valensina c/o sportfit fruchtsaft gmbh & co. kg/ fsp-frische

What valensina c/o sportfit fruchtsaft gmbh & co. kg/ fsp-frische does

Valensina GmbH is a German producer of fruit juices, nectars, and other non-alcoholic beverages headquartered in Mönchengladbach, operating three production sites in Mönchengladbach, Vechta, and Erding under the Valensina Gruppe umbrella (alongside brands Hitchcock and Wolfra incl. WINZZ). The Valensina brand was invented by Rolf H. Dittmeyer in 1966 and acquired in 2001 by sportfit Fruchtsaft GmbH & Co. KG (Mocken family); the company today is family-owned with over 400 employees and FY2024 revenue of €262 million. Its primary customers are German retail consumers reached via the Lebensmitteleinzelhandel (LEH) channel, with select products (Einfach Schorle Apfel-Kirsche, Apfel-Zitrone) sold exclusively at Aldi.

The company's product portfolio extends well beyond traditional ambient fruit juices into iced teas (IceTea), fruit spritzers (Einfach Schorle with up to 55% fruit content), fruit lemonades (SaftLimo), functional electrolyte drinks (Spor+), vitamin-enriched fruit mixes (FRUITS+), children's drinks with licensed characters (KIDS), premium chilled direct juices (Montebelo Brasil, under partnership with Louis Dreyfus Company), and seasonal items (Kinderpunsch, Fruchtglühwein, Fruchtsecco). Production technology centers on fruit pressing and filling at optimal ripeness, cold-chain logistics for the Erntefrisch Gepresst premium line, ISO 50001-certified energy management across all sites, an own biogas plant at Mönchengladbach supplying heating and production energy, and three proprietary water wells plus a clarifier-based water recycling system at Vechta. The Montebelo Brasil sub-brand sources chilled direct juices from Rainforest Alliance-certified Brazilian plantations.

Valensina's business model combines B2C branded product sales through German food retail with B2B private-label and co-packing revenue from third-party brands using its three production sites. Pricing is unit-based with recommended retail prices (UVP) typically between €0.99 (500ml IceTea) and €2.99 (1L premium direct juice). Marketing is multi-channel — organic social (Facebook, Instagram, Pinterest, YouTube), website content (recipes, Saftkunde), PR via kommunikation.pur, brand ambassadorships (notably Joshua Kimmich for Spor+), content creator partnerships (Helge Mark for Einfach Schorle), and character licensing (Disney ZOOMANIA 2; KIDDINX for Bibi & Tina, Benjamin Blümchen, Bibi Blocksberg, Die Schlümpfe, Einhorn). Distribution runs through German supermarket and discounter chains, supplemented by 144-unit secondary-placement display units for impulse merchandising.

Name

valensina c/o sportfit fruchtsaft gmbh & co. kg/ fsp-frische

Legal name

VALENSINA GmbH

Website

https://valensina.de

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Valensina GmbH is a family-owned German fruit juice and non-alcoholic beverage producer (Valensina Gruppe, FY2024 revenue €262M, 400+ staff) operating three German production sites and distributing branded juices, nectars, iced teas, lemonades, schorles, sports drinks and children's beverages through German food retail, with private label and co-packing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brand product sales (B2C): Valensina generates revenue through the sale of branded fruit juices, nectars, lemonades, iced teas, sports drinks, and children's beverages to end consumers via German retail chains. Revenue 2024: 262 million euros.
2. Private Label and Co-Packing (B2B): The Valensina Gruppe operates private label production and co-packing services for third-party brands, leveraging its three German production sites and filling expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Valensina manufactures and distributes a broad portfolio of fruit-based non-alcoholic beverages under the Valensina brand and sub-brands (Spor+, KIDS, IceTea, SaftLimo, Einfach Schorle, FRUITS+, Montebelo Brasil, Fruchtsecco), selling primarily through the German food retail trade (LEH) including exclusive Aldi listings. In parallel, the Valensina Gruppe operates private label production and co-packing services for third-party brands across its three German production sites in Mönchengladbach, Vechta, and Erding.

Product overview

Valensina is a German fruit juice company offering a diverse portfolio of beverages centered on fruit juice competence. The product range includes core unrefriated fruit juices (Orange, Multi-Vitamin, Pink Grapefruit) and nectars in 1L format, premium chilled direct juices under the Montebelo Brasil sub-brand, functional electrolyte drinks (Spor+), vitamin-enriched fruit mixes (FRUITS+), children's drinks with licensed characters (KIDS), iced teas (IceTea), juice spritzers (Einfach Schorle), fruit lemonades (SaftLimo), seasoning juices, and seasonal offerings like Kinderpunsch, Fruchtglühwein, and Fruchtsecco. The portfolio positions Valensina as a comprehensive beverage brand expanding beyond traditional fruit juices into the broader non-alcoholic drinks market.

