ocean outdoor netherlands
Ocean Outdoor Netherlands B.V. is the Dutch arm of Ocean Group, operating a premium digital out-of-home advertising network across high-footfall Dutch retail, urban, airport, and motorway locations, selling media space and creative technology services to enterprise brands, agencies, and property operators.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What ocean outdoor netherlands does
Ocean Outdoor Netherlands B.V. is the Dutch operating subsidiary of Ocean Group, a Northern European digital out-of-home (DOOH) advertising media owner headquartered in Amsterdam. The company sells advertising space on a curated portfolio of premium digital screens deployed across high-footfall Dutch locations including Westfield Mall of the Netherlands, Ziggo Dome, urban landmarks such as Leidseplein and Lijnbaan, Schiphol-area sites, and motorway corridors (Snelweg network). It also holds exclusive media exploitation rights for digital totems in retail environments, most recently via a 2025 partnership with Wereldhave covering 150+ screens across 11 Dutch shopping centers with 69 million annual visitors, installation beginning 2026.
The company's product platform is built around Ocean Labs, a suite of proprietary creative technology products including Ocean AI (generative AI content), Ocean DeepScreen™ (3D DOOH), DeepScreen™ Alive (real-time interactive 3D), Ocean Brand Experience, Ocean Live, Ocean Mixed Reality, Ocean Mobile AR, Ocean Play, Ocean Presents/Fanzone, Ocean React (live-data-driven content automation), Ocean Special Builds, and Ocean Takeover. Supporting the technology stack is Ocean Studio (in-house creative production for motion, 3D, and social derivatives), the Digital Creative Competition (DCC) annual creative awards program, Ocean Outcomes campaign effectiveness research, and a 10-year proprietary neuroscience research program on attention and memory response to DOOH.
Ocean Outdoor Netherlands generates revenue primarily through DOOH advertising media sales to enterprise brands, media agencies, creative agencies, and OOH specialists, with a secondary revenue stream from digital totem exploitation rights with shopping center operators. Pricing is quote-based via a rate card ("Tarievenkaart 2026"), and contracts are multi-year. GTM is enterprise field sales targeting premium advertisers and landlord partners, complemented by a self-serve Collection website tool for location browsing and quote requests. The customer base spans consumer electronics, retail, food and beverage, automotive/insurance, healthcare, and non-profit sectors.
ocean outdoor netherlands firmographics
Firmographics- Name
- ocean outdoor netherlands
- Legal name
- Ocean Outdoor Nederland B.V.
- Website
- https://oceanoutdoor.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- Ocean Outdoor Netherlands B.V. is the Dutch arm of Ocean Group, operating a premium digital out-of-home advertising network across high-footfall Dutch retail, urban, airport, and motorway locations, selling media space and creative technology services to enterprise brands, agencies, and property operators.
- Ownership category
- akta.pro rank
ocean outdoor netherlands industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where ocean outdoor netherlands is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ocean outdoor netherlands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- DOOH Advertising Media Sales: Ocean Outdoor generates revenue through the sale of advertising space on their premium digital out-of-home network across the Netherlands. This includes various campaign formats ranging from standard placements to premium experiences like DeepScreen, Takeovers, and interactive activations.
- Digital Totem Exploitation Rights: Revenue from exclusive media exploitation partnerships with shopping center operators like Wereldhave, managing digital totems and screens in retail environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Premium DOOH placements with technology-enhanced experiences |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ocean outdoor netherlands product offering
Product offeringCore offering
Ocean Outdoor Netherlands operates a premium digital out-of-home (DOOH) advertising network across the Netherlands, selling advertising space and campaign solutions on its network of large-format digital screens in shopping centers, airports, highways, and urban landmarks. The company supplements its media sales with a suite of proprietary creative technology products (Ocean AI, DeepScreen, Mixed Reality, Mobile AR, React, Takeover) and an in-house creative studio that produces motion, 3D, and interactive campaign content.
