What rugartisan.com does

Rug Artisan is a private direct-to-consumer e-commerce company that designs, manufactures, and sells handmade custom rugs for residential and commercial interiors. The firm operates a proprietary online customization platform that lets buyers configure rugs in real time across size, shape, color, material (Pure Wool, Tibetan Wool, Bamboo Silk), pile height, and design, with on-demand visualization before purchase. Its product range spans four weaving techniques — Hand Tufted, Hand Knotted, Flatweave, and Outdoor — and 19+ curated design collections including Baroque, Eclipses, Ombre, Minimalist, Cerulean, Terrazzo Play, Origami, Surface Art, Field of Flowers, Batik, Geometric, Abstract, Vintage, Floral, Animal Prints, Kids, Blue Royal, Monochrome, and Solid Colors, with 16+ shape options and pricing on a per-square-foot basis (for example, Baroque starts at $50/sq ft and Eclipses at $36/sq ft in Hand Tufted Pure Wool).

Name

rugartisan.com

Legal name

Rug Artisan

Website

https://rugartisan.com

Company type

Private

Operating status

Operating

Short description

Rug Artisan is a direct-to-consumer e-commerce platform that sells made-to-order handmade custom rugs in any size, shape, color, and material, serving residential consumers, interior designers via a Trade program, and commercial/hospitality clients globally across five regional offices.

Ownership category

akta.pro rank

Product category

Custom Handmade Rugs

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Custom handmade rugs
• Bespoke area rugs
• Custom size rugs
• Trade rug program
• Hand tufted carpets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Rug Artisan generates revenue through direct e-commerce sales of custom handmade rugs. Customers configure their desired rug specifications (size, shape, color, material, design) and purchase at per-square-foot pricing. Delivery is free worldwide. The company also offers a trade program for interior designers and architects with trade pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rug Artisan designs, customizes, and sells handmade rugs made to order in any size, shape, design, color, and material (Pure Wool, Tibetan Wool, Bamboo Silk) through its own e-commerce platform. The company offers 20+ design collections, multiple weaving techniques (Hand Tufted, Hand Knotted, Flatweave, Outdoor), and a Trade program for interior designers and architects. Production lead time is 2-3 weeks with free worldwide delivery.

Product overview

Rug Artisan is a direct-to-consumer e-commerce platform for custom handmade rugs, offering made-to-order products with 2-3 week delivery. The core product is the Custom Made Rugs service, which allows customers to select from 19 distinct design collections (including Baroque, Eclipses, Ombre, Minimalist, Cerulean, Terrazzo Play, Origami, Surface Art, Field of Flowers, Batik, Geometric, Abstract, Vintage, Floral, Animal Prints, Kids, Blue Royal, Monochrome, Solid Colors, and Outdoor) and customize them in any size, shape, color, and material. The company offers four primary weaving types: Hand Tufted, Hand Knotted, Flatweave, and Outdoor rugs. Materials include Pure Wool, Tibetan Wool, and Bamboo Silk. The platform provides online customization software allowing customers to personalize designs. Additional services include a Trade Service for interior designers and architects offering commercial solutions, and a Bespoke Design Service for fully custom rug creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Made Rugs Handmade custom rugs made to order in any size, shape, design, and color, with customers able to select from existing collections and customize colors, materials, and dimensions using the company's online customization software. Available in Hand Tufted, Hand Knotted, Flatweave, and Outdoor weaving types across 20+ design collections.
• Hand Tufted Rugs Handmade rugs crafted using the hand-tufting technique, available in various designs from the collection, customizable in size, shape, color, and material.
• Hand Knotted Rugs Traditional hand-knotted rugs made by skilled artisans using traditional weaving methods, customizable in size, shape, color, and material.
• Flatweave Rugs Flatweave rugs, also known as kilims, offering a lightweight and reversible design option, customizable in size, shape, color, and material.
• Outdoor Rugs Rugs designed for outdoor use, suitable for patios, decks, and outdoor living spaces, customizable in size, shape, color, and material.
• Trade Service Bespoke rug solutions for interior designers, architects, and specifiers, including trade pricing, dedicated account management, and access to exclusive products for commercial projects such as hotels, members clubs, yachts, retail spaces, and offices.
• Bespoke Design Service Fully custom rug design service where customers work with designers to create unique rugs from scratch based on their own specifications, design, material, and size requirements.

