Eventwise
Eventwise is a UK-based vertical SaaS platform that provides real-time event budgeting, approval workflows, and multi-event portfolio dashboards for festival and live-event organisers, integrating with ticketing, accounting, and payment systems on a tiered subscription model.
- Company typePrivate
- Founded2019
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eventwise does
Eventwise is a UK-headquartered vertical SaaS platform, founded in 2019 and based in Cheltenham, that provides real-time event budgeting and financial management software for festival and live-event organisers. The product replaces spreadsheet-based budget management with live tracking of sales, expenses, and committed spend across multiple cost and revenue departments, and adds workflow controls (smart approvals, audit trails, automated notifications), scenario planning for best/expected/worst-case outcomes, and a multi-event portfolio dashboard for organisations running concurrent events.
The platform is delivered as a cloud SaaS product hosted on AWS, with an integration fabric spanning ticketing (Skiddle, Eventbrite, Dice), accounting (Xero, QuickBooks, Sage), payments (Stripe, GoCardless), analytics (Google Analytics, Mixpanel, Sentry), and customer support (Intercom, Zendesk). An API tier on the Business plan exposes ticketing and financial data to third-party systems, and a generative-AI-powered chat assistant provides conversational support inside the product. The company operates with a small team (6-10 employees, including co-founder/CEO Chris Carter and co-founder/CFO David Zarmalwal, both with 15+ years of event finance experience) and is privately held under Eventwise Ltd, registered in England and Wales.
Commercially, Eventwise runs a hybrid product-led and sales-assisted GTM: a free 30-day trial with no credit card feeds a self-serve SMB motion, while Professional (£499/month) and Business (£799/month, with a 30% first-year discount) tiers trigger demo booking, dedicated account management, and custom onboarding. The company is venture-backed via a £525,000 seed round led by Fuel Ventures in July 2025, and reports that 1,000+ events have been managed on the platform, with claimed outcomes of 60% reduction in admin time and 95% P&L accuracy within four days. PCI DSS is in place for payment handling and SOC 2 Type II is in progress.
Eventwise firmographics
Firmographics- Name
- Eventwise
- Legal name
- Eventwise Ltd
- Website
- https://eventwise.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventwise is a UK-based vertical SaaS platform that provides real-time event budgeting, approval workflows, and multi-event portfolio dashboards for festival and live-event organisers, integrating with ticketing, accounting, and payment systems on a tiered subscription model.
- Ownership category
- akta.pro rank
Eventwise industry classification
Industry- Product category
- Event Financial Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Event Budgeting, Compliance & Permitting (HSACAAAN)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Eventwise is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Eventwise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Monthly subscription revenue from three-tier pricing model (Starter £299, Professional £499, Business £799 per month) with annual billing option and first-year discounts on Business tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan at £299/month for single-event teams needing core budget management |
| Subscription | Monthly | Professional plan at £499/month for growing event businesses with advanced workflow automation |
| Subscription | Monthly | Business plan at £799/month for multi-event portfolios requiring advanced analytics |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Eventwise product offering
Product offeringCore offering
Eventwise is a cloud-based SaaS event budgeting and financial management platform built specifically for the events industry. It provides real-time budget tracking, transaction syncing, smart approval workflows, scenario planning, and multi-project portfolio dashboards to help event producers and finance teams prevent budget overruns and gain visibility into event finances.
Product overview
Eventwise is a unified cloud-based event budgeting and financial management platform built specifically for the events industry. The core Eventwise Platform provides real-time budget tracking, transaction syncing, and overrun prevention, augmented by core workflow modules including Budget Control (live budget updates), Smart Approvals (approval workflows for purchases and budget changes), Scenario Planning (what-if financial modeling), Budget vs Actuals, Sales Invoices, Purchase Orders, Accruals, Payruns, Ticket Tracking with Ticketing APIs, and a Multi-project Dashboard for portfolio management. The platform is offered across three pricing tiers: Starter (£299/month), Professional (£499/month), and Business (£799/month with API access). An AI Chat feature powered by generative AI provides conversational support within the platform. The company is headquartered in Cheltenham, England, and raised £525K in funding from Fuel Ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Eventwise Platform A cloud-based event budgeting platform offering real-time budget tracking, transaction syncing, and overrun prevention for finance teams and event professionals to manage event budgets without spreadsheets.
- AI Chat Generative AI-powered conversational interface providing human-like chat support for financial guidance, answering questions, and delivering instant assistance within the event budgeting platform.
