shubert design
Shubert Design is a family-owned furniture and mattress retailer founded in 1980, operating a single showroom in Manchester, Missouri. It sells 50+ premium brands at 40-70% off MSRP and offers interior design services to residential customers in the St. Louis metropolitan area.
- Company typePrivate
- Founded1980
- HeadquartersManchester, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What shubert design does
Shubert Design is a privately held, family-owned furniture and mattress retailer founded in 1980 by Jim and Linda Shubert in Manchester, Missouri, a suburb of the St. Louis metropolitan area. The company operates a single physical showroom at 161 Gaywood Dr and serves residential consumers across the greater St. Louis metro area, including Chesterfield, Ballwin, Wildwood, Eureka, Fenton, Creve Coeur, Town and Country, and St. Charles. It functions as an authorized dealer for over 50 premium furniture and mattress brands, including Bernhardt, Hickory Chair, Hooker Furniture, Sealy, Tempur-Pedic, Stearns & Foster, Stickley, Jonathan Charles, Jessica Charles, Howard Miller, and La Barge, offering one of the largest furniture inventories in the St. Louis and Midwest region with everyday value pricing of 40-70% off MSRP.
The company's product offering spans living room, bedroom, dining room, home office, home entertainment, home accents, outdoor/patio, and bathroom categories, complemented by a mattress lineup covering all standard sizes and comfort levels. Shubert Design maintains in-house operational capabilities, including its own upholsterer and finisher for customization and a dedicated delivery fleet that handles most orders internally. Beyond furniture retail, the company offers professional interior design consultations through accredited designers. Distribution is hybrid: a brick-and-mortar showroom anchored by an extensive e-commerce catalog enabling browsing by brand, category, room, size, and style.
The business is a member of Nationwide Marketing Group, a major furniture industry buying group, and was recognized as the group's 2024 Partner of the Year for Sustained Excellence. The company also received the 2024 Energy Star Partner of the Year for Sustained Excellence through the EPA program and was named 2018 Business of the Year by West News Magazine. It holds an A+ Better Business Bureau rating and supports the Gary Sinise Foundation's initiative to provide specially adapted smart homes for wounded veterans. No public financials, headcount figures, funding history, or institutional ownership are disclosed in available materials.
shubert design firmographics
Firmographics- Name
- shubert design
- Legal name
- Shubert Design
- Website
- https://shubertdesign.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Short description
- Shubert Design is a family-owned furniture and mattress retailer founded in 1980, operating a single showroom in Manchester, Missouri. It sells 50+ premium brands at 40-70% off MSRP and offers interior design services to residential customers in the St. Louis metropolitan area.
- Ownership category
- akta.pro rank
shubert design industry classification
Industry- Product category
- Furniture and Home Furnishings Retail
- NAICS
- Interior Design Services (541410)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where shubert design is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
shubert design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Bedding Retail: Shubert Design generates revenue through the sale of furniture, mattresses, and interior design services. The company is an authorized dealer for over 50 major furniture brands including Bernhardt, Hickory Chair, Hooker Furniture, Sealy, Tempur-Pedic, and Stearns & Foster. Pricing is offered at 40-70% off MSRP, with most deliveries handled in-house.
- Interior Design Services: The company provides interior design consultations with accredited designers as part of the furniture purchasing experience, offering personalized design guidance to help customers select pieces and collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Discount pricing on MSRP brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
shubert design product offering
Product offeringCore offering
Shubert Design is a family-founded furniture and bedding retailer serving the greater St. Louis metropolitan area. It sells furniture across living room, bedroom, dining room, home office, home entertainment, home accent, outdoor, and bathroom categories, along with mattresses, bedding accessories, and adjustable beds. The company also provides interior design consultations, in-house delivery, and in-house upholstery and finishing capabilities.
