Rennie &

What Rennie & does

Rennie & Co is a family-run, third-generation independent jeweller headquartered at 105 Hatton Garden, London, specialising in handcrafted fine jewellery with a primary focus on bridal and milestone pieces. The company designs and sells engagement rings (Solitaire, Diamond Band, Trilogy, Halo, and Coloured Stone styles), wedding rings for men and women, eternity rings, earrings, necklaces, and bracelets, working in platinum and 18ct yellow, white, and rose gold, set exclusively with natural GIA-certified diamonds and coloured gemstones sourced under the Kimberley Process and Responsible Jewellery Council frameworks.

The underlying technical asset is human gemmological expertise accumulated over 66 years, including proprietary diamond evaluation that the company explicitly positions as going beyond the standard 4Cs. All pieces are designed and handcrafted in-house at the Hatton Garden workshop, supported by a Bespoke Design Service covering the full pipeline from diamond selection through to finished piece. The proprietary technology stack is a standard Shopify e-commerce site; no AI, API, or platform capabilities were disclosed, and differentiation is concentrated in craft and gemmology rather than software.

The business model is direct-to-consumer only: a flagship showroom operating Tuesday to Thursday with appointment-led consultations, paired with a globally accessible e-commerce site and supporting digital channels including an Education Blog, Instagram, Facebook, email newsletter, and a 4.9/5 Trustpilot rating used as a trust signal. Revenue is generated entirely through one-time unit sales plus quote-based bespoke commissions, with no subscription, financing, or wholesale layer. Customer segments are consumers at life milestones (engagements, weddings, anniversaries) and quality-conscious jewellery buyers prioritising ethical sourcing and craftsmanship over price.

Name

Rennie &

Legal name

Rennie & Co

Website

https://rennieco.com

Company type

Private

Founded year

1958

Operating status

Operating

Short description

Rennie & Co is a third-generation family jeweller based in Hatton Garden, London, designing and handcrafting engagement rings, wedding rings, eternity rings, and fine diamond and coloured gemstone jewellery, selling direct to consumers through a flagship showroom and Shopify e-commerce site.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Engagement Rings (CRAKACAA)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Handcrafted fine jewellery
• Engagement rings
• Diamond jewellery
• Wedding rings
• Bespoke jewellery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Jewellery Retail: One-time sales of handcrafted fine jewellery including engagement rings, wedding rings, eternity rings, earrings, necklaces, and bracelets. Products are available in platinum, 18ct yellow gold, 18ct white gold, and 18ct rose gold. Prices range from approximately £631 for wedding bands to over £7,000 for engagement rings, with bespoke pieces commanding higher prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rennie & Co designs, handcrafts, and sells engagement rings, wedding rings, eternity rings, earrings, necklaces, and bracelets set with natural GIA-certified diamonds and coloured gemstones. Products are sold through a flagship Hatton Garden showroom and an e-commerce website, complemented by a bespoke design service for custom commissions. All manufacturing is carried out in-house at the Hatton Garden workshop using ethically sourced materials.

Product overview

Rennie & Co is a family-run Hatton Garden jeweller offering handcrafted fine jewellery with a focus on natural GIA certified diamonds and coloured gemstones. The product portfolio centres on engagement rings (available in solitaire, trilogy, halo, diamond band, and coloured stone styles), wedding rings for men and women, eternity rings, earrings, necklaces, and bracelets. All pieces are designed and handcrafted in-house with a bespoke service available for custom creations. The company operates exclusively with natural diamonds sourced through the Kimberley Process and System of Warranties, with suppliers often accredited by the Responsible Jewellery Council. The business was established in 1958 and remains in its third generation of family ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Handcrafted engagement rings set with natural GIA-certified diamonds and coloured gemstones, available in styles such as solitaire, trilogy, halo, coloured-stone, and diamond-band designs, in 18ct white, yellow, and rose gold as well as platinum. Targeted at individuals proposing marriage; starting from approximately £1,500.
• Wedding Rings Handcrafted ladies' and gentlemen's wedding rings in classic and diamond-set styles, available in 18ct white, yellow, and rose gold and platinum. Targeted at couples preparing for their wedding; prices start from £631.
• Eternity Rings Handcrafted diamond eternity rings set with a continuous line of natural GIA-certified diamonds, available in full and half-eternity formats. Targeted at couples marking anniversaries or milestone occasions.
• Earrings Handcrafted diamond earrings in stud, hoop, and drop styles, set with natural GIA-certified diamonds in 18ct white, yellow, and rose gold or platinum. Targeted at fine jewellery buyers seeking everyday or occasion-wear pieces.
• Necklaces Handcrafted diamond necklaces and pendants, set with natural GIA-certified diamonds in 18ct white, yellow, and rose gold or platinum. Targeted at fine jewellery buyers seeking personal or giftable pieces.
• Bracelets Handcrafted diamond bracelets, including tennis and bangle styles, set with natural GIA-certified diamonds in 18ct white, yellow, and rose gold or platinum. Targeted at fine jewellery buyers and gift purchasers.
• Bespoke Design Service Appointment-led bespoke jewellery design and manufacturing service in which the GIA-trained Rennie team works with individual clients to design and handcraft custom rings, necklaces, earrings, or bracelets set with natural GIA-certified diamonds and coloured gemstones. Targeted at clients seeking unique, personalised pieces; priced on request.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tiffany & Co. Global luxury jeweller with iconic engagement ring positioning, strong heritage branding and an established London presence. Comparable as a high-end heritage benchmark for engagement-ring buyers the company also targets.
• Beaverbrooks: Established UK high-street jewellery retailer offering engagement rings, wedding rings, watches and fine jewellery across multiple locations. Comparable as a broader incumbent competing for the same bridal buyer with greater geographic reach and marketing budget.
• Mappin & Webb: Long-established UK heritage fine jeweller (founded 1775) offering engagement rings, wedding bands, watches and gifts through showrooms and online. Comparable as a heritage brand incumbent in the same fine-jewellery category with broader scale.
• Goldsmiths: National UK jewellery retailer offering engagement and wedding rings alongside watches and branded fine jewellery. Comparable as a scaled omni-channel incumbent competing for the same bridal and fine-jewellery demand.

Direct peers

• Lily Arkwright: UK online bespoke engagement ring retailer offering lab-grown and natural diamond options with custom design services. Comparable as a digitally native bespoke bridal jewellery competitor in the UK market.
• Hearts of London: Hatton Garden-based bespoke jeweller specialising in engagement rings and fine diamond jewellery with an in-house workshop and online presence. Comparable as a fellow Hatton Garden craft jeweller targeting the same bridal and bespoke customer.
• Taylor & Hart: Online-first bespoke engagement ring and fine jewellery brand operating in the UK and internationally. Directly comparable as a digitally native bespoke engagement-ring retailer competing for the same UK couple-celebrating-milestones segment.
• Queensmith: UK online bespoke engagement ring and fine jewellery retailer based in Hatton Garden, offering GIA-certified diamonds and custom designs. Closely comparable in product, Hatton Garden provenance, and DTC online model.
• Boodles: UK family-founded fine jeweller with multi-generational heritage (since 1798) specialising in engagement rings, wedding bands and fine diamond jewellery through showrooms and an online store. Closely comparable to Rennie & Co in product mix, heritage positioning, and UK premium bridal focus.

Emerging players

• Diamonds Factory: Online-first diamond and engagement ring retailer offering GIA-certified diamonds and bespoke settings at lower price points. Comparable as an emerging digital-native competitor addressing the same engagement-ring buyer with a more price-led proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RennieCo
• Instagraminstagram.com/rennie_co_london

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rennie &