Influur
Influur is a Miami-based, venture-backed influencer marketing platform whose Pulse AI agent connects creators with music labels, beauty and financial services brands, agencies, and Fortune 500 advertisers to run end-to-end campaigns across the US, LATAM, and EU markets.
- Company typePrivate
- Founded2021
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Influur does
Influur is a Miami-based, venture-backed influencer marketing platform founded in 2021 that operates a two-sided marketplace connecting creators, music labels, beauty and financial services brands, agencies, and Fortune 500 advertisers. The core product is Influur Pulse, an end-to-end AI agent for music virality that orchestrates creator discovery, outreach, content management, escrow-backed payments, smart backup activation, and real-time analytics through eight tightly integrated modules. Pulse is built on proprietary, reportedly patented Content Classification and Physical Feature Recognition models, a Pulse Score performance-intelligence layer normalized across 150+ genres, and a pricing/negotiation engine trained on 50K+ prior deals and 500K+ creator transactions. The platform is tightly integrated with TikTok via the TTCX Partners program and runs a dedicated TikTok Shop (Beauty) team, with Meta integration on the roadmap.
Influur monetizes through a marketplace commission on brand spend routed through the platform, a newly introduced Premium Subscription tier for creators, fee-for-service white-glove offerings (Events & Activations, Industry Partnerships, Enterprise Campaign Management), and a 6% Instant Cashout processing fee on creator payouts. The company has processed $40M+ across music campaigns and distributed $30M+ to creators, with disclosed 200% YoY growth in brand spend across the US and Latin America and an 83% increase in active verified influencers at the time of its $10 million Series A in November 2024 led by Point72 Ventures and HTwenty Capital. The company operates across the US, Mexico, broader LATAM, and select EU markets, and is extending its footprint via experiential activations including the 2026 FIFA World Cup Influur Fan District and the Grand Race of Mexico influencer suite.
Influur firmographics
Firmographics- Name
- Influur
- Legal name
- Influur
- Website
- https://influur.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Influur is a Miami-based, venture-backed influencer marketing platform whose Pulse AI agent connects creators with music labels, beauty and financial services brands, agencies, and Fortune 500 advertisers to run end-to-end campaigns across the US, LATAM, and EU markets.
- Ownership category
- akta.pro rank
Influur industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Media Representatives (541840), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where Influur is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Influur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace / Transaction Fee: Influur takes a cut of brand spend flowing through its platform (e.g., 'brand spend across the US and Latin America' up 200% YoY per Series A PR; $40M+ processed securely; $30M+ in influencer earnings distributed). Brands fund once, Influur retains a take rate before paying creators.
- Premium Subscription: Launched alongside the Series A, an industry-first Premium Subscription tier on the Influur creator network, with AI-driven campaign-impact prediction tooling.
- White-Glove / Enterprise Campaign Management: Fee-for-service execution for Fortune 500 brands, agencies and platforms including events & activations, industry partnerships and enterprise campaign management, often delivered discretely or white-labeled.
- Instant Cashout Fee: 6% processing fee charged to creators who request Instant Cashout from their Influur Wallet after content approval, providing a usage-based monetization layer on top of standard payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise / white-glove campaigns |
| Subscription | Annual | Influur Premium Subscription |
| Transaction based/ take rate | Pay-as-you-go | Creators — free to join + 6% Instant Cashout fee |
Go-to-market motion5 records
Influur product offering
Product offeringCore offering
Influur operates a two-sided professional network and influencer marketing platform that connects creators with brands, music labels, agencies, and Fortune 500 advertisers, anchored by Influur Pulse, an AI agent for music virality that automates end-to-end campaign execution including creator discovery, outreach, negotiation, content management, escrow-based payouts, and real-time analytics. The platform is delivered as packaged industry solutions (Music Labels, Beauty, Financial Services), white-glove services (Events & Activations, Industry Partnerships, Enterprise Campaign Management), a creator-facing iOS/Android app, and a native TikTok Partners program.
