What wrapit does

Wrapit is a privately held Danish service business headquartered in Rødekro, Southern Jutland (CVR 25 90 94 96), specialising in the installation of vinyl wraps, paint protection films, window films, safety films, large-format prints, and signage. The company operates from a single workshop near the E45 motorway and is owner-operated by Tommy Lindahl, who has over 20 years of signage industry experience and has personally wrapped more than 1,000 vehicles. Service scope spans passenger cars, commercial fleets, boats, building facades, and interiors, including unusual applications such as helicopters and furniture. The team also includes a PPF specialist (Anes Hadzic, employed since 2018) and an apprentice, supplemented by active hiring for additional installers.

Wrapit's technical differentiators are craft-based rather than technology-based: seamless full-wrap installations with no visible seams, a paint-safe cutting technique that avoids damaging original paint, 3D curve mounting capability, and use of premium film brands (PWF, Avery, LLumar, 3M). PPF offerings include self-healing, hydrophobic surfaces with up to 10-year warranty coverage. The company has participated in three international wrapping competitions, placing in the top three each time, which it uses as primary brand differentiator.

The business model is project-based with one-time license revenue per installation. Pricing is custom-quoted per project; design and layout work is billed at 795 DKK per hour, on-site travel at 5.80 DKK per kilometre plus 495 DKK per hour labour, and late cancellations incur a 1,000 DKK fee. Customer mix is fragmented across individual vehicle owners, SMB automotive businesses, and selected enterprise accounts (Mercedes dealerships, Restaurant Flammen, Brand & Redning Sønderjylland, Arwos Aabenraa). Go-to-market is sales-led, with direct phone/email contact, a quote-request form, a portfolio gallery, and Facebook as the primary social channel. No distributors, resellers, or external funding are present in the data.

Name

wrapit

Legal name

Wrapit

Website

https://wrapit.dk

Company type

Private

Operating status

Operating

Short description

Wrapit is a privately held Danish vehicle wrapping, paint protection, window film, and signage installation service operating from a single Rødekro workshop. It serves individual vehicle owners, automotive dealerships, marine customers, and local enterprises using premium films (PWF, Avery, LLumar, 3M).

Ownership category

akta.pro rank

Product category

Vehicle Wrapping and Signage Services

NAICS

Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Vehicle wrapping services
• Paint protection film
• Commercial signage production
• Window film installation
• Large format printing

Headquarters

HQ city

Aabenraa

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle wrapping (car wrap / full wrap): One-time installation of vinyl foil or printed foil on vehicles for full or partial coverage. Revenue is generated per project based on vehicle size, complexity, and foil type. The company offers both solid-color wraps and custom large-format printed wraps.
2. Paint Protection Film (PPF) / Stenslagsfolie: Application of transparent protective film on vehicle paintwork. Sold as per-project installation with warranty coverage up to 10 years. PPF can also be used for color changes.
3. Window tinting (solfilm): Installation of sun film on vehicles and buildings. The LLumar brand film blocks 99% of UV rays. Offered at different light transmission levels (5%, 20%, 35%) depending on customer preference.
4. Signage production and installation: Design, production, and installation of business signs including facade signs with LED lighting, pylons, building site signs, and indoor/outdoor signage. Revenue is project-based.
5. Large-format printing services: 4-color printing on various films for vehicles, signs, and facades, with gloss, satin, or matte lamination. Applications include taxi wraps, bus wraps, floor graphics, one-way vision, and stickers.
6. Design and layout work: Custom design and layout work for wraps and signage is charged at 795 DKK per hour (excluding VAT).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wrapit is a Danish professional wrapping and signage company that installs vinyl films, paint protection film (PPF), window film, and safety film on vehicles, boats, building surfaces, and interiors. The company also designs, prints, and installs business signage and large-format printed graphics. Each project is custom-quoted and carried out using premium materials from brands such as PWF, Avery, LLumar, and 3M.