Differentiator

Problem solved

Functional benefit

Brands

• Montebelo Brasil: A sub-brand of Valensina offering chilled direct juices and still lemonades with Brazilian character, in partnership with Louis Dreyfus Company (LDC). Products include orange with pulp, citrus mix, and exotic mix juices as well as still lemonades.
• Spor+
• FRUITS+
• KIDS
• IceTea
• SaftLimo
• Einfach Schorle
• WINZZ

Products and services

• Valensina Fruchtsäfte Classic ambient fruit juices made from extra sun-ripened fruits, including Orange, Multi-Vitamin, Roter Multi-Vitamin, Pink Grapefruit, Milde Orange, Milder Apfel, and Mild Multi-Vitamin in 1L unrefrigerated format for German retail consumers.
• Valensina Nektare Nectars containing juicy, extra sun-ripened late oranges or mango with added Vitamin C, available in Orange, Mango, and ACE varieties for German retail consumers.
• Valensina Spor+ Functional electrolyte drinks for an active lifestyle in four varieties — Fokus (Apple-Mint), Muskel (Exotic), Power (Pink Grapefruit), Reload (Cherry) — with vitamins, minerals, light carbonation; sugar-free, vegan, and gluten-free.
• Valensina FRUITS+ Fruit-vegetable mixtures with added vitamins and supplements, including FRUITS+ Vitamine (multi-fruit with Vitamins A, C, B-vitamins), FRUITS+ Nektar Vitamin D, and FRUITS+ Nektar Eisen for German retail consumers.
• Valensina KIDS Children's fruit mix drinks with licensed characters (Einhorn, Benjamin Blümchen, Bibi & Tina, Die Schlümpfe, ZOOMANIA 2) featuring 56% fruit and pure water without added sugar, in 0.33L and 1L formats.
• Valensina IceTea Iced tea beverages combining black tea with 5% fruit content, in Lemon, Lemon Zero, Peach, Peach Zero, Cherry, and Apple varieties in 500ml and 1L PET bottles (30% rPET, tethered cap).
• Valensina Einfach Schorle Juice spritzers combining selected fruit juices with sparkling water with up to 55% fruit content in Apfel trüb, Apfel-Beeren, Apfel-Holunder, and Aldi-exclusive Apfel-Kirsche and Apfel-Zitrone variants in 750ml PET.
• Valensina SaftLimo Fruit lemonades with high fruit juice content (10–20%) in Orange, Zitrone, Pink Grapefruit, plus two reduced-sugar variants (Orange mit Orangenblütenextrakt at 15% fruit, Zitrone-Yuzu at 10% fruit) with 30% less sugar than classic varieties.
• Valensina Montebelo Brasil Premium chilled direct juices and still lemonades with Brazilian character in 100% direct juice varieties (Orange mit Fruchtfleisch, Citrus-Mix, exotischer Mix) and still lemonades (Zitrone-Limette, Grapefruit-Zitrone, Ananas-Limette, Mango-Zitrone).
• Valensina Erntefrisch Gepresst Natürlich Mild Premium chilled direct juice line 'Erntefrisch Gepresst' with naturally mild varieties, permanently cold-chained, gently pasteurized; 24-day shelf life at +4°C to +8°C.
• Valensina Würzsäfte 100% juice seasoning products in Zitrone and Limette varieties for cooking, baking, sauces, desserts, and hot or cold beverages.
• Valensina Kinderpunsch (Bibi Blocksberg Edition) Alcohol-free mulled fruit drink for children in two varieties (hell and rot) featuring apple juice with spices and fruit, suitable for hot or cold consumption; 1L carton at UVP €2.49.
• Valensina Fruchtglühwein Warm fruit mulled wine alternatives in Orange-Mandarine and Orange-Granatapfel-Kirsche varieties for the German winter/holiday season.
• Valensina Fruchtsecco Fruit sparkling wine alternatives in Orange, Pfirsich-Maracuja, and Multi varieties.
• Valensina Saftorangen Premium juice oranges sold as raw ingredient product in varieties including Midknight, Navel Late, Navelina, Salustiana, and Valencia Late.
• Private Label and Co-Packing Services Contract manufacturing and co-packing services for third-party brands and retailers, leveraging Valensina's three ISO 50001-certified German production sites (Mönchengladbach, Vechta, Erding) and filling/packaging expertise.

