nu-image design

What nu-image design does

Nu-Image Design is a privately held, founder-owned digital agency founded in 2001 by Daniel Yeager and headquartered in Belford, New Jersey. The firm delivers website design and development, branding and logo design, video production, print and collateral design, book design and publishing support, and custom AI-powered web applications to small businesses, authors, creative brands, professional firms, and growth-oriented entrepreneurs. Its service portfolio is bundled under a strategy-first methodology that positions discovery, messaging architecture, and conversion-path design ahead of execution, with the stated intent of building alignment across digital presence, brand, and marketing systems rather than isolated creative deliverables.

The firm operates on a hybrid revenue model combining project-based professional services with recurring maintenance subscriptions. Project fees range from under $2,500 to $25,000+ depending on scope and complexity, with disclosed timelines of 4–10 weeks per engagement. Website maintenance is sold in three subscription tiers ($79, $149, and $250 per month) bundling uptime monitoring, backups, page edits, SEO reporting, and eCommerce support. Additional revenue streams include one-time Small Business Growth Audits, WCAG 2.1 AA accessibility audits, and an ongoing Growth Partnership retainer. Go-to-market is consultative and direct: inbound discovery via structured intake forms, a free Website Audit tool, organic search, blog content, and referrals from long-tenured clients. The firm claims a global client base despite a single New Jersey office.

Operationally, the company is bootstrapped with no institutional investors, no funding rounds, and no disclosed management team beyond the founder. Tech stack centers on WordPress-class content management, custom web application development, performance and security tooling, and third-party AI integrations used to deliver intelligent automation, knowledge bases, and content generation systems for clients. The company has served clients continuously for over 20 years, including multi-decade relationships with named accounts such as Mazur Chocolates, Little River Band, Magellan Wealth Management, and Wallscape Wallcovering.

Name

nu-image design

Legal name

Nu-Image Design

Website

https://nu-imagedesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Nu-Image Design is a founder-owned New Jersey digital agency founded in 2001 that provides website design, branding, video, print, book design, and custom AI-powered web applications to small businesses, authors, and creative brands, monetizing through project fees and recurring maintenance subscriptions.

Ownership category

akta.pro rank

Product category

Creative & Digital Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Brand identity development
• Video production services
• AI web applications
• Book design publishing

Headquarters

HQ city

Belford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Maintenance Services (Recurring): Monthly recurring revenue from website maintenance and support services offered in three tiers: Starter ($79/month), Pro ($149/month), and Enterprise ($250/month). These subscriptions provide ongoing technical stability, performance refinement, security monitoring, and optimization services. Higher tiers include page edits, SEO reports, site migrations, and eCommerce support.
2. Professional Services (Project-Based): One-time project fees for website design and development, branding and logo design, video production, print and collateral design, book design and publishing support, and AI-powered web application development. Pricing ranges from mid four-figures for basic websites to higher investments for advanced functionality, custom systems, automation, booking systems, and AI integration. The company emphasizes that scope, functionality, and strategic depth determine cost rather than number of pages.
3. Small Business Growth Audit: Structured diagnostic evaluation of brand, website, marketing alignment, and operational efficiency delivered as a one-time consulting engagement. The audit provides a comprehensive review examining brand positioning, website performance, lead flow, marketing alignment, operational friction, and perception factors, culminating in a structured roadmap for improvement.
4. Ongoing Growth Partnership: Continuity engagement model providing ongoing website management, optimization, conversion refinement, marketing alignment, and strategic evolution services. This partnership model allows gradual and intelligent adjustments rather than reactive changes, treating the website as infrastructure that matures over time alongside the client's business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Nu-Image Design is a New Jersey-based strategic design and branding studio that delivers website design and development, branding and logo design, video production, print and collateral design, and book design and publishing services. The firm also builds custom AI-powered web applications that automate business workflows, and offers structured advisory engagements such as small business growth audits, ADA compliance audits, and recurring website maintenance subscriptions.

