The AgPlus Network

What The AgPlus Network does

The AgPlus Network operates a B2B web-based information portal serving the US produce industry, founded in 1995 and headquartered in Visalia, California. The company is privately held and operated by founder Harold E. Myers. The platform aggregates produce pricing and market data and delivers it to produce buyers, sellers, and merchandisers through a subscription-based membership website. The platform is described as one of the most visited private websites in the produce industry.

The platform's core products include Shipping Point reports, Terminal Market reports, Quick Reports, Special Reports, and Movement/FOB Reports covering commodities such as fruits, vegetables, and melons. Special Reports include curated content such as California Market Conditions and Banana Pricing. The underlying technology is a web-based portal architecture with a direct feed integration into the USDA reporting system, providing real-time market data to subscribers. The platform architecture is straightforward: a web frontend serving structured daily reports backed by a USDA data pipeline.

The business model is a subscription-based membership with tiered pricing ranging from $60 per month to $600 per year for individual subscriptions, with custom premium tiers available. The company has 51-100 employees. Additional revenue is generated through advertising on the website and custom programming services. The company serves a niche B2B segment of produce industry participants, with named customers including Sunfed Produce, RonProCon Power-Produce, Liberty Fruit Company, and Tankersley Foodservice. Geographic coverage primarily targets the US produce market, with some Mexico-sourced data included.

Name

The AgPlus Network

Legal name

The AgPlus Network

Website

https://agplus.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

The AgPlus Network is a subscription-based B2B web portal serving the US produce industry with daily pricing reports sourced from USDA data, targeting produce buyers, merchandisers, and sellers since 1995.

Ownership category

akta.pro rank

Product category

Agricultural Market Data

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Produce pricing data
• Agricultural market reports
• Shipping point reports
• Terminal market reports
• Produce industry intelligence

Headquarters

HQ city

Visalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription Memberships: Annual and multi-period subscription memberships providing access to the AgPlus Network platform and all included reports. Member pricing ranges from $60/month to $600/year with savings of $120/year for annual commitment. Membership includes access for up to 5 users per company location.
2. Website Advertising: Banner advertising placements on the AgPlus website targeting produce industry professionals. Five advertising positions available with up to 4 ads in rotation each, totaling 20 advertising spots. Position 1 banner (728x90) costs $225/month; mid-section placements (235x70) cost $140/month each.
3. Custom Programming and Database Services: Tailored programming services including customized database development and project implementation assistance from concept through completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The AgPlus Network operates a subscription-based web portal that provides the produce industry with pricing information and market reports. The platform delivers market intelligence data to produce buyers, sellers, and retailers, supporting daily pricing decisions across the fresh produce supply chain.

Product overview

The AgPlus Network is a B2B web-based information portal for the produce industry, providing a subscription-based membership model that gives 24/7 access to comprehensive produce pricing reports. The core product suite includes Shipping Point Reports (Express, Classic, and Week to Date styles), Terminal Market Reports (Classic, Week to Date, and Classic Combined styles), Quick Reports (pre-defined industry-specific reports), Special Reports (unique market intelligence), and Movement/FOB Reports (combining movement data with FOB pricing). The platform also offers Programming Services for customized database solutions and Website Advertising opportunities. All reports are included with membership and the system integrates with the US Department of Agriculture portal for real-time market data.

Differentiator

Problem solved

Functional benefit

Products and services

• AgPlus Network Subscription

Quantifiable outcome

• Automatic daily reports delivered directly to member email
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Afresh Technologies: AI-native fresh-food forecasting and ordering platform for grocery. Comparable as a modern data-driven decision-support product for fresh produce buyers, representing the next-generation competitor to legacy portals like AgPlus.
• ProducePay: Fintech and market-data platform for the produce industry, providing pricing visibility and working capital to growers. Overlaps with AgPlus in serving produce stakeholders with market intelligence and pricing data.
• FoodChain ID: Food supply-chain data, traceability, and certification platform with produce-industry exposure. Comparable as a data services provider targeting produce supply-chain participants, including buyers and suppliers.
• iFoodDS: Supply-chain traceability and data platform for fresh produce. Comparable as a modern produce-data SaaS targeting buyers, suppliers, and retailers with pricing and movement visibility.

Direct peers

• Blue Book Services: Long-established produce industry credit, business directory, and market information service. Comparable to AgPlus as a subscription-based B2B information platform serving produce buyers and sellers.
• Category Partners: Provides category data and market intelligence specialized in fresh produce for retailers and suppliers. Directly comparable as a paid, subscription-style produce-data intelligence provider.
• The Packer: Produce industry news and market pricing publication covering fresh fruit and vegetable markets. Directly comparable as a produce-market intelligence source used by similar buyer/seller audiences.
• Produce News: Industry trade publication covering produce market news and pricing. Comparable to AgPlus in serving produce professionals with market intelligence and pricing content.

Broad incumbents

• NielsenIQ (Perishables Group / Circana): Large-scale retail and fresh-produce market intelligence provider. Comparable in that perishables/fresh-produce category data competes for the same budget that AgPlus targets with its produce pricing reports.

Others

• USDA Agricultural Marketing Service (Market News): The underlying source of AgPlus's pricing data. Comparable in that the public AMS portal provides free terminal-market and shipping-point reports, representing both the data source and a free alternative.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The AgPlus Network