ricoh (thailand)

What ricoh (thailand) does

Ricoh (Thailand) Limited is a Bangkok-headquartered subsidiary of Japanese multinational Ricoh Co., Ltd. (Tokyo Stock Exchange: 7752), founded in Thailand in 2000 and celebrating 25 years of operation in 2025. The company provides integrated digital workplace solutions spanning multifunction printers (IM C Series), high-volume production printing systems (Pro Series), Auto ID and barcode/RFID solutions, IT managed services, cybersecurity, cloud and infrastructure services, and software platforms including DocuWare (document management), RICOH Smart Integration, RICOH CloudStream, RICOH Spaces (hybrid workplace management), and RICOH Kintone plus (process automation). Proprietary technology such as RICOH Intelligent Support uses AI for predictive maintenance and anomaly detection across an installed MFP fleet, and RICOH Always Current Technology enables continuous firmware-based feature updates without hardware replacement.

The company serves enterprise organizations, educational institutions, commercial printers, healthcare providers, manufacturers, and hospitality businesses across Thailand, with named customers including Thai Pattana Insurance, Minor International, Hatyai University, Showa Color Print, C2S Express, and Chokeanan Technology. Revenue is generated through a mix of hardware sales (printers, production systems, Auto ID devices), recurring software subscriptions (cloud platforms, document management), managed IT and cybersecurity services, workflow and automation professional services, and consumables. Distribution combines direct enterprise field sales, a network of Ricoh Business Partners, service centers and branches nationwide, the Ricoh eStore, and marketplace listings on LAZADA and Shopee. Ricoh Thailand holds ISO 27001/27017/27018/27701, SOC 2 Type 2, FedRAMP Moderate, GDPR, and CCPA certifications, plus NBTC certification for Thai market compliance, supporting enterprise and government customer requirements.

Name

ricoh (thailand)

Legal name

Ricoh (Thailand) Limited

Website

https://ricoh.co.th

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ricoh (Thailand) Limited, a subsidiary of Ricoh Co., Ltd. (Japan), provides multifunction printers, production printing systems, IT managed services, cybersecurity, and digital workplace software to enterprises, education, healthcare, manufacturing, and commercial printing customers across Thailand.

Ownership category

akta.pro rank

Product category

Office Printing Equipment

NAICS

Computer and Electronic Product Manufacturing (334), Office Equipment Merchant Wholesalers (423420), Software Publishers (513210)

SIC

Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Office printing solutions
• Digital workplace services
• Managed document services
• Commercial printing systems
• Enterprise IT services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Printing Products: Sale of multifunction printers, laser printers, and related office printing equipment. Products include both color and black & white MFPs across various capacity tiers.
2. Commercial and Industrial Printing: High-speed inkjet printers, production printers for commercial printing operations, including Pro series color and black & white production devices.
3. IT Services: Managed IT services including IT management and support, managed cloud services, cybersecurity services, and infrastructure solutions for businesses.
4. Software Solutions: Cloud solutions, cost management and security software, device management solutions, document workflow management, and mobile print solutions.
5. Auto ID & Barcode Solutions: Direct thermal products, thermal transfer ribbons, AIDC barcode solutions including printers, scanners, mobile computers, and RFID solutions.
6. Workflow and Automation Services: Content and collaboration services, process automation including business process management, e-signature, and professional services including scanning outsourcing.
7. Workplace Solutions: Connect and collaborate solutions including interactive whiteboards, meeting room solutions, workspace management including digital signage, face access control, smart locker, and video surveillance.
8. Supplies and Consumables: Toner cartridges, spare parts, and consumables for Ricoh printing equipment sold through online store and authorized dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ricoh (Thailand) sells and services office multifunction printers, commercial and industrial production printing equipment, auto ID/barcode solutions, and related supplies, alongside IT services such as managed cloud, cybersecurity, and workflow automation. The integrated offering combines hardware, software, and managed services aimed at Thai enterprises seeking to digitize and consolidate their document and IT environments.

