envie occitanie

What envie occitanie does

Envie Occitanie is a regional entity of the Réseau Envie, a French non-profit federation founded in 1984 and headquartered in Toulouse (with the federation's legal seat at 10 Rue Julien Lacroix, 75020 Paris). The organization operates a circular-economy business that refurbishes and resells household appliances (large and small electroménager such as refrigerators, washing machines, dryers, dishwashers, and ovens) with a minimum two-year warranty, delivered through physical stores and per-region e-commerce sites. The federation-wide footprint comprises 53 insertion enterprises across France, employing 2,897 people on professional-insertion pathways and collecting 206,387 tonnes of waste electrical and electronic equipment (WEEE) annually, representing roughly one third of the French market.

The underlying activity is a professional reconditioning pipeline: collection of used equipment, full diagnostic, deep cleaning, repair when needed, and strict quality tests covering safety, performance, and conformity. The business model combines three revenue streams: (i) one-time sale of refurbished appliances at solidarity pricing, (ii) managed WEEE collection and valorization services, and (iii) professional insertion services supported by public and corporate-foundation funding. Adjacent service lines include repair services, the École Envie technical training institute, the Envie Le Labo workshop and event space in Paris, and the Green Friday® awareness movement (a registered trademark co-founded in 2017). Customer segments are primarily individual consumers and families (primary), professionals and institutions purchasing refurbished IT and appliances, and people distant from employment participating in insertion pathways.

At the federation level, social outcomes are tracked and externally validated: 68% of insertion employees transition to employment or qualifying training annually, 97% of customers report satisfaction with refurbished appliances (Toluna 2025 study), and life-cycle analysis indicates refurbished washing machines are 49x less climate-impacting and 42x less mineral/metal-resource-intensive than new equivalents. No revenue figures, funding rounds, or AI/ML capabilities are disclosed in the source material; the organization is governed as an association under French law of 1901 with a newly elected president (Cécile Duflot, June 2026) and a Délégué Général (Guillaume Balas).

Name

envie occitanie

Legal name

Fédération Envie

Website

https://envie.org

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Envie Occitanie is a regional member of Réseau Envie, a French non-profit federation that collects WEEE, refurbishes household appliances, and resells them with a 2-year warranty while employing people on professional insertion pathways across 53 enterprises in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vente d'appareils reconditionnés: Vente de gros et petit électroménager reconditionné avec garantie de 2 ans minimum dans les magasins Envie et sur leurs sites Internet
2. Services d'insertion professionnelle: Emploi et accompagnement de personnes en parcours d'insertion socio-professionnelle via les entreprises d'insertion du réseau
3. Collecte et valorisation DEEE: Collecte et traitement des déchets d'équipements électriques et électroniques

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Envie Occitanie is the regional Occitanie branch of the Fédération Envie, a French non-profit association that refurbishes and resells household appliances (refrigerators, washing machines, dishwashers, ovens) with a minimum two-year guarantee, while employing people on professional insertion pathways. Complementary offerings include WEEE collection, appliance repair services, vocational training through École Envie, community workshops at Envie Le Labo, and the Green Friday® responsible-consumption awareness campaign.

Product overview

Envie Occitanie is part of the larger Réseau Envie federation, a French social enterprise network operating since 1984. The organization offers a unified portfolio of circular economy services centered around the reconditioning and resale of electrical appliances (refrigerators, freezers, washing machines, dishwashers, ovens). The core product line consists of professionally refurbished appliances sold with a 2-year minimum guarantee. This is complemented by vocational training programs (École Envie), repair services, WEEE collection, community workshops (Envie Le Labo), and product support resources. The Green Friday initiative extends their awareness mission. All activities support professional insertion for people distant from employment.

Differentiator

Problem solved

Functional benefit

Brands

• École Envie: A training institute offering technical formation programs related to refurbishment and repair
• Envie Le Labo
• Green Friday

Products and services

• Reconditioned Electrical Appliances Refurbished and reconditioned large and small household appliances (refrigerators, freezers, washing machines, dryers, dishwashers, ovens) sold with a minimum two-year guarantee in Envie stores and on the network's e-commerce sites, targeting individual consumers, families, and professionals.
• WEEE Collection Services Collection and recovery service for Waste Electrical and Electronic Equipment (DEEE/WEEE) from households and businesses, covering approximately one-third of the French market through partnership with ecosystem.
• Repair Services Professional repair and maintenance services for electrical appliances to extend product lifespan and prevent waste, carried out as part of the Envie reconditioning workflow and offered to insertion beneficiaries and customers.
• École Envie Vocational Training Technical training programs in repair and refurbishment of electrical equipment offered as part of professional insertion pathways at the federation's training institute, École Envie.
• Envie Le Labo Event and Workshop Space Event and workshop space in Paris (10 Rue Julien Lacroix) offering educational activities on repair, reuse, and circular-economy practices, including workshops for children and adults, and rental of event spaces for professional use.