Product overview
Shubert Design is a furniture and interior design retailer operating since 1980, offering one of the largest furniture inventories in the St. Louis and Midwest region. The company provides a comprehensive portfolio of furniture products organized around core categories: Living Room Furniture (sofas, sectionals, chairs, recliners, tables, storage), Bedroom Furniture (beds, dressers, nightstands, vanity tables), Dining Room Furniture (tables, chairs, cabinets, hutches), and Mattresses and Bedding (Sealy, Tempur-Pedic, Stearns & Foster brands across all sizes and comfort levels). The product lineup also includes Home Office Furniture, Home Entertainment Furniture, Home Accents (lamps, rugs, clocks, lighting), Outdoor/Patio Furniture, and Bathroom Furniture. Beyond furniture retail, Shubert Design offers Interior Design Services through accredited designers. The company carries over 60 premium furniture brands including Jonathan Charles (fine furniture with in-house brass foundry), Jessica Charles (handmade North Carolina upholstery), Howard Miller (timepieces and grandfather clocks), La Barge (mirrors and accent furniture), Bernhardt, Hickory Chair, Hooker Furniture, Stickley Furniture, and others. They feature everyday value pricing of 40-70% off MSRP and maintain their own delivery fleet and on-staff upholsterer and finisher.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture Furniture for living rooms, including sofas, loveseats, sectionals, chairs, recliners, ottomans, tables, bookcases, cabinets, chests, wedges, sleepers, and related furnishings from multiple brands.
- Bedroom Furniture Bedroom collections and furnishings, including beds, dressers, armoires, nightstands, vanity tables, benches, chairs, desks, hutches, table lamps, chests, and bedding accessories.
- Dining Room Furniture Dining-room furniture, including tables, chairs, benches, stools, cabinets, hutches, buffets, sideboards, mirrors, chests, and complete groupsets.
- Mattresses and Bedding Mattresses from Sealy, Tempur-Pedic, and Stearns & Foster, offered in multiple sizes and comfort levels, with foundations, linens, pillows, mattress protectors, and toppers.
- Interior Design Services Professional interior design consultations and showroom tours with design specialists, providing style assistance for traditional, contemporary, leather, and custom furniture options for residential customers.
- Home Office Furniture Home-office furnishings, including desks, chairs, bookcases, cabinets, hutches, tables, groupsets, and miscellaneous office furniture.
- Home Entertainment Furniture Media consoles, TV stands, wall units, and theatre seating for home entertainment spaces.
- Home Accents Decorative home accessories, including ceiling lights, wall lights, lamps, clocks, rugs, pillows, throws, and miscellaneous accent pieces.
- Outdoor/Patio Furniture Patio furniture and outdoor furnishings for exterior living spaces.
- Bathroom Furniture Bathroom furnishings, including medicine and storage cabinets, mirrors, and other bathroom furniture pieces.
- Jonathan Charles A fine-furniture brand assortment offered through Shubert Design, including mirrors, tables, accent furnishings, and bedroom, dining, and living-room collections such as Alexander Julian, Artisan, Bayswater, Buckingham, and Chatsworth.
- Jessica Charles A handmade upholstery brand assortment offered through Shubert Design, with chairs, sofas, sectionals, loveseats, benches, and ottomans made with solid kiln-dried hardwood frames and eight-way hand-tied springs.
- Howard Miller A timepiece and furniture brand assortment offered through Shubert Design, including portable alarm clocks, desk sets, wall and mantel clocks, collector cabinets, and limited-edition grandfather clocks.
- La Barge A furniture brand assortment offered through Shubert Design, specializing in mirrors, tables, and accent furnishings with classic, modern, and regal styles.
- Bernhardt A premium furniture brand assortment offered through Shubert Design, covering living-room, bedroom, dining-room, and accent pieces.
- Sealy A mattress brand assortment offered through Shubert Design, with pillow-top, tight-top, and euro-top mattresses in various comfort levels.
- Tempur-Pedic A mattress and bedding brand assortment offered through Shubert Design, specializing in memory-foam and specialized sleep products, mattress protectors, and bed linens.
- Stearns & Foster A premium mattress brand assortment offered through Shubert Design, providing high-end sleep products.
- Adjustable Beds Adjustable bed frames and bases that work with various mattress types for customizable sleep positions.
Quantifiable outcome
- 40-70% off MSRP pricing provides quantifiable value savings for customers
Companies that use shubert design
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
shubert design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
shubert design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Nationwide Marketing GroupcoreShubert Design is a proud member of Nationwide Marketing Group, receiving 2024 Partner of the Year for Sustained Excellence recognition. This buying group provides access to exclusive brand partnerships, marketing resources, and purchasing power for independent furniture retailers.
- Energy Star (EPA)minorShubert Design participates in the Energy Star program, receiving 2024 Partner of the Year for Sustained Excellence recognition through their Nationwide Marketing Group partnership, demonstrating commitment to energy efficiency in home products.
- Gary Sinise FoundationminorShubert Design supports the Gary Sinise Foundation, which provides smart homes for wounded veterans. The company participates in honoring Missouri Police Officers with specially adapted Smart Homes on the anniversary of the 9/11 terrorist attacks.
