Heart & Hustle Productions

What Heart & Hustle Productions does

Heart & Hustle Productions is a Portland, Oregon-based creative production agency founded in 2009 by former professional athlete Rashad Floyd. The company specializes in sports-focused content production, delivering film, photography, digital, and integrated campaign assets for enterprise clients across the sports marketing ecosystem. Its client roster spans global sports brands (Nike, Jordan Brand), major U.S. professional leagues (NFL, NBA, WNBA via the New York Liberty), MLB clubs (Seattle Mariners), and national sporting goods retailers (Foot Locker, Dick's Sporting Goods). The agency has received multiple Emmy nominations across its body of work, signaling category-level recognition within sports content production.

The agency's core offering is end-to-end creative production services covering concept development, cinematography, photography, graphic design, set design, copywriting, and post-production. The studio operates as a lean, project-based production house with a stated headcount of 1–10 employees and no disclosed external funding, indicating a bootstrapped operating model since founding. Work is organized around individual client engagements rather than a recurring SaaS, licensing, or platform revenue stream.

The business model is professional services: the agency wins project-based engagements from enterprise marketing organizations, scopes work to client briefs, and delivers on quote-based pricing. Go-to-market relies on direct enterprise sales relationships cultivated through the founder's network and the agency's portfolio of high-visibility sports campaigns. Revenue is therefore concentrated in a small number of large, repeat-engagement clients, and visibility is dependent on the brand marketing budget cycles of a handful of sportswear, league, and retail customers.

Name

Heart & Hustle Productions

Legal name

Heart & Hustle Productions

Website

https://heartandhustleproductions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart & Hustle Productions is a Portland-based creative production agency founded in 2009 by former professional athlete Rashad Floyd, specializing in sports-focused film, photography, and digital content for enterprise brands, leagues, and retailers.

Ownership category

akta.pro rank

Product category

Creative Production Services

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Creative production services
• Sports content production
• Commercial cinematography
• Brand film production
• Athlete marketing content

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative production for major sports brands and leagues, including concept development, cinematography, photography, post-production, and set design services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Heart & Hustle Productions is a creative production agency that delivers film, photography, and digital content for sports brands, leagues, and teams. Services span concept development, athlete insight, producing, cinematography, photography, graphic design, set design, copywriting, and post-production, producing campaign films, athlete partnership content, in-arena visuals, and promotional spots. The agency was founded in Portland, Oregon in 2009 and serves enterprise clients such as Nike, Jordan Brand, the NFL, and professional sports teams.

Product overview

Heart & Hustle Productions is a creative agency specializing in sports-focused video production, photography, and content creation. The company's core offering is creative production services encompassing concept development, athlete insight, producing, cinematography, photography, graphic design, set design, copywriting, and post-production. Their portfolio includes specific campaign products such as the NFL Flag: Let's Play campaign, Nike BHM x Kevin Durant campaign, Jalen Hurts x Jumpman campaign, NY Liberty: Light It Up campaign, Mariners: Sea Us Rise 2023 campaign, and Jordan Family Days campaign—all serving major sports brands including Nike, Jordan Brand, NFL, NBA, and professional sports teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Production Services

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• NikecoreStrategic or Co-development PartnerMajor creative production partner for Nike campaigns including Black History Month initiatives with Kevin Durant. Handles concept, cinematography, photography, and post-production for Nike sports marketing.
• Jordan BrandcoreStrategic or Co-development PartnerPrimary creative partner for Jordan Brand athlete partnerships including Jalen Hurts announcement and Jordan Family Days events. Produces athlete-focused content and brand storytelling.
• NFLcoreStrategic or Co-development PartnerProduces NFL Flag 'Let's Play' campaign content celebrating flag football participation. Creates promotional materials across concept, cinematography, photography, and post-production.
• New York LibertycoreStrategic or Co-development PartnerProduces in-arena visuals for Barclays Center and WNBA Finals coverage. Creates high-energy team content celebrating the team's playing style and New York cultural identity.
• Seattle MarinerscoreStrategic or Co-development PartnerProduces annual 'Sea Us Rise' promotional campaign including promo spots, player features, and community storytelling content for the MLB team.
• NBAcoreStrategic or Co-development PartnerOfficial creative production partner for NBA-related content including work with ONES Basketball League and various NBA team initiatives.
• Foot LockermajorStrategic or Co-development PartnerCreative production partner for Foot Locker and Foot Locker Women retail marketing campaigns and brand activations.
• Dicks Sporting GoodsmajorStrategic or Co-development PartnerCreative partner for sporting goods retailer marketing and promotional content production.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Translation LLC: Independent creative agency with deep sports and entertainment specialism (founded by Steve Stoute, with major league and brand clients). Comparable in serving sports brands with culturally-led creative campaigns but at meaningfully larger scale.
• Wieden+Kennedy: Portland-based global creative agency and lead creative partner for Nike and Jordan Brand. Directly competes for the same Nike/Jordan Brand creative briefs as Heart & Hustle but operates at vastly larger scale and across non-sports categories.
• MKTG: Dentsu-owned sports and experiential marketing agency serving major sports leagues, teams, and brands. Comparable in delivering sports-centric creative campaigns but with a broader, holding-company-owned service portfolio.
• 72andSunny: Global creative agency with significant sports and lifestyle brand work (e.g., Google, Adidas, NFL). Competes for major brand creative briefs including sports categories, but operates with broader category scope than Heart & Hustle.
• The Marketing Arm: Omnicom sports and entertainment marketing agency producing creative campaigns for leagues, athletes, and brands. Comparable client base and campaign work but part of a larger, diversified agency network.

Direct peers

• OBB Media: Athlete-founded (Michael B. Jordan) production and storytelling company producing scripted, branded, and sports content. Comparable in athlete-founder positioning and branded sports storytelling capabilities.
• Athletes First: Sports-focused agency with deep NFL player representation that has expanded into content production and branded storytelling. Comparable in athlete-relationship-driven content services.
• Religion of Sports: Sports storytelling studio producing documentary and branded content for leagues, athletes, and brands. Closely comparable to Heart & Hustle in mission, athlete-founder roots, and documentary-grade sports content production.
• Doubleday & Cartwright: Boutique sports-focused creative studio producing long-form documentary and editorial content for major sports brands and publications. Highly comparable in craft, scale, and sports-specialized positioning.
• Uninterrupted: Athlete-founded content brand producing video, editorial, and documentary storytelling for and about athletes. Shares Heart & Hustle's athlete-led, culturally resonant sports storytelling approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heart-hustle-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart & Hustle Productions