partnertalks
PartnerTalks is a private Canadian multimedia thought leadership platform producing podcasts, expert panels, and on-location video content for Microsoft Business Applications ISV and SI Partners, reaching 130,000+ community followers via LinkedIn, YouTube, and media partner MSDynamicsWorld.
- Company typePrivate
- Founded2021
- HeadquartersOshawa, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What partnertalks does
PartnerTalks is a private, founder-led multimedia thought leadership media company founded in 2021 and headquartered in Oshawa, Ontario, Canada. The company produces podcast episodes, expert interviews, panel discussions, on-location video content, and structured thought leadership programs targeted at the Microsoft Business Applications ecosystem, with a primary audience of Microsoft ISV Partners, SI Partners, and the broader Dynamics 365 / Business Central community. Distribution is anchored on LinkedIn (just over 130,000 combined followers across LinkedIn and MSDynamicsWorld), YouTube, Apple Podcasts, and Spotify, with MSDynamicsWorld serving as the primary media partner and live-event host.
The core product portfolio comprises the PartnerTalks podcast, the AI Business Solutions Partner Show (focused on Microsoft Copilot, intelligent agents, and AI-driven applications), BC Insiders (Business Central partner panel series), Marketing Insiders (AI marketing for Microsoft Partners), the VOICES virtual conference for Microsoft Partner marketers, and On-Location video production services deployed at major Microsoft ecosystem events including Directions EMEA, Directions NA, Convergence, Community Summit, and DynamicsCon. Content output stands at over 300 produced thought leadership programs across five years, hosted by 12-time Microsoft MVP Rick McCutcheon with 25+ years in the Microsoft partner ecosystem.
The business model is professional services: revenue is generated through quote-based, multi-year contracted thought leadership programs, sponsored expert panels, on-location video production engagements, and event sponsorships. Anchor sponsorship from TD SYNNEX supports the monthly Business Central Partner Practice webinar and the AI Business Solutions Partner Show. The company is privately held with no disclosed external funding, founder-controlled, and operates with a small team led by host Rick McCutcheon, producer Jonathan Martin, and CMO Monica Hoyer.
partnertalks firmographics
Firmographics- Name
- partnertalks
- Legal name
- PartnerTalks
- Website
- https://partnertalks.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- PartnerTalks is a private Canadian multimedia thought leadership platform producing podcasts, expert panels, and on-location video content for Microsoft Business Applications ISV and SI Partners, reaching 130,000+ community followers via LinkedIn, YouTube, and media partner MSDynamicsWorld.
- Ownership category
- akta.pro rank
partnertalks industry classification
Industry- Product category
- Business Media and Content Production Services
- NAICS
- Other Sound Recording Industries (51229), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Thought Leadership & Executive Visibility (BPAFADAG), Corporate Reputation & Thought Leadership (MPAAAOAF)
Keywords
Where partnertalks is headquartered
LocationHeadquarters
- HQ city
- Oshawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
partnertalks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Thought Leadership Programs: PartnerTalks produces thought leadership content including interviews, expert panels, and multimedia series for Microsoft ISV and SI Partners. The programs help Partners showcase expertise, build thought leadership, increase visibility, and connect with the Microsoft ecosystem. Content is produced and distributed through the PartnerTalks platform and distribution network.
- Expert Panel Events: Interactive, topic-driven panel sessions that bring together influential voices across the Dynamics 365 landscape. Panels deliver strategic messaging, market credibility, P2P connections, and content assets for participating organizations.
- On-Location Video Production: Mobile media production team travels to major Microsoft Partner events, conferences and customer sites to film high-quality video content showcasing Partner expertise and stories in authentic environments.