- La BargeminorShubert Design is an authorized dealer of La Barge products, offering their mirrors, tables, and accent furnishings. La Barge is known for elegant, classic traditional to regal furniture designed to become heirloom pieces.
- Jonathan CharlesminorShubert Design is an authorized dealer of Jonathan Charles Fine Furniture, known for meticulous attention-to-detail, high-quality construction, and in-house brass foundry for custom hardware. Products emphasize fine materials and quality control inspection.
- Jessica CharlesminorShubert Design is an authorized dealer of Jessica Charles products, handmade upholstery crafted in North Carolina. Known for solid kiln-dried hardwood frames, eight-way hand-tied springs, and custom-fitted cushions with extensive design options.
- Howard MillerminorShubert Design is an authorized dealer of Howard Miller products including timepieces, clocks, and furniture. The brand offers items ranging from alarm clocks to limited edition grandfather clocks to complement any decor.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
shubert design competitors and assessment
Company assessmentDirect peers
- Ethan Allen: National premium furniture retailer with company-owned design centers and an integrated designer-led sales model, directly comparable to Shubert Design's premium positioning, multi-brand showroom format, and design-attached retail experience.
- Arhaus: Premium home furnishings retailer operating showrooms with in-house design services, comparable to Shubert Design's high-end brand portfolio, designer-led consultative sales, and full-room merchandising approach.
- Haverty's Furniture: Regional premium furniture retailer with multi-location showrooms in the Southeast US, comparable mid-market to premium positioning, multi-brand authorized-dealer model, and in-home delivery services.
- Room & Board: Premium home furnishings retailer with a showroom model emphasizing American-made and designer-driven furniture, comparable to Shubert Design's curated premium assortment, customer base, and integrated design services.
Broad incumbents
- Restoration Hardware (RH): National premium home furnishings retailer operating large-format galleries; comparable premium brand positioning and integrated interior-design offering but operating at significantly greater scale than Shubert Design.
- Crate & Barrel: National premium home furnishings retailer with showrooms and design services; comparable mid-to-premium customer and product categories but at much larger scale and with broader category reach than Shubert Design.
- Pottery Barn: National premium home furnishings brand within Williams-Sonoma, Inc., with showrooms and design services; comparable aspirational customer profile and room-based merchandising but at materially larger scale than Shubert Design.
- Ashley Furniture HomeStore: Largest US furniture retailer with extensive multi-brand assortment across price points; comparable in product breadth and showroom retail model but predominantly mass-market rather than Shubert Design's premium focus.
- Williams-Sonoma Home: Premium home furnishings retailer under the Williams-Sonoma, Inc. umbrella; comparable aspirational customer profile and design-forward product mix, but operates at substantially greater scale and with national brand reach.
Regional players
- Nebraska Furniture Mart: Large Midwest-based furniture retailer with mega-showrooms; comparable Midwestern regional footprint and broad multi-brand authorized-dealer model, though significantly larger scale and more mass-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
shubert design social profiles
Digital presenceshubert design financial estimates
Financial estimateRevenue estimate
Valuation estimate
shubert design leadership team
Management profileNumber of profiles
Profiles2 records
shubert design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
shubert design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about shubert design
What does shubert design do?
Shubert Design is a family-founded furniture and bedding retailer serving the greater St. Louis metropolitan area. It sells furniture across living room, bedroom, dining room, home office, home entertainment, home accent, outdoor, and bathroom categories, along with mattresses, bedding accessories, and adjustable beds. The company also provides interior design consultations, in-house delivery, and in-house upholstery and finishing capabilities.
Is shubert design a public or private company?
shubert design is a private company. It is classified as family owned and is currently operating.
When was shubert design founded?
shubert design was founded in 1980.
Where is shubert design based?
shubert design is headquartered in Manchester, United States, in the North America region.
How does shubert design make money?
Two revenue lines are on record. Furniture and Bedding Retail is the primary driver. The others are interior Design Services.
Who are shubert design's main competitors?
Direct peers on record are Ethan Allen, Arhaus, Haverty's Furniture and Room & Board. Broad incumbents are Restoration Hardware (RH), Crate & Barrel, Pottery Barn, Ashley Furniture HomeStore and Williams-Sonoma Home. Nebraska Furniture Mart is listed as a regional player.
Does shubert design have an API?
No public API is recorded for shubert design.
What industry is shubert design in?
shubert design's product category is Furniture and Home Furnishings Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 5712.