jai long

What jai long does

Jai Long Co is a Melbourne-based, founder-owned education business that sells online courses, digital products, and live experiences targeting photographers and creative entrepreneurs. The company operates three flagship courses — Six-Figure Business Map (a business coaching program for photographers generating over $7M in cumulative sales since 2020), Course Launcher (a $2,997 program teaching creators to build and monetize digital products), and Metamorphosis (a mindset and creativity course co-created with photographer Cara Mia). Supplementary revenue streams include a 5-module Digital Ads Course priced at $250-497, a $55 physical Client Meeting Journal, a $47 Email Templates collection, a Make Your Break podcast with 2M+ downloads across 78 countries, and keynote speaking engagements starting at $10,000 USD per in-person workshop. An upcoming debut book 'Make Your Break' is scheduled for November 2026 publication via subsidiary Longhouse Press.

The technology stack is built on third-party SaaS rather than proprietary infrastructure: Kajabi for course hosting and delivery, Circle for community engagement, Sails Funnels for sales funnels, and Stripe/PayPal for payment processing. The business model is primarily direct-to-consumer with self-serve online purchases, supplemented by content marketing (podcast, blog, Substack, YouTube, Instagram), free lead magnets (Facebook Ads guide, sales scripts), and an event-driven motion through conference speaking. Pricing combines annual subscriptions for flagship courses (Six-Figure Business Map), one-time payments with installment plans for Course Launcher, and unit pricing for physical/digital products. The business is bootstrapped with no external institutional funding, legally structured as Enerjai Electrical Pty Ltd ATF Long Trading Trust, and has served over 25,000 creative entrepreneurs across at least 78 countries since 2015.

The customer base is a long tail of individual SMB photographers and creators, with no enterprise customers, and the founder's personal brand is the central commercial asset. Distribution is anchored by owned content channels (podcast, blog, social media) and amplified through PR features in Forbes, Capture Magazine, Rangefinder, and Hello May.

Name

jai long

Legal name

Enerjai Electrical Pty Ltd ATF Long Trading Trust T/A Jai Long

Website

https://jailong.co

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Jai Long Co is a Melbourne-based education business that sells online courses, digital products, and a podcast to help photographers and creative entrepreneurs build profitable businesses, having served over 25,000 students since 2015.

Ownership category

akta.pro rank

Product category

Online Business Education for Creative Entrepreneurs

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Online business education
• Photography business coaching
• Digital course creation
• Creative entrepreneurship training
• Podcast education

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Courses - Six-Figure Business Map: Flagship online course for photographers teaching business building strategies. Generates over $7M in sales since 2020 launch. Delivered via Kajabi platform with community access.
2. Online Courses - Course Launcher: Course teaching photographers how to create and launch their own digital products and online courses. One-time payment or payment plan model.
3. Online Courses - Metamorphosis: Content, mindset and creativity course for photographers co-created with Cara Mia. Focuses on transformation and creative growth.
4. Digital Products - Client Meeting Journal: Physical notebook product for photographers priced at $55 with free worldwide shipping.
5. Digital Products - Email Templates: 34 email template collection sold for $47 as a digital download.
6. Digital Products - Facebook Ads Guide: Free Facebook Ads guide for wedding photographers with plug-and-play templates.
7. Digital Products - Digital Ads Course: 5-module course teaching photographers how to run effective Meta ads. Priced at $250 (50% off promotional price, normally $497). Includes community access.
8. Speaking Engagements: Keynote speaking at conferences and events. Pricing starts at $10,000 USD for in-person workshops.
9. Book - Make Your Break: Debut book launching November 2026, targeting New York Times bestseller list.
10. Podcast Sponsorships: Podcast accepts sponsorship/partnership opportunities for partnership inquiries.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Jai Long creates and sells online courses, podcasts, digital templates, journals, live events, and an upcoming book for creative entrepreneurs, with a particular focus on wedding and portrait photographers. Offerings teach creative professionals how to build profitable service-based businesses through structured programs, proprietary frameworks (Kinetic Creative, IDEA Framework), and community-driven learning delivered via Kajabi, Circle, and Sails Funnels.

Product overview

Jai Long Co operates as a multi-product education platform serving photographers and creative entrepreneurs. The core offerings include three flagship courses: Six-Figure Business Map (a business coaching program generating over $7M since 2020), Course Launcher (for creating digital products and online courses), and Metamorphosis (mindset and creativity content co-created with Cara Mia). Supplementary products include the Digital Ads Course teaching the Kinetic Creative framework, 34 Email Templates, and the Client Meeting Journal. The company also produces multiple podcasts including the Make Your Break Podcast (2M+ downloads), Educators Rising Podcast, and Metamorphosis Podcast. An upcoming debut book 'Make Your Break' is scheduled for November 2026. The platform uses Circle for community access, Kajabi for course hosting, and Stripe/PayPal for payments.

