village glen tennis club

What village glen tennis club does

Village Glen Tennis & Pickleball operates two private racket-sports facilities in Western New York: Village Glen in Williamsville (14 tennis courts comprising 6 hard and 8 clay, plus 6 dedicated indoor pickleball courts opened in Fall 2023) and South Towns in Orchard Park (6 modern hard courts plus 8 lined pickleball courts). The club provides tennis and pickleball instruction (private, semi-private, and group lessons), structured development programs, summer camps, drill clinics, match play, open play sessions, court rentals, and USTA-sanctioned tournaments (12+ annually across L4–L6 levels) and UTR-rated junior events. Proprietary curricula include the Tennis for Life Pathway (5-pillar development: Technical, Tactical, Mental, Social, Athletic), the WNY Tennis Academy (Bronze/Silver/Gold), and the ROGace under-12 methodology headquartered at South Towns.

Underlying technology is third-party: Club Automation powers member management, court reservations, program registration, billing, and the dual websites, with dedicated iOS and Android apps for each location handling booking and member communication. There is no proprietary AI/ML component; all technology is SaaS-delivered.

The revenue model blends subscription recurring (annual/seasonal memberships across Individual, Family, Junior, and Student tiers; junior Academy multi-session packages; summer camps), usage-based (open and reserved court time for both tennis and pickleball), and transactional (Courtside Outfitters pro shop hardware sales plus on-site tenant services including Cavalier Fitness and Southtowns Training Studio). Customers are primarily consumers in the Buffalo metro: junior players ages 4–17 in developmental pathways, adults across all skill levels (Rally Beginner through 3.0+ Competitive), pickleball players at 2.5–3.5+ levels, and families. Acquisition is community-led and event-driven, anchored by USTA tournaments, UTR match play, local school programs, and word-of-mouth within a dense existing member base. The company is privately held, was last transacted in a December 2006 ownership change, and has no disclosed parent, funding, or public financials.

Name

village glen tennis club

Legal name

Village Glen Tennis & Pickleball

Website

https://wnytennis.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Village Glen Tennis & Pickleball is a private, dual-club racket sports operator in Western New York (Williamsville and Orchard Park) serving juniors, adults, and families with tennis and pickleball lessons, leagues, tournaments, and structured development pathways across ~28 courts.

Ownership category

akta.pro rank

Product category

Racket Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Tennis club services
• Pickleball instruction
• Junior tennis development
• USTA tournament hosting
• Racket sports membership

Headquarters

HQ city

Williamsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual and seasonal memberships covering individual, family, student, and junior categories. Membership provides access to court time, programs, and facilities at both Village Glen and South Towns locations.
2. Court Time Fees: Members and non-members pay per-use court time fees for open and reserved tennis and pickleball court sessions.
3. Instructional Programs: Revenue from private lessons, semi-private lessons, group lessons, drill clinics, and match play sessions for both tennis and pickleball across all skill levels.
4. Junior Development & Academy Programs: Structured multi-session programs for juniors covering developmental levels from Mini Explorers through Academy Platinum, charged per session or session package.
5. Pro Shop Sales: Courtside Outfitters Pro Shop operates as a tenant within the club, selling tennis and pickleball equipment, apparel, and accessories. Satellite locations at both Village Glen and South Towns serve members on-site.
6. Summer Camps: Structured summer camp programs for junior tennis and pickleball players ages 4–17, offered as multi-day session packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Village Glen Tennis & Pickleball operates a dual-club racket sports business in Western New York (Williamsville and Orchard Park) selling annual and seasonal memberships, tennis and pickleball court time, private/semi-private/group lessons, junior and adult development programs, summer camps, drill clinics, match play sessions, open play, and USTA-sanctioned tournaments. The clubs collectively field 20 tennis courts and 14 pickleball courts and support a 5-pillar development curriculum (Technical, Tactical, Mental, Social, Athletic) including the ROGace under-12 program and the WNY Tennis Academy tiered pathway.

Product overview

Village Glen Tennis & Pickleball operates two premier racket sports facilities in Western New York: Village Glen Tennis & Pickleball in Williamsville and South Towns Tennis & Pickleball in Orchard Park. The company offers a comprehensive portfolio of programs including tennis and pickleball instruction (private, semi-private, and group lessons), structured development programs for juniors (Tennis for Life pathway, ROGace, Academy levels) and adults (Rally Beginner through Competitive levels), summer camps, drill clinics, match play sessions, open play, court rentals, and organized tournaments. Both clubs feature dedicated indoor pickleball courts, hard and clay tennis courts, and a range of ancillary services including a pro shop (Courtside Outfitters) and on-site wellness tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis and Pickleball Memberships (Individual, Family, Junior, Student) Recurring annual and seasonal memberships covering individuals, families (spouses and children under 18 in same household), juniors (age 17 and under), and full-time college students (with valid ID, up to age 26); provides access to court time, programs, and facilities at both Village Glen and South Towns locations.
• Tennis Court Time (Open and Reserved) Per-use tennis court access at Village Glen and South Towns for members and non-members, including open play for spontaneous drop-ins and reserved court time at a discounted rate for focused practice and matches.
• Pickleball Court Time (Open and Reserved) Per-use indoor pickleball court access at Village Glen (6 dedicated courts) and South Towns (8 lined courts) for members and non-members, covering both open play and reserved court time.
• Tennis Lessons (Private, Semi-Private, Group) Personalized tennis coaching for individuals, pairs, and groups across beginner through advanced skill levels, taught by certified pros (USPTA/USPTR).
• Pickleball Lessons (Private, Semi-Private, Group) Personalized pickleball instruction in private, semi-private, and group formats, covering fundamentals, strategy, and skill progression from beginner through intermediate levels.
• Junior Tennis Development Programs (Tennis for Life) Structured multi-session junior tennis development pathway for ages 4–17 following the Tennis for Life (TFL) 5-pillar curriculum and the WNY Tennis Academy tiered track, with UTR-rated competition supporting college recruitment.
• Adult Tennis Development Programs Structured adult tennis training progression system from Rally Beginner through 3.0+ Competitive Level, including drill clinics, match play sessions, Flex League, and practice play for adults of all skill levels.
• Adult Pickleball Development Adult pickleball training programs for all levels from beginners to intermediate players, with progressive training sessions covering fundamentals and strategy.
• Junior Pickleball Development Junior pickleball program for young players covering fundamentals, strategy, and game improvement through engaging age-appropriate training sessions.
• ROGace Junior Tennis Program (Under-12) Specialized tennis training program designed for children under 12, emphasizing stroke and strategy teaching from the earliest learning stages; developed and founded by South Towns coach Wojtek Starakiewicz.
• Junior Tennis and Pickleball Summer Camps Multi-day structured summer camp programs for junior tennis and pickleball players ages 4–17, offered as session packages supporting beginners through competitive juniors with age-appropriate coaching.
• Pickleball Clinics (Beginner and Intermediate) Expert-led pickleball instruction sessions including Beginner clinics (through 2.5 level) and Intermediate clinics (2.5–3.5 level) for skill enhancement and strategy development.
• Tennis Drill Clinics and Match Play Tennis drill clinics honing skills and tactical understanding, combined with match play sessions applying newly acquired techniques in live-play settings.
• Pickleball Open Play Open pickleball play sessions at Village Glen and South Towns for solo players to walk in, meet other players, and join games across all skill levels.
• USTA-Sanctioned Tennis Tournaments and Events Organized competitive tennis and pickleball tournaments and events, including USTA-sanctioned events (L4 through L6), UTR-rated junior tournaments, adult round robins, and themed social events such as Glow in the Dark Pickleball Social.
• Courtside Outfitters Pro Shop On-site retail pro shop selling premium tennis and pickleball equipment, apparel, and accessories with personalized staff guidance and demo rackets/paddles; flagship at 5538 Main Street in Williamsville plus satellite locations inside both Village Glen and South Towns clubs.

