motherkind

What motherkind does

Motherkind is a Kettering, United Kingdom-based private business that supports mothers and working parents through coaching, digital content, and employer-sponsored programmes. Its primary individual users are mothers seeking support with identity, confidence, burnout, work-life balance, ambition, relationships, and boundaries; its business customers are employers purchasing parental workshops and working-mother support. The legal operating entity is Zoe Blaskey Ltd, and the company trades as Motherkind.

Core offerings include one-to-one coaching with founder Zoe Blaskey and associate coach Kelly, six-week Motherleaders group coaching, Transformational Parental Workshops, the 21-Day Motherkind Reset and 5 Minute Motherkind digital programs, a podcast, and a book. The platform is digital-first, but no proprietary software stack, mobile application, API, or disclosed data or AI capability is described. The principal proprietary method is the 6 Cs coaching model—Clarity, Connection, Curiosity, Commitment, Compassion, and Capable—applied across individual and group coaching.

Motherkind uses podcast publishing and Zoe Blaskey's personal brand as top-of-funnel acquisition, then sells coaching through its website through pay-as-you-go sessions, short packages, and application-based multi-month engagements. It also generates revenue from bespoke corporate workshops, digital courses, podcast sponsorships and branded episodes, social partnerships, and book sales. Reported scale includes more than 600 podcast episodes, more than 5.5 million downloads, more than 100 corporate workshops, and more than 1,000 coaching hours delivered, but no current annual revenue, customer count, retention, or active recurring-contract data is disclosed.

Name

motherkind

Legal name

Zoe Blaskey Ltd

Website

https://motherkind.co

Company type

Private

Operating status

Operating

Short description

Motherkind is a United Kingdom-based coaching, content, and workplace-wellbeing business serving mothers, working parents, and employers. It offers individual and group coaching, digital programs, a 600-plus-episode podcast, corporate workshops, and a bestselling book.

Ownership category

akta.pro rank

Product category

Motherhood Coaching Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

akta.pro secondary industry

Parenting Skills & Child Development Education (EDACALAA)

Keywords

• Motherhood coaching services
• Transformational life coaching
• Parenting podcast content
• Corporate parental workshops
• Digital wellbeing courses

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1:1 and Group Coaching Services: One-on-one coaching sessions and group coaching programs (Motherleaders) with tiered pricing structures, including Power sessions (90 min), Activate (3-session packages), and Transform (multi-month engagements).
2. Corporate Workshops and Training: Bespoke transformational parental workshops delivered to employers, including the Motherleaders Group Coaching program for working mothers in organizations.
3. Podcast Sponsorship and Brand Partnerships: Podcast sponsorship slots, branded episodes, social media partnerships, and live workshop collaborations with purpose-driven brands aligned with the Motherkind audience.
4. Digital Courses and Programs: Online courses including the 21-Day Motherkind Reset and 5 Minute Motherkind program, offered via course.motherkind.co.
5. Book Sales: Sunday Times bestseller book 'Motherkind: A New Way to Thrive in a World of Endless Expectations' sold via Amazon, Waterstones, and Bookshop.org.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Motherkind provides transformational coaching and digital content that supports mothers and working parents. Core revenue-generating offerings include 1:1 coaching sessions (with founder Zoe Blaskey and associate coach Kelly), the Motherleaders Group Coaching program, the 21-Day Motherkind Reset online course, and the Motherkind book. The business also sells corporate workshops and podcast sponsorship packages to employers and brands. All coaching is structured around the proprietary 6 Cs model (Clarity, Connection, Curiosity, Commitment, Compassion, Capable).

Product overview

Motherkind is a motherhood empowerment platform offering a portfolio of coaching and content products. The core offerings include the Motherkind Podcast (a top 0.5% family podcast with 600+ episodes and 6M+ downloads), 1:1 transformational coaching services with founder Zoe Blaskey and associate coach Kelly using the unique 6 C's model, the Motherleaders Group Coaching program for working mothers, and Transformational Parental Workshops for corporate clients. Additional products include the 21-Day Motherkind Reset program, the Sunday Times bestselling book 'Motherkind: A New Way to Thrive', and various corporate partnership options including podcast sponsorship, live workshops, and social media partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Motherkind Podcast A weekly podcast featuring interviews with world-leading experts on motherhood, parenting, mental health, and personal development, with over 600 episodes and 5.5M+ downloads across major podcast platforms.
• 1:1 Coaching with Zoe Blaskey Transformational one-on-one coaching sessions with founder Zoe Blaskey using the proprietary 6 Cs model to help mothers navigate challenges in identity, ambition, career, relationships, and purpose.
• 1:1 Coaching with Kelly (Associate Coach) One-on-one coaching sessions with associate coach Kelly, specializing in processing and managing triggers, inner child work, finding identity, values and purpose, and confidence and mindset.
• Motherleaders Group Coaching A pioneering group coaching program for working mothers offering weekly immersive 60-minute group coaching webinars over 6 weeks with founder Zoe Blaskey, weekly homework, resources, and 24/7 access to the coaching team via a closed instant messaging group.
• Transformational Parental Workshops Bookable series of corporate workshops based on the Motherkind 6 Cs model, covering topics including returning to work, wellbeing for working parents, boundaries, working parent guilt, perfectionism, stress management, and the motherhood ambition axis.
• 21-Day Motherkind Reset (5 Minute Motherkind) A guided 21-day program featuring 5-minute daily episodes designed to help mothers feel calmer, clearer, and more like themselves again.
• Motherkind Book A Sunday Times bestselling book by Zoe Blaskey titled 'Motherkind: A New Way to Thrive in a World of Endless Expectations', offering proven tools and strategies to help mothers feel more confident, resilient, and supported.
• Podcast Sponsorship Branded podcast episodes and sponsorship slots created in collaboration with brand partners, offering brand integration across the Motherkind podcast content.
• Live Workshop Partnerships Bespoke live workshop services for businesses, developed in partnership with corporate clients to address working parent support and maternal wellbeing in the workplace.
• Social Media Partnership Social media marketing partnership activities reaching Motherkind's 82k+ Instagram followers and over 3 million reach, promoting partner brands through curated content.