Product overview

Ricoh Thailand operates as a comprehensive digital workplace solutions provider offering an integrated portfolio of products and services. The core offerings include multifunction printers (MFPs) in the IM C Series and IM/MP Series for office printing, production printers in the Pro Series for commercial and industrial printing, and thermal barcode/RFID solutions for Auto ID applications. These hardware products are complemented by software platforms including RICOH Intelligent Support (AI-powered remote diagnostics and predictive maintenance), RICOH Smart Integration and RICOH CloudStream (cloud integration and print management), RICOH Spaces (hybrid workplace management), RICOH Kintone plus (acquired business application platform), and DocuWare (acquired document management). Ricoh Thailand also provides IT services (managed services, cybersecurity, cloud infrastructure), workflow automation services, and workplace solutions (interactive whiteboards, workspace management). The architecture follows a platform-plus-modules model where core hardware platforms are enhanced with software add-ons and cloud services to deliver comprehensive digital transformation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Multi-Function Printers (MFPs) Multi-function printers for printing, copying, scanning, and faxing in office environments; targeted at Thai enterprises and SMBs needing consolidated office document devices.
• Commercial & Industrial Printing Systems High-volume production printing presses and related equipment for commercial printers, in-house print rooms, and industrial applications; targeted at Thai commercial print providers and corporate print departments.
• Auto ID & Barcode Solutions Barcode and auto identification hardware and solutions for labeling, tracking, and asset identification in retail, logistics, manufacturing, and healthcare operations.
• Software Solutions & Workflow Automation Document capture, workflow automation, and process digitization software designed to integrate with Ricoh printing devices and enterprise systems; targeted at organizations seeking to automate document-intensive processes.
• Digital Workplace Services Managed digital workplace offerings including cloud, collaboration, and workspace modernization services; targeted at Thai enterprises modernizing employee technology environments.
• IT Services & Cybersecurity Managed IT infrastructure, cloud, and cybersecurity services that protect and operate enterprise environments; targeted at organizations needing outsourced IT operations and security posture improvement.
• Managed Workplace Solutions Outsourced management of printing, document, and workplace technology environments under multi-year service contracts; targeted at enterprises seeking predictable per-page/asset pricing and reduced in-house IT burden.
• Print Supplies & Consumables Toner, ink, paper, and other consumables sold to support installed Ricoh printing fleets; targeted at existing Ricoh hardware customers across Thailand.

Quantifiable outcome

• Market leadership: No. 1 MFP market share in Thailand for 15+ consecutive years
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature6 records

Partnerships

24 partnerships are on record, tiered core and secondary.