Product overview
Influur is a single platform that combines a professional creator network, a Pulse-powered AI agent, and a suite of white-glove services. The core platform (Influur) is anchored by Influur Pulse, the AI agent for music virality, which is composed of eight tightly-integrated modules: Agentic List Builder, Pulse Score, Content Classification, Bulk Outreach, Smart Backups & Auto-Replacement, Content Management, Secure Payments, and Real-time Analytics. Pulse is offered as packaged industry solutions for Music Labels, Beauty, and Financial Services, and as White Glove services for Events & Activations, Industry Partnerships (agencies), and Enterprise Campaign Management. Creators access the platform through the Influur iOS/Android app to find Brand and Song Promotion Campaigns, manage safe & instant payments, attend invite-only events, and (for agents) manage whole rosters. The TikTok Partners program extends the platform with TTCX, TikTok Shop, Pulse, and paid media capabilities, and the Influur Fan District / Hospitality Suites deliver physical event activations around major cultural moments such as F1 and the 2026 FIFA World Cup.
Differentiator
Problem solved
Functional benefit
Brands
- Influur Pulse: An AI agent for music virality designed for music marketing teams, offering real-time creator insights, automated list generation, and campaign management features.
Products and services
- Influur Pulse Influur's AI agent for music virality that executes end-to-end influencer campaigns for music labels, artists, and brands, combining eight modules: Agentic List Builder, Pulse Score, Content Classification, Bulk Outreach, Smart Backups & Auto-Replacement, Content Management, Secure Payments, and Real-time Analytics.
- Labels Solution Industry-specific bundle for record labels that delivers Pulse as the operating layer behind modern music releases, combining all eight Pulse modules for major-label-scale, multi-market campaigns.
- Beauty Solution Industry bundle for beauty brands delivering vetted creator sourcing, AI pricing, campaign execution, secure payouts, and cross-border (US, LATAM) reporting for skincare, dermatology, and expert beauty content.
- Financial Services Solution Industry bundle for banks and fintech apps; connects financial brands with creators who can make products culturally relevant, with structured approval workflows that support financial regulation and oversight.
- Events & Activations (White Glove Service) White-glove service that places brands inside culture-defining events (F1, NFL, concerts, festivals, tennis opens, residencies) and manages creator participation end-to-end across US, LATAM, and EU.
- Industry Partnerships (White Glove Service) White-label execution layer for agencies working with Fortune 500 brands, providing creator sourcing, outreach, approvals, timelines, content delivery, and centralized payments behind the agency's brand.
- Enterprise Campaign Management (White Glove Service) Enterprise-grade influencer execution for Fortune 500 brands with governance-ready workflows, multi-market (US, LATAM, EU) campaigns, pricing intelligence, and executive-grade real-time reporting.
- Influur x TikTok Partnership Program TikTok-specialist offering spanning TTCX Partners (direct collaboration with TikTok), TikTok Shop (Beauty), Influur Pulse (AI), and TikTok-native paid media; positioned as one of TikTok's biggest partners in the region.
- Influur Creator App (iOS/Android) Mobile application that makes creators move; central hub for finding campaigns, applying, submitting content, getting paid, and managing creator profile and earnings.
- Influur Premium Subscription Industry-first Premium Subscription tier on the Influur creator network, offering AI-driven campaign-impact prediction tooling and premium creator features.
- Influur Fan District / Influur Hospitality Suites Premium hospitality experiences at major cultural events (e.g., Grand Race of Mexico, 2026 FIFA World Cup) where brands access curated creators across sports, culture, entertainment, and lifestyle.
Companies that use Influur
Customer profileIdeal customer profiles5 records
Influur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability16 records
Feature9 records
Influur partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights7 records
Influur competitors and assessment
Company assessmentDirect peers
- NeoReach: NeoReach is an enterprise influencer marketing platform offering self-service and managed services for brand and agency clients, including data-driven creator matching and campaign analytics. Comparable to Influur on the enterprise sale motion, white-glove managed services, and creator-side marketplace, though Influur's Pulse AI-agent and music focus are distinct.
- Captiv8: Captiv8 is an influencer marketing platform with a creator marketplace, brand campaign workflow, and analytics/measurement offerings for enterprise advertisers. Comparable to Influur on marketplace take-rate economics, brand-side enterprise tooling, and creator-relationship features, with Influur differentiated by its agentic AI and music-vertical depth.
