shady oaks gun range

What shady oaks gun range does

Shady Oaks Gun Range operates a single-location indoor shooting range, retail pro shop, and firearms training facility in Cedar Park, Texas, serving the Northwest Austin metropolitan area. Founded in April 2014 by owner Vincent McElhaney, the business provides 10 lanes on a 25-yard pistol range and 6 lanes on a 50-yard rifle range, equipped with electric target retrievers, HEPA air filtration that eliminates lead contamination, advanced acoustic treatment, and clear lane partitions — engineering that the company states exceeds NRA and NSSF design guidelines. The facility also includes an outdoor archery range added in 2023 and a 70+ model rental inventory of pistols, rifles, revolvers, and shotguns from major manufacturers. The retail pro shop operates as an authorized dealer for over 20 brands including Beretta, Glock, Sig Sauer, Smith & Wesson, Springfield Armory, HK, FN, and Ruger.

Revenue is generated through six streams: pay-as-you-go range fees ($17.50 for pistol, $22.50 for rifle, per 45-minute session), annual memberships ($450-$800/year offering unlimited access and priority lane selection), retail firearm and accessory sales, $20-per-visit firearm rentals, private lessons ($80/hour) and LTC training ($60-$110 per course), and transaction-based FFL ($25-$75) and NFA ($130) transfer fees. The business operates on a first-come, first-served basis with member priority and acquires customers primarily through instructor-led training, community partnerships (notably A Girl & A Gun women's shooting league and Nation's Best CPR), organic website traffic, and word-of-mouth referrals. Management consists of owner Vincent McElhaney, General Manager Jim Maggio, Manager Victoria Kogan, four certified staff instructors, and a firearms consultant — a small team for the revenue surface managed.

Customer segments span firearms enthusiasts, concealed carry permit seekers (Texas LTC), new/beginner shooters, community organizations, and firearm purchasers using FFL transfer services. The company is privately held with no disclosed investors, parent company, or revenue figures.

Name

shady oaks gun range

Legal name

Shady Oaks Gun Range

Website

https://shadyoaksgunrange.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Shady Oaks Gun Range operates a single indoor shooting range, retail pro shop, and firearms training facility in Cedar Park, Texas, serving gun owners, concealed carry permit seekers, and beginner shooters in the Austin metro area with range access, retail sales, and instruction.

Ownership category

akta.pro rank

Product category

Shooting range and firearms training services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Indoor shooting range
• Firearms training
• Concealed carry classes
• Firearms retail
• Archery range

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Range Fee Sessions: Per-person range fees for 45-minute sessions on pistol and rifle ranges. Additional time available at $5 per 15-minute extension. First-come, first-served with members getting priority during wait times.
2. Annual Memberships: Individual and family annual memberships offering unlimited range time, free gun rentals with ammo purchase, priority lane access, and discounts on FFL transfers. Memberships provide recurring subscription revenue with high customer retention.
3. Firearms Sales & Pro Shop: Retail sales of handguns, rifles, ammunition, and accessories. Prices below MSRP with test-drive capability. Includes NFA item transfers (suppressors, Class 3 firearms) and FFL transfer services for online/remote purchases.
4. Firearm Rentals: $20 per visit fee for any firearm rental with ability to swap/exchange for no additional charge. Requires purchase of range ammunition.
5. Training & Private Lessons: Private one-on-one instruction for pistol, rifle, shotgun. LTC (License to Carry) classes including online classroom portion and in-person range qualification. One-hour private lessons at $80.
6. FFL & NFA Transfers: Federal firearms license transfer fees ranging from $25-$75 depending on membership status and LTC. NFA transfers at $130. Additional service fees for non-FFL items and certain distributors.
7. Archery Range: $10 per hour outdoor archery range access, regardless of age. Included free with annual membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shady Oaks Gun Range operates an indoor shooting facility with a 10-lane 25-yard pistol range and a 6-lane 50-yard rifle range, plus an outdoor archery range in Cedar Park, Texas. The business sells firearms, ammunition, and accessories through an on-site pro shop, rents firearms, runs certified firearms training and Texas License to Carry classes, and processes FFL and NFA firearm transfers. Annual memberships and a frequent shooter card provide recurring subscribers with priority access and unlimited or discounted range time.