Differentiator

Problem solved

Functional benefit

Brands

• Six-Figure Business Map: Flagship online course for photographers and creatives teaching business strategies to build profitable, sustainable businesses, generated over $7M in sales
• Course Launcher
• Metamorphosis
• Digital Ads
• Make Your Break Podcast
• Educators Rising
• Wedding Photography Summit
• Client Meeting Journal
• Email Templates

Products and services

• Six-Figure Business Map Flagship online course teaching creative entrepreneurs how to build a six-figure service-based business, with structured curriculum and frameworks.
• Course Launcher Online course that teaches creative professionals how to create, price, and launch their own digital course product.
• Metamorphosis Online course designed to transform creative businesses, paired with the Metamorphosis podcast.
• Digital Ads Course Online course that teaches photographers and creative entrepreneurs how to plan and run digital advertising campaigns to generate leads and bookings.
• Email Templates Pre-written email templates that creative entrepreneurs can use for client communication and marketing sequences.
• Client Meeting Journal Structured journal designed to help photographers and creatives run more effective client meetings and consultations.
• Make Your Break Podcast Flagship podcast produced by Jai Long covering stories and strategies for creative entrepreneurs building businesses.
• Educators Rising Podcast Podcast targeted at educators and aspiring course creators building their own digital education products.
• Metamorphosis Podcast Companion podcast to the Metamorphosis course, focused on the transformation of creative businesses.
• Make Your Break Book Forthcoming print book from Jai Long extending the Make Your Break brand teachings to creative entrepreneurs.
• Wedding Photography Summit In-person live summit bringing together wedding photographers for training, networking, and business education.
• Facebook Ads Guide (Free) Free downloadable guide on running Facebook ads, used as a top-of-funnel lead magnet for the brand's paid courses.
• Sales Scripts (Free) Free downloadable sales scripts provided to help creative entrepreneurs convert inquiries into bookings, used as a lead-generation tool.

Quantifiable outcome

• Six-Figure Business Map generated over $7M in sales in less than 5 years
• +6 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, key and minor.

• KajabicoreTechnology or Integration · 1 January 2020Platform used to host and deliver online courses including the Six-Figure Business Map. Provides video hosting, member login, and course delivery infrastructure.
• StripecoreTechnology or IntegrationThird-party payment processor for processing course payments and product purchases on the website.
• PayPalcoreTechnology or IntegrationAlternative payment processor option for customers purchasing courses and products.
• CirclecoreTechnology or IntegrationCommunity platform used for Course Launcher and other programs, providing member community access and engagement features.
• Cara MiakeyStrategic or Co-development PartnerCo-creator of the Metamorphosis course - a content, mindset and creativity program for photographers. Cara Mia is a Utah-based wedding photographer and educator known for creative photography and workshops.
• Mel HarcourtkeyStrategic or Co-development PartnerProfessional in-house copywriter who co-created the email templates product with Jai Long, combining sales approach with personality-driven copywriting.
• Studio LeelouminorImplementation/ SI/ Consulting PartnerWebsite design partner credited for the design of jailong.co website.

Scale indicators13 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Amy Porterfield: Amy Porterfield is a major online course expert who teaches entrepreneurs how to build and sell digital courses. She serves a broader audience than photographers specifically but operates in the same online education / course-launch category, and Jai Long has spoken alongside her at industry events.
• Sean Cannell: Sean Cannell (Think Media) is a YouTube and online business educator who teaches creators how to build audiences and monetize through courses and content. He serves a broader creator economy audience with similar course, podcast, and speaking offerings.

Direct peers

• Sprout Studio: Sprout Studio provides workflow and business management software plus educational resources specifically for photographers. Directly comparable as a photographer-focused business education brand serving the same ICP with hybrid tools-and-coaching offerings.
• India Earl: India Earl is a wedding/elopement photographer and educator offering courses, mentoring, and a podcast for photographers. She was even featured on Jai Long's Make Your Break podcast (ep. 239 'The Art & Science of Pricing') and addresses the same pricing, sales, and business-building pain points.
• Heart & Hustle (Cati & Jordan): Heart & Hustle is a wedding photographer duo running a podcast and education resources for wedding photographers, with episodes even featured on Jai Long's Make Your Break (Ep. 243 'Mastering the Client Journey'). Directly comparable target audience and content format.
• Pricing & Profit (Mikey Pruitt-Germinaro): Pricing & Profit is a photography business education brand teaching photographers how to price, market, and scale their studios. Directly competes with Jai Long's Six-Figure Business Map on the same target audience (photographers seeking six-figure businesses) with similar course + community model.
• The Photo MBA: The Photo MBA offers a flagship business education program for photographers focused on building sustainable, profitable photography businesses. It directly competes with Six-Figure Business Map on positioning and target audience (aspiring six-figure photographers).
• Katelyn James: Katelyn James is a wedding photographer-turned-educator offering courses, podcasts, and business coaching for photographers. She operates the same niche and business model as Jai Long — premium courses on business-building, an established community, and a personal brand built on wedding photography credibility.
• Joy Zamora: Joy Zamora is a wedding photographer and educator who runs courses and a podcast targeting wedding photographers — explicitly cited in Jai Long's testimonials. She competes head-to-head in the same Spanish-language-adjacent / international wedding photography education niche.

Others

• Kajabi: Kajabi is the all-in-one course platform Jai Long uses to host and deliver the Six-Figure Business Map and other programs. It is an infrastructure/ecosystem enabler rather than direct competitor, but relevant for understanding the category of online course businesses Jai Long belongs to.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jailongco
• Instagraminstagram.com/jailong.co
• LinkedInlinkedin.com/company/jai-long

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jai long