SLiM

What SLiM does

SLiM, Inc. (SlimGroup) is a private wellness and weight-management company that supplies high-protein foods, meal replacements, dietary supplements, and related products to healthcare professionals and their patients, as well as directly to individual consumers. Healthcare professionals and medical practices are its primary customer segment, while consumers are a secondary segment reached through the retail storefront.

The portfolio spans High-Protein/Proti bars, wafers, chips, ready-to-drink shakes, and Nouri-Shot beverages; GLP-1 support and peptide products; keto-friendly and protein-on-the-go products; and supplements addressing gut, cardiovascular, longevity, and immune health. The homepage also featured products introduced in 2025, including a Berry Cosmo Nouri-Shot, Old Fashioned Pancake Mix, Rocky Road and Peanut Puff PROTI Bars, Mashed Potato Mix, and Amaretto Hot Chocolate, while Blueberry Pancake Mix was listed as coming soon.

Revenue is generated from one-time wholesale product sales to professional accounts and direct retail e-commerce sales. Wholesale pricing is login-gated and available on a pay-as-you-go basis, and the company also offers private labeling for qualified partners. SLiM does not disclose manufacturing processes, formulation intellectual property, a proprietary technology stack, or software platform architecture; its confirmed commercial technology is its e-commerce storefront and account-based ordering interface.

Name

SLiM

Legal name

SLiM, Inc.

Website

https://slimgroup.com

Company type

Private

Operating status

Operating

Short description

SLiM, Inc. is a private wellness company selling high-protein foods, meal replacements, and nutritional supplements for weight management to healthcare professionals, practices, and individual consumers through wholesale accounts and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Weight Management Products

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• High-protein nutrition products
• Weight management supplements
• GLP-1 support products
• Healthcare professional wholesale
• Nutritional supplements manufacturing

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: SLiM, Inc. generates revenue through wholesale product sales to healthcare professionals, offering weight management, high-protein, GLP-1 support, and nutritional supplement products. Healthcare professionals can create accounts to explore product ranges and purchase at wholesale pricing.
2. Retail Product Sales: Direct-to-consumer retail sales through the company's e-commerce storefront (slimgroup.shop), offering wellness and maintenance products including high-protein items, GLP-1 support, and nutritional supplements for individual consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SLiM, Inc. (SlimGroup) manufactures and distributes a portfolio of high-protein nutritional foods, meal replacements, protein snacks and bars, ready-to-drink shakes, Nouri-Shot beverages, and condition-specific dietary supplements (covering weight management, GLP-1 support, gut health, cardiovascular health, longevity, and immunity). Products are sold wholesale to healthcare professionals via account-based pricing and direct to consumers through the company's own e-commerce storefront, with a private-label program for qualified partners.

