Dignify
Dignify is a Belgium-based MarTech services firm providing end-to-end marketing technology implementation, e-commerce, digital products, and data & AI consulting to B2B and B2C enterprise clients across EMEA, operating within the Customer Collective group.
- Company typePrivate
- Founded2018
- HeadquartersGenk, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dignify does
Dignify is a Belgium-based, privately held MarTech services company that provides end-to-end marketing technology implementation, consulting, and managed services to B2B and B2C clients across Europe. Founded in 2018 at Thor Park in Genk, the company operates from offices in Genk (headquarters), Diegem (Brussels), and Breda (Netherlands), and is a core operating entity within Customer Collective, a 450+ specialist marketing and technology group backed by Down2Earth Capital and Quanteus Group. As of late 2025 Dignify reports 85+ in-house experts after merging with Upthrust Studio and Ancor'd (September 2024) and integrating addData (July 2025).
The company's offering is organized around five service pillars: Marketing Automation & CDP, Digital Products, E-commerce, Strategy, and Data & AI. Dignify is technology-agnostic, holding senior partner status with Salesforce Marketing Cloud (45+ developers, 48+ credentials), HubSpot (Platinum), Adobe Commerce (Solution Partner, 14+ certs, 12+ years), Bloomreach (Gold, 25+ certs, 15+ specialists), and implementation expertise in Selligent/Marigold, Marketo, and Braze. Proprietary assets include the RE:TURN ON DIGITAL four-phase delivery methodology and a Marketing Automation Maturity Model. Notable implementations include a RAG-based medical chatbot for Hartmann (50% to 98% accuracy), AI-driven predictive marketing for JBC (+65% sales uplift), a Magento redesign for EPolice (Lighthouse desktop 99, mobile 94), and a Selligent-to-Salesforce migration for Mediafin in six months.
Dignify monetizes exclusively through professional services — project-based fees, time-and-materials consulting, and managed-services retainers — priced via quotes rather than public rate cards. Go-to-market is sales-led and enterprise-focused: senior-led field sales run consultative, multi-phase engagements across EMEA, supported by free 1-hour audits as a lead magnet, content marketing, and participation in vendor awards. Customers include enterprise and mid-market names such as Abbott Laboratories EMEA, Van Marcke, Sea-Invest, STIB-MIVB, Keytrade Bank, Spaas, Mobiflow, and Van Honsebrouck Brewery.
Dignify firmographics
Firmographics- Name
- Dignify
- Legal name
- Dignify
- Website
- https://dignify.agency
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dignify is a Belgium-based MarTech services firm providing end-to-end marketing technology implementation, e-commerce, digital products, and data & AI consulting to B2B and B2C enterprise clients across EMEA, operating within the Customer Collective group.
- Ownership category
- akta.pro rank
Dignify industry classification
Industry- Product category
- Marketing Technology Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Dignify is headquartered
LocationHeadquarters
- HQ city
- Genk
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Dignify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- MarTech Implementation & Consulting Services: Dignify earns revenue through professional services fees for implementing marketing automation platforms (Salesforce Marketing Cloud, Selligent/Marigold, HubSpot, Marketo, Adobe, Braze), digital product development, e-commerce platforms (Magento, Shopify), and data & AI services. Revenue is generated through project-based engagements, time-and-materials consulting, and managed services retainer agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Free Initial Consultation / Audit |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Dignify product offering
Product offeringCore offering
Dignify is a technology-agnostic MarTech and AI implementation partner that delivers end-to-end services across marketing automation, customer data platforms (CDP), e-commerce, digital product development, strategy, and data & AI. The firm provides consulting, implementation, migration, and managed services for platforms such as Salesforce Marketing Cloud, Selligent/Marigold, HubSpot, Adobe Commerce, Shopify, Bloomreach, and Marketo/Braze, guiding clients through a four-phase proprietary delivery methodology (Prepare, Plan, Build & Launch, Grow).
