investify wealth

What investify wealth does

Investify Wealth Tech Pvt. Ltd. (operating as Investify / Investify.in) is a New Delhi-based online financial advisory platform serving Indian retail investors with mutual fund distribution, comprehensive 360-degree financial planning, wealth management, tax advisory, and insurance products. Founded around 2017–2019 (firmographics cite 2017; company-history block cites 2019), the company targets individual retail investors, non-resident Indians (NRIs), senior citizens, families, and middle-class households through a hybrid model that pairs digital self-service tools with dedicated certified financial planner advisory. The platform aggregates access to more than 2,500 mutual fund schemes, delivers goal-based investment planning with inflation-adjusted corpus calculations, live portfolio tracking, family group management, and performance reporting. The technology stack runs on WealthMagic's investment management infrastructure (visible via the investify.wealthmagic.in login portal) and is extended through native Android and iOS mobile applications, video KYC, and online account opening.

Revenue is generated across multiple streams: commission-based mutual fund distribution (free to end customers, paid by fund houses), fee-based comprehensive financial planning priced at INR 14,999 per year with a money-back guarantee, insurance referral commissions from PolicyBazaar partnerships covering term life, health, car, and two-wheeler policies, dynamic charges on specialized products including PMS, AIF, and structured products, and income tax return (ITR) filing services. The firm voluntarily transitions clients already paying INR 10,000 or more in commissions to its fee-based advisory tier to mitigate conflict-of-interest exposure. Go-to-market combines sales-led human advisory with product-led growth via free financial calculators (SIP, term insurance, loan EMI, children education, retirement corpus) as lead magnets, supported by content marketing through a knowledge center, bi-monthly podcast, and downloadable educational PDFs. All advisors carry SEBI registration and NSE Series V-A (Mutual Fund Distribution) and Series VIII-A (Equity Derivatives) certifications, with additional Financial Planning Standards Board (US) credentials.

Name

investify wealth

Legal name

INVESTIFY Wealth Tech Pvt. Ltd.

Website

https://investify.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Investify Wealth is a New Delhi-based online financial advisory platform offering mutual fund distribution, 360-degree financial planning, wealth management, tax, and insurance services to Indian retail investors, NRIs, and families through certified financial planners and a WealthMagic-powered digital platform.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Tax-Aware Investment Planning (FSAEAAAE), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Wealth management services
• Financial planning advisory
• Mutual fund distribution
• Investment advisory services
• Tax planning services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mutual Fund Distribution Commission: Commission-based fee structure for mutual fund investments. Customers pay no direct fees as commission is earned from fund houses.
2. Financial Planning Services: Fee-based comprehensive 360-degree financial planning service. Includes investment, retirement, tax, estate, and insurance planning.
3. Insurance Products Commission: Commission from insurance policies including term life, health, car, and two-wheeler insurance through PolicyBazaar partnerships.
4. Specialized Products: Dynamic charges for PMS (Portfolio Management Services), AIF (Alternative Investment Funds), and structured products.
5. Tax Filing Services: Income Tax Return (ITR) filing services with dynamic pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Investify Wealth is an Indian online financial advisory platform that distributes mutual funds (access to 2,500+ schemes) and delivers 360-degree financial planning covering investment, retirement, tax, estate, and insurance planning. It supplements advisory with wealth management, tax filing (ITR), secured bonds, unlisted securities, PMS/AIF, and private deposit/financing products, supported by SEBI/NSE-certified financial planners. Services are delivered through a web portal and native Android/iOS apps, with insurance products offered through a PolicyBazaar partnership.

