medito foundation

What medito foundation does

Medito Foundation (Stichting Medito) is a non-profit foundation registered in Amsterdam, Netherlands (KvK 75284251), established in 2020 to make meditation and mindfulness tools accessible to everyone free of charge. Its core product is the Medito mobile application, available on iOS and Android, which delivers hundreds of guided meditations, sleep stories, beginner courses, 30-day challenges, breathing exercises, a meditation timer, and daily meditations. The app requires no account, displays no ads, and contains no paywalls; its source code is published on GitHub under the GNU Affero General Public License (AGPL). The foundation operates with no paid employees, supported by 200+ volunteers and contributors worldwide, and maintains compliance with GDPR and CCPA.

The foundation's business model is donation- and grant-driven rather than transactional. Voluntary donations from the global user base — less than 1% of whom donate — sustain the free service, supplemented by grants, corporate partnerships (Cloudflare, Google, ElevenLabs, Sentry, Notion, Stripe, Kirby CMS), custom content licensing for external use, and small-scale in-person meditation retreats in the UK. Distribution is pure product-led growth via the App Store and Google Play with organic and SEO-driven discovery, reaching 4.1M+ people across 190+ countries with a 4.9-star app store rating.

The foundation maintains a substantive research program through partnerships with eight or more universities including the University of Bath (which published a 2024 RCT with 1,247 participants across 91 countries in the British Journal of Health Psychology), Harvard School of Public Health, King's College London, UCLA, the University of Melbourne, Emory University, the University of Pennsylvania, and City St George's/University of London. It also aggregates third-party content from independent teachers and creators under a 'Friends of Medito' program. Its go-to-market is entirely horizontal: a single B2C app serving general consumers seeking mental wellness, with no enterprise tier and no premium upsell.

Name

medito foundation

Legal name

Stichting Medito

Website

https://meditofoundation.org

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Medito Foundation is a Netherlands-registered non-profit (founded 2020) that operates the free Medito meditation and sleep app, reaching 4.1M+ users across 190+ countries, funded by donations, grants, corporate partnerships, content licensing, and retreats.

Ownership category

akta.pro rank

Product category

Meditation and Mindfulness Apps

NAICS

Software Publishers (5132), Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Meditation mobile app
• Mindfulness platform
• Guided meditation
• Sleep meditation
• Mental wellness tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Voluntary Donations: Primary revenue stream from voluntary donations from the global community. Less than 1% of users have ever donated, but those donations sustain the free service. Both one-time and recurring monthly donation options are available through the website and in-app donation flow.
2. Grants: The foundation receives grants from organizations who believe in the mission of making mindfulness accessible to everyone for free.
3. Corporate Partnerships: Support from organizations including Cloudflare, Google, ElevenLabs, and others who provide services or funding to sustain operations.
4. Meditation Retreat Income: Revenue from hosting mindfulness retreats, including events in Gloucestershire, UK and other locations.
5. Custom Content Licensing: The foundation offers custom licensing options for Medito content for external use outside the app, available for various durations and amounts of content, typically one-year terms. This allows revenue generation while maintaining free access within the app.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Medito Foundation develops and distributes the Medito mobile application, a free, open-source meditation and mindfulness app available on iOS and Android. The app delivers guided meditations, sleep stories, breathing exercises, beginner courses, and 30-day challenges, with no account creation required, no advertising, and no premium tier. Source code is publicly released under the GNU Affero General Public License (AGPL) on GitHub, and the organization sustains operations through voluntary donations, grants, and corporate partnerships.

Product overview

Medito Foundation operates as a non-profit organization offering a single unified product: the free Medito meditation app (available on iOS and Android). The app is the primary product and contains all sub-offerings including guided meditations, sleep stories, beginner courses, 30-day challenges, breathing exercises, a meditation timer, and daily meditations. The portfolio is architecturally a single app with categorized content sections (Courses, Sleep, Daily, Breathing, Stress & Anxiety, Timer) rather than a platform-plus-modules model. Content is entirely free with no premium tier, and the app requires no account. The source code is separately available as open-source software under AGPL license on GitHub.

Differentiator

Problem solved

Functional benefit

Products and services

• Medito App Free, ad-free meditation and mindfulness mobile application available on iOS and Android. Offers guided meditations, sleep stories, courses, breathing exercises, and a meditation timer. No account required; all content is permanently free.
• Meditation Retreats In-person mindfulness retreats organized by the foundation, including events in Gloucestershire, UK and other locations, generating event revenue to support the foundation's free services.
• Custom Content Licensing

