Tambur

What Tambur does

Tambur is a privately held Stockholm-based direct-to-consumer retailer specializing in curated European homeware. Its assortment spans kitchenware, dining items, lighting, textiles, and furniture, sourced from a portfolio of European designer brands including HAY (Denmark), Sabre (France), Frama (Denmark), Cappelen Dimyr (Norway), and Italian brands such as Nicola Fasano. The company also sells an own-label Tambur product line (lamps, lampshades, cushions) and has extended into adjacent categories including specialty food products and hygiene items.

The business operates a multi-channel retail model, combining an e-commerce storefront that ships to 28 European countries with a physical showroom located on Folkungagatan 85 in Stockholm. This dual format enables both broad geographic reach and an in-person brand experience. The technology stack appears to be a standard e-commerce platform (consistent with Shopify-based CDN infrastructure), and no proprietary AI/ML or technical differentiation is evidenced in the available data.

The revenue model is retail margin on third-party designer brands and own-label products, with no subscription, licensing, or B2B contract revenue disclosed. There are no publicly disclosed funding rounds, headcount figures, financial statements, or investor information. The company operates as a standalone private business with no parent company or recent M&A activity disclosed.

Name

Tambur

Legal name

Tambur

Website

https://tamburstore.se

Company type

Private

Operating status

Operating

Short description

Tambur is a Stockholm-based privately held DTC retailer that curates and sells European designer homeware, lighting, kitchenware, textiles, and furniture online across 28 European countries and through a Stockholm showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Tambur generates revenue through direct sales of curated home goods including porcelain, cookware, lighting, textiles, and furniture. Products are sold at fixed retail prices with shipping fees. The business operates on a one-time purchase model for physical goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tambur is a Swedish homeware retailer that curates and sells premium kitchenware, tableware, lighting, textiles, rugs, and furniture from European designers and brands (e.g., Nicola Fasano, Sabre, Frama, Cappelen Dimyr) through its own e-commerce platform tamburstore.se and a physical showroom in Stockholm. The store functions as a multi-brand destination offering both third-party designer products and Tambur's own branded lighting and cushion lines, with pan-European shipping to 28 countries.

Product overview

Tambur is a Swedish multi-brand interior design and home goods retailer operating as an e-commerce platform. The company offers a curated portfolio of tableware, kitchen equipment, lighting, home textiles, rugs, and furniture from international designers and brands. Core product lines include Italian ceramic tableware collections (Nicola Fasano, Ovanåker), French cutlery (Sabre), Scandinavian kitchen tools (HAY, Nomi, Microplane), designer lighting (Tondo lamps with Ampio/Cono shades), premium linens (Linge Particulier), decorative cushions (Astrid Textiles), fragrances (Apotheke), and furniture (Frama Farmhouse). The store functions as a curated marketplace featuring both proprietary Tambur-branded products and third-party designer brands across the home decor and tableware categories.

Differentiator

Problem solved

Functional benefit

Brands

• Tambur: The company's own brand of home décor products including lamps, lamp shades, and home accessories.