Quantifiable outcome

• Podcast ranked Top 0.5% globally and Top 10 parenting podcast by Apple
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Wild NutritioncoreGTM or Marketing PartnerHeadline sponsor of the Motherkind podcast, providing headline sponsorship with brand integration across episodes. Wild Nutrition is a women's supplement brand raising the bar for Food-Grown supplements.
• StokkeminorGTM or Marketing PartnerPodcast sponsor featuring brand integration and promotional content related to parenting and motherhood.
• CricutminorGTM or Marketing PartnerPodcast sponsor with promotional mentions during episodes.
• Vivo BarefootminorGTM or Marketing PartnerPodcast sponsor aligned with the Motherkind audience of mothers.
• Athletic GreensminorGTM or Marketing PartnerPodcast sponsor with promotional content and affiliate-style offers for the Motherkind audience.
• CalmcoreGTM or Marketing PartnerMajor wellness brand partnership with Calm, the meditation and sleep app, aligned with Motherkind's mental health and wellbeing positioning.
• Mindful ChefminorGTM or Marketing PartnerPodcast sponsor and brand partner offering meal delivery aligned with the wellness-focused Motherkind audience.
• BetterHelpminorGTM or Marketing PartnerPodcast sponsor offering online therapy services to the Motherkind audience.
• WhirliminorGTM or Marketing PartnerPodcast sponsor featuring baby and children's product brand.
• National TrustminorGTM or Marketing PartnerPodcast sponsor from the conservation and heritage organization.
• Sweaty BettyminorGTM or Marketing PartnerPodcast sponsor and brand partner offering activewear for women, aligned with Motherkind's wellness positioning.
• MetacoreStrategic or Co-development PartnerBrand partnership with Meta (Facebook/Instagram parent company) to share the Motherkind message of empowerment for mothers through Meta's platforms and campaigns.
• DovecoreStrategic or Co-development PartnerBrand partnership with Dove for campaigns supporting women's wellbeing and self-esteem.
• Barbie (Mattel UK)coreStrategic or Co-development PartnerBrand partnership series creating podcast content about how doll play and role play support toddler milestone moments including sleep, eating, toddler apprehensions and sibling support.
• PhilipsminorGTM or Marketing PartnerBrand partnership with Philips for product collaborations and content related to motherhood and parenting.
• Zapf Creation (Baby Annabell)coreStrategic or Co-development PartnerEffective brand partnership series with Baby Annabell creating branded podcast episodes discussing how doll play supports toddler milestone moments including sleep, eating, and sibling support.
• MORIminorGTM or Marketing PartnerBrand partnership and speaking engagement for MORI's marketing and customer events.
• Thrive (Arianna Huffington)coreStrategic or Co-development PartnerZoe was personally asked by Arianna Huffington to write on modern motherhood for her global wellbeing platform Thrive, expanding Motherkind's reach internationally.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mother.ly: US-based motherhood content, community, and commerce platform serving mothers with editorial content, courses, and product recommendations. Directly comparable to Motherkind's content-plus-paid-services model for modern mothers, though US-focused and larger in scale.
• Peanut: Social networking and community app for women, with a strong focus on mothers across fertility, pregnancy, and motherhood stages. Comparable as a motherhood community platform monetizing an engaged female audience through partnerships and premium features.
• The Mother Company: Children's media and parent-coaching company producing books, apps, and programs to support emotional learning in families. Comparable as a parent-and-child content brand combining editorial IP with structured family programs.

Broad incumbents

• Calm: Global wellness and meditation app with a Core-tier brand partnership with Motherkind. Comparable as a broader incumbent in the consumer wellness and parenting-mental-health space, offering subscription content overlapping Motherkind's stress-management positioning.
• Headspace: Global mental wellness and coaching platform offering guided meditation, therapy, and coaching subscriptions. Comparable to Motherkind's coaching/wellness layer at a much larger scale, and a likely competitor for employer wellness budgets.
• BetterHelp: Largest online therapy and coaching network, currently sponsoring Motherkind's podcast. Comparable as a broad incumbent in the digital mental-health/coaching space competing for the same stressed-mother audience.

Others

• Wild Nutrition: UK women's supplement brand and Motherkind's headline podcast sponsor. Comparable as a women's-wellness commercial partner with overlapping audience and co-marketing model.

Regional players

• Frida: US-based parent and baby brand expanding from products into parenting content and education. Comparable as a motherhood content-and-commerce brand targeting a similar life-stage audience, though US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Zoe-Blaskey
• LinkedInlinkedin.com/company/motherkind
• Instagraminstagram.com/zoeblaskey
• TikToktiktok.com/@zoeblaskeymotherkind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about motherkind