- Sponsorships: TD SYNNEX sponsors the monthly Business Central Partner Practice webinar series and AI Business Solutions Partner Show. Other sponsors include conference organizers and industry media partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Guest appearance on PartnerTalks podcast/interview |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
partnertalks product offering
Product offeringCore offering
PartnerTalks produces and distributes multimedia thought leadership content for the Microsoft Business Applications ecosystem, primarily podcast interviews, expert panel discussions, masterclasses, and on-location video production aimed at Microsoft ISV and SI Partners. The company sells structured thought leadership programs to Partners seeking brand visibility, credibility, and lead generation within the Microsoft community, distributing content across LinkedIn, YouTube, Apple Podcasts, Spotify, and media partners MSDynamicsWorld and ERP SoftwareBlog.
Product overview
PartnerTalks is a multimedia thought leadership podcast and content series focused on the Microsoft Business Applications ecosystem. The core offering is the PartnerTalks podcast featuring interviews with Microsoft partners, ISVs, and industry experts. The portfolio includes specialized sub-series such as the AI Business Solutions Partner Show (covering Copilot and AI agents), Marketing Insiders (marketing topics), and BC Insiders (Business Central topics). Additional offerings include On-Location video production services for events and structured Thought Leadership Programs for ISV and SI Partners seeking to build their thought leadership positioning. Content is distributed via LinkedIn, YouTube, and media partners including MSDynamicsWorld.
Differentiator
Problem solved
Functional benefit
Brands
- AI Business Solutions Partner Show: A monthly thought-leadership series for Microsoft Partners focused on Copilot, intelligent agents, and AI-driven business applications.
- BC Insiders
- VOICES
Quantifiable outcome
- Brand exposure and thought leadership positioning for guest organizations
- +2 more outcomes
Companies that use partnertalks
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
partnertalks technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
partnertalks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Directions EMEA 2025corePartnerTalks On-Location produced 27 videos at Directions EMEA 2025 in Poznań, Poland, capturing candid conversations with Partners about industry trends, challenges, and innovations. This represents the largest on-location production effort referenced.
- MSDynamicsWorldcoreMSDynamicsWorld serves as PartnerTalks' primary distribution platform, hosting content and reaching the Microsoft Dynamics community. They also host PartnerTalks live events, extending reach to their audience of Microsoft Business Applications professionals.
- ERP SoftwareBlogsecondaryContent distribution partner for PartnerTalks, extending reach to the ERP software community through syndication.
- TD SYNNEXcoreTD SYNNEX sponsors the monthly Business Central Partner Practice webinar series and AI Business Solutions Partner Show. Tracy Beyer, Senior Manager for Microsoft Cloud at TD SYNNEX, participates as a regular panelist. TD SYNNEX earned Microsoft's global Frontier Distributor designation in March 2026.
- Dynamic CommunitiescoreDynamic Communities organizes major Microsoft Partner events including Community Summit North America and Convergence. PartnerTalks covers these events and produces content featuring Dynamic Communities leadership. John Siefert, CEO of Dynamic Communities, participates in PartnerTalks programming.
- Directions for PartnerscorePartnerTalks produces on-location content at Directions EMEA and Directions NA events. Directions for Partners is the leading community organization for Business Central Partners, with Directions events being major annual gatherings.
- DynamicsConsecondaryPartnerTalks serves as a media partner with DynamicsCon, one of the major Microsoft Dynamics 365 conferences, producing multimedia content promoting innovation and community.
- MicrosoftcoreMicrosoft executives, product managers, and leaders regularly appear on PartnerTalks as guest experts. Microsoft also positions Convergence as a co-branded event. PartnerTalks content aligns with Microsoft's strategic priorities including AI, Copilot, and Business Central growth.
- PartnerInsecondaryPartnerIn is a Microsoft Partner community organization co-founded by Molly Fuchsel. PartnerTalks covers PartnerIn's inaugural Partner Vibe conference launching in January 2026.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
partnertalks competitors and assessment
Company assessmentEmerging players
- PartnerIn: Microsoft Partner community organization co-founded by Molly Fuchsel, launching the Partner Vibe conference in January 2026. Emerging community-led player in the same Microsoft ecosystem space with partial overlap in audience and content format.