• MicrosoftcoreTechnology or IntegrationRicoh has a strategic partnership with Microsoft for cloud solutions, Microsoft 365 integration, and AI collaboration. Ricoh Asia Pacific and Microsoft collaborate to empower a future-ready workforce through AI. Ricoh offers Microsoft Teams Rooms solutions and integrates with Microsoft 365 ecosystem.
• LogitechcoreTechnology or IntegrationRicoh Thailand has received 4 awards from Logitech recognizing leadership in Modern Workplace solutions. Partnership focuses on collaborative workplace technologies and video conferencing solutions.
• CiscocoreTechnology or IntegrationRicoh achieved Gold Provider Partner status with Cisco in Asia Pacific region. Partnership includes Ricoh-Cisco Meraki Smart Service for network and IT infrastructure management.
• AdobecoreTechnology or IntegrationAdobe is listed as a partner, indicating integration and collaboration on document and creative solutions.
• DocuWarecoreTechnology or IntegrationRicoh acquired DocuWare, a document management system provider, strengthening their content management and workflow automation capabilities. DocuWare continues to win industry awards including BLI Pick Awards.
• Zebra TechnologiescoreTechnology or IntegrationRicoh is a Global partner of Zebra Technologies for AIDC (Automatic Identification and Data Capture) solutions including barcode printers, scanners, and RFID technology.
• DellsecondaryTechnology or IntegrationDell is listed as a partner, indicating technology integration and collaboration.
• LenovosecondaryChannel Partner/ Reseller/ DistributorLenovo partnership includes recognition awards for SMB and channel performance.
• AcersecondaryChannel Partner/ Reseller/ DistributorAcer is listed as a partner, indicating technology and distribution collaboration.
• LGcoreTechnology or IntegrationRicoh and LG announced global partnership to enhance workplace experience solutions.
• Schneider ElectricsecondaryTechnology or IntegrationSchneider Electric is listed as a partner for infrastructure and energy solutions.
• TrueMoneysecondaryStrategic or Co-development PartnerRicoh partnered with TrueMoney to create cashless society in educational institutions across Thailand.
• LinkedInsecondaryGTM or Marketing PartnerRicoh Asia Pacific partnered with LinkedIn to support sales and marketing for digital transformation.
• Inspekt AIsecondaryStrategic or Co-development PartnerRicoh Thailand partnered with Inspekt AI to enhance AI solutions for intelligent infrastructure management in Thailand.
• Global Vision MultimediasecondaryStrategic or Co-development PartnerRicoh Asia Pacific acquired Global Vision Multimedia to advance global workplace services strategy in the region.
• Axon Ivy AGsecondaryStrategic or Co-development PartnerRicoh acquired Axon Ivy AG to expand digital process automation capabilities.
• natif.aisecondaryStrategic or Co-development PartnerRicoh acquired software startup natif.ai with advanced AI technology.
• Toshiba TeccoreStrategic or Co-development PartnerBusiness partnership between Ricoh and Toshiba Tec for printing development and manufacturing integration, including absorption-type company split agreements.
• OkonteksecondaryTechnology or IntegrationListed as a technology partner for workplace solutions.
• JabrasecondaryTechnology or IntegrationAudio and video collaboration solutions partner.
• YealinksecondaryTechnology or IntegrationVideo conferencing and collaboration solutions partner.
• VMwaresecondaryTechnology or IntegrationVirtualization and cloud infrastructure partner.
• VeritassecondaryTechnology or IntegrationData protection and backup solutions partner.
• VeeamsecondaryTechnology or IntegrationBackup and disaster recovery solutions partner.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Konica Minolta: Japanese print and digital imaging competitor with Thai operations, overlapping in office MFPs, production print, and IT services (Konica Minolta Business Solutions Thailand). Closely comparable in product breadth and target customer.
• Xerox Holdings Corporation: Long-standing direct competitor in the enterprise MFP and managed document services market, with operations in Thailand through Xerox Thailand. Overlaps heavily with Ricoh's office printing and document workflow portfolio.
• Brother Industries: Japanese printer and imaging company with a Thai subsidiary selling MFPs, laser printers, and labeling solutions. Direct competitor in office printing and Auto ID/barcode markets.
• Canon Inc. Major Japanese printing and imaging company with a strong Thai presence (Canon Marketing Thailand). Competes head-to-head with Ricoh in office MFPs, production printing, and imaging solutions.
• HP Inc. Global leader in printers and personal computing with a substantial Thai subsidiary selling MFPs, laser printers, and managed print services. Direct competitor in Ricoh Thailand's core office printing and MPS segments.
• Lexmark (parent: Ninestar): Enterprise-focused printer and managed print services company serving similar B2B segments with channel partner distribution in APAC. Comparable business model emphasis on MPS and enterprise solutions.
• Epson (Seiko Epson): Major Japanese printer manufacturer with significant Thai operations, competing in inkjet and laser printing for office and commercial segments. Overlaps with Ricoh in office printing hardware and supplies.
• Kyocera Document Solutions: Japanese printing company with operations across Asia, offering MFPs, printers, and document solutions. Directly comparable in office printing hardware and managed document services.

Broad incumbents

• Sharp Corporation: Japanese electronics and document solutions company offering MFPs and office equipment with APAC presence. Comparable in office printing hardware though broader portfolio in consumer electronics distinguishes it from a pure-play print focus.

Regional players

• Toshiba Tec Corporation: Japanese printing and POS solutions company that is both a Ricoh partner (printing development collaboration) and a competitor in MFPs, retail/Auto ID solutions across APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ricoh-thailand

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ricoh (thailand)