Product overview
Dignify is a MarTech services company operating as Europe's most integrated marketing technology partner within the Customer Collective group. The company does not offer a proprietary software platform; instead, it provides expert implementation, consulting, and managed services across the marketing technology landscape. The core offerings center on five service pillars: Digital Products (websites, web platforms, enterprise applications), E-commerce (platform development and optimization), Marketing Automation & CDP (omnichannel orchestration using platforms like Salesforce, Selligent, Bloomreach, Braze), Strategy (consulting for AI, MarTech selection, UX, growth), and Data & AI Services (data strategy, engineering, machine learning, and analytics). Dignify's proprietary RE:TURN ON DIGITAL methodology guides clients through a four-phase process (Prepare, Plan, Build & Launch, Grow) to ensure predictable digital ROI. As a technology-agnostic partner, Dignify works with leading platforms including Salesforce Marketing Cloud, Selligent/Marigold, Adobe Commerce, HubSpot, Bloomreach, and others, offering certified expertise and implementation services tailored to each client's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Products
Quantifiable outcome
- Chatbot accuracy improved from 50% to 98% in 8 weeks for Hartmann Group (healthcare)
- +6 more outcomes
Companies that use Dignify
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Dignify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature5 records
Dignify partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- addDatacoreaddData fully integrated into Dignify in July 2025, bringing data strategy, engineering, and AI activation expertise as a key pillar of Dignify's end-to-end approach. addData's capabilities in data warehousing, analytics, and machine learning are now embedded within Dignify.
- Customer CollectivecoreCustomer Collective is the parent group of Dignify. The group unites 450+ specialists across strategy, digital, technology, data, creative, and performance marketing. Dignify merged with Upthrust Studio and Ancor'd under the Customer Collective umbrella. The group is backed by Down2Earth Capital and Quanteus Group.
- Upthrust StudiocoreUpthrust Studio, a customer-centric digital product development company, merged into Dignify in September 2024. Brings expertise in building digital products and UX/design capabilities to the combined entity.
- Ancor'dcoreAncor'd, specializing in Magento & Adobe Commerce, merged into Dignify in September 2024. Deepens e-commerce capabilities with 12+ years of Magento expertise.
- LongtalecoreDignify acquired Longtale in January 2022, expanding its experienced team of marketing technology specialists and strengthening its offering in Selligent and Salesforce Marketing Cloud implementations. Jan Teerlinck, Managing Partner of Longtale, joined Dignify.
- BloomreachcoreDignify is a Bloomreach Gold Partner with 15+ specialists and 25+ Bloomreach certifications. Implements Bloomreach Data Engine (CDP) and Bloomreach Engagement (marketing automation) across 13+ channels with native AI capabilities.
- Salesforce (Marketing Cloud)coreDignify has 45+ Marketing Cloud developers with 48+ Cloud credentials. Certified Salesforce Marketing Cloud consultants providing migration, implementation, and managed services across EMEA.
- Selligent (Marigold)coreDignify is a long-standing specialist in Selligent CRM and Marketing Cloud implementations. Won the Selligent Artificial Intelligence Excellence Award in 2019. Provides CRM implementation, marketing automation, and relationship marketing solutions.
- HubSpotcoreDignify is a HubSpot Platinum Partner with extensive experience in HubSpot marketing automation, sales CRM, and managed services. Provides comprehensive HubSpot implementation, optimization, and 24/7 managed services.
- Magento/Adobe CommercecoreDignify is an official Adobe Solution Partner with 12+ years of Magento/Adobe Commerce experience. 14+ Adobe Commerce certifications. Specializes in B2B and B2C implementations, Hyvä theme development, migrations, and performance optimization.
- ShopifymajorDignify uses Shopify for e-commerce implementations, particularly for clients requiring ease of use and rapid deployment alongside their digital strategy services.
- Marketo (Adobe)majorDignify provides Marketo implementation and marketing automation services as part of its full-spectrum MarTech capabilities.
- BrazemajorDignify implements Braze for omnichannel customer engagement and marketing automation across mobile, email, and push channels.
- SnowflakemajorDignify integrates Snowflake as a data warehouse and cloud data platform for enterprise clients requiring scalable data engineering and analytics.
- Segment (Twilio)majorDignify uses Segment for customer data integration and CDP implementation, enabling unified customer profiles across multiple data sources.
