MARK Design Agency

What MARK Design Agency does

MARK Design Agency is a privately held, boutique experiential design agency founded in 2015 by co-owners Brooks Clay and Lawrence Wolfberg, headquartered in Atlanta, Georgia. The firm designs and produces immersive brand environments, interactive exhibits, workplace environments, and live strategic events for enterprise clients, operating across tourism, media, technology, beverage, retail, sports, and cruise verticals. Notable engagements include the Amelia Island Visitor Center, CNN World Headquarters at Hudson Yards, Meta/Facebook Atlanta, Coca-Cola Times Square LED upgrade, Disney Cruise Line, and NCAA and NBA events.

The agency's technology and production stack centers on 3D CAD design and development, environmental and experiential graphic design, interactive digital installations, staging/set/sound design, and on-site fabrication and installation. Delivery is enabled by a curated network of global and local artist partners plus fabrication and installation vendors, allowing the two-principal core to execute projects of any scale domestically and internationally since 2015. The firm packages fifteen core services into three portfolio categories: Immersive Brand Environments, Live Strategic Experiences, and Curated Art Installations.

MARK generates revenue through custom, per-project professional services engagements quoted against client scope, beginning with a free discovery call and proceeding to a tailored experience design plan and execution. Go-to-market is sales-led and relationship-driven, supported by a content marketing layer (portfolio website, project case studies, blog, and a free downloadable branding guide) that funnels prospects into discovery calls. Pricing is not publicly disclosed, and there is no evidence of recurring retainers, marketplace listings, or self-serve distribution; all projects begin with bespoke direct engagement.

Name

MARK Design Agency

Legal name

MARK Design Agency

Website

https://markatlanta.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

MARK Design Agency is an Atlanta-based boutique experiential design agency that designs and produces immersive brand environments, interactive exhibits, and live events for Fortune 500 clients across tourism, media, technology, beverage, retail, sports, and cruise verticals.

Ownership category

akta.pro rank

Product category

Experiential Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420), Interior Design Services (541410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Experiential design agency
• Brand environment design
• Exhibit design services
• Live event production
• Immersive brand experiences

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Design Services: Custom agency services for creating immersive brand experiences, including experience design assessment, exhibit design, workplace environments, strategic events, and production and installation. Projects are likely quoted and delivered on a per-engagement basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MARK Design Agency is a boutique experiential design agency that designs and produces immersive brand environments, exhibits, workplace redesigns, and live strategic events for enterprise clients. Services span experience design assessment, custom design strategy, 3D CAD design, experiential graphic design, interactive exhibit fabrication, staging/set/sound design, and on-site production and installation. Projects are delivered on a custom, per-engagement basis following a discovery-call process.

Product overview

MARK Design Agency is an experiential design agency offering a comprehensive suite of 15 core services organized around three portfolio categories: Immersive Brand Environments, Live Strategic Experiences, and Curated Art Installations. Their services span the full project lifecycle from Experience Design Assessment and Custom Design Strategy through Concept Development, 3D CAD Design, and Experiential Graphic Design, to Production and Installation. They specialize in transforming ordinary brand spaces and events into human-centric experiences for mixed-use developments, workplace environments, tourist attractions, exhibits, hospitality, and live strategic events. Notable featured projects include the Amelia Island Visitor Center (immersive brand environment), CNN World Headquarters at Hudson Yards (workplace environments), Facebook Atlanta Lobby (immersive environments), and various live events for major brands. The agency operates with a philosophy centered on Strategy, Truth, and Design, positioning themselves as a nimble alternative to large complex agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Design Assessment Strategic evaluation service that analyzes a brand's existing experiences to identify opportunities for transformation and improvement, intended for enterprise marketing and brand leaders.
• Workplace Environment Design Design and redesign of corporate offices and workplace spaces into immersive, branded environments that reinforce company culture and enhance employee experience.
• Exhibit Design and Interactive Exhibits Creation of physical and digitally interactive exhibits for museums, visitor centers, and brand spaces, designed to tell stories and engage audiences through technology-enhanced experiences.
• Strategic Events (Live Event Design and Production) Design and production of live corporate events including summits, conferences, premieres, and private gatherings, covering concept, staging, set design, and on-site execution.
• Staging, Set and Sound Design Creation of physical sets, stages, and acoustic environments for live events and productions.
• 3D CAD Design and Development Advanced 3D computer-aided design services used to visualize and detail experiential installations, fabrication layouts, and environments.
• Production and Installation Fabrication and on-site installation services for experiential environments and branded spaces, delivered through strategic vendor partnerships.
• Experiential Graphic Design and Wayfinding Visual design services for environmental graphics, signage, and wayfinding systems that guide visitors through spaces while reinforcing brand identity.
• Custom Design Strategy and Concept Development Tailored strategic planning, creative direction, and concept development that establishes the vision and narrative framework for brand experiences.
• Curated Art Installations Curation and installation of art pieces and sensorial experiences delivered in partnership with global and local artists to amplify brand stories.
• End-to-End Project Management End-to-end project coordination ensuring flawless execution of experiential design projects from concept through installation.

Quantifiable outcome

• Over 100,000 annual visitors attracted to Amelia Island Visitor Center
• +1 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Knapsack CreativeminorGTM or Marketing PartnerKnapsack Creative is listed as the website developer for MARK Design Agency. They manage the blog content publishing for the agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Freeman: Largest brand experience company globally, with deep event production, exhibit design, and AV capabilities. Overlaps with MARK's exhibits and live events work but at enterprise scale.

Direct peers

• MKG: Experiential marketing and brand experience agency with similar service offerings around immersive design, events, and brand activations. Comparable boutique-to-mid positioning.
• 160over90: Full-service cultural marketing agency blending brand storytelling with experiential and event work. Comparable to MARK's experiential design + brand activation combination.
• Sparks: Global experiential marketing agency delivering brand experiences, exhibits, and events for major enterprises. Directly comparable to MARK in scope (immersive brand environments, live events, exhibits) but at significantly larger scale.
• Jack Morton Worldwide: Brand experience agency producing events, exhibits, and immersive environments for global brands. Closely aligned with MARK's experiential design, exhibits, and live events offerings across Fortune 500 client base.
• George P. Johnson Experience Marketing: Long-standing experiential marketing agency focused on live events, exhibits, and brand activations. Highly comparable service mix to MARK with deeper global infrastructure.
• BRC Imagination Arts: Specialized design-build firm creating immersive brand environments, museums, and visitor centers. Strongly comparable to MARK's Amelia Island Visitor Center and tourism/hospitality portfolio.
• Optimist: Boutique creative agency producing brand experiences, environmental design, and live events for premium brands. Direct peer in positioning and scale tier to MARK.
• MAS Event Design: Event design and production firm focused on corporate events, conferences, and brand activations. Overlaps with MARK's strategic events and staging/set/sound services.
• The Experiential Group: Mid-sized experiential agency delivering brand activations, exhibits, and immersive environments for enterprise clients. Comparable boutique scale and service mix to MARK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARK Design Agency