertise across all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Full-service influencer marketing service for brands encompassing strategy development, influencer discovery and selection based on target audience, negotiation and contracting, content management and guidelines, product seeding with personalized gifts, performance reporting with KPIs, and long-term ambassador programs.
• Experiential Marketing Experiential marketing service delivering in-person and online brand experiences including events, brand alliances, BTL marketing activations, call-for-entry campaigns, photoshoots, press/influencer trips, and talks designed to immerse target audiences in brand DNA.
• Social Media Management Social media management service covering brand analysis, ecosystem design, content planning and creation, community management to build brand loyalty through positive audience experiences, and engagement optimization with target audiences on social platforms.
• Digital Marketing Campaigns Digital marketing campaign service including planning, execution, and optimization of paid campaigns across Google Ads, Meta, TikTok, and YouTube platforms. Covers sales growth acceleration, web traffic generation, lead capture via forms and downloadable content, social engagement growth, CPA reduction, audience segmentation, and ROI evaluation.

Quantifiable outcome

• Reduced customer acquisition costs (CPA)
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Direct peers

• Buena Vida: Santiago-based creative and influencer marketing agency focused on brand experiences and social content for Chilean and LATAM clients — comparable in service mix and regional footprint.
• Tomate Rojo: Chilean influencer and content marketing agency serving brands in Latin America with social, influencer, and branded-content services — directly comparable to My Community's Chilean influencer-marketing core.

Broad incumbents

• Havas Chile: Chilean branch of Havas, offering creative, media, and digital/influencer services to enterprise brands in the local market — comparable competitor for integrated mandates.
• Dentsu Creative Chile: Chilean operation of Dentsu's global creative and media network, providing integrated advertising, social, and experience design — overlaps with My Community's full-service offering.
• MullenLowe SSPM Chile: Chilean office of MullenLowe global network, providing integrated advertising and digital marketing to regional brands — competes in the same Chilean agency landscape.
• Publicis Chile: Chilean arm of global ad network Publicis Groupe, offering integrated advertising, digital, social and influencer services — competes for the same enterprise brand budgets in Chile.
• LLYC: Large LATAM-headquartered PR, digital, and influencer marketing firm with Chilean operations and a broad enterprise client base — overlaps with My Community's strategic communications and influencer work at a much larger scale.
• GroupM Chile: WPP's media investment group operating in Chile, covering media planning/buying, digital, and content — directly competes for paid-media and integrated campaign budgets My Community targets.

Emerging players

• Influur: LATAM influencer marketing marketplace/platform connecting brands with creators — partial competitor to My Community's influencer service line, particularly for self-serve or hybrid agency-plus-platform engagements.

Regional players

• Geometry Chile: WPP's activation/experiential network with LATAM presence, specializing in shopper, experiential, and event marketing — directly comparable to My Community's Experiencias service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mycommunityscl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about my community