thom

What thom does

The House of Marketing (THoM) is a privately held, founder-owned B2B marketing consultancy headquartered in Machelen, Belgium, founded in 2000 and operating for over 25 years. The firm delivers three core service lines — Strategic Consultancy (customer-centric action plans from strategy through implementation), Interim Management (consultants embedded into client teams to reinforce specific projects), and Talent Search (permanent recruitment for marketing functions) — organized around seven specialized domains: AI Transformation, Brand Strategy, Innovation & Customer Experience, Digital Transformation, Org & Change, Digital Strategy, and Pricing Strategy.

THoM employs 80+ T-shaped marketers across Belgium and the Netherlands (one source cites 120+ total experts including consultants), operating from offices in Machelen (Hermeslaan 9, 1831) and Utrecht (Maliebaan 5, 3581 CA). The technology footprint is service-oriented rather than platform-based: there is no proprietary software product, with delivery relying on proprietary marketing methodologies, the THoMcast podcast, an extensive content library, and partner-led AI tooling applied across generative content, predictive analytics, process automation, recommendation systems, and retrieval-augmented generation (RAG). AI is packaged as a formal "AI Transformation" service domain under a designated Director & AI Lead.

The business model is professional services: revenue is generated through custom consultancy engagements and interim placements, with no publicly disclosed pricing. Go-to-market is sales-led and content-augmented, combining direct outreach, referrals, industry events, webinars, a podcast, and a corporate blog. The firm reports serving 200+ clients with an 80%+ client satisfaction rate, and counts among its named customers Colruyt, Delhaize, BNP Paribas Fortis, ING, L'Oréal, Engie, Telenet, Audi, Porsche, Argenta, Brussels Airport, Q8, AstraZeneca, VDAB, P&B Group, Materialise, Lotus, Billit, TVH, and Unilin. THoM is a founding partner of the Customer Collective alliance with Dignify and Fightclub, which combines customer strategy, digital, data, technology, and branding & performance capabilities for joint client delivery.

Name

thom

Legal name

The House of Marketing

Website

https://thom.be

Company type

Private

Founded year

2000

Operating status

Operating

Short description

The House of Marketing (THoM) is a privately held Belgian B2B marketing consultancy, founded in 2000, delivering strategic marketing consulting, interim marketing management, and talent search services to enterprise clients across Belgium and the Netherlands through 80+ specialized marketers.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Marketing consulting services
• Interim marketing management
• Marketing talent recruitment
• Brand strategy consulting
• Digital transformation advisory

Headquarters

HQ city

Machelen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consultancy: Marketing consulting engagements for specific challenges, customer-centric action planning from strategy to implementation
2. Interim Management: Deploying marketing consultants to join client teams for specific projects, adapting to existing processes and strategy
3. Talent Search: Permanent recruitment service for marketing teams, helping organizations identify and hire marketers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The House of Marketing (THoM) is a Benelux-based marketing consultancy delivering three core service lines: Strategic Consultancy (customer-centric action plans for specific marketing challenges from strategy to implementation), Interim Management (deployment of marketing consultants who join client teams to reinforce specific projects), and Talent Search (permanent recruitment of marketing professionals). Services are anchored in seven specialized domains: AI Transformation, Brand Strategy, Innovation & Customer Experience, Digital Transformation, Org & Change, Digital Strategy, and Pricing Strategy.

Product overview

The House of Marketing (THoM) is a marketing consulting firm offering three core service lines—Strategic Consultancy, Interim Management, and Talent Search—supported by seven specialized service domains: AI Transformation, Brand Strategy, Innovation & Customer Experience, Digital Transformation, Org & Change, Digital Strategy, and Pricing Strategy. The company operates as a unified consulting practice rather than a modular software platform, providing end-to-end marketing advisory from strategy through implementation. THoM is a founding partner of Customer Collective, an alliance of complementary marketing agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultancy Customer-centric action plan development for specific marketing challenges, taking clients from strategy formulation through implementation. Targeted at marketing leaders and enterprise companies seeking specialized strategic guidance.
• Interim Management Deployment of THoM marketing consultants who quickly join client teams to reinforce specific projects, adapting to existing processes and strategy. Targeted at organizations needing temporary marketing leadership or specialized skills.
• Talent Search Permanent recruitment service for marketing teams, helping organizations identify and hire marketers who elevate team performance. Targeted at companies building marketing teams.
• AI Transformation Making AI understandable, actionable, and ROI-driven for clients through hands-on marketing experience, translating AI vision into tangible results for marketing leaders.
• Brand Strategy Building clear, consistent, and emotionally engaging brand positioning that shapes customer perception, creates trust, and drives long-term value for clients.
• Innovation & Customer Experience (CX) Delivering frictionless, personalized, and memorable customer experiences through innovation to redefine how value is delivered and keep clients competitive.
• Digital Transformation Data-driven, customer-centric, and digitally optimized marketing transformation ensuring brands stay competitive, relevant, and future-ready.
• Org & Change Future-proofing marketing teams through organizational design, AI integration, high-performing team building, and change management expertise.
• Digital Strategy Data-driven, scalable, and customer-focused digital strategy ensuring business competitiveness in evolving digital landscapes.
• Pricing Strategy Strategic, value-based pricing aligned with market demand to maximize revenue, enhance competitiveness, and drive sustainable growth.

Quantifiable outcome

• 80%+ client satisfaction rate
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Customer CollectivecoreStrategic or Co-development PartnerFounding partner of Customer Collective, a strategic alliance with Dignify and Fightclub to help companies build strong relationships focused on their end consumer through customer strategy, digital, data, technology and branding & performance.
• DignifycoreStrategic or Co-development PartnerPartner in Customer Collective ecosystem, focusing on customer strategy and digital expertise
• FightclubcoreStrategic or Co-development PartnerPartner in Customer Collective ecosystem, providing digital, data, technology and branding & performance expertise
• UpthrustminorStrategic or Co-development PartnerCollaborated on client project for a B2B construction company, providing growth marketing and digital services alongside THoM consultants

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prophet: Global brand and marketing transformation consultancy advising CMOs on strategy, digital, and innovation — directly comparable to THoM's strategic consultancy and brand/digital transformation domains.
• Simon-Kucher & Partners: Global pricing and growth strategy firm with strong overlap on THoM's Pricing Strategy domain and broader commercial/marketing advisory work for enterprise clients.

Broad incumbents

• Accenture Song: Accenture's marketing transformation and customer experience arm competing for the same CMO transformation engagements (strategy + digital + org & change) at global enterprise scale.
• Bain & Company: Global strategy consulting firm with a sizeable marketing and customer experience practice; overlap with THoM on marketing organization redesign, brand and growth strategy for multinationals.
• McKinsey & Company: Global strategy consulting firm whose marketing & sales practice directly competes on marketing transformation and org & change advisory for large enterprises.
• Dept Agency: Large global digital marketing and creative technology agency with deep digital transformation, brand and customer experience capabilities — competing for the same CMO budget on broader execution work.
• Kantar: Global marketing research, insights and consulting firm — overlapping with THoM on data-driven marketing strategy and customer-centric transformation.

Regional players

• Bagaar: Belgian digital agency with strategy, branding, and customer experience capabilities — comparable regional peer for digital transformation and CX consulting engagements.
• Springbok Agency: BeNeLux marketing agency offering strategy, branding and digital transformation — directly comparable BeNeLux peer competing for similar enterprise marketing budgets.

Emerging players

• Zigzag: Belgian marketing and communications agency with strategy and brand offerings, an emerging regional peer that overlaps with THoM on brand strategy and integrated marketing for mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-house-of-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thom