the waterleaf
The WaterLeaf at Land Park is a 53-bed, owner-operated assisted living facility in Sacramento, CA, providing housing, personal care, dementia programming, and respite services to elderly residents via tiered monthly care plans.
- Company typePrivate
- Founded2001
- HeadquartersSacramento, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What the waterleaf does
The WaterLeaf at Land Park is a 53-bed, owner-operated residential care facility for the elderly (RCFE) located in Sacramento, California, licensed under California license #347001970 and co-founded in November 2001 by Paul Cimino (administrator), Mike Williamson (CFO), and Sally Cimino. The facility operates a single physical site at 966 43rd Avenue in the Land Park neighborhood, split between a 27-bed main building of primarily private rooms and a 26-bed MapleLeaf Unit configured exclusively as semi-private accommodations for residents requiring higher levels of supervision, including dementia and post-surgery recovery cases.
Service offerings center on tiered assisted living priced across five care levels, with monthly rates ranging from $5,350 (MapleLeaf semi-private, Level 1) to $7,050 (private room, Level 5). Revenue is augmented by a one-time $2,000 community fee at move-in, hospice care at current rate plus $500 per month, respite care at $200 per day, transportation to medical appointments, and beauty/barber services. 24-hour staffing is supported by LVN nurses on duty from 7am to 11pm, advanced caregiver training delivered through the Institute for Professional Care Education partnership established in 2016, and medication management under LVN supervision. Specialized dementia care is delivered through the WaterLeaf Plus Program, while the Family Learning Center (FLC.ipced.com/WaterLeaf) provides 24/7 caregiver-education resources to residents' families.
The customer base is direct-to-consumer, comprising elderly individuals needing assistance with activities of daily living, residents with Alzheimer's or other dementias, post-surgery or stroke-recovery patients requiring additional assistance, and families seeking short-term respite. There is no proprietary technology platform; the facility relies on standard RCFE infrastructure including a security camera monitoring system and a Panoskin-powered virtual tour viewer. Marketing is conducted via website brochure requests, testimonial showcase, photo gallery, and outreach to local medical professionals, with no external capital, private-equity backing, or secondary locations disclosed.
the waterleaf firmographics
Firmographics- Name
- the waterleaf
- Legal name
- The WaterLeaf at Land Park
- Website
- https://thewaterleaf.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- The WaterLeaf at Land Park is a 53-bed, owner-operated assisted living facility in Sacramento, CA, providing housing, personal care, dementia programming, and respite services to elderly residents via tiered monthly care plans.
- Ownership category
- akta.pro rank
the waterleaf industry classification
Industry- Product category
- Assisted Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)
Keywords
Where the waterleaf is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
the waterleaf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Monthly Care Fees: Recurring monthly fees based on room type (private or semi-private MapleLeaf Unit) and assigned care level (1-5). Care levels are determined by thorough evaluation of resident assistance needs.
- Additional Care Services: Hospice care adds $500/month to base rate. Transportation to medical appointments and beauty/barber services available for additional fees.
- Respite Care: Short-term care at $200 per day for families needing temporary support.
- Move-In Community Fee: One-time $2,000 community fee charged at move-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living Private Rooms - Care Level 1 |
| Subscription | Monthly | Assisted Living Private Rooms - Care Level 2 |
| Subscription | Monthly | Assisted Living Private Rooms - Care Level 3 |
| Subscription | Monthly | Assisted Living Private Rooms - Care Level 4 |
| Subscription | Monthly | Assisted Living Private Rooms - Care Level 5 |
| Subscription | Monthly | MapleLeaf Unit Semi-Private - Care Level 1 |
| Subscription | Monthly | MapleLeaf Unit Semi-Private - Care Level 2 |
| Subscription | Monthly | MapleLeaf Unit Semi-Private - Care Level 3 |
| Subscription | Monthly | MapleLeaf Unit Semi-Private - Care Level 4 |
| Subscription | Monthly | MapleLeaf Unit Semi-Private - Care Level 5 |
| Unit Pricing | Pay-as-you-go | Respite Care |
| Subscription | Monthly | Hospice Care |
| One time/ perpetual license | Pay-as-you-go | Community Fee (Move-In) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
the waterleaf product offering
Product offeringCore offering
The WaterLeaf is a 53-bed, owner-operated assisted living facility (Residential Care Facility for the Elderly, RCFE) located in Sacramento, California, providing housing, personal care, and support services for elderly residents. The facility offers tiered assisted living across private and semi-private rooms with care levels 1-5 determining monthly pricing from $5,350 to $7,050, alongside adjacent offerings including the MapleLeaf memory care unit, Respite Care, Hospice Care, and the WaterLeaf Plus dementia activities program.
Product overview
The WaterLeaf is an owner-operated assisted living facility (RCFE) offering a single unified service with tiered care levels. The core offering is assisted living with 53 beds split between private and semi-private accommodations. Additional services include the MapleLeaf Unit for dementia care, Respite Care, Hospice Care, WaterLeaf Plus Program for dementia activities, Medication Management, Dining Experience, and Activities Program. All services are coordinated through a unified care model with care levels 1-5 determining pricing from $5,350 to $7,050 per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living Services (Private Rooms) Core assisted living services delivered in private rooms within the main 27-bed building, providing supervision and assistance with activities of daily living (ADLs), medication management by LVN nurses, three meals daily with snacks, housekeeping and laundry, transportation to medical appointments, professional entertainment, and activity programming for elderly residents.
- MapleLeaf Unit (Semi-Private Memory Care) Specialized 26-bed semi-private unit configured exclusively for residents requiring additional assistance with transfers, toileting, post-surgery recovery (hip surgery, stroke), or dementia/confusion, providing a smaller, more intimate setting with elevated supervision and intervention from caregiver staff.
- Respite Care Short-term temporary assisted living care provided at $200 per day, offering relief for family caregivers who need temporary supervised care for their elderly loved ones.
- Hospice Care End-of-life care services provided in addition to the regular monthly rate for an extra $500 per month, supporting terminally ill residents with elevated care needs.
- WaterLeaf Plus Program Specialized program of personalized activities designed specifically for dementia residents, with an additional fee applies beyond standard assisted living rates.
Quantifiable outcome
- Reached full capacity (53 residents) within nine months of opening
Companies that use the waterleaf
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
the waterleaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
the waterleaf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Institute for Professional Care Education (IPCEd)coreThe WaterLeaf partners with the Institute for Professional Care Education for caregiver training. IPCEd provides interactive and dynamic training programs that extend beyond basic requirements, helping build a caregiving team committed to quality care. The training approach uses proven methods more effective than traditional training.
- California Assisted Living Association (CALA)minorThe WaterLeaf holds membership in the California Assisted Living Association, indicating compliance with industry standards and participation in the California assisted living industry community.
- Family Learning CenterminorThe WaterLeaf provides families access to the Family Learning Center, an online resource available 24/7 at FLC.ipced.com/WaterLeaf. The resource helps families understand caregiving challenges, manage challenging behaviors, and identify signs of caregiver stress and burnout.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
the waterleaf competitors and assessment
Company assessmentRegional players
- Oakmont Senior Living: California-based upscale assisted living and memory care operator with multiple communities statewide. Directly comparable service mix (assisted living, memory care, respite) and operates within driving distance of Sacramento, creating geographic overlap and competitive pressure on local families.
- Eskaton: Non-profit Sacramento-area senior living operator offering independent living, assisted living, memory care, and respite services. Strongly comparable to The WaterLeaf in the Sacramento trade area and competes directly for the same families and referral sources.
- Aegis Living: West Coast–focused assisted living and memory care provider with communities in California, Washington, and Nevada. Offers comparable assisted living tiers, memory care neighborhoods, and short-stay respite — competing for the same Sacramento-adjacent referral networks.
Broad incumbents
- Belmont Village Senior Living: Multi-state assisted living and memory care operator with a differentiated memory care program (similar positioning to WaterLeaf's WaterLeaf Plus). Comparable product structure and tiered pricing; relevant peer for benchmarking program differentiation.
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of assisted living communities offering tiered personal care, memory care, and respite stays — directly mirroring WaterLeaf's product set. Differs in scale, corporate governance, and reliance on standardized operating systems.
- Sunrise Senior Living: National senior living operator offering assisted living, memory care, and short-stay services with tiered care levels similar to The WaterLeaf's structure. Broad incumbent with overlapping service model but standardized corporate processes versus WaterLeaf's owner-operated flexibility.
- Senior Lifestyle: Multi-state senior living operator offering assisted living, memory care, and respite services across the U.S. Comparable tiered service model and family-oriented marketing approach, though at significantly larger scale than a single 53-bed facility.
- Atria Senior Living: Operates a large national portfolio of assisted living and memory care communities across the U.S. Comparable to The WaterLeaf in core service (assisted living with tiered care levels and memory care programs), but at vastly greater scale and with a corporate (not owner-operated) management model.
Emerging players
- The Kensington Sierra Madre: Boutique assisted living and memory care operator emphasizing intimate settings, high caregiver ratios, and owner-style attention — directly aligned with The WaterLeaf's value proposition. Relevant peer for benchmarking premium boutique positioning.
- Silverado Senior Living: Specialty memory care and hospice-assisted living operator with a clinically focused model and multiple California locations. Comparable to The WaterLeaf in dementia care emphasis and California presence, though Silverado operates at larger community scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
the waterleaf social profiles
Digital presencethe waterleaf compliance and trust
Trust signalCompliance3 records
the waterleaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
the waterleaf leadership team
Management profileNumber of profiles
Profiles3 records
the waterleaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the waterleaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the waterleaf
What does the waterleaf do?
The WaterLeaf is a 53-bed, owner-operated assisted living facility (Residential Care Facility for the Elderly, RCFE) located in Sacramento, California, providing housing, personal care, and support services for elderly residents. The facility offers tiered assisted living across private and semi-private rooms with care levels 1-5 determining monthly pricing from $5,350 to $7,050, alongside adjacent offerings including the MapleLeaf memory care unit, Respite Care, Hospice Care, and the WaterLeaf Plus dementia activities program.
Is the waterleaf a public or private company?
the waterleaf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the waterleaf founded?
the waterleaf was founded in 2001.
Where is the waterleaf based?
the waterleaf is headquartered in Sacramento, United States, in the North America region.
How does the waterleaf make money?
Four revenue lines are on record. Monthly Care Fees are the primary driver. The others are additional Care Services, respite Care and move-In Community Fee.
Who are the waterleaf's main competitors?
Regional players on record are Oakmont Senior Living, Eskaton and Aegis Living. Broad incumbents are Belmont Village Senior Living, Brookdale Senior Living, Sunrise Senior Living, Senior Lifestyle and Atria Senior Living. Emerging players are The Kensington Sierra Madre and Silverado Senior Living.
Does the waterleaf have an API?
No public API is recorded for the waterleaf.
What industry is the waterleaf in?
the waterleaf's product category is Assisted Living Services. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623312 and its SIC code is 8050.