Quantifiable outcome

• Club of the Year — Allegheny Mountain District USTA (awarded to Alpha Tennis under Gregoire's leadership, 2011)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USTA (United States Tennis Association)coreStrategic or Co-development PartnerVillage Glen is a sanctioned USTA tournament host, running 12+ USTA-sanctioned events annually at L4 through L6 levels. The USTA affiliation provides tournament sanctioning, player rating integration, and national competitive pathways for junior and adult members.
• UTR (Universal Tennis Rating)coreStrategic or Co-development PartnerVillage Glen and South Towns organize UTR-rated junior match play events enabling players to earn verified ratings, track performance, and build profiles used in college recruitment. UTR ratings provide nationally comparable skill metrics for junior players.
• ROGacecoreTechnology or IntegrationROGace is an innovative under-12 tennis teaching methodology and program founded by Wojtek Starakiewicz, a coach at South Towns. The program is headquartered at South Towns Tennis & Pickleball and provides a specialized curriculum for early-childhood tennis development.
• Courtside OutfittersminorStrategic or Co-development PartnerCourtside Outfitters operates a flagship retail store in Williamsville with satellite locations at Village Glen and South Towns. The pro shop sells tennis and pickleball equipment, apparel, and accessories, offering demo rackets and paddles to club members. The club benefits from on-site retail convenience; the retailer gains a captive member audience.
• Cavalier FitnessminorStrategic or Co-development PartnerBoutique fitness studio co-owned by Russ Tringalli (Village Glen Head Tennis Pro) and Shelly Cavalier, located on the second floor of Village Glen. Offers TRX Suspension Training, Mat Pilates, and VFIT Training. Provides integrated fitness programming alongside tennis instruction.
• Club AutomationcoreTechnology or IntegrationClub Automation provides the software platform powering member management, court reservations, program registration, billing, and communications for both Village Glen and South Towns. The club websites are built on Club Automation's digital services infrastructure.
• Children in Action GymnasticsminorStrategic or Co-development PartnerA gymnastics program tenant at South Towns Tennis & Pickleball, serving small children, adolescents, and adults. Complements the club's family-friendly positioning and cross-sport programming for younger members.
• Southtowns Training StudiominorStrategic or Co-development PartnerFitness training studio tenant at South Towns Tennis & Pickleball providing personalized workout plans, nutrition guidance, and fitness coaching. Supports the club's holistic health and athletic development positioning for members of all ages.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Others

• Club Automation: Software platform powering member management, court reservations, and billing for Village Glen and many other private racquet and fitness clubs. Comparable as the underlying technology ecosystem in which Village Glen operates.

Emerging players

• Pickle & Chill: Dedicated indoor pickleball venue with structured open play, leagues, and clinics. Comparable to Village Glen's pickleball programming as a pickleball-first operator competing for the same recreational player dollars.
• Court 16: Indoor pickleball-focused club concept with multiple New York-area locations offering court time, lessons, and social programming. Comparable to Village Glen's pickleball offering as an emerging-format operator serving similar urban/suburban tennis and pickleball customers.
• Dink Pickleball: Pickleball-only indoor club operator focused on dedicated courts, instruction, and community play. Comparable to Village Glen as a growing pickleball venue competing for member and drop-in revenue in similar suburban markets.

Direct peers

• Apex Racquet & Fitness: Regional multi-sport racquet club offering tennis, pickleball, fitness, and junior/adult programming. Comparable to Village Glen's dual-club model with a similar mix of lessons, leagues, tournaments, and memberships.
• Coral Gables Tennis Center / Regional USTA Member Clubs: Mid-sized private tennis clubs affiliated with USTA that host sanctioned tournaments, run junior academies, and sell memberships. Comparable to Village Glen in scale and in combining USTA tournament hosting, junior development, and adult programming.

Broad incumbents

• The Cliffs at Possum Kingdom: Private racquet-sports-oriented club offering tennis, pickleball, and fitness programming with structured instruction and event calendars. Comparable to Village Glen's blend of membership, instruction, and tournament hosting at a destination facility.
• Life Time Fitness: National premium fitness club operator that includes indoor tennis and pickleball programming at many of its locations. Comparable as a large, multi-revenue-stream racquet sports operator, though much broader in scope than Village Glen's tennis/pickleball focus.
• The Bay Club Company: Multi-club operator on the West Coast offering tennis, pickleball, fitness, and family programming at premium facilities. Comparable to Village Glen in combining membership, lessons, leagues, and tournament hosting at racquet-centric clubs, but at a much larger scale and different geography.
• Midtown Athletic Club: Multi-sport private athletic club featuring tennis, pickleball, fitness, and junior programming. Comparable to Village Glen as a full-service racquet sports and family membership club with structured development pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/south-towns-tennis-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about village glen tennis club