What generator consulting does

Generator Consulting, trading as Generator + (G+ Consultoria de Comunicação / G+ Communication Consulting), is a Lisbon-headquartered boutique communication consultancy that has operated for more than 25 years. The firm delivers two principal service lines: PR Services (press relations, public affairs, crisis and issue management, internal communication, litigation PR, product/brand communication, content management, and media training) and Social Media PR (social media management, website and blog management, influencer marketing, digital marketing strategy, social ads management, e-events, and social CRM). It positions itself as "media neutral," treating communication as a management instrument rather than an end in itself, and supplements an in-house multidisciplinary team with an external network of specialists to scale project delivery.

The firm serves national and multinational companies, trade associations, and NGOs across a horizontal spread of verticals — health, IT, industry, services, finance, consulting, fashion, and culture — with engagement use cases ranging from public affairs and crisis management through product launches and business-development strategy. Its commercial model is professional services: project-based or retainer consulting engagements sourced directly through consultative sales rather than via channel partners or self-service funnels. There is no disclosed technology platform, no proprietary AI/ML capability, no API, no mobile product, and no disclosed subscriptions — revenue is generated by senior consultant time and project fees rather than software or data products. Operating geographies, ownership, management team, pricing, financial metrics, headcount, and funding are not publicly disclosed.

The company operates from a single disclosed address on Av. da Liberdade in Lisbon, communicates bilingually (Portuguese and English), and markets primarily through its website (generator.pt). No certifications, awards, patents, partnerships, M&A, leadership changes, or regulatory actions are documented in the public record reviewed.

Name

generator consulting

Legal name

Generator +

Website

https://generator.pt

Company type

Private

Operating status

Operating

Short description

Generator + is a Lisbon-based boutique communication consultancy with 25+ years of experience providing PR services (press relations, crisis management, public affairs, media training) and Social Media PR to public and private companies, multinationals, trade associations, and NGOs across multiple sectors.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Public relations consulting
• Crisis management services
• Social media management
• Strategic communication advisory
• Media relations services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Communication Consulting Services: The agency generates revenue through consulting fees for communication services including public relations, crisis management, internal communication, product communication, social media management, and media training. Revenue is likely project-based or retainer arrangements typical of boutique consulting firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Generator + is a boutique communication consulting agency that provides strategic PR and social media services to public and private organizations, trade associations, and NGOs. Its core offerings include press relations, public affairs, crisis and issue management, internal communication, litigation PR, product/brand communication, content management, media training, social media management, website and blog management, influencer marketing, digital marketing strategy, social ads management, e-events, and social CRM. The agency positions itself as media-neutral, treating communication as a management tool rather than an end in itself.

Product overview

Generator + (G+) is a boutique communication consulting agency offering two primary service lines: PR Services and Social Media PR. PR Services encompasses press relations, public affairs, crisis and issue management, internal communication, litigation PR, product/brand communication, content management, and media training. Social Media PR covers social media management, website and blog management, influencer marketing, digital marketing strategy, social ads management, e-events, and social CRM. The agency positions itself as media neutral, treating communication as a management tool rather than an end in itself.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services Comprehensive public relations offering covering press relations, public affairs, crisis and issue management, internal communication, litigation PR, product/brand communication, content management, and media training. Targeted at public and private companies, trade associations, and NGOs across multiple sectors.
• Social Media PR Social media and digital communication services covering social media management, website and blog management, influencer marketing, digital marketing strategy, social ads management, e-events, and social CRM. Targeted at organizations needing digital presence, influencer engagement, and online stakeholder communication.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Central de Informação: Portuguese PR and communications agency with a long-standing presence in Lisbon. Provides strategic communications, media relations, and corporate communications to a similar enterprise client base.
• Lift Consulting: Portuguese boutique communication and public relations consultancy based in Lisbon. Offers PR, social media, and strategic communications services to a similar enterprise client base, making it the closest domestic comparable to Generator +.
• LPM Comunicação: Portuguese communication consultancy offering PR, internal communication, and media relations. Serves comparable corporate and institutional clients in Portugal, directly competing with Generator + for similar mandates.
• Archetype: Global boutique PR and communications agency with strong influencer and digital practices. Comparable to Generator + in its integrated PR + social media service model and willingness to serve as a strategic communications partner rather than a transactional vendor.
• Hotwire: Global boutique communications agency focused on technology and consumer brands. Offers PR, social media, and influencer marketing services that overlap with G+'s Social Media PR offering, particularly around influencer and digital strategy.
• Guess What PR: Portuguese PR and communications agency headquartered in Lisbon. Provides media relations, crisis communications, and digital PR to a similar corporate and association client mix, directly competing with Generator + in the local market.

Broad incumbents

• Edelman (Portugal): Global public relations firm with a Lisbon office. Competes with Generator + for corporate, crisis, and public affairs work, but serves a much broader portfolio of multinational clients and geographies.
• Ketchum (Portugal): Global PR and communications agency with operations in Portugal. Provides PR, brand communications, and crisis services to large multinational clients, overlapping with Generator + at the senior advisory level.
• FleishmanHillard (Portugal): Global communications consultancy with a Lisbon office. Offers integrated PR, public affairs, and digital communications, competing with G+ for high-value corporate and government communications mandates.
• Burson (Portugal operations): Global communications firm (formerly BCW) operating in Portugal. Offers a much broader portfolio of PR, public affairs, and digital communications services, competing with G+ for enterprise and multinational clients in the Portuguese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/generatorconsulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about generator consulting