optima financial and insurance

What optima financial and insurance does

Optima Financial Group is a private, independent insurance brokerage headquartered at 500 N Central Expy, Ste 500, in Plano, Texas. It serves individuals and families and small-to-medium businesses in Texas, Arkansas, Colorado, Florida, and Oklahoma. The portfolio includes auto, home, condo, flood, health, life, pet, umbrella, specialty vehicle, and recreational or collectible vehicle coverage, plus commercial property and liability, commercial auto, workers compensation, and business owner's policies. It represents more than 20 carriers, including Allstate, Progressive, Geico, Liberty Mutual, Chubb, and Travelers.

Optima distributes through its website, Plano office, and agents available by phone, text, and email, with online comparative quoting for auto and home coverage and Spanish-language service. Its revenue model is brokerage commissions from carriers on policies placed; customer premiums are customized according to risk, coverage, and underwriting, with monthly billing. The disclosed operating technology is the third-party EZLynx Agency Platform for website development, client portal access, quote management, policy servicing, and workflow management. The data lists no proprietary AI, application programming interface, mobile application, patents, certifications, or disclosed revenue.

Name

optima financial and insurance

Legal name

Optima Financial Group

Website

https://optimaresults.com

Company type

Private

Operating status

Operating

Short description

Optima Financial Group is an independent brokerage serving individuals, families, and small-to-medium businesses in five U.S. states with personal, commercial, and specialty insurance, supported by carrier comparisons, online quotes, and agent-assisted service.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance coverage
• Independent insurance agency
• Multi-carrier insurance

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Commissions: The agency operates as an independent insurance brokerage, earning commissions from insurance carriers for policies placed. They represent multiple insurance carriers including Allstate, Progressive, Geico, Liberty Mutual, Chubb, Travelers, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Optima Financial Group is an independent insurance brokerage based in Plano, TX that provides both personal and commercial insurance products by representing multiple carriers (Allstate, Progressive, Geico, Liberty Mutual, Chubb, Travelers, and others). The agency offers comparison shopping, online quote tools, and personalized agent-assisted service via phone, text, and email to customers across Texas, Arkansas, Colorado, Florida, and Oklahoma.

Product overview

Optima Financial Group is an independent insurance brokerage providing both personal and commercial insurance products. The company offers a comprehensive portfolio of personal insurance products (Auto, Home, Condo, Flood, Health, Life, Pet, and Umbrella Insurance) and commercial/business insurance products (Commercial Insurance, Business Owner's Policy, Commercial Auto, General Liability, and Workers Compensation). They also provide specialty insurance products including Boat/Watercraft, RV, Motorcycle, Motor Home, and Classic Car insurance. As an independent agency, they work with multiple carrier partners (including Allstate, BHHC, Bristol West, Chubb, Columbus Life, Foremost, Geico, Liberty Mutual, Mercury, Progressive, Safeco, Travelers, and others) to provide tailored coverage options for clients across Texas, Arkansas, Colorado, Florida, and Oklahoma.

Differentiator

Problem solved

Functional benefit

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EZLynxcoreTechnology or IntegrationWebsite development and agency management software provider powering the company's client portal, quote tools, and workflow management capabilities

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown: Large national insurance brokerage with extensive personal and commercial lines operations across many states. Comparable as a scaled multi-line independent brokerage but operating at far greater size and geographic breadth than Optima.
• Marsh McLennan: Global insurance brokerage and risk management firm. Comparable as a professional insurance intermediary/brokerage but operating at far larger scale with enterprise and specialty focus rather than SMB/individual.
• Lockton: Largest privately-held independent insurance brokerage in the U.S., distributing multiple carriers' products to commercial and personal lines clients. Comparable as a large-scale independent brokerage competing for similar multi-line customers.
• Integrity Marketing Group: Large-scale insurance distribution and brokerage platform acquiring independent agencies. While much larger and acquisition-driven, its core business of distributing multiple carriers' products to consumers and seniors is structurally similar to Optima's model.

Direct peers

• Goosehead Insurance: Public independent insurance agency franchise with a multi-carrier panel across personal and commercial lines. Operates a similar agent-assisted brokerage model and represents many of the same carriers (including Progressive, Travelers, Chubb, Liberty Mutual), making it a close functional comparable.
• SmartFinancial: Digital-first insurance comparison and brokerage platform offering auto, home, and commercial coverage across multiple carriers. Highly comparable on multi-carrier, multi-line personal/commercial brokerage with online quote tools.
• Hilb Group: Mid-market insurance brokerage with multi-state operations and a mix of personal and commercial lines. Comparable as a growing multi-state independent agency leveraging partnerships and acquisitions.

Emerging players

• The Zebra: Online insurance comparison marketplace enabling consumers to compare auto, home, and other personal lines quotes across multiple carriers. Comparable as a digital distribution channel competing for the same multi-carrier consumer shopping journey.
• AssureStart (TGS Insurance Agency): Insurance brokerage platform providing multi-carrier quotes across personal and small commercial lines with online tools. Comparable as a smaller, digitally-enabled multi-carrier brokerage targeting similar SMB and individual customers.

Others

• EverQuote: Online insurance lead-generation and comparison marketplace connecting consumers with carriers and agents. Comparable as an ecosystem participant in the multi-carrier consumer shopping flow that also drives leads to independent agencies like Optima.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/optimainsurancesolution
• LinkedInlinkedin.com/company/optima-financial-group
• Instagraminstagram.com/optima_financial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about optima financial and insurance