Direct peers
- DynamicsCon: Major Microsoft Dynamics 365 virtual and in-person conference focused on the partner and user community. PartnerTalks serves as a media partner for DynamicsCon and competes for the same partner thought leadership attention and sponsorship budgets.
- Dynamic Communities: Organizer of Community Summit North America and Convergence, major annual events for the Microsoft Dynamics/Power Platform community. Comparable to PartnerTalks as an ecosystem community builder serving the same partner audience through events rather than content.
- Maven Collective Marketing: Marketing agency specialized in the Microsoft Dynamics 365 and Power Platform partner ecosystem, offering content marketing, PR, and demand generation. Provides the same kind of brand visibility and thought leadership positioning PartnerTalks delivers, with a customer overlap including featured PartnerTalks guests.
- Directions for Partners: Leading community organization for Microsoft Dynamics 365 Business Central partners, running the Directions EMEA and Directions NA annual conferences. PartnerTalks produces on-location video content at these events and serves an overlapping ISV/SI partner audience with community-driven programming.
- ERP SoftwareBlog: Long-running editorial site covering enterprise ERP software including Microsoft Dynamics, with audience overlap to PartnerTalks' ecosystem. Functions as a distribution partner for PartnerTalks content and a comparable independent B2B media property for the same partner persona.
- MSDynamicsWorld: Independent online publication covering Microsoft Dynamics 365, Power Platform, and the broader Microsoft Business Applications ecosystem. MSDynamicsWorld is PartnerTalks' primary media partner and direct peer in producing editorial content, news, and event coverage for the same ISV/SI partner audience.
Broad incumbents
- TechTarget: Large B2B technology media and purchase intent data company whose portfolio includes MSDynamicsWorld and other Microsoft-focused properties. Represents a scaled incumbent that could expand thought leadership programming into the Dynamics ecosystem and compete with PartnerTalks for sponsor attention.
- Simpler Media Group: Parent company of ERP SoftwareBlog and other B2B technology media properties covering ERP, CRM, and customer experience. Operates a broader media portfolio in adjacent software categories where PartnerTalks operates, with greater scale and editorial resources.
- Channel 9 / Microsoft Mechanics: Microsoft's own first-party technical content properties covering Dynamics 365, Power Platform, and Business Applications. Represents the platform-owner incumbent whose own content investments could shift partner attention and sponsorship away from independent voices like PartnerTalks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
partnertalks social profiles
Digital presencepartnertalks financial estimates
Financial estimateRevenue estimate
Valuation estimate
partnertalks leadership team
Management profileNumber of profiles
Profiles3 records
partnertalks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
partnertalks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about partnertalks
What does partnertalks do?
PartnerTalks produces and distributes multimedia thought leadership content for the Microsoft Business Applications ecosystem, primarily podcast interviews, expert panel discussions, masterclasses, and on-location video production aimed at Microsoft ISV and SI Partners. The company sells structured thought leadership programs to Partners seeking brand visibility, credibility, and lead generation within the Microsoft community, distributing content across LinkedIn, YouTube, Apple Podcasts, Spotify, and media partners MSDynamicsWorld and ERP SoftwareBlog.
Is partnertalks a public or private company?
partnertalks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was partnertalks founded?
partnertalks was founded in 2021.
Where is partnertalks based?
partnertalks is headquartered in Oshawa, Canada, in the North America region.
How does partnertalks make money?
Four revenue lines are on record. Thought Leadership Programs are the primary driver. The others are expert Panel Events, on-Location Video Production and sponsorships.
Who are partnertalks's main competitors?
PartnerIn is listed as an emerging player. Direct peers are DynamicsCon, Dynamic Communities, Maven Collective Marketing, Directions for Partners, ERP SoftwareBlog and MSDynamicsWorld. Broad incumbents are TechTarget, Simpler Media Group and Channel 9 / Microsoft Mechanics.
Does partnertalks have an API?
No public API is recorded for partnertalks.
What industry is partnertalks in?
partnertalks's product category is Business Media and Content Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 51229 and its SIC code is 7812.