Products and services

• Nicola Fasano Ceramics Hand-crafted Italian ceramic tableware collections across multiple design series for home dining and table setting.
• Sabre France Cutlery French-designed flatware and table accessories, with the Bistro series offered in numerous color options including Green, Blue, Burgundy, Ivory, Brown, Tortoise, Bamboo, Light Green, Lavandou, Nude Pink, Teak, and Black.
• Lilien Porcelain Timeless porcelain dinnerware with a clean design and neutral color palette, suitable as a complete dinner service or mixed with other collections.
• Linge Particulier Linens French-made linen products for the home including bedding and table linens in curated color palettes.
• Tambur Cushion Collection Decorative cushions made from fabrics by Astrid Textiles, part of Tambur's own branded home accessories.
• Tondo Table Lamps Ceramic table lamp bases in multiple colors (Burgundy, Blu, Rosa, Crema, Redbrown) designed for use with interchangeable Ampio and Cono lampshades.
• Ampio Lampshades Lampshade collection offered in ivory and brown color options across multiple sizes (35cm, 40cm, 45cm, 60cm diameter).
• Cono Lampshades Conical lampshade collection in caramel and mint green color options.
• Cappelen Dimyr Rugs Designer rugs in various sizes and patterns including Colonnade and No. series (No.3, No.4, No.5, No.6, No.7, No.8, No.9, No.21, No.23, No.24, No.25, No.26, No.27, No.28).
• Frama Farmhouse Furniture Oak dining tables and coffee tables from the Frama Farmhouse collection, available in square, rectangular, round, and plank configurations.
• Ovanåker Ceramics Swedish ceramic tableware including mugs, plates, and bowls in blue, brown, and green color variations.
• Duralex Glassware French tempered glass tumblers, plates, and dishes recognized for durability.
• HAY Kitchen Accessories Contemporary Danish design kitchen accessories including cutting boards and serving tools.
• Microplane Kitchen Tools Premium kitchen graters and zesters offered in classic, walnut, and black finishes.
• Nomi Kitchen Knives Designer kitchen knives including Santoku and bread knives offered in Ember and Eggshell colorways.
• Astrid Textiles Cushions Decorative cushions featuring Mons Mustard and Chalet Nude/Dyed Flax textile patterns.
• Apotheke Fragrances Scented candles and diffusers including Earl Grey Bitters and Sea Salt Grapefruit varieties.
• Tangent GC Care Products Hand soaps and hygiene products including the Apothecary liquid hand soap.
• Gridelli Olive Oils Premium Italian olive oils and balsamic vinegars including Rimini Vergere, Limone, Fico Verde, and Nero varieties.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nordic Nest: Swedish curated e-commerce retailer of Scandinavian and European designer home goods, kitchenware, and interior accessories—directly comparable DTC model, geographic origin, and category focus to Tambur, with broader catalog scale.
• Finnish Design Shop: Finnish online retailer specializing in Nordic and European designer furniture, lighting, tableware, and home accessories; comparable curated marketplace model serving design-conscious consumers across Europe.
• Menu (A/S Menu) / Menu Space: Danish design brand and retailer offering furniture, lighting, and home accessories from established and emerging Nordic designers; comparable curated Scandinavian design assortment with DTC and showroom channels.
• Design House Stockholm: Swedish design retailer and brand collective offering curated Scandinavian homeware, lighting, and interior objects; same Stockholm origin and design-led positioning as Tambur.
• Broste Copenhagen: Danish design house producing and retailing Nordic-style furniture, lighting, and home accessories across Europe; comparable Scandinavian design aesthetic, multi-category assortment, and DTC-plus-wholesale distribution.
• Hus & Hem: Swedish retailer of Scandinavian and European designer homeware, kitchenware, and interior accessories with online and physical stores; closely aligned curated assortment and target customer as Tambur.
• The Conran Shop: UK-based curated multi-brand retailer of designer furniture, lighting, kitchenware, and home accessories; comparable premium design curation model with physical showrooms plus e-commerce across Europe.

Broad incumbents

• H&M Home: Mass-market homeware arm of H&M offering Scandinavian-influenced tableware, textiles, and décor across global e-commerce and physical retail; overlapping category and price-segment adjacency but vastly larger scale and broader positioning than Tambur.
• Zara Home: Global home retailer (Inditex) selling curated homeware, tableware, and décor through e-commerce and stores across Europe; comparable multi-category premium design offering but at much larger scale and with broader geographic reach than Tambur.
• IKEA: Swedish-founded global home furnishing retailer with extensive own-brand and designer-collaboration assortments across kitchenware, lighting, textiles, and furniture; overlaps in category and Swedish/Scandinavian design heritage but operates at vastly different price point and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tamburstore
• Instagraminstagram.com/tamburstore
• Pinterestpinterest.se/tamburstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tambur