Product overview

Investify Wealth Tech Pvt. Ltd. operates a consumer-facing wealth management platform offering a unified financial advisory service. The core offerings include Mutual Fund Advisory (access to 2,500+ schemes) and Financial Planning (comprehensive 360-degree planning at INR 14,999/year), supplemented by Wealth Management, Tax Management, Secured Bonds, Unlisted Securities, and Private Deposit & Financing services. The platform also provides financial tools including SIP Value Calculator, Term Insurance Need Calculator, Loan EMI Calculator, Children Education Planning Calculator, and Retirement Corpus Need Calculator. Insurance products (Term Life, Health, Car, 2 Wheeler) are offered through PolicyBazaar partnership. The platform operates on a fee-based model with commission-based mutual fund distribution being free for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Advisory Investment platform facilitating transactions into mutual funds with access to more than 2,500 schemes. Users can invest and track their holdings through the platform. Commission-based fee structure where customers pay no direct fees; revenue is earned from fund houses.
• Financial Planning Comprehensive 360-degree planning service covering investment planning, retirement planning, tax planning, estate planning, and insurance planning. Includes customizations until satisfaction, live financial planner connects, detailed overview of all aspects, and a money-back guarantee. Priced at INR 14,999 per year.
• Wealth Management Active wealth management across dynamic asset classes with investment research and due diligence, focused on achieving better ROI while simplifying the investment process. Includes specialized offerings in PMS (Portfolio Management Services) and AIF (Alternative Investment Funds) with dynamic charges.
• Tax Management Analysis of financial income and expenses from a tax perspective, aligning them to ensure tax efficiency for individuals and corporate clients. Includes Income Tax Return (ITR) filing services with dynamic per-service pricing.
• Insurance Services Partnered insurance advisory covering Term Life, Health, Car, and Two-Wheeler insurance distributed through a PolicyBazaar partnership. Investify earns referral commission on policies sold.
• Private Deposit & Financing Specialized private deposit and financing services offered as part of the wealth management suite for high-net-worth clients.
• Secured Bonds Senior secured bonds with high credit ratings offering high yields in the fixed-income market without taking capital risk.
• Unlisted Securities Pre-listing equity investment opportunities allowing investors to buy before a company gets listed, designed to avoid short-term volatility and market panics, with higher due diligence applied.

Quantifiable outcome

• Financial plan costs approximately INR 15,000 yearly for comprehensive advisory
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WealthMagiccoreTechnology or IntegrationCore platform partner powering the investment management and portfolio tracking functionality. Login portal (investify.wealthmagic.in) indicates deep platform integration.
• PolicyBazaarminorChannel Partner/ Reseller/ DistributorInsurance distribution partnership redirecting customers to PolicyBazaar for term life, health, car, and two-wheeler insurance products. Investify earns referral commission.
• NSE (National Stock Exchange)coreStrategic or Co-development PartnerAdvisors must have NSE Series V-A (Mutual Fund Distribution) and Series VIII-A (Equity Derivatives) certifications. Regulatory requirement for advisory operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ETMONEY: Times Internet-owned Indian personal finance app offering mutual funds, insurance, tax planning, loans and budgeting. Directly comparable in offering the integrated 360-degree personal finance experience Investify sells.
• Scripbox: Indian goal-based mutual fund investment platform with proprietary fund selection methodology, free portfolio review, and personalized advisory. Closely matches Investify's goal-based planning and MF-first advisory GTM.
• Kuvera: Indian direct mutual fund and tax-saving investment platform with goal-based planning, free portfolio tracking, and a similar 'unbiased advisory' positioning. Closely comparable in product scope, target audience and digital-first GTM.
• INDmoney: Indian financial super-app aggregating mutual funds, stocks, insurance, tax filing and US stocks for retail and NRI customers. Overlaps with Investify across virtually every product line and customer segment.
• Fisdom: Indian wealth-tech app offering mutual funds, stocks, insurance, loans and tax services with personalized advisory. Directly comparable product breadth, target segment and pricing tiers.
• Zerodha Coin: Direct mutual fund platform from India's largest stockbroker. Competes head-on in commission-free MF investing and portfolio tracking, with the operational strength of the Zerodha brokerage behind it.

Emerging players

• Tickertape: Indian stocks and mutual fund analytics/screener platform owned by Zerodha's parent. Partial overlap with Investify's MF research, portfolio tracking and goal-based investing calculators.
• WealthDesk: Indian wealth management platform enabling curated model portfolios, PMS and AIF access. Overlaps with Investify's specialized products (PMS/AIF) while also serving the advisor channel — adjacent rather than fully overlapping.

Others

• PolicyBazaar: India's largest insurance aggregator and Investify's distribution partner for term, health, car and two-wheeler insurance. Comparable as the underlying insurance marketplace that Investify redirects customers into, not a direct wealth advisory competitor.

Broad incumbents

• Groww: One of India's largest retail investment platforms, originated in mutual funds and expanded into stocks, IPOs, derivatives and US stocks. Competes with Investify in mutual fund distribution but operates at far greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/investify.in
• LinkedInlinkedin.com/company/iinvestify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about investify wealth