Product overview
Ocean Outdoor Nederland operates a platform-based digital out-of-home (DOOH) advertising network combining premium screen locations with a suite of creative technology products. The core offering centers on Ocean Labs — a collection of AI-powered, interactive, and immersive experience products including Ocean AI (generative AI content), Ocean DeepScreen™ (3D DOOH), Ocean DeepScreen™ Alive (real-time interactive 3D), Ocean Brand Experience, Ocean Live (real-time streaming), Ocean Mixed Reality, Ocean Mobile AR, Ocean Play (gamification), Ocean Presents/Fanzone, Ocean React (live data automation), Ocean Special Builds, and Ocean Takeover. Supporting services include Ocean Studio for creative production, the Digital Creative Competition (DCC) for creative innovation, Ocean Outcomes for campaign research, and Neuroscience Research for brain-based effectiveness measurement. These are distributed across owned and operated screen networks including The Loop (small-format retail), The Grid, City Entrance, Always On, Headliner, The Premium Shopping Network, Westfield Mall of the Netherlands, and the Snelweg (highway) network, plus the Collection platform for campaign planning.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean Labs: Technology-driven experiences that transform full motion into full emotion, including Ocean AI, DeepScreen, Live, Mixed Reality, Mobile AR, Play, Presents, React, Special Builds, and Takeover products.
- Ocean Studio
- Digital Creative Competition (DCC)
- The Loop
- The Grid
- The Premium Shopping Network
- City Entrance
- Always On
- Headliner
- Snelweg
Products and services
- Ocean AI AI-powered immersive content creation technology that generates and optimizes digital out-of-home creative using artificial intelligence for enhanced audience engagement; sold as part of the Ocean Labs suite to brands and agencies.
- Ocean DeepScreen Proprietary 3D DOOH format delivering immersive, dimensional advertising experiences on Ocean's premium digital screen network across the Netherlands.
- Ocean DeepScreen Alive Real-time interactive 3D DOOH format enabling audiences to engage with content through live interactivity, unlocking new creative possibilities for brand campaigns.
- Ocean Live Real-time streaming service connecting audiences through live video broadcasts on Ocean's digital DOOH network, enabling event coverage and live content activation.
- Ocean Mixed Reality Mixed reality DOOH technology creating immersive blended physical-digital experiences that transform brand messaging into memorable visual encounters.
- Ocean Mobile Augmented Reality Mobile AR technology bridging the big screen with smartphone devices, allowing users to interact with DOOH content through augmented reality experiences via their mobile phones.
- Ocean Play DOOH gaming platform elevating interactive entertainment to Ocean's premium digital network, enabling brand-sponsored gaming experiences on out-of-home screens.
- Ocean React Real-time data-driven DOOH content automation system that dynamically updates digital advertising based on live feeds, sports scores, weather, social media, and other real-time data sources.
- Ocean Takeover Ultra-premium DOOH format delivering complete screen dominance through full network takeovers, creating maximum brand impact across all Ocean digital locations.
- Ocean Special Builds
Companies that use ocean outdoor netherlands
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
ocean outdoor netherlands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature12 records
ocean outdoor netherlands partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- WereldhavecoreOcean Outdoor Netherlands was selected as the exclusive media exploitation partner for more than 150 new digital screens across 11 Dutch shopping centers managed by Wereldhave. The partnership covers all digital totems in Wereldhave's Dutch shopping centers from 2026, strengthening Ocean's digital retail network 'The Loop'.
- Prinses Máxima CentrumcoreLong-term partnership supporting childhood cancer awareness through Ocean's digital screens, part of ongoing collaboration within the OOH sector for charitable causes.
- Ziggo DomeminorPartnership for spectacular digital experiences at the Ziggo Dome venue, combining digital display technology with entertainment events.
- Warner Bros. DiscoverycorePartnership for Olympic Games coverage, bringing sports broadcasts and related content to Ocean's digital screens across markets.
- Special Olympics NederlandminorPartnership supporting inclusive sports participation in the Netherlands, part of Ocean Outdoor Nederland's commitment to social causes.
- Jeugdfonds Sport & CultuurminorPartnership supporting youth sports and cultural participation, enhancing Ocean's social impact initiatives.
- Esther Vergeer FoundationminorPartnership supporting disabled sports participation, combining forces for inclusive sport initiatives.
- Marine Conservation SocietycoreMulti-year partnership supporting the Marine Conservation Society's Plastic Challenge as part of Ocean's 'Ocean for Oceans' sustainability initiative, addressing plastic pollution in seas.
