planetary herbals

What planetary herbals does

Planetary Herbales, Inc. is a privately held California-incorporated herbal supplement company that develops, manufactures, and distributes botanical formulations rooted in Ayurvedic, traditional Chinese, and Western herbal traditions. Its product portfolio centers on Full Spectrum single-ingredient herbs (Ginseng, Rhodiola Rosea, Holy Basil, Reishi, Stinging Nettle, Cinnamon, Kudzu) and proprietary blended formulas covering adaptogenic, respiratory, digestive, immune, and children's wellness categories, with suggested retail prices ranging from roughly $8 to $63 per SKU. The company operates a vertically integrated model in which globally sourced botanicals are processed through in-house U.S. manufacturing with comprehensive analytical quality control spanning botany, morphology, microscopy, HPTLC, HPLC, LC-MS, ICP-MS, UV-Vis, FTIR, and microbial testing on every ingredient.

Formulation authority is anchored by a small named team of credentialed herbalists, including Chief Formulator Michael Tierra (O.M.D.), Lesley Tierra (L.Ac., NCCAOM), Jill Stansbury (ND), Alan Tillotson (PhD), and General Manager Roy Upton (RH, AHG), who is also executive director of the American Herbal Pharmacopoeia. The company has operated under the Planetary Herbals brand for over 30 years and markets through email newsletters, content articles, and social media.

The business operates on an exclusively B2B wholesale model: Planetary Herbals does not sell directly to consumers, instead distributing products through a U.S. network of health food stores, natural product retailers, and online retailers, with retailer onboarding administered via Threshold Enterprises. Revenue mechanics are unit-based wholesale at suggested retail prices set by the company, with no subscription, licensing, or DTC commerce layer. The primary end consumer is health-conscious buyers seeking supplements that combine traditional herbal formulations with modern analytical quality verification.

Name

planetary herbals

Legal name

Planetary Herbals, Inc.

Website

https://planetaryherbals.com

Company type

Private

Operating status

Operating

Short description

Planetary Herbals is a privately held California herbal supplement company that formulates and manufactures botanical products from Ayurvedic, Chinese, and Western traditions, selling exclusively through U.S. health food and natural product retailers.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Herbal supplements
• Botanical formulations
• Ayurvedic formulas
• Adaptogenic supplements
• Traditional Chinese medicine

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. B2B Wholesale - Herbal Supplements: Planetary Herbals sells its herbal supplement products exclusively to retail partners (health food stores, natural product retailers) who then resell to consumers. The company does not sell directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Planetary Herbals manufactures and markets a broad portfolio of Full Spectrum single-ingredient herbs and proprietary blended herbal supplement formulations that integrate Ayurvedic, Traditional Chinese, and Western herbal traditions. Products are formulated by licensed herbalists and acupuncturists, produced in-house in the United States with comprehensive quality testing, and distributed exclusively through retail partners.