Product overview

Wrapit is a professional vehicle and surface wrapping company offering a comprehensive portfolio of wrapping, signage, and print services. The core offerings include car wrapping (Bilindpakning) for color changes and advertising wraps, paint protection film (PPF/Stenslagsfolie) for paint preservation, boat wrapping (Inpakning af båd), window film (Solfilm) and safety film (Sikkerhedsfilm), large-format print services, and signage production (Skilte). The company operates from Rødekro, Denmark, and uses quality materials from brands including PWF, Avery, LLumar, and 3M. They have competed internationally in wrapping competitions achieving top 3 placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilindpakning (Car Wrapping) Professional vehicle wrapping service that covers painted exterior surfaces with vinyl film for color change, advertising, or paint protection. Includes full wraps, partial wraps, chrome exterior trim wrapping, interior wrapping, and large-format print wraps. Targets both private vehicle owners and commercial fleet operators.
• Stenslagsfolie / PPF (Paint Protection Film) Transparent protective film applied to vehicle paint to shield it from stone chips and everyday wear marks. Features self-healing and hydrophobic properties with up to 10 years warranty, and can also be used for color changes. Targets vehicle owners who want to preserve original paint and resale value.
• Inpakning af båd (Boat Wrapping) Professional boat wrapping service providing color changes and protective film for boats of all sizes, including hull wrapping and interior decoration. The smooth wrap reduces algae and biofouling, lowers friction in water, and protects against salt water and weather. Targets boat owners in Denmark.
• Solfilm (Window Film) Window tinting film for vehicles and buildings using LLumar brand products. Reduces UV rays by 99%, blocks heat (up to 80% heat reduction in buildings), and provides a more comfortable interior. Offered at different light transmission levels (5%, 20%, 35%) depending on customer preference. Targets vehicle owners and building owners.
• Sikkerhedsfilm (Safety Film) Security window film that provides protection against vandalism and breakage, holding glass together if shattered to prevent flying glass shards and reduce injury risk. Targets building owners concerned with safety and security.
• Print (Large-Format Print Services) Large-format printing services for vehicle wraps, signs, building facades, and promotional materials. Includes 4-color printing on various films with gloss, satin, and matte lamination options. Specialty offerings include asphalt/floor print, one-way vision film, stickers, and sandblasted film. Targets businesses needing printed branding materials.
• Skilte (Signs)

Quantifiable outcome

• 99% UV ray reduction with all window film types
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Monster Wrap: UK-based vehicle wrap specialist offering color-change wraps, commercial vehicle graphics, and PPF. Comparable to Wrapit in the wrap-focused service portfolio and in marketing around craftsmanship and finish quality.
• Signarama: Global signage franchise offering business signs, vehicle wraps, window graphics, and custom printing. Closely comparable to Wrapit in the multi-product sign/graphics/wrap portfolio and SMB-to-mid-market customer focus.
• FASTSIGNS: Large international signage franchise with thousands of centers producing custom signs, vehicle graphics, and wraps. Comparable to Wrapit in the breadth of sign/graphic services offered and in serving small-business and consumer customers, though at much larger scale and via franchised locations.
• WrapStyle: European premium vehicle wrap specialist offering full color-change wraps and commercial vehicle wraps. Comparable to Wrapit in the high-end vehicle wrap focus and the use of premium materials, serving a similar enthusiast and fleet customer base.
• Tint World: US-based automotive styling franchise specializing in vehicle wraps, window tint, PPF, and detailing. Comparable to Wrapit in its vehicle-customization focus and in bundling wrap + tint + PPF into a multi-service offering, though operated as a franchise system.

Broad incumbents

• XPEL: Publicly traded PPF and window film manufacturer, with a growing network of company-owned installation centers. Comparable as an incumbent in the PPF category where Wrapit competes, though XPEL primarily operates as a manufacturer plus selective retail installer.
• LLumar (Eastman Chemical): Global window film brand of Eastman Chemical, used by Wrapit for its sun film installations. Comparable as a broad incumbent supplying the same window-film category, with a large global dealer/installer network in adjacent segments.
• 3M Commercial Solutions: Diversified global materials and graphics giant that supplies the vinyl films Wrapit uses and runs a large Commercial Solutions division serving vehicle wrap and signage installers. Comparable as a much larger incumbent in the same category, though Wrapit is a customer/user rather than competitor.
• Avery Dennison: Global manufacturer of pressure-sensitive vinyl films, including the Avery-branded wrap films Wrapit installs. Comparable as a broad incumbent in the wrap-film value chain, supplying rather than directly competing with Wrapit.
• SunTek: Manufacturer of window tint, PPF, and paint protection films sold through authorized dealers and installers. Comparable as an incumbent film supplier overlapping with Wrapit's PPF and window-film product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wrapit.Dk
• LinkedInlinkedin.com/company/wrapit-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wrapit