- MediafinminorMediafin (Belgian media group publishing De Tijd, L'Echo, Sabato) partnered with Dignify for migration from Selligent to Salesforce Marketing Cloud in 6 months.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Dignify competitors and assessment
Company assessmentDirect peers
- Valtech: Valtech is a global digital transformation agency specializing in Salesforce, Adobe, and other MarTech platform implementations, plus commerce and data engineering. Its service mix—strategy, experience design, MarTech implementation, and data/AI—directly mirrors Dignify's offering and target enterprise buyer profile.
- Dept: Dept is a Netherlands-headquartered digital agency offering marketing technology, commerce, and digital product services directly comparable to Dignify's five service pillars (digital products, e-commerce, marketing automation, data & AI). Both target European enterprise and mid-market brands with technology-agnostic implementation models.
- Merkle: Merkle, part of Dentsu's CXM practice, is a leading CRM, customer data platform, and marketing technology implementation specialist. Its coverage of Salesforce, Adobe, and other MarTech stacks and its focus on enterprise data-driven customer experience parallels Dignify's Marketing Automation & CDP service line.
- Adaptavist: Adaptavist is a digital consultancy with strong MarTech, Atlassian, and platform engineering implementation practices. Its technology-agnostic delivery across multiple enterprise platforms and emphasis on managed services aligns with Dignify's profile as a multi-vendor European MarTech integrator.
- Portaltech Reply: Portaltech Reply is a Salesforce Marketing Cloud and Commerce Cloud specialist implementation partner serving European enterprise clients. Its tight focus on the SFMC ecosystem and similar project-based delivery model make it one of the closest functional analogs to Dignify's Marketing Cloud practice.
Broad incumbents
- Accenture Song: Accenture Song is the global SI's creative and experience-focused arm offering MarTech, commerce, and data services at scale. It is a relevant competitor for multinational enterprise MarTech engagements where Dignify would otherwise bid.
- Isobar (Dentsu Creative): Isobar (now part of Dentsu Creative) is a global digital agency network offering marketing technology, commerce, and experience services. It overlaps with Dignify across digital experience and MarTech-enabled campaigns for multinational brands.
- Deloitte Digital: Deloitte Digital is a large global systems integrator offering enterprise marketing technology, CRM (Salesforce, Adobe), and customer experience services. It competes with Dignify for large enterprise MarTech programs but at significantly higher price points and broader scope.
- Cognizant: Cognizant offers digital engineering, marketing operations, and MarTech implementation services globally, including Salesforce and Adobe practices. As a broad incumbent with comparable platform certifications, it competes for the same enterprise digital transformation RFPs as Dignify.
Emerging players
- Coosto: Coosto is a Netherlands-based content marketing and social media technology platform that also offers campaign services. It is a regional BeNeLux player in adjacent marketing-technology enablement, comparable to Dignify on geography and target enterprise marketing teams but with a product-led rather than services-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Dignify social profiles
Digital presenceDignify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dignify leadership team
Management profileNumber of profiles
Profiles3 records
Dignify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dignify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dignify
What does Dignify do?
Dignify is a technology-agnostic MarTech and AI implementation partner that delivers end-to-end services across marketing automation, customer data platforms (CDP), e-commerce, digital product development, strategy, and data & AI. The firm provides consulting, implementation, migration, and managed services for platforms such as Salesforce Marketing Cloud, Selligent/Marigold, HubSpot, Adobe Commerce, Shopify, Bloomreach, and Marketo/Braze, guiding clients through a four-phase proprietary delivery methodology (Prepare, Plan, Build & Launch, Grow).
Is Dignify a public or private company?
Dignify is a private company. It is classified as corporate owned and is currently operating.
When was Dignify founded?
Dignify was founded in 2018. It employs 11 to 50 people.
Where is Dignify based?
Dignify is headquartered in Genk, Belgium, in the Europe region.
How does Dignify make money?
One revenue line is on record: marTech Implementation & Consulting Services.
Who are Dignify's main competitors?
Direct peers on record are Valtech, Dept, Merkle, Adaptavist and Portaltech Reply. Broad incumbents are Accenture Song, Isobar (Dentsu Creative), Deloitte Digital and Cognizant. Coosto is listed as an emerging player.
Does Dignify have an API?
No public API is recorded for Dignify.
What industry is Dignify in?
Dignify's product category is Marketing Technology Services. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 541512 and its SIC code is 8742.