Quantifiable outcome

• Fruit content of 55% in Einfach Schorle Apfel trüb – highest fruit share in the schorle category
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Louis Dreyfus Company (LDC) – Montebelo BrasilcoreStrategic or Co-development PartnerMontebelo Brasil is a brand of Louis Dreyfus Company (LDC), one of the world's leading processors of citrus juices. The partnership enables Valensina to offer premium chilled direct juices and still lemonades sourced from Rainforest Alliance-certified Brazilian plantations. Valensina distributes the Montebelo Brasil product range in Germany under a strategic partnership, combining LDC's citrus expertise and plantation assets with Valensina's German market access and distribution.
• EIT FoodminorStrategic or Co-development PartnerValensina is a partner of EIT Food, a European initiative that supports food innovation and sustainable food systems. Partnership supports Valensina's sustainability agenda and innovation in food/beverage sector.
• Joshua KimmichcoreGTM or Marketing PartnerGerman national football team captain Joshua Kimmich is the brand ambassador for Valensina Spor+ functional electrolyte drinks. The partnership is based on shared values of quality, continuity, family orientation, and performance. Kimmich represents performance, focus, and active lifestyle aligned with Spor+'s positioning.
• Helge MarkminorGTM or Marketing PartnerContent creator Helge Mark co-developed the packaging design for the Einfach Schorle product line and supported the social media product launch campaigns, bringing humor and modern communication to the brand.
• KIDDINX Media GmbHminorGTM or Marketing PartnerKIDDINX is the licensing partner for Valensina KIDS products featuring characters such as Benjamin Blümchen, Bibi Blocksberg, Bibi & Tina, Die Schlümpfe, and ZOOMANIA 2. These licensed editions drive appeal to children and families through familiar entertainment characters.
• Disney (Walt Disney Animation Studios)minorGTM or Marketing PartnerDisney character licensing for Valensina KIDS products, including ZOOMANIA 2 limited editions (Judy Hopps and Nick Wilde), creating promotional tie-ins with Disney film releases to drive product excitement among families.
• Verband der deutschen Fruchtsaft-Industrie e.V. (VdF)minorOthersValensina is a member of the German Fruit Juice Industry Association (VdF), an industry body representing the interests of Germany's fruit juice sector.
• Association of the Industry of Juices and Nectars from Fruits and Vegetables of the European Union (AIJN)minorOthersEuropean industry association for fruit juice and nectar manufacturers; Valensina holds membership.
• SGF International e.V.minorOthersSGF International runs the voluntary control system (FKS – Freiwilliges Kontrollsystem) for the fruit juice industry; Valensina participates in this quality control system.
• Bündnis für Biodiversität – IHK Mittlerer NiederrheinminorStrategic or Co-development PartnerValensina is a partner in the 'Alliance for Biodiversity' initiative of the IHK Mittlerer Niederrhein, supporting biodiversity in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Innocent Drinks: Coca-Cola-owned smoothie and juice brand with a strong DACH presence, including chilled direct juices and smoothies. Overlaps with Valensina's chilled juice and premium fruit-drink adjacencies, but operates within a global incumbent's portfolio.
• Tropicana (PepsiCo): PepsiCo's global premium juice brand and bottling operations, selling branded juices and juice drinks across multiple geographies. Comparable product category and premium-chilled juice positioning, but backed by substantially larger scale and global marketing budgets.
• Danone Waters (Danone): Global beverage major with bottled water and fruit-based drinks (Evian, Volvic, Mizone). Broader incumbent overlapping with Valensina in non-alcoholic chilled and ambient beverages, but at far greater scale and category breadth.

Direct peers

• Eckes-Granini Group: Germany's largest branded juice company (granini, hohes C, YO, Joker), producing fruit juices, nectars and fruit-based drinks sold through European retail. Most directly comparable peer to Valensina in German fruit juice manufacturing, branded portfolio and private-label co-packing.
• Pfanner Getränke GmbH: Austrian family-owned beverage company producing juices, iced teas and fruit-based drinks for retail across DACH. Comparable in family-ownership profile and multi-category beverage portfolio anchored in fruit juice competence.
• Refresco Group: Dutch-headquartered global independent beverage co-packer and private-label producer for soft drinks, juices and waters. Highly comparable to Valensina's three-site co-packing and private-label operations, but at substantially larger scale across Europe.
• Rauch Fruchtsäfte GmbH & Co KG: Austrian family-owned fruit juice producer (Rauch, Bravo, Yippy) selling branded juices and private label across DACH and broader Europe. Closely comparable in family ownership structure, DACH-centric distribution, and broad juice-plus-adjacent portfolio.
• Albi Getränke GmbH: German fruit juice and beverage manufacturer with branded and private-label juice offerings sold through German food retail. Comparable domestic German juice manufacturer competing for similar LEH shelf space and private-label contracts.

Emerging players

• Lemonaid Beverages: Hamburg-based fairtrade organic soft drink and juice startup (Lemonaid, ChariTea) selling through German retail and foodservice. Emerging player competing in adjacent premium, ethical beverage niches relevant to Valensina's reduced-sugar and functional lines.

Regional players

• Britvic plc: UK-listed soft drinks manufacturer (PepsiCo bottling partner in GB/Ireland) producing juices, carbonates and functional drinks. Comparable product breadth and retail-brand model, but primarily focused on the British Isles rather than continental Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/valensinade
• Facebookfacebook.com/valensina.de
• Instagraminstagram.com/valensina/?hl=de
• Pinterestpinterest.de/valensina_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about valensina c/o sportfit fruchtsaft gmbh & co. kg/ fsp-frische