- PinwheelminorThird-year partnership building on strong science-based environmental impacts, supporting environmental sustainability initiatives.
- Science Based Targets initiative (SBTi)coreOcean's climate targets validated by SBTi, demonstrating commitment to science-based environmental targets.
- Outreach (Dutch OOH Industry Association)minorDutch industry association for OOH media, collaborating on research including PwC impact studies on the OOH sector's economic and societal contribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ocean outdoor netherlands competitors and assessment
Company assessmentEmerging players
- Place Exchange: Leading programmatic DOOH SSP enabling automated buying of premium OOH inventory. Comparable as an emerging player in the programmatic infrastructure that Ocean Outdoor Netherlands would need to integrate to access automated budgets.
- VIOOH: Programmatic DOOH supply-side platform connecting media owners like Ocean to programmatic buyers. Comparable as an emerging infrastructure layer through which Ocean Outdoor Netherlands' inventory could be bought and sold programmatically.
Direct peers
- Clear Channel Outdoor: One of the largest global OOH media owners, with established Dutch operations across airports, malls, and roadside. Competes directly with Ocean Outdoor Netherlands for DOOH advertiser spend and inventory agreements with Dutch landlords and agencies.
- JCDecaux: Global #1 out-of-home advertising company with extensive DOOH presence in the Netherlands (street furniture, airports including Schiphol). Directly competes with Ocean Outdoor Netherlands for premium DOOH inventory and major brand campaigns across Dutch urban and transit locations.
Broad incumbents
- Lamar Advertising: One of the largest US OOH companies with growing digital billboard inventory. Comparable as a publicly-traded OOH incumbent that operates premium roadside and urban digital screens and competes for global advertiser budgets alongside Ocean Group.
- Global (formerly Exterion Media): Major UK-headquartered OOH media owner operating across Europe. Operates DOOH networks and sells media in retail and transport environments, comparable to Ocean Outdoor Netherlands' portfolio of premium-location digital screens.
- Ströer: German-headquartered European OOH and digital-out-of-home leader with strong DACH presence and growing operations across continental Europe, including the Netherlands. Comparable as a multi-country DOOH media owner leveraging proprietary technology and creative services.
- Outfront Media: US-based leading OOH media company with transit and billboard DOOH assets. Comparable as a multi-format OOH incumbent competing for premium advertiser spend; a useful reference for how Ocean Outdoor Netherlands' digital-first strategy monetizes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ocean outdoor netherlands social profiles
Digital presenceocean outdoor netherlands financial estimates
Financial estimateRevenue estimate
Valuation estimate
ocean outdoor netherlands leadership team
Management profileNumber of profiles
Profiles1 record
ocean outdoor netherlands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ocean outdoor netherlands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ocean outdoor netherlands
What does ocean outdoor netherlands do?
Ocean Outdoor Netherlands operates a premium digital out-of-home (DOOH) advertising network across the Netherlands, selling advertising space and campaign solutions on its network of large-format digital screens in shopping centers, airports, highways, and urban landmarks. The company supplements its media sales with a suite of proprietary creative technology products (Ocean AI, DeepScreen, Mixed Reality, Mobile AR, React, Takeover) and an in-house creative studio that produces motion, 3D, and interactive campaign content.
Is ocean outdoor netherlands a public or private company?
ocean outdoor netherlands is a private company. It is classified as corporate owned and is currently operating.
When was ocean outdoor netherlands founded?
ocean outdoor netherlands was founded in -1.
Where is ocean outdoor netherlands based?
ocean outdoor netherlands is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ocean outdoor netherlands make money?
Two revenue lines are on record. DOOH Advertising Media Sales are the primary driver. The others are digital Totem Exploitation Rights.
Who are ocean outdoor netherlands's main competitors?
Emerging players on record are Place Exchange and VIOOH. Direct peers are Clear Channel Outdoor and JCDecaux. Broad incumbents are Lamar Advertising, Global (formerly Exterion Media), Ströer and Outfront Media.
Does ocean outdoor netherlands have an API?
No public API is recorded for ocean outdoor netherlands.
What industry is ocean outdoor netherlands in?
ocean outdoor netherlands's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7310.