Product overview

Shady Oaks Gun Range operates as an indoor gun range, retail pro-shop, and training & education center in Cedar Park, Texas. The company offers a unified range experience combining shooting facilities with firearms sales and instructional services. Core offerings include two indoor ranges (25-yard pistol range with 10 lanes and 50-yard rifle range with 6 lanes), outdoor archery range, firearm rentals, and comprehensive training programs. The product portfolio centers on the Texas License to Carry (LTC) classes (offered online and in-person), private one-on-one lessons for pistol/rifle/shotgun, and FFL/NFA transfer services. Membership programs (individual and family) provide unlimited range access with priority status. The ranges feature advanced HEPA air filtration, electric target retrievers, and acoustic management. The company also sells firearms and accessories as an authorized dealer for major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• 25-Yard Indoor Pistol Range
• 50-Yard Indoor Rifle Range
• Outdoor Archery Range
• Texas License to Carry (LTC) Classes
• Private Lessons
• Firearm Rentals
• Firearms Sales (Pro Shop)
• FFL Transfers
• NFA Transfers
• Annual Memberships
• Frequent Shooter Card

Quantifiable outcome

• Range capacity: 20 shooters on pistol range, 12 on rifle range (up to 2 per station)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• A Girl & A Gun Women's Shooting League (AGAG)coreStrategic or Co-development PartnerHost regular 'Girl's Night Out' events on 2nd and 4th Mondays of each month. Community-building partnership that drives female customer acquisition and range usage. Shady Oaks provides facility access; AGAG organizes participants and instruction.
• Nation's Best CPRminorStrategic or Co-development PartnerThird-party CPR and first aid training provider that uses Shady Oaks facility for in-person skills sessions. Offers American Red Cross Adult First Aid/CPR/AED blended learning courses and BLS certification. Provides recurring event revenue and cross-marketing.
• Right to BearminorGTM or Marketing PartnerLegal defense organization that provides brief presentations during LTC classes. Offers membership perks to Shady Oaks customers. Referral relationship that benefits both parties.
• Silencer ShopminorChannel Partner/ Reseller/ DistributorAuthorized dealer relationship for suppressors and NFA accessories. Promoted on Shady Oaks website and in-store. Enables customers to purchase suppressors through Silencer Shop with fulfillment/shipping to Shady Oaks.
• Firearms Manufacturers (Authorized Dealer Network)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for 20+ major firearms manufacturers: Beretta, Browning, Bushmaster, Colt, CZ USA, EAA, FN herstal, Glock, Heckler & Koch, Kahr Arms, Kel-Tec, Kriss, Mossberg, Remington, Ruger, Savage Arms, Sig Sauer, Smith & Wesson, Springfield Armory, STI International, Taurus, Walther, Winchester. Enables retail sales and NFA transfers.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Red's Indoor Range: Texas-based indoor shooting range offering range time, firearms retail, rentals, and training. Highly comparable single-market operating model with overlapping customer segments and revenue mix.
• Top Gun Shooting Sports: San Antonio indoor shooting range and gun store with rentals, training classes, and retail. Directly comparable mix of range operations, training, and firearms sales in the Texas market.
• Point Blank Range & Gun Shop: Multi-location indoor range chain with retail, rentals, and training classes. Comparable facility model with broader geographic footprint; benchmarks Shady Oaks' expansion potential.
• Shooters World: Arizona-based indoor shooting range chain with retail and firearms training. Comparable premium facility positioning with similar service mix and membership offerings.
• Range USA: Multi-state indoor shooting range and gun retail chain with training programs. Closest scaled comparable in business model and target customer, demonstrating a multi-site growth trajectory.
• GAT Guns: Illinois indoor shooting range combined with large firearms retail store. Comparable full-service model spanning range access, retail, and instruction.

Broad incumbents

• Academy Sports + Outdoors: Large multi-category sporting goods retailer with a firearms and shooting sports category. Competes for firearms/ammo retail spend but does not operate dedicated ranges, positioning Shady Oaks more as a specialist.
• Bass Pro Shops / Cabela's: National hunting, fishing, and firearms retailer with some in-store ranges. Broad incumbent in the same end-customer category but lacks Shady Oaks' dedicated training and range specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shadyoaksgunrange
• LinkedInlinkedin.com/company/shady-oaks-gun-range

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about shady oaks gun range