Quantifiable outcome

• 68% des salariés en insertion retrouvent un emploi ou une formation qualifiante chaque année
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AltermundicoreStrategic or Co-development Partner · 1 January 2017Co-initiateur du mouvement Green Friday® avec Envie et le Réseau National des Ressourceries et Recycleries
• Réseau National des Ressourceries et RecycleriescoreStrategic or Co-development Partner · 1 January 2017Co-initiateur du mouvement Green Friday® aux côtés d'Envie et Altermundi
• ecosystemcoreStrategic or Co-development PartnerÉco-organisme en charge de la collecte et du recyclage des équipements électriques et électroniques. Partenaire majeur pour les activités de valorisation des DEEE.
• ADEMEcoreOthersAgence de la transition écologique soutenant les projets d'économie circulaire et de réemploi du réseau Envie
• FAPE EDFminorOthersFonds dedotation d'EDF soutenant les activités d'insertion professionnelle et d'économie sociale et solidaire
• Fondation du DomicilecoreOthersPartenaire financier du programme éco-ambassadeur·rices de la Fédération Envie
• Fondation groupe EDFcoreOthersSoutien financier au programme des éco-ambassadeur·rices pour la formation à l'entretien des appareils
• Fondation EiffageminorOthersSoutien aux projets d'économie circulaire et d'insertion du réseau Envie
• Fondation Bruneau (Fondation de France)minorOthersSoutien aux activités d'insertion et d'économie circulaire
• Improve (cabinet d'évaluation)minorOthersCabinet ayant mené l'évaluation d'impact du programme éco-ambassadeur·rices avec la Fédération Envie
• Toluna (ex-Harris Interactive)minorOthersInstitut ayant réalisé l'étude sur la durée de seconde vie des appareils reconditionnés pour Envie et ecosystem
• RREUSE (Réseau International)minorStrategic or Co-development PartnerMembre du réseau international des acteurs du réemploi et de la réutilisation
• Institut de l'Économie CirculaireminorStrategic or Co-development PartnerMembre de l'institut promouvant l'économie circulaire en France
• Les Entreprises d'InsertioncoreStrategic or Co-development PartnerMembre de la fédération nationale des entreprises d'insertion
• Pacte du Pouvoir de VivreminorStrategic or Co-development PartnerMembre du collectif pour des politiques sociales et écologiques
• Union pour le Réemploi SolidairecoreStrategic or Co-development PartnerMembre de l'union promouvant le réemploi solidaire en France

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Emmaüs France: Federation of French social-solidarity organizations engaged in second-hand collection, refurbishment, and resale, including household goods. Highly comparable to Envie in its dual social-environmental mission and reuse-supply-chain footprint, although it spans broader categories beyond appliances.
• Murfy: French on-demand home appliance repair service operating through a network of technicians. Directly comparable to Envie in appliance repair and reconditioning activity, and competes for the same pool of skilled repair labor and end customers seeking to extend appliance lifespans.
• Réseau National des Ressourceries et Recycleries: National network of French recycleries and reuse centers collecting, refurbishing, and reselling household goods. Directly comparable to Envie in circular-economy activities and explicitly a strategic co-developer of the Green Friday® initiative alongside Envie.
• Back Market: French-founded online marketplace specializing in refurbished electronics and household appliances. Directly competes with Envie in the resale of reconditioned appliances and shares the same target consumer base, differing primarily through a venture-backed, pure-play digital model versus Envie's federation of physical insertion companies.
• Lobik: French e-commerce platform reselling refurbished and second-hand household appliances with warranty. Directly competes with Envie Occitanie's online reconditioned-appliance channel for price-sensitive French consumers.

Emerging players

• Spareka: French e-commerce and service platform focused on appliance spare parts, repair tutorials, and connected diagnostics. Comparable to Envie on the repair and product-life-extension side, though its model centers on parts and services rather than full-appliance refurbishment.

Broad incumbents

• Darty: Major French household appliance retailer and current Envie partner. Overlaps with Envie through its own refurbished-appliance offering and acts as both a competitor and a channel for used-appliance collection.
• Cdiscount: Large French generalist e-commerce retailer and Envie partner. Competes with Envie online in home appliances and provides a broader assortment but lacks the insertion/social dimension.

Regional players

• rebuy: Germany-based recommerce specialist for refurbished electronics and household appliances. Comparable business model to Envie's appliance refurbishment and resale activity but primarily serves German-speaking markets rather than France.

Others

• ecosystem: French eco-organization managing the collection, recycling, and re-employment of WEEE on behalf of obligated producers. Functions as an ecosystem partner and WEEE supplier to Envie rather than a direct competitor, but operates in an adjacent layer of the same circular-economy value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/envie.org.bsky.social
• Facebookfacebook.com/LeGreenFriday
• LinkedInlinkedin.com/company/association-green-friday
• Instagraminstagram.com/legreenfriday

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about envie occitanie