personal fitness nederland

Name

personal fitness nederland

Legal name

Personal Fitness Nederland B.V.

Website

https://personalfitnessnederland.nl

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC), General Nutrition Coaching (HSADAFAA)

Keywords

• Personal training services
• Weight loss coaching
• Fitness franchise network
• Corporate wellness programs
• Nutrition and lifestyle coaching

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Memberships: Weekly subscription-based memberships for personal training services. Multiple tiers including 1-on-1 training, duo training and small group training. Pricing varies by training format and frequency.
2. Franchise Fees: Franchise model generates revenue through franchise partnerships. Low investment entry with franchisees receiving complete business concept, marketing support, training and administrative services.
3. Corporate/Bedrijfsfitness: Corporate wellness services where employers subscribe to provide employees access to PFN studios, often at discounted rates through employer benefit platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Personal Fitness Nederland delivers personal training, nutrition coaching and mental coaching through a network of 50+ franchise studios across the Netherlands, centered on its proprietary Fit for Life methodology. Services are sold as recurring weekly subscriptions in 1-on-1, duo, and small group formats, supplemented by corporate wellness, children's training, the Sterk aan het Stuur program, a self-directed FITBOOST package, and a free intake/health check onboarding experience backed by a 100% result guarantee.

Product overview

Personal Fitness Nederland is a franchise-based network of personal training studios across the Netherlands, operating under a unified platform architecture. The core offering is the proprietary Fit for Life methodology, which integrates three pillars: exercise, nutrition, and mental coaching. This core program supports multiple training delivery formats including one-on-one Personal Training, Duo Training, Small Group Training, and Corporate Fitness programs. Additional specialized offerings include children's personal training and the 'Sterk aan het Stuur' program for taxi industry workers. The company also offers a supplementary FITBOOST self-service product and provides a free intake consultation with health check as an onboarding service. All offerings are unified by the 100% result guarantee, distinguishing the company as the only personal training provider in the Netherlands to offer such a guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Fit for Life: The company's proprietary holistic wellness program combining movement, nutrition, and mental coaching for sustainable lifestyle change.

Products and services

• Fit for Life Program Proprietary holistic coaching program that combines exercise, healthy nutrition and mental coaching with personalized training plans, custom nutrition advice, mental coaching sessions, workbooks, home fitness packages and weekly evaluations. Designed for adults seeking sustainable weight loss or improved fitness.
• Personal Training (1-on-1) One-on-one personal training sessions with a dedicated certified coach, including a personalized training plan, nutrition advice, mental coaching and weekly weigh-ins. Sold as a weekly subscription starting from €59.50 per week.
• Duo Training Personal training for two participants (friends, colleagues or family members) with a personal coach, including personalized training and nutrition advice at a per-person discount, from €44.95 per week per person.
• Small Group Training Small-group training sessions of approximately 8 participants with personal trainer guidance, offered 1 to 3 times per week, from €13.95 per week.
• Bedrijfsfitness (Corporate Fitness) Corporate wellness program for Dutch employers that provides employees access to weekly small group training at PFN studios with up to 40% discount, aimed at reducing absenteeism and improving team spirit.
• Personal Training for Children Professional personal training programs for children in different age groups, including playful exercise, healthy-lifestyle education and child-focused nutrition advice, aimed at addressing childhood inactivity and weight issues.
• Sterk aan het Stuur Program Specialized 16-week free program for taxi and touring car company employees with weight issues, providing weekly Small Group training plus personalized nutrition advice under the Fit for Life methodology.
• FITBOOST 4-Week Reset Package A complete 4-week Reset & FitBoost package sold through the Fit for Life webshop for self-directed fitness programs without on-site coaching.
• Free Intake Consultation & Health Check Free, no-obligation intake appointment at a PFN studio including introduction with the coach and studio, discussion of goals, and a health check valued at €99, available evenings and weekends with contact within one business day.
• PFN Franchise Studio Opportunity Licensed franchise offering that allows entrepreneurs to open and operate a PFN-branded personal training studio with a low-investment entry, exclusive territory rights per municipality, and centralized marketing, lead generation, training and administrative support.

Quantifiable outcome

• 33,907+ people have successfully completed the Fit for Life program
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• BenvitaalcoreChannel Partner/ Reseller/ DistributorEmployer wellness platform enabling employees to access PFN studios at discounted rates up to 40%. Platform connects employers with fitness providers for corporate wellness programs.
• Bedrijfsfitness NederlandcoreChannel Partner/ Reseller/ DistributorCorporate fitness platform allowing Dutch employees to receive discounts on PFN memberships as part of employer-sponsored wellness benefits.
• HollandFitcoreChannel Partner/ Reseller/ DistributorEmployer fitness benefit platform providing employees access to PFN services at reduced rates through workplace wellness programs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fit20: Fit20 is a Dutch chain built around scheduled, one-to-one 20-minute strength-training sessions. It is comparable through personalized coaching, recurring memberships, and a compact local-studio delivery model, although its training method is narrower than PFN's holistic program.
• FysioFitness: FysioFitness operates a Dutch network combining physiotherapy with fitness and supervised training. It is comparable through local studio delivery, recurring memberships, and an exercise-led approach to customers with broader health needs.
• The Pilates Club: The Pilates Club is a Dutch boutique operator focused on instructor-led small-group Pilates sessions. It is comparable in premium local fitness, small-group delivery, and recurring memberships, although it specializes in a single exercise modality.

Broad incumbents

• Basic-Fit: Basic-Fit is a large European low-cost fitness operator built on recurring gym access. It is comparable in membership economics and geographic density, but its standardized facilities and group classes provide less personalized coaching than PFN.
• LifeFit Group: LifeFit Group is a European fitness platform operating multiple club concepts. It is comparable in multi-site membership operations, local consumer acquisition, and scalable support infrastructure, though its portfolio is broader and less focused on one-to-one wellness coaching.
• SportCity: SportCity is a Dutch fitness chain with recurring memberships and group-training offerings. It is comparable in domestic studio coverage and affordability-focused customer acquisition, but it offers broader facility access and less individualized coaching.
• Anytime Fitness: Anytime Fitness operates a franchise-based network of local fitness clubs with recurring memberships. Its franchise distribution and neighborhood convenience are comparable to PFN's model, although its core offering is more standardized gym access than personal wellness coaching.

Others

• TrainMore: TrainMore is a Dutch fitness chain offering recurring club access and group training. It competes for value-conscious fitness customers and shares PFN's local-studio footprint, but it does not center its proposition on personalized nutrition and mental coaching.
• Bedrijfsfitness Nederland: Bedrijfsfitness Nederland is an employer-benefit platform that connects employees with fitness providers and discounted subscriptions. It is comparable as a corporate-wellness distribution channel used by PFN, but it is an ecosystem intermediary rather than a competing studio operator.

Emerging players

• Personal Body Plan: Personal Body Plan provides personalized online exercise and nutrition coaching. It is comparable through its weight-management use case, individualized plans, and recurring coaching relationship, but it delivers the service digitally rather than through physical studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/personalfitnessnederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about personal fitness nederland