Quantifiable outcome
- 60% reduction in admin time
- +2 more outcomes
Companies that use Eventwise
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Eventwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature7 records
Eventwise partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StripecoreStripe processes payments on the Eventwise platform as the primary payment processor for subscription billing.
- XerocoreXero accounting software integration allows Eventwise customers to sync financial data with their accounting systems.
- QuickBookscoreQuickBooks integration enables synchronization of event financial data with QuickBooks accounting platform.
- SkiddlecoreSkiddle ticketing platform integration provides real-time ticket sales data to Eventwise budget tracking.
- EventbritecoreEventbrite ticketing integration syncs ticket sales data with Eventwise financial dashboard.
- AWScoreAmazon Web Services provides cloud hosting infrastructure for the Eventwise platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Eventwise competitors and assessment
Company assessmentDirect peers
- Float: Float is a cash flow forecasting and budgeting platform built for agencies and project-based businesses. It overlaps with Eventwise's scenario planning and live-budget-tracking capabilities, with a comparable target user profile.
- Planning Pod: Planning Pod is an event planning and management platform for venues and event professionals, offering budgeting, timelines, and attendee management. It overlaps directly with Eventwise on event budgeting and workflow tools for live-event operators.
- Bizzabo: Bizzabo is an event experience platform offering registration, marketing, and analytics for B2B events and conferences. It is comparable to Eventwise as an end-to-end SaaS targeting event organizers, though with a stronger focus on enterprise/B2B events.
- FunctionFox: FunctionFox offers time tracking and project financial management built specifically for creative agencies and event producers. It is the closest analog to Eventwise's vertical SaaS approach to budgeting for creative/event teams.
- Harvest: Harvest provides time tracking, invoicing, and budget management for agencies and project-based businesses. It overlaps with Eventwise on budget tracking and reporting for project-driven teams, though Harvest is horizontal rather than event-specific.
Broad incumbents
- Aventri (Event Tech by Cvent): Aventri is an enterprise event management platform covering registration, logistics, and budgeting for large-scale events. It is comparable to Eventwise as event-management software for organizers, though positioned upmarket.
- Cvent: Cvent is a leading enterprise event management platform covering registration, venue sourcing, and event marketing. It competes in the broader event-software category where Eventwise operates, though Cvent's portfolio is much wider than budgeting.
- Eventbrite: Eventbrite is a major self-service ticketing and event management platform with deep penetration among festivals and live events — Eventwise's primary segment. It integrates with Eventwise and is both a partner and a potential competitor as it expands management tooling.
Emerging players
- Whova: Whova provides event management, attendee engagement, and community apps for conferences and festivals. It is comparable to Eventwise as an event-tech SaaS targeting the same organizer buyer, although its emphasis is on attendee experience rather than financial management.
- Glue Up: Glue Up is an event and membership management platform for conferences, associations, and corporate events. It targets the same event-organizer buyer as Eventwise with a broader feature set around CRM and engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eventwise social profiles
Digital presenceEventwise compliance and trust
Trust signalCompliance2 records
Eventwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventwise leadership team
Management profileNumber of profiles
Profiles6 records
Eventwise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventwise
What does Eventwise do?
Eventwise is a cloud-based SaaS event budgeting and financial management platform built specifically for the events industry. It provides real-time budget tracking, transaction syncing, smart approval workflows, scenario planning, and multi-project portfolio dashboards to help event producers and finance teams prevent budget overruns and gain visibility into event finances.
Is Eventwise a public or private company?
Eventwise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eventwise founded?
Eventwise was founded in 2019. It employs 11 to 50 people.
Where is Eventwise based?
Eventwise is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Eventwise make money?
One revenue line is on record: subscription SaaS.
Who are Eventwise's main competitors?
Direct peers on record are Float, Planning Pod, Bizzabo, FunctionFox and Harvest. Broad incumbents are Aventri (Event Tech by Cvent), Cvent and Eventbrite. Emerging players are Whova and Glue Up.
Does Eventwise have an API?
Yes. Eventwise offers API access as part of its Business pricing tier (£799/month). The API enables integrations with third-party systems. No public documentation URL, SDK, or further technical details are provided.
What industry is Eventwise in?
Eventwise's product category is Event Financial Management Software. Its primary akta.pro industry code is HSACAAAN, Event Budgeting, Compliance & Permitting, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 56192 and its SIC code is 7370.