lifetime epoxy utah

What lifetime epoxy utah does

Lifetime Coatings is a private, for-profit specialty contractor that installs residential and light-commercial surface treatments, principally epoxy and polyaspartic garage floor coatings, concrete coatings, waterproof deck systems (ALX), and complementary garage storage solutions. The company was founded in 2017 and is headquartered in American Fork, Utah, with additional operations in Salt Lake City, Plano, and McKinney, supporting a multi-location service model across Utah and the Dallas-Fort Worth metro. Differentiating operational features include physical 2,000 sq ft showrooms in American Fork and Dallas, a lifetime warranty on installed coatings, and a Partner Program targeting general contractors, builders, and commercial clients alongside its core homeowner business.

The business operates a field-sales, quote-based go-to-market in which customers typically request an estimate and receive on-site or showroom consultations prior to installation. Revenue is generated per project across a diversified mix of residential epoxy flooring, decorative variants such as glow-in-the-dark and metallic finishes, exterior waterproof deck coatings, and ancillary garage storage, with commercial work sourced through the newer Partner Program channel. The company reports 2,500+ lifetime completed projects and 800+ five-star reviews as primary social proof metrics, and runs four staffed office/showroom locations. There is no public disclosure of revenue, headcount, or unit economics, and no evidence of proprietary technology, software products, or AI/ML components; competitive positioning is built on craftsmanship, warranty, brand reputation, and showroom-led conversion rather than technology differentiation.

Name

lifetime epoxy utah

Legal name

Lifetime Coatings

Website

https://lifetimeepoxyutah.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Lifetime Coatings is a specialty contractor that installs epoxy garage floor coatings, concrete coatings, waterproof deck systems, and garage storage for homeowners and light-commercial clients across Utah and the Dallas-Fort Worth metro, operating four showroom-supported locations.

Ownership category

akta.pro rank

Product category

Floor Coating and Installation Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

akta.pro secondary industries

Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Garage floor coatings
• Epoxy floor installation
• Waterproof deck coatings
• Garage storage solutions
• Concrete surface coatings

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Floor Coating Installation Services: One-time installation of garage floor coatings including epoxy floors, flake flooring, and concrete coating systems. Revenue is generated through project-based installation fees with quote-driven pricing.
2. Garage Storage Solutions: Sale and professional installation of premium metal cabinets, modular slatwall systems, and overhead storage. One-time project revenue with optional customization.
3. Waterproof Deck Coating Installation: Installation of ALX waterproof deck coating systems for residential and commercial properties. Project-based revenue with pricing based on deck size and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lifetime Coatings installs high-performance garage floor coatings—including polyaspartic flake, epoxy, metallic epoxy, and concrete coating systems—along with custom garage storage solutions (metal cabinets, slatwall, overhead storage) and ALX waterproof deck coating systems. The company provides professional surface preparation and installation services using commercial-grade equipment and trained crews for residential and commercial properties across Utah and Dallas-Fort Worth.

Product overview

Lifetime Coatings is a garage floor coating and storage installation services company operating in Utah and the Dallas-Fort Worth (DFW) area. The company does not offer a unified software platform; rather, it provides a portfolio of installation services that include: (1) Polyaspartic Flake Flooring — its primary garage floor coating product, featuring polyaspartic coatings that resist hot tire pickup, chemicals, moisture, and cracking; (2) Garage Storage — encompassing premium metal cabinets, modular Proslat slatwall systems, and overhead storage, all professionally installed; (3) Epoxy Garage Floors and Concrete Coating Systems — standard and metallic epoxy floor finishes; (4) Waterproof Deck Coatings using ALX systems — for residential and commercial outdoor spaces; and (5) a Partner Program for general contractors and commercial clients. The offerings are service-based (installation) rather than software or hardware products, and there is no modular platform architecture — each service category operates independently with color customization options available across all floor coating products.

Differentiator

Problem solved

Functional benefit

Products and services

• Polyaspartic Flake Flooring Durable polyaspartic flake garage floor coating system that resists hot tire pickup, chemicals, moisture, and cracking, delivering a clean, slip-resistant surface built for long-term performance. Designed for residential and commercial garage floors in Utah and Dallas-Fort Worth.
• Epoxy Garage Floors High-performance garage epoxy flooring system designed to resist cracking, moisture, and everyday wear while delivering a clean, durable finish. Targets residential and commercial garage floor applications.
• Metallic Epoxy Flooring Metallic epoxy floor coating finish offering a premium, high-gloss decorative appearance for both residential and commercial spaces. Installed by professional crews.
• Glow-in-the-Dark Epoxy Floor Coatings Specialty epoxy floor coating with blue glow-in-the-dark speckles providing a unique aesthetic finish for garages and outdoor spaces. Available as a customization option within the flake flooring product line.
• Concrete Coating Systems Concrete coating systems that protect garage and outdoor surfaces, designed for long-term durability against cracking, moisture, and everyday wear. Applied over existing concrete substrates.
• Waterproof Deck Coatings ALX waterproof deck coating systems that protect outdoor spaces from water damage, weathering, and long-term wear, creating seamless, slip-resistant, watertight barriers. Six-step application includes base coat, fabric reinforcement, and multiple top coats. Available for residential and commercial properties.
• Garage Storage Solutions Premium metal cabinets, modular slatwall systems, and overhead storage designed for the user's space and professionally installed. Custom organization solutions for residential garages.

Quantifiable outcome

• Coatings designed to last 20 years instead of 2 years through proper commercial-grade surface preparation
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• General Contractors and BuildersminorChannel Partner/ Reseller/ DistributorPartner program working with general contractors, builders, and commercial clients on larger-scale projects. Enables construction industry professionals to refer customers for floor coating and storage solutions as part of new construction or renovation projects.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tailored Living: Closet, garage, and home organization franchise offering custom cabinets, slatwall, and overhead storage — a complement to Lifetime's garage storage line. Comparable in GTM (in-home consultation, custom install) and customer base.
• Hello Garage: National franchise specializing in polyaspartic/epoxy garage floor coatings plus garage storage systems. Targets the same residential homeowner segment with a comparable showroom-and-direct-sales motion.
• Garage Living: National garage makeover franchise delivering the same combined floor coating + custom storage offering for residential customers. Operates in overlapping North American markets with similar direct-sales and showroom-based GTM.
• GarageExperts: National franchise network installing epoxy and polyaspartic garage floor coatings for residential customers. Closely overlapping product mix and target buyer (homeowners seeking durable, decorative garage floors).
• Citadel Floor Finishing Systems: Residential and commercial epoxy/polyaspartic floor coating installer with comparable product line (decorative flake, metallic, solid epoxy). Competes head-to-head for the same garage floor and basement coating projects.
• Leggari Products: Specialty decorative concrete coating company selling metallic epoxy, flake systems, and concrete overlays to both DIY and installer channels. Competes in the same coating chemistry space and overlaps with Lifetime's metallic and decorative flake offerings.
• PremierGarage: Established garage flooring and organization franchise offering epoxy and polyaspartic coatings, cabinets, and slatwall. Directly competitive in residential garage transformations with a multi-territory franchise model.

Others

• Proslat: Manufacturer of PVC slatwall systems, cabinets, and overhead storage that Lifetime Coatings resells and installs as part of its garage storage line. Adjacent ecosystem participant rather than a direct competitor.
• ALX Coatings: Manufacturer of the ALX waterproof deck coating system that Lifetime Coatings installs. Technology supplier and ecosystem partner for Lifetime's waterproof deck revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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