KMS

What KMS does

KMS GmbH & Co. KG is a German owner-operated B2B marketing communications agency founded in 1989 by Hans-Martin Schurer and Rainer Maute, headquartered in Denkingen, between Stuttgart and Zürich. The firm operates two integrated service divisions: KMS Kommunikation, which delivers brand strategy, corporate design, employer branding, lead generation, and sales support; and KMS Film, which handles realfilm, 2D/3D animation, motion design, character design, VFX, and post-production using an in-house infrastructure of 8 render servers with 4K capability. KMS also develops client-specific software products, most notably the KMS SalesTool, a customizable cross-platform sales-presentation utility deployed at clients such as Hermle AG.

The agency serves industrial and manufacturing clients — including machining, precision engineering, electromechanical components, medical technology, and textile manufacturing companies — with a documented client base spanning Hermle, Hunkeler, Jauch, Gruner, LITEF, Groz-Beckert, RAFI, Blickle, Erbe, and Bezirkscluster. Work is delivered through consultative, project-based engagements and longer-term retainer relationships, with go-to-market executed via direct enterprise sales rather than public marketing channels. Revenue is generated from professional services fees (project-based and retainer); no public pricing is disclosed. The company is structured as a German GmbH & Co. KG with KMS Verwaltungs-GmbH as general partner, is privately held with no external investment, and reports 35+ years of operation, 5,147+ completed projects, and 1,000+ creative ideas as headline scale metrics.

Name

KMS

Legal name

KMS GmbH & Co. KG

Website

https://kms-wirkt.de

Company type

Private

Founded year

1989

Operating status

Operating

Short description

KMS is a German owner-operated B2B marketing communications agency that delivers brand strategy, corporate design, employer branding, and integrated film/3D animation production for industrial and manufacturing clients in the Stuttgart-Zürich Corridor and beyond.

Ownership category

akta.pro rank

Product category

B2B Marketing Communications Services

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing communications
• Brand development services
• Corporate film production
• Industrial marketing agency
• 3D animation production

Headquarters

HQ city

Denkingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Marketing Communications Services: KMS generates revenue through professional services in B2B marketing communications including brand development, corporate design, marketing strategy, content marketing, and employer branding. Services are delivered through consultative project engagements and ongoing retainer relationships.
2. Film and Video Production: Production of corporate films, image films, product films, 3D animations, and motion graphics for client marketing purposes. Revenue generated through project-based production contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

KMS is an owner-operated B2B marketing communications agency that helps industrial and manufacturing companies build distinctive brands, generate leads, and communicate complex technical products. The agency operates two integrated divisions: KMS Kommunikation (brand strategy, corporate design, employer branding, lead generation, and sales support) and KMS Film (corporate films, product films, 3D animations, motion design, and VFX). It also develops custom digital tools such as the KMS SalesTool to support client sales teams.

Product overview

KMS is a B2B marketing communication agency offering two core divisions: KMS Kommunikation (brand communication services including brand development, corporate design, employer branding, lead generation, sales support) and KMS Film (video/film production services including image films, product films, 3D animations, motion design). The agency also develops custom digital tools like the KMS SalesTool for client sales presentations. Services span consulting, strategy, creation, conception, realization, and monitoring across all communications channels.

Differentiator

Problem solved

Functional benefit

Brands

• KMS Kommunikation: The B2B brand communications division offering consulting, strategy, creation, conception, and realization services.
• KMS Film

Products and services

• KMS Kommunikation End-to-end B2B brand communication services including brand positioning, corporate design, employer branding, lead generation, and sales support delivered to industrial and manufacturing clients in the DACH region.
• KMS Film Full-service film and video production for B2B clients including image films, corporate films, product films, 3D animations, motion design, character design, VFX, and post-production, leveraging 8 render servers with 4K capability.
• KMS SalesTool A customizable cross-platform digital sales tool that provides sales teams with unified access to presentations, product information, animations, videos, and technical documentation; features automatic updates and secure access management.

Quantifiable outcome

• Over 5,147 projects completed across 35+ years of operation
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent agency brand and creative agency. Comparable to KMS in brand strategy, corporate design, and creative production for B2B clients, with a similar mid-sized positioning in the German agency landscape.
• denkwerk: Cologne-based digital agency combining brand, content, and digital product work. Comparable to KMS in B2B client base and integrated creative capability, with stronger digital platform and technology offerings.
• Kolle Rebbe: Hamburg-based creative agency with strong brand communication and content production capabilities. Comparable to KMS in integrated B2B brand work and creative execution, while serving similar mid-market and enterprise clients.
• Jung von Matt: One of Germany's largest independent creative agencies with strong B2B and brand communication capabilities. Comparable to KMS in core services (brand strategy, creative production, digital content) but operates at significantly larger scale across multiple European offices.
• Strichpunkt: Stuttgart-based brand and corporate design agency with strong B2B expertise. Directly comparable to KMS by geography (Baden-Württemberg), vertical focus on industrial/manufacturing clients, and emphasis on brand design and communications.
• Scholz & Friends: Established German agency group with a strong B2B and integrated communications offering. Directly comparable to KMS in strategy, brand development, and creative production, though with broader geographic reach and larger client roster.
• Zum goldenen Hirschen: Berlin-based integrated communications agency with corporate, brand, and content expertise. Comparable to KMS across the full communications value chain, particularly in B2B and industrial client engagement.

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group offering integrated brand, digital, and content services. Comparable to KMS in span of capabilities but operates as a multi-house network with much larger scale and resources.
• UFA: Germany's largest film and TV production conglomerate. Comparable to KMS Film in producing high-end video, drama, and content, though operating at vastly greater scale across entertainment, serial, and corporate content.

Emerging players

• achtung!: Hamburg-based independent agency focused on brand, content, and digital communications. Comparable to KMS in B2B brand storytelling and integrated creative production, with a stronger digital and platform focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kms-kommunikation-film

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMS