world spice

What world spice does

World Spice Inc. is a family-owned B2B supplier of bulk spices, herbs, dehydrated vegetables, vegetable powders, natural colors, and custom-blended seasonings, founded in 1984 by Bela Lowy in Roselle, New Jersey, and currently operated by his sons Hillel, David, and Mikey. The company's core product portfolio spans whole and ground spices (allspice, cinnamon, garlic, turmeric, etc.), dehydrated vegetable powders (beet, spinach, carrot, tomato, broccoli, celery), pre-formulated seasoning blends (Cajun, Italian, poultry, seafood, steak), and vegetable-derived natural colorants. It serves human food manufacturers, pet food producers, and pharmaceutical and nutraceutical companies, with some of the largest U.S. food manufacturers among its customer base.

The business operates a fully integrated processing facility in Roselle, NJ, housing industrial grinders capable of producing fine powders to custom mesh sizes, double ribbon blenders for homogeneous mixing, sifters for particle uniformity, ultra-sensitive metal detection, and packaging lines including shrink-sleeve labeling and repacking into heavy-duty double-walled boxes. All products undergo FDA-approved microbial treatment (Ethylene Oxide / Propylene Oxide fumigation or Irradiation) and are retested by an ISO-certified third-party laboratory with lot-specific Certificates of Analysis. The facility is FSMA-compliant, HACCP- and GMP-certified, and holds OK Kosher and Non-GMO certifications, with quality memberships in ASTA, IFT, and FSPCA.

World Spice monetizes through three revenue streams: (1) bulk ingredient sales of spices, herbs, dehydrated vegetables, and natural colors; (2) custom processing services priced per batch and specification (grinding, blending, sifting); and (3) private-label and packaging services billed per project. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise-focused direct sales (phone, 'Request a Quote' forms, content marketing) targeting procurement managers and product developers, with no retail or consumer-facing distribution. The company is privately held, family-controlled, and operates exclusively within the United States.

Name

world spice

Legal name

World Spice Inc.

Website

https://worldspiceinc.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

World Spice Inc. is a family-owned B2B supplier, founded in 1984 in Roselle, NJ, of bulk spices, herbs, dehydrated vegetables, and custom seasonings to food, pet food, pharmaceutical, and nutraceutical manufacturers in the United States.

Ownership category

akta.pro rank

Product category

Bulk Food Ingredients

NAICS

Spice and Extract Manufacturing (311942), Seasoning and Dressing Manufacturing (31194), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Ground & Powdered Spices (AFAJANAB), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE), Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA), Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG)

Keywords

• Bulk spice ingredients
• Dehydrated vegetables
• Custom seasoning blends
• Food ingredient manufacturing
• Private label packaging

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bulk Ingredient Sales: Sale of bulk spices, herbs, dehydrated vegetables, vegetable powders, natural colors, and custom-blended seasonings to food manufacturers, pet food companies, and pharmaceutical/nutraceutical industries.
2. Custom Processing Services: Revenue from custom processing services including grinding to specific mesh sizes, blending, sifting, and private labeling. Services billed based on processing requirements and batch sizes.
3. Private Labeling & Packaging: Private labeling services for bulk programs, shrink sleeve label application, repacking into heavy-duty double-walled boxes, and custom packaging solutions for distributors and specialty brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

World Spice Inc. supplies bulk spices, herbs, dehydrated vegetables, vegetable powders, natural colors, and custom-blended seasonings to food manufacturers, pet food producers, and pharmaceutical/nutraceutical companies. The company also operates an in-house processing facility offering grinding, blending, sifting, metal detection, and private labeling/packaging services, allowing customers to receive customized ingredients to exact specifications under one roof.

Product overview

World Spice Inc. is a family-owned B2B bulk ingredient supplier specializing in spices, herbs, dehydrated vegetables, vegetable powders, natural colors, and custom-blended seasonings. Their product portfolio includes: (1) Spices & Herbs - whole and ground spices like allspice, basil, cinnamon, garlic, nutmeg, and turmeric; (2) Dehydrated Vegetables - beet powder, spinach powder, carrot powder, tomato powder, broccoli powder, cabbage powder, celery powder, and bell pepper in various forms (powder, diced, granules); (3) Seasonings & Blends - pre-formulated blends like Cajun Seasoning, Italian Seasoning, and custom proprietary formulations; (4) Natural Colors - vegetable-derived food colorants for clean-label products. The company also offers in-house processing services including grinding/milling, blending, sifting, private labeling/packaging, and metal detection, enabling them to customize ingredients to exact customer specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Spices & Herbs Extensive selection of whole and ground spices and herbs including allspice, basil, bay leaves, black pepper, cardamom, cinnamon, cloves, cumin, curry powder, garlic, nutmeg, onion, oregano, paprika, parsley, rosemary, sage, thyme, and turmeric, supplied in bulk to food manufacturers.
• Dehydrated Vegetables Dehydrated vegetables and vegetable powders including beet powder, spinach powder, carrot, pumpkin, mixed vegetables, bell pepper, broccoli, cabbage, celery, and tomato, supplied in various forms such as powder, diced, and granules for food and pet food applications.
• Seasonings & Blends Custom-blended seasonings and pre-formulated seasoning blends including Cajun Seasoning, Italian Seasoning, Poultry Seasoning, Seafood Seasoning, Steak Seasoning, and custom proprietary formulations tailored to customer specifications.
• Natural Colors Natural food colorants derived from vegetable sources for clean-label product formulations, supplied in bulk to food manufacturers.
• Grinding/Milling Services Industrial-grade grinding services that mill products to various sizes including fine powders, granules, custom mesh sizes, and application-specific textures for seasoning blends, snack coatings, dry soup bases, and pet food formulations.
• Blending Services Double ribbon blender services for homogeneous mixing of custom ingredient blends, multi-vegetable powder combinations, functional dry mixes, and proprietary formulations.
• Sifting Services Sifting services for removing oversized particles or foreign material and ensuring uniform particle size across production batches.
• Private Labeling & Packaging Shrink sleeve label application, bulk private labeling, repacking into heavy-duty double-walled boxes, and custom packaging sizes for distributors, specialty brands, and manufacturers.
• Metal Detection Ultra-sensitive metal detection system for screening products to ensure hazard-free final products for food manufacturers, pet food producers, supplement companies, and pharmaceutical-adjacent applications.

Quantifiable outcome

• Shelf life up to 24 months for dehydrated products when stored properly
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McCormick & Company: Global leader in spices, seasonings, and flavors serving food manufacturers, foodservice, and retail. Comparable as a bulk spice and blend supplier to large food manufacturers, but operates at vastly larger scale and broader geographic scope than World Spice.
• Kerry Group: Global taste and nutrition company supplying seasonings, flavors, and functional ingredients to food and beverage manufacturers. Comparable in custom seasoning development and large food manufacturer relationships, though much larger and more diversified.
• Sensient Technologies: Global manufacturer of natural colors, flavors, and specialty ingredients serving food, beverage, and nutraceutical markets. Comparable on the natural color and extract side of World Spice's portfolio, but operates across multiple ingredient categories.
• Cargill: One of the world's largest agricultural commodity traders and food ingredient suppliers, including spices and seasonings. Comparable as a global bulk ingredient supplier to large food manufacturers; vastly larger and broader in scope.

Direct peers

• Griffith Foods: Family-owned custom seasoning blend and food ingredient formulator serving global food manufacturers. Closely comparable to World Spice on custom blending, B2B foodservice model, and private-label capabilities, but with broader international footprint.
• Olam Food Ingredients (ofi): Vertically integrated supplier of spices, herbs, dehydrated vegetables, and natural ingredients to global food manufacturers. Direct comparable on direct sourcing, ingredient processing, and bulk B2B supply to enterprise food companies.
• Kalsec: Family-owned supplier of natural spice extracts, colors, and herb-based ingredients for food manufacturers. Comparable on natural color/extract offering and B2B food manufacturing customer base; similar mid-sized, privately held profile.
• Bell Flavors & Fragrances: Family-owned supplier of flavors, extracts, and seasonings to food and beverage manufacturers. Comparable on private-company structure, B2B food manufacturer relationships, and custom formulation focus.
• Synthite Industries: Vertically integrated Indian manufacturer of spice extracts, oleoresins, and natural flavors serving global food manufacturers. Comparable in spice extract manufacturing and direct-to-manufacturer ingredient supply, with similar private-company profile.

Emerging players

• BK Giulini (ICL Group): Specialty ingredient producer including dehydrated vegetables and functional food powders. Comparable on the dehydrated vegetable powder side of World Spice's portfolio, though operates within a larger parent company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/wsispice

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about world spice