Quantifiable outcome

• Substantial improvements in psychological wellbeing, depression, anxiety, and sleep quality with effects maintained at 2-month follow-up
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• University of BathcoreStrategic or Co-development PartnerPrimary research partner conducting multiple studies on mindfulness and meditation using the Medito app. Published research includes a large-scale RCT with 1,247 adults from 91 countries in the British Journal of Health Psychology (2024) and studies on mindfulness for physical activity (2025).
• Harvard School of Public HealthcoreStrategic or Co-development PartnerAcademic research partner with Dr. Ananya Awasthi contributing to the Science team, providing expertise in public health and mindfulness research.
• King's College LondoncoreStrategic or Co-development PartnerAcademic partner with Dr. Francesca Pesola contributing to research on mindfulness interventions and mental health outcomes.
• UCLAcoreStrategic or Co-development PartnerPartner providing content through UCLA Health's Mindful Meditations program, included as 'Friends of Medito' content creator.
• University of MelbournecoreStrategic or Co-development PartnerResearch partner conducting ongoing Tracking Meditation Study examining factors like readiness to change, stress levels, and personality traits to predict app engagement. Also working on predictors of engagement study for JMIR publication.
• Emory UniversitycoreStrategic or Co-development PartnerResearch partner in partnership with University of Melbourne's Contemplative Studies Centre for the Tracking Meditation Study.
• University of PennsylvaniacoreStrategic or Co-development PartnerResearch partner in early stages of investigating efficacy of mindfulness in reducing anti-democratic support among intuitive thinkers.
• City St George's, University of LondoncoreStrategic or Co-development PartnerPending research project partner working on using digital mindfulness to support people with Multiple Sclerosis and improve quality of life.
• University of SouthamptoncoreStrategic or Co-development PartnerCollaborating with City St George's, University of London on Multiple Sclerosis research project.
• SEGi University, MalaysiaminorStrategic or Co-development PartnerPublished research partner from 2021 study on using mindfulness application to promote students' mental well-being during COVID-19 with 218 dental students.
• The Mindfulness AssociationcoreStrategic or Co-development PartnerContent partner providing mindfulness courses and training materials, including Dr. Heather Grace-Bond's mindfulness and compassion course for children. Listed as both Supporter and Friend of Medito.
• CloudflarecoreOthersTechnology supporter providing infrastructure services to help keep the app and website running reliably worldwide.
• GooglecoreTechnology or IntegrationProvides Firebase Analytics, Firebase Crashlytics, and Google Analytics services. Also Google Ad Grants program for non-profits. Listed as Supporter.
• ElevenLabsminorOthersTechnology supporter providing grants for AI/text-to-speech services through ElevenLabs grants program for non-profits.
• SentrycoreTechnology or IntegrationProvides error monitoring and crash reporting infrastructure services through Sentry's non-profit program.
• StripecoreTechnology or IntegrationPayment processing partner for donations, handling credit card and payment processing securely.
• Audio DharmaminorOthersExternal creator content included in Medito under 'Friends of Medito' - guided meditations from Audio Dharma.
• Chris CollinsminorOthersIndependent meditation teacher providing content through 'Friends of Medito' program, including the 'Endless Presence' session.
• Giovanni DienstmannminorOthersMeditation teacher and author providing content through 'Friends of Medito' program.
• George ThompsonminorOthersYouTube content creator providing meditation content through 'Friends of Medito' program.
• The Tin BoxminorOthersMusic creator providing audio content through 'Friends of Medito' program.
• This Is Not A BrandminorOthersMusic/artistic content creator providing audio content through 'Friends of Medito' program.
• UnminusminorOthersMusic creator providing royalty-free ambient music through 'Friends of Medito' program.
• Mindfulness ManminorOthersPodcast/content creator providing mindfulness content through 'Friends of Medito' program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balance: Personalized meditation app with a freemium model, offering guided meditations and sleep content. Competes directly with Medito for first-time meditators and self-improvement-oriented users.
• Smiling Mind: Australian non-profit meditation app providing free, evidence-based mindfulness programs for adults and children. Highly comparable as a mission-driven, donation/funded non-profit model serving similar use cases and demographics.
• Headspace: Direct competitor offering guided meditation, sleep, and mindfulness content via a mobile app. While subscription-based rather than free, Headspace competes for the same user attention and addresses the same anxiety, sleep, and stress use cases as Medito.
• Insight Timer: Direct competitor offering the world's largest free library of guided meditations plus a large community of teachers. Closely comparable to Medito in freemium/free tier availability and content breadth.
• Ten Percent Happier: Subscription meditation app offering guided meditations, sleep content, and courses with a focus on skeptical, evidence-based approach. Competes directly with Medito for users seeking credible, research-informed content.
• Simple Habit: Subscription meditation and wellness app focused on short, daily guided sessions for busy professionals. Competes with Medito in the time-constrained, beginner-friendly segment.
• Waking Up: Subscription-based meditation and mindfulness app founded by Sam Harris, offering daily meditations, courses, and theory lessons. Direct competitor in the premium mindfulness app category targeting similar user personas.
• Healthy Minds Program: Free, evidence-based meditation app developed by Richard Davidson at the University of Wisconsin–Madison. Closely comparable in research-validated, free, and university-affiliated model to Medito.
• Calm: Direct competitor providing guided meditations, sleep stories, and mindfulness courses through a subscription mobile app. Calm's premium content model and celebrity-narrator approach represent the for-profit counterpart to Medito's free open-source offering.

Emerging players

• Open (by Jared Levinson): Minimalist, free meditation timer app without subscriptions or accounts. Highly comparable in product philosophy to Medito's no-friction, free, no-account approach though with a narrower feature set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meditoHQ
• GitHubgithub.com/meditohq
• YouTubeyoutube.com/@Medito/videos
• Facebookfacebook.com/meditoHQ
• LinkedInlinkedin.com/company/medito-foundation
• Instagraminstagram.com/meditohq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about medito foundation