We Group

What We Group does

We Group is a London-headquartered, privately held collective of specialist agencies delivering live event production, creative placemaking, operations, licensing, and health and safety services to enterprise clients across the UK, US, Europe, and the Middle East. Founded in 2014 by Nick Morgan and Rob Dudley originally as The Fair, the group operates through three wholly-owned divisions: We Are The Fair (full-service event production including creative design, venue finding, procurement, and on-site delivery), We Are Ops (specialist operations, people, and safety management with NEBOSH-qualified advisors covering licensing, crowd modelling, and traffic/access planning), and We Are Placemaking (creative agency for public realm activations and outdoor events). The company serves a diverse client base spanning music promoters and festivals (Boiler Room, multiple festival operators), commercial real estate (Grosvenor Property, Savills, Cushman & Wakefield, Argent), stadium and venue operators (Tottenham Hotspur Stadium, Ashton Gate), international touring artists (Travis Scott, Michael Bublé, 50 Cent), local authorities, and cultural institutions including UNESCO heritage sites.

The business model is B2B professional services with quote-based, project-by-project pricing rather than disclosed rates or subscription contracts. Revenue is generated through three core professional services streams — event production, operations and safety management, and creative placemaking — delivered via direct enterprise sales teams in the UK (London Shoreditch HQ) and US (Miami regional office). We Group has additionally built an investment portfolio (We Group Investments) holding minority stakes in Eventwise (event budgeting software), EventMasters (online learning for event careers), Capital A (M&A advisory for marketing/media agencies), and Lost Horizon (digital art and live music platform), representing ecosystem-adjacent bets rather than core operating revenue. Underlying technology is not explicitly disclosed; the company's competitive basis is human capital (NEBOSH-qualified safety advisors, experienced production teams, regulatory/governance credentials held by leadership) rather than proprietary platforms or AI systems.

Name

We Group

Legal name

We Group Ltd

Website

https://bigcatgroup.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

We Group is a London-headquartered collective of agencies delivering live event production, creative placemaking, operations, licensing, and health and safety services to music promoters, commercial real estate clients, stadium operators, and cultural institutions across the UK, US, Europe, and the Middle East.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190), Convention and Trade Show Organizers (561920)

SIC

Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Venue Sourcing & Site Selection (HSACADAC)

Keywords

• Live event production
• Festival operations
• Health and safety
• Creative placemaking
• Event licensing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Production Services: Full-service event production spanning creative design, site planning, licensing, safety management, procurement, supplier sourcing, and on-site delivery for festivals, public events, and large-scale operational delivery.
2. Operations & Safety Management: Specialist operations, people, and safety management services including safety documentation, crowd modelling, on-site ops and safety advisors, licensing and planning support.
3. Creative Placemaking Services: Award-winning creative agency services transforming spaces into vibrant destinations through large-scale outdoor events and public realm activations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

We Group is a collective of three agencies delivering end-to-end services for festivals and public events. We Are The Fair provides live event production from creative design and CAD site planning through procurement, licensing, safety, and on-site delivery. We Are Ops provides specialist operations, people, and safety management with NEBOSH-qualified advisors covering licensing, crowd modelling, traffic planning, and stakeholder engagement. We Are Placemaking is a creative agency delivering public realm activations, outdoor events, and long-term placemaking strategy for developers, local authorities, and cultural partners.

Product overview

We Group is a collective of agencies providing live event production, creative placemaking, operations, licensing, and health and safety services. The core offering consists of three agency brands: We Are The Fair (award-winning live event production agency offering end-to-end production from creative design through on-site delivery), We Are Ops (specialist operations, people, and safety management agency with NEBOSH-qualified advisors), and We Are Placemaking (award-winning creative agency for outdoor events and public realm activations). Additionally, We Group has invested in a portfolio of event industry platforms including Eventwise (event budgeting software), EventMasters (online learning platform), Capital A (advisory services), and Lost Horizon (digital and visual art platform).

Differentiator

Problem solved

Functional benefit

Products and services

• We Are The Fair Award-winning independent live event production agency providing end-to-end production services including creative production, project timeline, CAD site design, procurement, supplier sourcing and management, licensing, health and safety, and full on-site delivery. Trusted by leading promoters and global brands to host some of the biggest artists at venues including UNESCO heritage sites and to deliver iconic festivals such as Boiler Room.
• We Are Ops Specialist Operations, People, and Safety management agency trusted by major music promoters, experiential agencies, property developers, and stadiums worldwide. Provides licensing and planning, on-site health and safety with NEBOSH-qualified advisors, traffic and access planning, crowd safety and noise control, safety documentation, stakeholder engagement, access and inclusion, and health and safety training. Has supported stadium shows including Travis Scott's Circus Maximus in Doha, Michael Bublé in Cairo, and 50 Cent at Tottenham Hotspur Stadium.
• We Are Placemaking Award-winning creative agency transforming spaces into vibrant destinations through large-scale outdoor events and public realm activations across the UK, US, and beyond. Services span pre-event (concept curation, project timeline, budget management, supplier sourcing, stakeholder engagement, event documentation, licensing), build and live event phases (production management, site management, supplier management, operations and health and safety), post-event (analysis and impact measurement), and long-term placemaking strategy. Notable projects include Christmas activations in Milan and the Uzbek Culture and Food Festival in central London.

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• EventwiseminorOthersEnd-to-end event budgeting platform investment providing financial control tools for event organizers. Part of We Group Investments portfolio helping monitor financial performance in real-time.
• Capital AminorOthersLeading advisory for marketing, communications and media agencies looking to acquire either through self finance or with private equity. Part of We Group Investments portfolio.
• Lost HorizonminorOthersCreative platform for world class digital and visual art, performance, protest, free speech, and ground breaking ideas, alongside diverse live music programme crossing continents. Part of We Group Investments.
• EventMastersminorOthersOnline learning platform making careers in live events and festival industry more accessible through self-paced courses and industry expert insights. Part of We Group Investments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Superstruct Entertainment: European festival and live event production operator delivering large-scale festivals across multiple markets. Directly comparable to We Are The Fair as a specialist multi-festival production house.
• Festival Republic: UK-based festival promoter and producer behind Reading, Leeds, and other major festivals. Comparable in scale, geography, and end-to-end production model to We Group's core agency.
• Broadwick Live: London-based live events and venue operator producing festivals and immersive events. Closely comparable to We Group as a UK-headquartered full-service live event company.
• Identity Group: UK agency delivering brand experience, event production, and creative services. Comparable as a UK B2B event production and creative activations peer.
• Event Concept: London-based full-service event production agency for corporate and live events. Directly comparable for the production and operations service line.
• MJR Productions: US-based live event production company delivering concerts, tours, and special events. Directly comparable as a mid-sized competitor chasing similar stadium and large-venue contracts.

Broad incumbents

• AEG Presents: Global live entertainment division of AEG operating tours, festivals, and venues. Comparable as a much larger incumbent in the same live events space, with overlapping promoter and venue operations.
• Live Nation Entertainment: World's largest live entertainment company, encompassing concert promotion, ticketing, and venue operations. Broad incumbent peer competing for the same global artist and promoter engagements.
• IMG (Endeavor): Global talent representation, events, and sports business under Endeavor. Comparable for live events, licensing, and entertainment experience services at global scale.

Regional players

• Mama Festivals (MAMA Group): UK live music and venues group operating festivals and concert venues. Regional peer with overlapping festival production capabilities and UK market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wegroupuk
• LinkedInlinkedin.com/company/we-group-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Group