Product overview

SLiM, Inc. (SlimGroup) is a wellness and weight management company offering a multi-category portfolio of high-protein nutritional products, meal replacements, snacks, and dietary supplements designed exclusively for healthcare professionals and their patients. The offering spans multiple product lines — the core High-Protein/Proti sub-brand (including protein bars, wafers, chips, and ready-to-drink shakes), GLP-1 Support products, Nutritional Supplements (covering gut health, cardio health, longevity, and immunity), Keto-Friendly and Protein On-The-Go convenience items, Peptides including GLP-1 formulations, and meal replacement products like pancake mixes and mashed potato mix. Products are sold primarily through wholesale (B2B) to healthcare professionals and retail (DTC) channels. The company also offers private-label and healthcare professional partnership programs. With over 30 years of expertise, the products are described as scientifically backed and precision-focused.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Protein Products Broad category of high-protein nutritional products including meal replacements, protein bars, ready-to-drink shakes, snacks, and Nouri-Shot beverages designed to support weight management and wellness goals; sold wholesale to healthcare professionals and direct to consumers.
• GLP-1 Support Products Products designed to support individuals using GLP-1 medications for weight management, providing nutritional support alongside GLP-1 treatment protocols.
• Weight Management Solutions Comprehensive weight management products and protocols tailored for healthcare professionals and their patients, encompassing dietary supplements, meal replacements, and behavioral support resources.
• Nutritional Supplements Range of dietary supplements covering gut health, cardiovascular health, longevity, and immunity support; sold wholesale to healthcare professionals and available via the retail storefront.
• Keto-Friendly Products Low-carbohydrate, keto-friendly snack and meal products for individuals following ketogenic dietary approaches.
• Protein On-The-Go Convenient portable high-protein snacks and beverages for individuals managing weight and nutrition while on the move.
• Proti High Protein Product Line Branded sub-line of high-protein products including wafers, bars, chips, and ready-to-drink shakes sold wholesale and retail.
• Peptides Peptide-based wellness products including GLP-1 support formulations, available through the peptides product page for healthcare professionals.
• Healthcare Professional Partnership Program Wholesale partnership program enabling healthcare professionals to apply for accounts, access the product portfolio (weight management, high-protein, GLP-1 support, supplements), and purchase at professional wholesale pricing for their practices.
• Private Label Program Private labeling service allowing qualified partners to rebrand SlimGroup products under their own label for resale through their own channels.
• Dark Chocolate Wafer Proti High Protein | Case High-protein chocolate wafer snack sold as a case; one of the best-selling products.
• Proti Vanilla Ready To Drink (RTD) Shake | Case Ready-to-drink vanilla protein shake sold as a case; one of the best-selling products.
• BBQ Chips Proti | Case High-protein BBQ-flavored chip snack sold as a case; one of the best-selling products.
• Very Low Carb (VLC) Fluffy Nutter Crisp Bar | Case Very-low-carbohydrate crispy protein bar sold as a case; one of the best-selling products.
• Fiber Plus (Fiber + K) | Case Fiber supplement with added K sold as a case; one of the best-selling products.
• Cleansing Herb Tea | Case Herbal cleansing tea supplement sold as a case; one of the best-selling products.
• Berberine | Case Berberine nutritional supplement sold as a case; one of the best-selling products.
• High Protein Citrus Sunrise Nouri-Shot | Case High-protein citrus-flavored Nouri-Shot beverage sold as a case; one of the best-selling products.
• High Protein Berry Cosmo Nouri-Shot | Case High-protein berry-flavored Nouri-Shot beverage sold as a case; newly launched featured product.
• Old Fashioned Pancake Mix | Case Old-fashioned pancake mix sold as a case; newly launched featured product.
• Rocky Road Marshmallow PROTI Bar | Case Rocky road-flavored marshmallow protein bar with peanut puff, sold as a case; newly launched featured product.
• Peanut Puff Marshmallow PROTI Bar | Case Peanut puff-flavored marshmallow protein bar, sold as a case; newly launched featured product.
• Mashed Potato Mix | Case Mashed potato meal-replacement mix sold as a case; newly launched featured product.
• Amaretto Hot Chocolate | Case Amaretto-flavored hot chocolate mix sold as a case; newly launched featured product.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Healthcare ProfessionalscoreChannel Partner/ Reseller/ DistributorSLiM, Inc. partners exclusively with healthcare professionals as their primary distribution channel. Healthcare professionals can apply for wholesale accounts to access the company's range of weight management, high-protein, GLP-1 support, and nutritional supplement products. The company also offers private label options for qualified partners, enabling practices to brand products under their own identity.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Bari Life: Niche bariatric/medical protein and supplement brand sold online with clinician recommendations. Smaller emerging brand with overlapping patient demographic and product mix to SLiM.

Direct peers

• Bariatric Advantage: Medical-grade nutritional supplements (protein, vitamins, minerals) sold to bariatric and medical practices and their patients. Closely comparable to SLiM's HCP-channel model for weight management supplementation.
• Unjury: Medical-grade protein supplements recommended by clinicians for surgical and weight-loss patients. Directly comparable to SLiM's high-protein portfolio sold via HCP channels.
• Celebrate Vitamins: Bariatric and weight-management supplements sold through healthcare professionals. Same B2B clinical distribution model and patient demographic as SLiM.
• Optavia: Weight management program with clinician-coach channel and meal replacement products (fuelings). Highly comparable go-to-market and product positioning to SLiM's weight management protocol.
• Medifast: Established weight management brand built around meal replacement shakes, bars, and structured programs sold through coach channels. Comparable product format and channel structure to SLiM.

Broad incumbents

• Herbalife: Large global nutrition company selling protein shakes, meal replacements, and supplements through a distributor channel. Broader incumbent in the same protein/weight management category.
• Nestle Health Science: Medical nutrition division of Nestle offering protein shakes and supplements for healthcare settings and consumers. Wide incumbent with overlapping medical-grade nutrition portfolio.
• Abbott Nutrition: Producer of Ensure, Protality, and other medical/consumer nutrition products. Large incumbent selling protein and meal replacement products into healthcare and retail.
• Premier Protein: Mass-market high-protein shakes, bars, and powders sold through mainstream retail. Comparable product category (high-protein) but distributed via broad retail rather than HCP channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLiM