the awning

What the awning does

The Awning Company is a custom architectural awning manufacturer and installer founded in 2004 in Cleveland, Ohio by Alan Szarek and Tim Eippert. The company designs, engineers, manufactures, and installs commercial and residential awnings and specialty shade products in-house at its 7109 Madison Avenue facility, using premium materials sourced from Sunbrella, PPG Paints, Sherwin-Williams, Herculite, and Serge Ferrari. Core products include The Awnco Marquee™ (a signature all-aluminum commercial awning), commercial fabric and metal awnings, residential awnings (retractable, traditional, dome, gable), specialty products (roller curtains, canopies, pergolas, railings, enclosures, smoking shelters), and Seating Solutions for restaurants and bars. The Awnco Express expedited service offers guaranteed 10-day project completion, and ongoing services include seasonal put-up/take-down, storage, cleaning, waterproofing, and repair/resew.

The company operates a consultative sales-led go-to-market model with on-site consultations and quote-based pricing. Direct-to-customer distribution spans the U.S. from a single Cleveland headquarters, supported by website-driven lead capture and phone-based sales. The customer base is segmented across retail/restaurant, residential, healthcare, education, parks/recreation, and commercial small business verticals. The company is family-owned and privately held, with no institutional investment, parent company, or disclosed funding rounds.

Revenue is generated through one-time custom product sales bundled with design, engineering, manufacturing, and installation services, complemented by recurring professional services for maintenance, storage, and repair. Headcount, revenue figures, and growth metrics are not publicly disclosed; the company does not maintain an app, public API, or AI/ML capabilities.

Name

the awning

Legal name

The Awning Company

Website

https://theawningcompanyusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

The Awning Company, founded in 2004 and headquartered in Cleveland, Ohio, designs, engineers, manufactures, and installs custom commercial and residential awnings and specialty shade products in-house, serving SMBs across retail, restaurant, healthcare, education, and residential segments throughout the U.S.

Ownership category

akta.pro rank

Product category

Custom Awnings and Shade Structures

NAICS

Blind and Shade Manufacturing (337920)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industry

Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Custom awning manufacturing
• Commercial awnings
• Residential awnings
• Architectural shade structures
• Outdoor seating solutions

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Awning Manufacturing and Sales: Design, engineer, and manufacture custom architectural awnings for commercial and residential applications. Revenue generated through one-time product sales with associated design, manufacturing, and installation services.
2. Maintenance and Support Services: Ongoing services including seasonal put up/take down, storage, washing/cleaning, waterproofing, and repair/resew services to extend awning life.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Awning Company designs, engineers, manufactures, and installs custom commercial and residential awnings and specialty shade structures in-house at its Cleveland, Ohio facility. Offerings include the proprietary Awnco Marquee™ aluminum line, custom fabric and metal commercial awnings, residential retractable and traditional awnings, seating solutions for outdoor dining, and specialty products such as pergolas and roller curtains, supported by professional maintenance, storage, and repair services.

Product overview

The Awning Company is a custom awning manufacturer offering commercial and residential products. The product portfolio centers on three core offerings: The Awnco Marquee (their signature all-aluminum metal awning in flat pan or radius designs), Commercial Awnings (custom fabric and metal awnings in various styles), and Residential Awnings (retractable, traditional, and specialty-shaped awnings for homes). Supporting these core products are Specialty Products (railings, trellises, canopies, enclosures), Seating Solutions (outdoor dining solutions for restaurants/bars), and Awning Services (maintenance, storage, repair). The company also offers Awnco Express as an expedited service option with guaranteed 10-day delivery. All products are designed, engineered, and manufactured in-house at their Cleveland, Ohio facility.

Differentiator

Problem solved

Functional benefit

Brands

• The Awnco Marquee™: Signature all-aluminum awning product line for commercial applications including storefronts, windows, stairway coverings, and door protection
• AWNCO EXPRESS
• Awnco Door
• Awnco Marquee

Products and services

• The Awnco Marquee™

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SunbrellacoreStrategic or Co-development PartnerPreferred fabric supplier for residential and commercial awnings. Sunbrella awning fabric offers excellent fade, weather, and water resistance with a wide selection of colors and patterns. Multiple fabric collections available including Sunbrella Shade Collection, Sunbrella Graphics, and various tweed options.
• PPG PaintscoreTechnology or IntegrationPremium paint supplier used for custom finishing of awnings. PPG paints and coatings provide superior durability and resistance to weathering for metal structures.
• Sherwin-WilliamscoreTechnology or IntegrationPremium coating supplier used for custom finishing. Sherwin-Williams coatings applied by expert technicians for superior durability and resistance to weathering.
• HerculitecoreTechnology or IntegrationSupplier of Patio 500 and Weblon Coast Line Plus awning fabrics. Patio 500 is vinyl-laminated, wick-and-craze-resistant polyester with matte linen-like finish, flame resistance, and mildew resistance. Weblon Coast Line Plus features PVC base material with Rain Kleen finish for color retention.
• Serge FerraricoreTechnology or IntegrationSupplier of Soltis Proof 502 awning fabric. Features Précontraint formula for excellent structural stability, UV resistance, weather defense, and lasting color. Mildew resistant, heat sealable, and easy to clean.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-awning-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the awning