Product overview

Planetary Herbals is an herbal supplement provider offering a broad portfolio of botanical health products. The product line centers on Full Spectrum™ single-ingredient herbs and proprietary blended formulas drawing from Ayurvedic, Traditional Chinese, and Western herbal traditions. Key product lines include adaptogenic supplements (Ginseng Extract, Rhodiola Rosea, Holy Basil), respiratory support products (SinusFree, Loquat Respiratory Syrup, Mullein Lung Complex), digestive formulas (Digestive Grape Bitters, Triphala-Garcinia Program), immune support (Well Child, Echinacea products), and specialized formulations like Calm Child for children's focus and EarthSweet Stevia for blood sugar balance. Products are developed by licensed herbalists including Michael Tierra, Lesley Tierra, and Jill Stansbury, combining traditional herbal wisdom with modern quality standards including HPTLC, HPLC, and ICP-MS testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Three Spices Sinus Complex™ A traditional Ayurvedic formula modeled after Trikatu, supporting digestion, lungs, and sinuses through a blend of long pepper, ginger, and black pepper.
• Ginseng Revitalizer™ A classic Chinese energizing compound supporting energy levels without stimulants, based on formulas used since 1078 A.D., combining multiple ginseng varieties with adaptogenic herbs.
• EarthSweet™ Stevia with FOS A healthy sweetener combining stevia extract containing 90% steviosides with fructooligosaccharides (FOS), supporting balanced blood sugar levels and serving as an intestinal prebiotic.
• SinusFree™ A spicy, pungent liquid sinus support formula supporting free mucus flow and healthy mucosa, containing horseradish, thyme, yarrow, and eyebright.
• Schisandra Adrenal Recharge™ A classic Chinese formula featuring Schisandra fruit combined with other Asian tonic herbs, designed to replenish energy and stamina.
• Triphala-Garcinia Program™ A comprehensive weight management supplement combining the Triphala blend with Garcinia cambogia extract, supporting cleansing, digestion, and nutritional needs.
• Holy Basil Extract A high-potency 450mg adaptogenic herb supporting natural stress reduction, COX-2 inhibition, cortisol balance, and blood sugar normalization.
• Digestive Grape Bitters™ A bitter herbal tonic supporting digestion and assimilation by stimulating bile flow from the liver, containing tonic, warming, and aromatic bitter herbs.
• Cinnamon Extract, Full Spectrum™ A blood sugar support supplement using cinnamon to enhance normal glucose uptake and sugar metabolism, available in tablet and vegetarian capsule forms.
• Reishi Mushroom Supreme™ An immune support supplement combining reishi mushroom with shiitake, astragalus, and other adaptogens for enhancing immune resistance.
• Mullein Lung Complex™ A respiratory support formula combining mullein, wild cherry bark, licorice, and pungent herbs to support healthy respiratory function.
• Loquat Respiratory Syrup A respiratory tonic combining loquat leaf with slippery elm and wild cherry bark, traditionally used in Chinese herbalism for respiratory health since 500 A.D.
• Full Spectrum Stinging Nettle Freeze-dried stinging nettle supplement for healthy sinus support, organically cultivated to preserve active constituents including histamine, serotonin, and acetylcholine.
• Dr. Tierra's Wild Cherry Bark Syrup™ A respiratory support syrup combining North American and Chinese botanicals including wild cherry bark, echinacea, and loquat leaf for supporting healthy respiratory function.
• Calm Child™ A clinically derived herbal formula for children supporting calm focused attention, combining chamomile, lemon balm, catnip with nourishing tonifiers hawthorn, zizyphus, and gotu kola.
• Well Child™ An echinacea-elderberry herbal syrup specifically designed for children's immune health during winter, formulated by Michael Tierra.
• Ginseng Classic™ A classic Chinese energizer formula (Si Junzi Tang) from 1078 A.D. combining red Kirin ginseng root with atractylodes, poria, and licorice.
• Ginseng Elixir™ A classic Chinese formula (Bu Zhong Yi Qi Tang) from 700 years ago combining energizing and tonifying botanicals including astragalus, licorice, and dong quai.
• Ginseng Extract, Full Spectrum™ An adaptogenic ginseng supplement combining standardized Korean ginseng extract (20% ginsenosides) with whole Korean ginseng root.
• Rhodiola Rosea Extract, Full Spectrum™ An adaptogenic supplement from Arctic regions, standardized to 0.8% rosavins and 0.8% salidrosides, supporting physical and mental stamina.
• Stevia Liquid Concentrate A liquid sweetener made from whole stevia leaves, concentrated in purified water base.
• Full Spectrum™ Kudzu & Kudzu Recovery™ Anti-alcohol support formulas providing kudzu roots, flowers, and standardized extract delivering a full spectrum of kudzu's constituents for supporting alcohol moderation.

Quantifiable outcome

• Products used by tens of thousands of children worldwide
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Gaia Herbs: Gaia Herbs is a leading U.S. herbal supplement brand offering full-spectrum botanical extracts and single herbs, with in-house farming and rigorous testing. It directly competes with Planetary Herbals in the same product categories (adaptogens, immune, respiratory, women's health) through similar health food and natural product retail channels.
• Herb Pharm: Herb Pharm is a certified organic herbal supplement brand offering liquid extracts, tinctures, and herbal formulas emphasizing traditional herbalism and rigorous quality testing. It shares Planetary Herbals' focus on traditional formulations, in-house quality control, and natural product retail distribution.
• Traditional Medicinals: Traditional Medicinals is a certified B Corp herbal tea and supplement company grounded in traditional herbal medicine (Ayurvedic, TCM, Western). It shares Planetary Herbals' multi-tradition herbal philosophy, emphasis on quality sourcing, and natural product retail distribution, though it focuses more on teas.
• Oregon's Wild Harvest: Oregon's Wild Harvest is an independently-owned organic herbal supplement company offering tinctures, capsules, and teas with a focus on sustainably cultivated and traditionally formulated botanicals. It is a smaller direct peer sharing the natural product retail channel and organic, traditional-formulation positioning.
• Standard Process: Standard Process is a whole-food and herbal supplement manufacturer with in-house farming and quality control, distributing primarily through healthcare practitioners. It shares Planetary Herbals' vertical integration approach and emphasis on clinically-informed botanical formulations, though it focuses more on practitioner channels.

Broad incumbents

• Nature's Way: Nature's Way is one of the largest and most established herbal supplement brands in the U.S., offering extensive single herbs and blends across the same retail channels (health food stores, drug stores, mass retail). Its broader portfolio and brand scale make it a key competitor for shelf space and consumer mind-share.
• NOW Foods: NOW Foods is a major privately-held supplement manufacturer with a vast herbal and nutritional product portfolio. It competes with Planetary Herbals across virtually every botanical category and shares the same health food and natural product retail distribution channels.
• Himalaya Wellness: Himalaya Wellness is a global herbal wellness brand with strong Ayurvedic heritage, offering herbal supplements across immunity, liver, men's/women's health, and stress. It directly competes with Planetary Herbals in the Ayurvedic herbal category and has significantly larger scale and global distribution.
• New Chapter (Nestlé Health Science): New Chapter is an established herbal and botanical supplement brand now owned by Nestlé Health Science, offering whole-food and fermented herbal products. It competes directly in the premium herbal segment across many of the same categories (immune, stress, women's health) via the same retail channels.
• Solgar: Solgar is a long-established premium supplement brand offering vitamins, minerals, and herbal extracts through health food and natural product retail channels. It competes with Planetary Herbals across the herbal supplement portfolio and shares a similar premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about planetary herbals