- Traackr: Traackr is an enterprise influencer marketing platform with a strong analytics and brand-safety orientation, widely used by global brands. Comparable to Influur on the brand-side enterprise motion, performance analytics, and category emphasis on data-driven creator selection, with Influur's Pulse agent and music-vertical specialization as differentiators.
- IZEA: IZEA is a long-standing influencer marketing platform providing creator marketplace, managed services, and content collaboration tools for enterprise marketers. Comparable to Influur on marketplace mechanics and creator-brand matchmaking, with Influur positioned as a more AI- and music-led next-generation alternative.
- Grin: Grin is an influencer marketing platform focused on creator relationship management, gifting, content workflows, and payment/payout tooling for brands. Comparable to Influur on creator-side marketplace mechanics, payment flows (escrow-like payouts), and enterprise brand customers, with Influur extending further into AI-driven autonomous campaign execution.
- Aspire (formerly AspireIQ): Aspire is a direct competitor in the enterprise influencer marketing platform space, offering creator discovery, campaign management, analytics, and relationship tools for brands and agencies. Comparable to Influur across target customers (enterprise brand marketers), workflow (end-to-end campaign execution), and creator-side marketplace, though Influur is more vertically focused on music and AI-agentic automation.
- Upfluence: Upfluence offers an influencer marketing platform covering creator discovery, outreach, campaign management, and affiliate/ecommerce integration for brands and agencies. Comparable to Influur on marketplace dynamics, creator search, and outbound workflow, with Influur positioned as the more AI-agent-native, music-led competitor.
- CreatorIQ: CreatorIQ is a leading enterprise influencer marketing platform used by global brands and agencies for creator discovery, workflow, measurement and analytics. Closely comparable to Influur in its enterprise sales motion, brand-side focus, and emphasis on data and analytics, though Influur differentiates with its AI-agent positioning and music-vertical depth.
Broad incumbents
- Klear (Meltwater): Klear, now part of Meltwater, is an established influencer marketing platform offering creator discovery, analytics, and campaign management as part of Meltwater's broader media intelligence suite. Comparable to Influur on influencer analytics and discovery, though Klear operates as part of a much larger incumbent media-intelligence portfolio rather than a music-vertical specialist.
- Later (formerly Later Influence): Later is a social media marketing platform that expanded into influencer marketing and link-in-bio/affiliate tools, serving brands and creators. Comparable to Influur on the creator-side product, social-platform integrations (Instagram, TikTok), and brand campaign workflow, with Influur differentiated by its AI-agent and music-vertical depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Influur social profiles
Digital presenceInfluur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influur leadership team
Management profileNumber of profiles
Profiles4 records
Influur funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influur
What does Influur do?
Influur operates a two-sided professional network and influencer marketing platform that connects creators with brands, music labels, agencies, and Fortune 500 advertisers, anchored by Influur Pulse, an AI agent for music virality that automates end-to-end campaign execution including creator discovery, outreach, negotiation, content management, escrow-based payouts, and real-time analytics. The platform is delivered as packaged industry solutions (Music Labels, Beauty, Financial Services), white-glove services (Events & Activations, Industry Partnerships, Enterprise Campaign Management), a creator-facing iOS/Android app, and a native TikTok Partners program.
Is Influur a public or private company?
Influur is a private company. It is classified as venture growth investor backed and is currently operating.
When was Influur founded?
Influur was founded in 2021. It employs 101 to 250 people.
Where is Influur based?
Influur is headquartered in Miami, United States, in the North America region.
How does Influur make money?
Four revenue lines are on record. Marketplace / Transaction Fee is the primary driver. The others are premium Subscription, white-Glove / Enterprise Campaign Management and instant Cashout Fee.
Who are Influur's main competitors?
Direct peers on record are NeoReach, Captiv8, Traackr, IZEA, Grin, Aspire (formerly AspireIQ), Upfluence and CreatorIQ. Broad incumbents are Klear (Meltwater) and Later (formerly Later Influence).
Does Influur have an API?
No public API is recorded for Influur.
What industry is Influur in?
Influur's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 541810 and its SIC code is 7311.