Upthrust Inc.

What Upthrust Inc. does

Upthrust Inc. is a privately held B2B SaaS marketing agency headquartered in Austin, Texas, with a regional delivery center in Gurugram, India. Founded by Akshay Gera, the firm focuses exclusively on software-as-a-service clients, delivering an integrated service portfolio that spans performance marketing (Google Ads, LinkedIn Ads, Meta Ads), account-based marketing, demand generation, conversion rate optimization, marketing automation, content marketing, LinkedIn-led demand programs, and a dedicated design agency practice. Its self-described differentiator is the pairing of human-led creative and GTM strategy with proprietary AI agents used to automate lead generation, email, and sales/marketing workflows under a 'fast experimentation, fail cheap, scale what works' distribution framework.

The company commercializes work through budget-tiered engagements ranging from $2,000–$5,000 up to $75,000+ per engagement on an annual cadence, acquired through direct sales, free strategy-call bookings, and inbound demand generated by an extensive SEO-driven blog and LinkedIn presence. It reports serving more than 40 B2B brands across 7+ countries, with named clients including Dell, Vega, Univa, Acadly, Housr, Rescribe, and We Love No Code, and claims cumulative client pipeline generation of $21.45 million with an average 8.4/10 client rating on DesignRush.

Upthrust does not sell a standalone software product; all capabilities are delivered as managed services. It has been recognized as a Top 20 Austin PPC Agency by DesignRush in 2021, and its dual-shore US–India delivery model supports cost arbitrage on production while targeting enterprise SaaS buyers alongside startup and mid-market clients. Ownership and revenue are not publicly disclosed, and no funding rounds, acquisitions, or institutional investment have been reported in the source material.

Name

Upthrust Inc.

Legal name

Upthrust Inc.

Website

https://upthrust.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Upthrust Inc. is a privately held Austin- and Gurugram-based marketing agency that delivers performance marketing, ABM, demand generation, content, design, and proprietary AI-agent services exclusively to B2B SaaS companies ranging from startups to enterprise.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B SaaS marketing
• Performance marketing
• Demand generation
• Account based marketing
• Conversion optimization

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Upthrust generates revenue by providing paid B2B SaaS marketing services including Performance Marketing (Paid Search, Paid Social, Ad Creative, Landing Pages, Conversion Tracking), Account Based Marketing, Demand Generation (LinkedIn Ads, Google Ads, Meta Ads, Email Marketing), Conversion Rate Optimization, Automation in Marketing, Design services, Content Marketing, and AI Agents. Services are offered across budget tiers ranging from $2k-$5k to $75k+ per engagement, with project-based and retainer models implied by the budget-based intake form.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Upthrust Inc. is a B2B SaaS marketing agency that provides performance marketing, account-based marketing (ABM), demand generation, conversion rate optimization (CRO), design, content marketing, and LinkedIn marketing services. The firm delivers end-to-end marketing execution for B2B SaaS companies, augmented by proprietary AI Agents that automate marketing workflows. Services are sold as packaged engagements spanning from targeted projects ($2,000–$5,000) up to comprehensive multi-channel programs ($75,000+).

Product overview

Upthrust Inc. is a B2B SaaS marketing agency offering a portfolio of integrated marketing services organized around a core marketing offering supplemented by specialized verticals. The core service is B2B SaaS Marketing, which encompasses Performance Marketing (Google Ads, LinkedIn Ads, Meta Ads), Conversion Rate Optimization, Account Based Marketing, Demand Generation, and Automation in Marketing. Supporting this core are dedicated service lines for Design Agency (UX/UI design), AI Agents (proprietary AI-powered marketing automation), Content Marketing, LinkedIn Marketing & Ads, and B2B Lead Generation. The company does not offer a standalone software product; instead it delivers its AI agents and automation capabilities as managed services to SaaS clients, with all services unified under a single 'Upthrust' brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Paid media buying and performance-driven campaign execution across digital channels for B2B SaaS companies seeking measurable ROI on marketing spend.
• Account Based Marketing (ABM) Targeted, account-level marketing programs designed to engage high-value prospects at named B2B SaaS accounts through personalized multi-channel outreach.
• Demand Generation End-to-end demand generation services including lead nurturing, funnel building, and pipeline acceleration programs for B2B SaaS sales teams.
• Conversion Rate Optimization (CRO) Website and landing page optimization services that use testing and analytics to improve conversion rates for B2B SaaS funnels.
• Content Marketing Creation of blogs, long-form content, and editorial assets designed to support SEO, thought leadership, and demand generation for B2B SaaS brands.
• Design Agency Services Creative design services covering brand assets, marketing collateral, and visual design for B2B SaaS marketing campaigns.
• LinkedIn Marketing and Ads LinkedIn-specific marketing management including organic posting and paid advertising campaigns targeted at B2B SaaS decision-makers.
• B2B Lead Generation Outsourced lead generation services that identify, qualify, and deliver sales-ready leads for B2B SaaS sales organizations.
• AI Agents for Marketing Proprietary AI Agents deployed to automate marketing workflows and execution tasks as part of the agency's service delivery.
• Marketing Automation Services Implementation and management of marketing automation systems and workflows for B2B SaaS marketing teams.

Quantifiable outcome

• Generated $21.45 Million in pipeline for 37+ B2B SaaS companies across 7 countries
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Heinz Marketing: B2B marketing agency serving mid-market and enterprise technology/SaaS clients with demand generation, ABM, and pipeline operations — a comparable managed-services competitor in the same buyer segment.
• Kalungi: B2B SaaS marketing agency providing full-funnel demand generation, ABM, content, and HubSpot execution; serves the same early-to-mid-stage SaaS buyer as Upthrust with a comparable managed-services model.
• Single Grain: B2B SaaS-focused digital marketing agency offering performance marketing, SEO, content, and CRO services to software clients — overlapping almost exactly with Upthrust's core offering and target buyer.
• DemandZen: B2B lead generation and demand generation agency specializing in cold outbound, ABM, and appointment setting for SaaS and tech companies — direct overlap with Upthrust's lead gen and pipeline services.
• Tilt Metrics: B2B SaaS marketing agency focused on HubSpot-driven demand generation, paid media, and content strategy for software companies — directly comparable in ICP, services mix, and SaaS-only positioning.
• Gripped: B2B SaaS marketing agency delivering content marketing, demand generation, and growth strategy to UK and international software firms — closely comparable services, ICP, and agency operating model.
• Refine Labs: B2B marketing agency built around demand generation, ABM, and content-led growth for SaaS and tech companies; positioned similarly to Upthrust with emphasis on tech-enabled campaign execution.
• Simple Strat: B2B marketing agency offering fractional CMO services, content, and demand generation for professional services and SaaS firms; comparable in offering scope and target-buyer profile to Upthrust's mid-market segment.

Broad incumbents

• WebFX: Established full-service digital marketing agency with significant performance marketing and SaaS-adjacent capabilities; competes for mid-market tech clients but spans multiple verticals rather than specializing in B2B SaaS.
• Directive: Larger, venture-backed B2B and SaaS marketing agency offering paid media, SEO, and customer generation at greater scale; competes for the same enterprise SaaS buyer but with more resources and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Upthrust_Inc
• Facebookfacebook.com/Upthrustmarketing
• LinkedInlinkedin.com/company/upthrust-inc
• Instagraminstagram.com/upthrust_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upthrust Inc.