Quantifiable outcome

• 2-3 weeks production time for custom handmade rugs
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• GoodWeavecoreStrategic or Co-development PartnerRug Artisan is a proud partner of GoodWeave International, ensuring that all their rugs are made by adult artisans and not children. GoodWeave is a global organization dedicated to ending child labor in the carpet weaving industry and offering educational opportunities to children in carpet weaving communities. GoodWeave fulfills its mission by creating market demand for certified child-labor-free rugs, monitoring supply chains, rescuing and educating child laborers, and providing critical services for weaving families.
• American Society of Interior Designers (ASID)minorOthersRug Artisan is affiliated with ASID (American Society of Interior Designers), a professional association for interior designers. The affiliation provides visibility among ASID member interior designers who may source rugs for their client projects.
• US Green Building Council (USGBC)minorOthersRug Artisan is listed as a member/organization of the US Green Building Council, suggesting alignment with sustainable building practices and environmentally conscious interior design standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stark Carpet: US-based luxury rug and carpet specialist with strong designer/trade relationships and custom rug programs for residential and commercial projects. Directly comparable in serving interior designers and hospitality clients with bespoke rug offerings.
• The Rug Company: London-founded maker of luxury handmade and custom-designed rugs sold globally through showrooms and direct channels. Closest direct competitor to Rug Artisan — same handmade construction, similar trade/designer focus, and comparable premium price positioning.
• Mansour: Family-owned luxury rug maker based in Los Angeles with deep Persian hand-knotted heritage. Comparable to Rug Artisan as a private, premium handmade rug brand serving designers, collectors, and high-end residential buyers.
• Roger Oates Design: British maker of custom flatweave (wool runner and area rugs) sold to designers and consumers. Directly comparable in flatweave category and trade-direct custom rug offerings, though smaller and more design-focused than Rug Artisan.
• Edward Fields: Heritage American custom rug maker known for bespoke hand-tufted and hand-knotted rugs sold through to-the-trade channels. Comparable to Rug Artisan in handmade craftsmanship, designer-led sales motion, and luxury positioning.

Emerging players

• Wool & Silk (rug maker): Boutique custom rug makers offering made-to-order hand-knotted rugs in premium wool and silk, sold DTC and to designers. Comparable to Rug Artisan in materials (wool, silk), handmade construction, and designer-friendly custom offerings, though smaller and less platformized.

Broad incumbents

• Loloi: Large-scale US rug designer and wholesaler offering broad lifestyle and designer collections at more accessible price points than Rug Artisan. Comparable as a competitor in the designer/consumer rug space, but with mass-market distribution and a much wider assortment.
• Annie Selke: US home brand with rug lines (including Pine Cone Hill and Dash & Albert) sold through DTC and wholesale. Comparable as a DTC rug brand, though more focused on indoor/outdoor and printed flatweave rugs than the fully custom handmade model of Rug Artisan.
• Rugs USA: Large US e-commerce-first rug retailer offering broad assortment across price points. Comparable as a competitor for online rug purchases, though operating at much lower price points and higher volume than Rug Artisan.
• West Elm (rugs): Major US home furnishings retailer with a sizable assortment of area rugs including custom and designer collaborations. Comparable as a competing channel for consumer rug purchases, though broader in category and lower in customization than Rug Artisan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rug.artisan18
• Instagraminstagram.com/rugartisan_
• Pinterestpinterest.com/rugartisan
• LinkedInlinkedin.com/company/rug-artisan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rugartisan.com