Product overview

Nu-Image Design is a strategic design and branding studio offering a portfolio of interconnected creative and digital services. The core offerings include Website Design & Development, Branding & Logo Design, Video Production, Print & Collateral Design, and Book Design & Publishing. These creative services are supported by technology offerings including Smart Operations Systems (AI-Powered Web Applications) for custom workflow automation. Strategic advisory services include Small Business Growth Audits, Website Accessibility & ADA Compliance Audits, and ongoing Website Maintenance & Optimization. A Free Website Audit Tool is offered as a lead generation tool. The company emphasizes alignment across these services, ensuring that websites, branding, video assets, and marketing systems work together cohesively rather than as isolated creative outputs.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Professional website design and development services focused on structure, clarity, mobile optimization, conversion pathways, and long-term performance for small businesses and growing brands.
• Branding & Logo Design Strategic brand identity development including logo design, typography systems, color palettes, and comprehensive brand usage guidelines for small businesses, authors, and creative brands.
• Video Production
• Print & Collateral Design Strategic print marketing materials including brochures, trade show displays, corporate capability decks, packaging, and advertising design.
• Book Design & Publishing Support Professional book cover design, interior layout, self-publishing guidance, and author platform development for nonfiction authors and professionals.
• Smart Operations Systems (AI-Powered Web Applications) Custom AI-powered web applications that streamline business workflows, automate processes, and reduce operational overhead through intelligent automation. Includes client intake automation, AI-driven quoting systems, document processing tools, internal workflow dashboards, intelligent knowledge bases, lead qualification systems, and custom content generation portals.
• Small Business Growth Audit Structured evaluation of brand positioning, website performance, lead flow, messaging alignment, and operational efficiency with a comprehensive roadmap delivered as a one-time consulting engagement.
• Website Accessibility & ADA Compliance Audit Comprehensive accessibility audit evaluating websites against WCAG 2.1 Level AA standards with detailed remediation reports and recommendations, combining automated testing tools, manual expert review, and real-world accessibility checks.
• Website Maintenance & Ongoing Optimization Recurring website maintenance and support offered in three subscription tiers: Starter ($79/month), Pro ($149/month), and Enterprise ($250/month), providing ongoing technical stability, performance refinement, security monitoring, page edits, SEO reports, site migrations, and eCommerce support.

Quantifiable outcome

• Conversion pathway improvements through strategic website restructuring
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coalition Technologies: Coalition Technologies is a US-based digital agency offering web design, branding, SEO, and digital marketing to SMB and mid-market clients. Comparable in service breadth and target market to Nu-Image Design.
• Thrive Agency: Thrive Agency is a Texas-based full-service digital marketing agency offering web design, branding, SEO, and AI integration services to SMBs. Comparable in cross-sell model and small business customer orientation.
• Lounge Lizard: Lounge Lizard is a New York-headquartered digital agency offering web design, branding, and digital strategy for SMB and mid-market clients. Like Nu-Image Design, it sells strategy-led creative services to small business owners and operates on a consultative project basis.
• Digital Silk: Digital Silk is a digital agency offering web design, branding, and custom digital experiences for SMBs and growth-stage brands. Overlaps with Nu-Image on strategy-led positioning and integrated web/branding delivery.
• SmartSites: SmartSites is a Paramus, NJ-based digital agency providing web design, branding, and digital marketing to small and mid-sized businesses. Geographically and service-mix adjacent to Nu-Image, with comparable SMB targeting and website-first project orientation.
• Big Drop Inc: Big Drop Inc is a US-based digital agency offering web design, branding, and custom digital solutions to SMB and enterprise clients. It mirrors Nu-Image's combination of design, web development, and strategy services for similar customer profiles.

Broad incumbents

• Pentagram: Pentagram is a globally recognized, partner-led design firm offering branding, identity, and digital design. Serves larger enterprise clients and operates as a broader incumbent in the same design category as Nu-Image.
• Clay: Clay is a global digital design and branding agency offering UI/UX, web, and brand systems work. Operates at a larger scale than Nu-Image and serves broader enterprise clients, but competes for the same creative services budgets.

Others

• Wix: Wix is a DIY website builder platform enabling small businesses to create websites independently. A non-agency substitute serving the same SMB customer base that Nu-Image Design targets with full-service design.
• Squarespace: Squarespace is a DIY website builder platform used by SMBs to create their own websites without an agency. Represents the self-service substitute that competes for the same small business design budget that Nu-Image targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nu-imagedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nu-image design